Blog

  • Building the LongView

    In the spring of 2005 I ran an Indianapolis Game Development meetup called Indy Game Dev. It had one other member. We decided we’d make our own computer game.

    Indy Game Dev Members

    We met at his parent’s house in Fishers where he lived. His family computer was in his parent’s bedroom. I was still working at Old National, 2nd shift, down by the Indianapolis Airport, so it was always late at night when we met.

    Longview Start Menu

    The game was a turn-based game that worked similarly to how Shadowgate worked. It started you off in a room with a couple of options. The scenes were post-modern, urban decayed scenes with relatively little to no characters.

    LongView level One

    We mapped out the first level in a rudimentary drawing. It was a simple layout with a couple of different options. The same game could have been played easily without graphics in a ‘Interactive Fiction’-type game.

    LongView hallWay

    I had just graduated from Indiana University in Indianapolis the year before where I had taken Visual Basic.NET, Javascript, VRML, and HTML classes. In one of my classes I had made several browser-based games. I felt pretty confident.

    LongView attack Mode

    Right around this same time, Meetup.com decided to start charging for running a meetup. I understood, but it was a little more than I wanted to take on financially at the moment so I turned the meetup over to the other guy and left.

    The End of the Line

    I learned just enough about game design and 3D engines to discover I didn’t really want to design my own game. I guess I wanted to design a game, but really only wanted to know how it was done. Now I know.

  • A Letter to Chris after Leaving First Merchants

    9-11-2011

    Things have been a little rough lately, but life doesn’t stop throwing you curve balls just because you change careers. Rather than focusing on the negatives though, which is easy to do, I’d rather tell you about the good things that have happened and what I hope will happen in the future. I have started reading Proverbs in an effort to read one chapter per day. I can say that I have done that so far and began reading a little ahead each day so that on the 11th I’m actually around 14.5. I didn’t realize there was so much business advice in Proverbs, or at least that is how I am viewing it in my current mindset. “A little sleep, a little slumber, a little folding of the hands to rest—and poverty will come on you like a bandit and scarcity like an armed man” says Proverbs 24:33-34. This view of doing nothing leading to poverty and being diligent leading to success and riches is repeated over and over in Proverbs. Another theme is righteousness and integrity. “The integrity of the upright guides them, but the unfaithful are destroyed by their duplicity,” says Proverbs 11:3. Be one man. Be a righteous man. Be a diligent man. And you will be rewarded for it on earth and in heaven – these are the themes I’m picking up from Proverbs. Solomon, who wrote most of them was very rich and successful, and very wise. Proverbs says to seek wisdom, listen to your parents (who I view as both the actual parents, a metaphor for our leaders, and our heavenly Father), and the word (God’s commandments). There have been times since I have been reading that I have been in situations where I will look upon another woman and think about her as a path to sheol or wanting to bait me with her honey and lead me to death. There have been times when I’ve been tempted to be a different man when I’m alone than when I am with others. And other times when I have been quick to anger. Filling my mind with these proverbs is like a hand on my shoulder throughout the day.

    I don’t know exactly what to do or focus on in my business. I have somewhat condensed my two target customers to web design/social media management (Telablue) and computer repair/mobile phone support (Geek Hand), but have had no new customers with each yet. Thankfully, some customers have increased their use of me, but I’ll need more in order to continue along this path. The strange thing is if you asked me what I wanted to be doing (to make money) I wouldn’t have an answer. I am simply doing what has worked in the past. And from the client’s perspective, I haven’t really identified exactly what they are most frustrated with and what they are hiring me for (so that I can do more of this for them and others).

    Three days ago I watched a documentary called Fat, Sick, and Nearly Dead about a guy who does a juice fast for 60 days. I did it for 2 days (Thursday and Friday) and it was really gross. I lost some pounds and had a clear head, but it made me sort of sick of food (like get sick at the smell of food) so I stopped it. I’ve taken today to rest and think about things. Tomorrow is kind of a big day for me in small ways. I got out of my lease at my office in Tipton and the landlord lady (who locked me out after being late on rent) is letting me in to get my computer. It’s going to be really embarrassing. Things like that make me feel bad, but I guess I should be glad that I learned from the experience and am saving $600 on future rent. The weird thing is that part of the reason I leased it was to be able to use it during the Pork Festival, but that was the very time when I was locked out.

    I’m sure you’ve heard about God opening and closing doors or using green lights and red lights. I’ve had what seems like several doors close or red lights to things in my life in the last month: My app developer didn’t want to work with me any more and sent my money back. There’s the office thing. The guy I was working with to start a seminar/training business stopped talking to me. I told my parents we couldn’t go to Missouri to see my grandma’s funeral after several unexpected expenses came up. Although I had two interviews with ExactTarget, they didn’t call me back. My $200+ a month blog, Nook Share, started paying out less than $10. Those are the door closings. The open doors: I wrote a book and published it on Amazon. I hired (I’m paying him with experience and food) an intern who I’m training to help me out and learn what I do, which is what Michael Hyatt talked about today (building a team). I attended a two-day blogging conference on a client’s dime. I found a BNI group to attend in Carmel this Thursday and a networking Meetup to attend in Carmel tomorrow. I attended a LinkingIndiana event in Indianapolis where I met several people. My intern passed out Geek Hand flyers at the Pork Festival and I got to ride in the parade with my daughter, who won the mini-4H princess contest.

    If you put the door closes on a scale against the door openings you’d probably have a lot of lost income on the door closings and a bunch of hope on the door openings, but it is what it is for now. I’m still me – a smart guy with a lot of potential. I’m just trying to figure out how to transfer that into a form that other people can recognize.

    Have a good week!

  • The Story of Us

    I started out in Kansas City on the east side of the Missouri where I grew till I was eight and in not so much a hurry
    My wife had just turned six when I moved out to Indiana
    Born and raised a Tiptonite she was a little bannana’s

    When I was twelve I moved down to different piece of the American pie
    And my wife’s dad moved up to his own real estate in the sky
    We both it was rough and we had to adjust, but for her it was harder
    She had lost her friend, her soulmate, her one and only father

    For a while there it seemed like all my girlfriends were forty-five minutes away
    And I was driving out on the road for over and hour and a half a day
    Just to get the chance to have a dance with a philly from the Net
    Never knowing that the girl this time was my wife whom I had met

    11/27/09

    When first we met in July of 2001 I was mowing grass for $7.00 an hour after having received a 50 cent raise for doing good work. A week earlier I had been hired on at Old National Bank after convincing the interviewer, Corey Jennings, that while I was not currently a fast keyer, I did prefer to use the 10-key and I could improve. I did improve and continued to earn $7.47 an hour keying. As my relationship with you progressed I realized I was falling in love with you. From the very first night I knew you, I knew that I had found my wife. Then I re-entered school for my first and only semester at Ball State after attending Kentucky Christian College for two years and spending one semester at Milligan College in Tennessee. By September of that year you had accepted my proposal for marriage after which you asked me to ask your mother for permission. I remember asking her at the bottom of the steps in what is now our house. She cried and said, “Yes.”

    By October, the mowing season was coming to an end and I quit mowing. My boss at Clean Cut, Troy Harshman was so pleased with my work, he offered me $7.50 an hour to stay, but I felt I could not continue to work two jobs and go to school. However, by November I was offered a job cleaning a hotel so again I began working a second job, this time earning $5.50 an hour. That Thanksgiving was the first Thanksgiving I spent with your family and I remember showing up late after having cleaned people’s hotel rooms all morning. I continued to work at the hotel through Christmas, but when Old National moved to Indianapolis, I was promoted to Balance Controller, earning $10.25 an hour. I quit the hotel and transferred from Ball State to IUPUI. You were still attending Depauw University. I would visit you on the weekends and you would visit me some nights at work. One of my fondest memories is the weekend trip we took together to Terre Haute.

    I was still at Old National in August of 2002 when we got married and I stayed at Old National through the birth of our first child, Magdalena in 2004 and our second child, Carmina in 2006. I graduated from IU in August of 2004 at which point I began working a second job with Neighborhood Geeks. I continued to earn raises at Old National until eventually choosing to go back to school in 2006 after reaching $13.50 an hour. In June of 2007 I decided to become Microsoft Certified and begin a career in the IT field, both of which I accomplished in four months. Although I worked temporarily at two call centers, I was in school and working for my parents landscaping business to make ends meet until October of 2007 when I began working for AllThingsIT for $20 an hour. That same month I started my own business to help people market their services online, which provided a steady source of income in 2009. In June of 2008 I left AllThingsIT to begin working for First Merchants Corporation for $20 an hour.

    When you told me about the finances this past summer, I didn’t get mad. I didn’t leave you. I stuck with you. I worked harder, but the harder I worked, the less time I had to spend with you. And the harder I worked, the more angry I got when things like the laundry didn’t get done. When I found out what you had been doing at the turn of this month I was slow to anger and quick to forgive, but when I saw your lack of a contrite heart and a failure to reconcile with me, I found it unbearable to be around you. I kept bringing up the past and you retaliated with bringing up more of my past. All of a sudden I was someone who had been mean to you our entire marriage, I was someone who was always trying to leave. All of a sudden I was someone who never wanted to be with you. This is the same guy who has worked two jobs for you and our family for 8 years. This is the same guy who has married you twice, who swore he would take care of you no matter what. Yes, I left, but I came back. I was willing to work things out and I still am. I love you. End of story.

  • Predestination Explained: a Timeline without Paradoxes

    Predestination_Movie

    The following timelines show how the timeline we saw in the movie, Predestination, was not the original timeline, but one edited by Robertson. These are just my ideas:

    Option 1

    1. Time travel was invented in 1981 and Robertson is tasked with creating the perfect temporal agent.
    2. Robertson researches medical textbooks and finds a case of a woman with full male parts.
    3. He travels back in time, kidnaps the baby from the parents, and takes her to an orphanage in 1945 (well within the 53 year limit).
    4. Robertson travels to 1960 to recruit Jane from the orphanage for SpaceCorps where she is impregnated.
    5. Her pregnancy results in a C-section, hysterectomy, and a reconstruction of her male organs.
    6. Robertson steals her baby and kills it. She falls into a depression. She hates her life.
    7. Robertson meets Jane in 1970 after her sperm starts working and offers her a second chance at life. He takes her back to 1964 so that she can impregnate herself and be in “full control of her life”.
    8. 1964 Jane has the baby, has emergency surgery, is reconstructed, and Robertson steals her baby.
    9. Robertson takes the baby back to 1945.

    Option 2

    1. The original Jane was born with male and female parts and given to the orphanage by her original parents in 1945
    2. Robertson worked for SpaceCorp, which was an organization who recruited from hookers and orphanages in the 60’s
    3. While the Original Jane was at SpaceCorp, doctors revealed to Robertson her unique anatomy and she was rejected
    4. In 1981 time travel is invented and Robertson is asked to find someone suitable to be a temporal agent
    5. Robertson remembers Original Jane who by 1981 has already had a child ‘naturally’ and been reconstructed as a man, Original John
    6. Original John hates his life, has a child, and is struggling to make ends meet.
    7. Robertson recruits Original John with the promise he can help him fix his life before it went wrong.
    8. Robertson goes with Original John back to 1964 in Cleveland and guides him to Original Jane, thereby changing history.
    9. Original John impregnates Original Jane, which creates a 2nd Jane Doe, but with the same DNA and unique anatomy.
    10. Original Jane Doe is killed.
    11. Robertson steals 2nd Jane Doe from nursery and takes her back to 1945.

    Possible Problems

    The problem is that they both result in 2 babies being in 1945. The problem is that if you kill one, neither timeline can happen. This move has at least 3 paradoxes that I can count. Now I will see what others are saying and post that below these 2 options.

    Possible Explanations

    There are multiple babies and they are all temporal agents. Bartender John mentions there are 11. That could mean there are 11 loops of himself. Not sure.

    Summary Explanation

    The irony is that Jane thinks Robertson was her redeemer, when in reality he was her destroyer.

    Other People’s Ideas

    The following 2 ideas are from Reddit and Quora:

    http://www.reddit.com/r/movies/comments/2nhhou/did_i_understand_the_plot_of_predestination/

    It could make sense if the original Jane was born to parents and then had a sex change due to some other occurrence and becomes John. Robertson makes John a temporal agent who eventually becomes the Fizzle bomber due to psychosis. Then, Robertson has the Fizzle bomber go back and procreated with him/herself. Then, Robertson also has the Fizzle bomber take the baby back to the orphanage. Thus the paradox begins. The Fizzle bomber then retires. So, Robertson goes back to recruit Jane/John after the post-birthing sex change. That John’s new job is to hunt down and stop the Fizzle bomber. That John becomes John(Ethan) due to his brush up with the Fizzle bomber. John(Ethan) is now asked to go back and procreate with the Jane that was birthed by the Fizzle bomber and past Jane and to then take that baby back to the orphanage. John(Ethan) forgets that he was once the other John. He is then asked to go back to the bar and help John(the one who he had a baby with) go back to meet Jane. The movie then unfolds from here.

    http://digestivepyrotechnics.blogspot.com/2014/12/predestination-plot-explained.html

    Barkeep makes one “illegal” jump to intercept the event that causes John to burn his face. However, Barkeep causes the confusion that ends up John burning his face.

    I think there are 11 versions of John. When John asks Barkeep how many temporal agents are there? He responds with ‘there are 11 of us’ and goes on to say that we were all ‘born into it’. Each time he takes the baby back in time a new Jane/John is created.

  • What Really Happened in Jake Gyllenhaal’s Enemy Movie?

    ***Major Spoiler Alert***Do not read this if you don’t want the movie spoiled for you. It contains major spoilers.

    enemy-movie

    We have met the enemy and he is us.” –Pogo by Walt Kelly, 1971

    What Really Happened in Jake Gyllenhaal’s Enemy Movie?

    In Enemy, both men (Adam and Anthony) are same man, a married history professor who acts on the side, and fantasizes about having an affair. In the end of the movie, in his fantasy, his girlfriend is killed, but he quickly turns back to his old ways (represented by the most scary movie ending of all time, the giant spider).

    Who is his girlfriend?

    The girlfriend is not real. When the door buzzes, he doesn’t get up, he goes into his head. She brings over food to his crappy apartment, hangs out, then leaves without a word. It’s all a fantasy.

    How do I know they are the same man?

    When the two men meet, the first meet the room they meet in is number “221”, which means “two to one”. His mother says he has “a nice apartment, a good job” and that he should quit his dream of acting. When he is with his wife, she asks, “How was school?” She asks him about having an affair.

    Reasons why they might not be the same man?

    Blueberries – He tells his wife he wants blueberries, but he tells his mother he doesn’t like blueberries.

    Unknown Name/Location to Wife? – Anthony makes up the name “Adam Bell” and writes it on a note for his wife to find. She Googles it, goes to the school, and he meets her there (as Adam), but acts (he likes to act) like he doesn’t know her. She can’t believe how far he’s going to perpetuate this fantasy.

    Where does he actually live? Which apartment?

    In the beginning of the movie we hear Adam’s mother’s voicemail where she sounds Russian like the other guy’s mother where she asks of his “new” apartment “how can you live like that?” and then we see a picture of the pregnant wife sitting on the bed in Adam’s apartment. She only refers to him as “Darling,” but he’s clearly sitting in Adam’s Volvo.

    There are two apartments, one “good” and one “bad”. Because he’s a school teacher and acts on the side, because of the way his mother described it (“how can you live like that?”), and because of the shot of his pregnant wife in the background, it’s more likely that he and his wife actually live in the bad one.

    Although in the movie, the times we see his wife she in the “good” apartment. This could mean the nice apartment is a fantasy too. But in the movie, his mind places his girlfriend/affair in the bad/real apartment and his actual wife in his good/fake apartment. This could mean he wishes he could provide more to his wife.

    How do we know when we’re in a fantasy and when we’re in real life?

    There is a definite yellow hue when we see Adam, the school teacher who is with the “girlfriend” in the “bad” apartment and a more ‘normal’, white light when we see Anthony, the actor and his “good” apartment, but this isn’t like the green tint in The Matrix movies. It doesn’t necessarily mean that one is fantasy and the other is real because both have elements of each.

    One ‘totem’ (to use Inception vocabulary) is his wedding ring (which just happened to be Cobb’s totem). Adam, the school teacher, doesn’t wear it, but Anthony, the actor does (except for when he’s playing Adam towards the end of the movie – it’s also partially responsible for the ‘crash’ that kills his girlfriend and ‘ends’ the affair).

    If this topic interests you, read about more movies that question reality.

    What are some motifs in the film?

    Hallways – the beginning of the film starts with Adam walking down the hallway with a key while a guard walks behind him. When he sneaks into his own apartment, he doesn’t have the key and has the same security guard behind him who does have the key. These scenes are shot very specifically for the audience to draw the connection between the unknown guy at the beginning of the film at the club and his security guard, but you’d have to watch it again to fully get the connection.

    Is there any other scenes that we’re exactly as they appeared in the movie?

    In the teacher’s lounge, Adam is asked: “Are you a movie guy? In your free time I mean?” Adam responds, “I don’t know,”, but what I postulate is that the guy asking isn’t real. Here’s why: Adam tells him about a movie he’s recently seen recently that he really liked that he just happened to be in: “Where There’s a Will There’s a Way”.

    On his way home he stops by a movie store to see if they have that movie, but they don’t have it. He ends up watching it anyway because he already owns a copy. Even the actor uses a fake name: Daniel Saint Claire. His real name is Anthony Claire.

    What are some symbols used in Enemy?

    Street Art – On his way home from work, he passes by a mural with the same man drawn multiple times. Behind that mural is the movie store.

    Video Cameras – Even the security cameras don’t follow him around. When Adam is checking out Anthony’s apartment, he looks at the security cameras. If he didn’t want to be seen, he should have looked down, not directly at them for so long The director specifically decided to include them in the movie as the shot pans to include them and shows Adam staring at them as he walked by. As an actor, this is a symbol for how he’s not on camera (not working as an actor) as much as he wants to be.

    Phones – Adam has a cell phone. He ignores it when his mother is calling at his apartment, but picks it up when Anthony calls him at school, but when he’s calling his wife’s apartment he uses a pay phone first and then a land line at his apartment. Pay phones are often used during affairs, which was highlighted in the movie by the same name.

    Any other reasons why Adam and Anthony are the same person?

    • He calls his wife to act like a stalker to sow seeds of doubt about someone calling later on. He’s not home when she calls because he is him.
    • When she visits him at school she calls his cell phone, he answers, but he’s out of sight.
    • When Adam calls Anthony he says he spoke to his “wife”, but how did he know she was his wife?
    • What does the director of the movie think the film is about?

      The director states it’s about a man who decides to leave his mistress and go back to his pregnant wife. I don’t think he actually had two apartments or that he actually left his wife. I think he was just absent from her emotionally. Here’s why: After he turns off the radio after hearing about the accident from his fantasy. He wakes up when thinking about his affair and tells his wife, “I’m sorry.”

      What do you think happened in Enemy?

  • Where do I go to Learn to be a Blogger?

    How to Get Started Blogging

    I was recently asked, “Where do I go to learn to be a blogger?” Here’s my response:

    Blogging in it’s simplest form is just “writing” on a blog, but since you mentioned getting paid, what you’re really asking is “how can I make money by blogging?”

    There are several ways to do this and even more teachers who have already written about this topic and are more than willing to share with you, but these are my thoughts.

    How to Write Content that Attracts New Blog Visitors

    I like to use the STAIR method, which is just an acronym for: State the problem, list your Tools, create an Algorithm, Implement a solution, and Revise the solution.

    Problem: You don’t know how to make money online by blogging (let’s disregard for a second that there are other ways to make money, online and off).

    Tools: WordPress for the blogging platform; Facebook, Twitter, Pinterest, Instagram, and Google+ for social networking; Mailchimp for email marketing; Photoshop.

    Algorithm: Determine what questions people have about a topic, write the answers to those questions, repurpose the content, and then monetize the blog.

    Implementation: First determine who your audience is, figure out what questions they have, choose one question, and then write a blog post answering that question.

    Revisions: Once you’ve written a few blog posts, use Photoshop to create images about those blog posts and then post the blog posts on social media.

    Over time, if you’re writing valuable content that people like and you’re capturing email addresses from visitors, you’ll be able to build up a audience you can monetize.

    How to Monetize Your Content and Your Audience

    Once you have an audience, you can do things like:

    • Write an ebook
    • Create an online course
    • Start a mastermind group
    • Throw a conference
    • Create and sell physical products

    There are other ways to make money from visitors:

    • Ads by Google Adsense
    • Affiliate programs such as Amazon Associates or Clickbank
    • Asking for money and providing a “Donate” button
    • Direct sale of ads to brands
    • Getting paid to write about a company or product

    I’ve written previously about how to make money from blogging in Blogging for Profit. But blogging for money is not necessarily the best way to make money (online or off). It should be done as a “twofer”.

    Other Possible Reasons to Blog

    • To become a better writer
    • To get thoughts out of your head
    • To journal or leave a legacy
    • To share what you’re working on
    • To attract attention to yourself

    No matter what the other reason, to blog as a business is probably not the best way to make money. Here are 5 reasons why blogging is not the best way to make money online or off.

    Reasons Not to Blog for Money

    • It can take a long time to get visitors
    • You don’t always know what people want to read
    • It may be hard for you to convert visitors to click ads or buy products
    • You might write something you later regret or that could be used against you in court or by an employer
    • You could show everyone that you don’t know as much as you thought you did.
  • How to be Intentional about Capturing Ideas

    You may have been to meeting with your boss that requires you to write something down or record meeting minutes or minutes from the meeting. You may have been driving to work and had a great idea or been in the shower and wanted to write something down, but couldn’t. These are all typical times when you might want to capture an idea.

    The Idea Capture Method

    Epiphanies, Bright Ideas, Moment of Inspiration, and Flashes of Brilliance

    It’s kind of the opposite of writers block where you’re sitting down in front of a computer screen or looking at a blank screen or a blank sheet of paper and having to figure out new ideas. What we’re talking about here is capturing ideas when they come. We’re talking about being intentional about that idea capturing process.

    Being Prepared to Capture Ideas When they Come

    In order to be intentional about capturing ideas, you need to be prepared for when ideas need to be captured. For example, let’s say you are in a meeting at work. What materials are you bringing to capture that material? For those ideas you typically would have a notepad and pen and you’re jotting down ideas as they are spoken. But if you’re really intentional about idea capture you might have a notepad in the car and a marker system on a suction cup in your shower. I recorded this blog post using voice recognition on my phone while driving, for example.

    A Repeatable Method for Capturing Ideas

    What I’d like to propose is a repeatable method for capturing ideas in any environment using a variety of tools. For example, you may find that for a work meeting it is better to record ideas on Post-it notes instead of lines on a paper or you might find that it’s better to use Evernote or to record the audio on your phone while driving rather than using the voice recognition function in a Note. However you might find that the voice recognition software built into modern smartphones can help you record ideas while driving, but you might find that the crayon in the shower is the best technology for that environment.

    How to Process New Ideas Once You Have Them?

    This prompts the question: What do you do with the ideas once you have them written down or recorded in some fashion? That brings us to the next part of the method: organizing the ideas that you’ve captured. Captured ideas can be organized using an even wider variety of tools than the ones used to capture them. Typical tools to organize ideas include:

    • pen and paper
    • software like word processors or spreadsheets
    • apps like Evernote
    • Post-it notes

    What matters is that you create a system that’s useful to you to turn the ideas into action.

    Turning Ideas into Action: Execution

    The third phase of the method is to turn ideas into reality. After a meeting, typically what happens is you’ll come back to your desk and you’ll type up the notes from the pen and paper into a Word document or an email and you’ll send those out to the attendees of the meeting. They might store the document on the file server or Dropbox and then it may or may not be referenced sometime before the next meeting to remember what you did at the previous meeting. What if instead each idea was treated as an individual object instead of a line in a document? This is similar to how a database works and a simple database creation tool called “Trello” works. It’s similar to creating bulletin boards and a bunch of white note cards that go on those bulletin boards. Since every idea is an object, it can easily have an owner and a next-action step. From there, it’s all about accountability.

    The 3 Step Method from Idea Capture to Execution

    1. Capture the ideas however you can
    2. Treat each idea as an individual object
    3. Assign each idea a next step
  • Mexican Food Principle

    Mexican Food is great, but it can teach us lessons far beyond gastrointestinal delight. I’m talking about the Mexican Food Principle.

    Mexican food’s great, but it’s essentially all the same ingredients, so there’s a way you’d have to deal with all these stupid questions. ‘What is nachos?‘ ‘Nachos? It’s a tortilla with cheese, meat, and vegetables.’ ‘Oh, well then what is a burrito?‘ ‘A tortilla with cheese, meat, and vegetables.’ ‘Well then what is a tostada?‘ A tortilla with cheese, meat, and vegetables.” -Jim Gaffigan

    When CBS News reporter, Amanda Schupak, was describing Google’s new modular phone she said, “It sounds like a taco truck. But instead of picking a filling, sauce and side, your choices are a camera, a speaker and an extra battery.”

    This is a metaphor we can all understand. There are basic building blocks to make something ‘delicious’. In the kitchen, it’s cheese, meat, and vegetables. In a smartphone it’s a touchscreen, WiFi, and bluetooth. Sometimes you want more or less of one or the other, but it’s never going to be bad. That’s the Mexican Food Principle.

    Mexican Food Principle

    Mexican food is great, but it is all the same, it’s almost a conspiracy. It’s almost like they had a meeting 200 years ago in Mexico City and one guy stood up and he was like, ‘Hey, the reason I got everyone here is pretty simple, I figured we could rename this one entree seven times and sell it to the North Americans. The French said it would be a good idea.” -Jim Gaffigan

    This is not a conspiracy, it’s standardization. Peter Drucker said the greatest invention of the twentieth century was container shipping. Containers allowed ships, ports, and equipment to move easier than the random assortment of crates and boxes that preceded it. But the Mexican Food Principle isn’t just for standardization, it can also be used to create new outputs from the same inputs.

    Taco Bell is for Closers
    Taco Bell is for Closers

    SmartBrief on Social Media editor, Jesse Stanchak first coined the term in May of 2013 when referring to the “Mexican Food Principle” of repurposing content. “It’s pretty simple: Mexican food takes the same core ingredients, mixes them up and packages them in different ways. You can do the same thing with your content. If you do a good job remixing and reusing your content, your audience won’t see it as leftovers.”

    Forbes’ contributor, Nadia Arumugam, calls the Mexican Food Principle of product development, “Breeding“, which, “Has been seriously neglected in previous brainstorming sessions for new product development.” James Altucher calls this process of coming up with new ideas, “Idea Sex“.

    Whether you’re trying to create a new breakfast menu item by using a waffle as a tortilla or a doughnut as a bun, you’re using the Mexican Food Principle.

  • Outdoor Ben Beard Oils, Handmade Combs, Bath Salts, and Body Scrubs

    Today I’m highlighting a fellow local e-commerce entrepreneur, Ben Lawrence, who runs Outdoor Ben, a Indianapolis area maker of beard oils, handmade combs, bath salts, and body scrubs.

    Outdoor Ben Bath Salts

    Ben Lawrence came up with the name Outdoor Ben after the realization that he was unhappy in my professional life. It took him a long time to pinpoint the main reason for his unhappiness until he took a moment to reflect on his life. He determined early in life that he wanted to go into construction after visiting construction sites with a family friend. He was fascinated watching his friend manage crews and activities in muddy boots working outside. It was a far cry from the typical office position and that intrigued him. Ben went to Purdue and got a degree in Building Construction Management. He thought he was realizing his dream until he ended up behind a computer screen or a set of drawings, day after day…looking around at the same set of walls, day after day. It wasn’t exactly what he had in mind, but he never made the connection between his unhappiness and his career until he took a moment to reflect and realized that the problem was far simpler than he imagined. Ben was unhappy because he was always indoors. He found that he was much happier, much more energetic, and much more in his element when he is outdoors. It really is that simple.

    Outdoor Ben Beard Oil

    Ben just recently got started with the business after talking with his wife about their common interests. He wanted work to feel less like work and more like a part of his life. “People talk about a work/life balance. For me, going forward, it is not going to be so much about finding that balance as finding that union. I want my career goals to be in line with my personal goals. I want to make a difference in peoples’ lives, as does my wife. She helped me to realize this after she took similar steps in her life.” Ben’s wife’s background is in IT and website development, but after becoming allergic to basically everything she was ingesting (wheat/gluten, dairy, soy, yeast, antibiotics, etc.), she was forced to change her lifestyle. She had to learn how to cook all over again. She had to read the ingredients in everything she picked up at the grocery store. When it was all said and done, these drastic changes resulted in her feeling better than she has ever felt in her life.

    Outdoor Ben Handmade Combs

    Outdoor Ben is concentrating on natural care products but eventually they want it to be more encompassing. They believe everyone has a right to know what they are putting in and on their bodies. They believe that people should know the basics behind growing their own produce and becoming more self-sufficient. They believe people should have preparedness plans in place and know how to react in a state of emergency. They believe that people should practice mindfulness to be fully connected physically and emotionally to their life and environment. So that is, in general, the grand vision of Outdoor Ben. For now, they are starting with beard oil and sugar scrubs, but they just want to offer people healthy alternatives to products they find on the shelves of the local store…free of harsh chemicals and toxins. It’s a start in the right direction.

    Outdoor Ben

    Ben develops and formulate the products using the highest quality carrier and essential oils that he can source. He sources organically as much as possible, and researches all of the ingredients to ensure their safety and therapeutic benefits. Their main product, beard oil, basically grew out of Ben’s desire to have a better looking beard. Ben has had a beard for about 5 years and stopped trimming it about a year and a half ago. It has grown out well, but it was very dry, crunchy, and hard to get a comb through. Ben noticed each day he was losing more and more hair from his beard to his comb. So Ben did some research and experimenting and put together scented beard oils using only carrier and essential oils that are known to moisturize and soften the skin and hair, naturally cleanse, and stimulate growth. He also sourced the highest quality hand-made, hand-sawn and hand-polished combs. Since each tooth of a Kent comb is saw-cut and polished by hand, your hair is not damaged and split – a usual result with use of cheaper, injection-molded combs.