In this video, we compare the value of a Subway sandwich to a Jimmy John’s sub.
Blog
-
Mindset
One of the words I kept hearing over and over in 2013 was “mindset”. Mindset is kind of the new hip way to describe what our elders used to call “attitude“.
A mindset can be positive or negative, just like an attitude. A positive mindset is about overcoming limiting thoughts and having an abundance mentality.
When you start to reprogram your mindset to a more abundant mentality, you stop seeing problems and start to see how your limiting beliefs that are getting in the way.
“What stops people are their limiting beliefs about themselves, their self worth, what they don’t actually have. What I’ve found is that people are not actually afraid of failure, they’re very afraid of success,” said Dane Maxwell, founder of The Foundation, an organization that helps people start software businesses by overcoming their limiting beliefs.
Pat Flynn, a leading business leader said, “One of [the common themes that millionaires have] is that they don’t have that fear. They train themselves to be excellent ‘receivers,’ to be open and willing to receive massive amounts of money, which for some reason a lot of people are scared of. I know I kind of went through the same thing. I could feel myself sabotaging myself…not taking it to the next level when I totally knew that I could have. I think the whole mindset thing is so important.”
Dane Maxwell continues, “There are a lot of things that you can logically explain, but for whatever reason you can’t seem to make it happen. You’ve got a limiting belief, you’ve got something you’re stuck with, you’ve got a road block and you’re not going to be successful until you get that thing reversed. And unless you have a kind enough, compassionate enough, gentle enough teacher that without judgment will help you reverse that, you’re not going to move forward.”
You have a finite amount of mental energy so what you choose to spend it on matters. In business you might call this an opportunity cost because thought spent in one direction could prevent you from spending thought in another direction. What you think about is incredibly important because it influences everything else in your life.
There is a war going on in your mind. What are you doing to win? Are you moving towards success or are you self-sabotaging? “The Power of 1%” says that, “Just 1% [improvement] per day…has a dramatic effect and will make us 37x better, not 365% (3.65x) better at the end of the year.”
If you improve 1% a day you will improve 3800% in a year.” –James Altucher
I started writing this post on September 6, 2013. Almost 2 years later I’m just now completing it. What stories have you started that need completing? Let’s complete more stuff, 1 day at a time. A year from now we’ll be 37x to 3800% better. 🙂
-
Between a Rock and a Hard Place
If you’ve ever found yourself in a sticky situation where both choices are hard, I can relate.
This can happen both with emotional choices, financial choices, but also with physical objects.
I once worked for a furniture store. One day while delivering a couch I found my head stuck between the bottom of the couch and the top of a stair. I thought, “This would make a good story someday.”
Once when I was working as a maintenance man at a summer camp I found myself with my head between the toilet and the floor. I thought to myself, “I’ve got to tell my friends about this when I get back.”
I have lots of stories to tell because I’ve been in a lot of weird places and had to make a lot of hard choices.
Do I wish I could have an easy life? Yes. Does an easy life help you grow? Maybe not.
I recently read Malcolm Gladwell’s David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, which tells stories about people who have grown up or encountered hard conditions that have helped them in life.
One question Gladwell asks is, ‘Would you want your child to grow up with this hardship if you knew it makes them better off?’ He knows the answer is “no”, but the book is about how good can come from bad.
I have seen this in my own life, which hasn’t been all that hard, but I have had some hard times. It is through difficulty that we learn and grow and change. And it makes the good times all the sweeter.
-
Information Systems
A lot of organizations don’t realize how critical how information is stored, retrieved, and utilized.
Information systems (IS) is the study of complementary networks of hardware and software that people and organizations use to collect, filter, process, create, and distribute data.
The study, like Erich Stauffer, bridges business and computer science using the theoretical foundations of information and computation to study various business models and related algorithmic processes within a computer science discipline.
Information systems are focused upon processing information within organizations, especially within business enterprises, and sharing the benefits with modern society.
Computer Information Systems
Computer Information Systems (CIS) – (also known as Management Information System) is a field studying computers and algorithmic processes, including their principles, their software and hardware designs, their applications, and their impact on society while IS emphasizes functionality over design.
The history of information systems coincides with the history of computer science that began long before the modern discipline of computer science emerged in the twentieth century. Regarding the circulation of information and ideas, numerous legacy information systems still exist today that are continuously updated to promote ethnographic approaches, to ensure data integrity, and to improve the social effectiveness & efficiency of the whole process.
There are various types of information systems, for example: transaction processing systems, office systems, decision support systems, knowledge management systems, database management systems, and office information systems. Critical to most information systems are information technologies, which are typically designed to enable humans to perform tasks for which the human brain is not well suited, such as: handling large amounts of information, performing complex calculations, and controlling many simultaneous processes.
Management Information Systems
A management information system (MIS) – (also known as Computer Information System) provides information that organizations need to manage themselves efficiently and effectively. Management information systems are not only computer systems as these systems encompass three primary components: technology, people (individuals, groups, or organizations), and data (information for decision making).
Management information systems are distinct from other information systems, in that they are used to analyze and facilitate strategic and operational activities. Academically, the term is commonly used to refer to the study of how individuals, groups, and organizations evaluate, design, implement, manage, and utilize systems to generate information to improve efficiency and effectiveness of decision making, including systems termed decision support systems, expert systems, and executive information systems.
A management information system gives the business managers the information that they need to make decisions. Early business computers were used for simple operations such as tracking inventory, billing, sales, or payroll data, with little detail or structure. Over time, these computer applications became more complex, hardware storage capacities grew, and technologies improved for connecting previously isolated applications. As more data was stored and linked, managers sought greater abstraction as well as greater detail with the aim of creating significant management reports from the raw, stored data.
Originally, the term “MIS” described applications providing managers with information about sales, inventories, and other data that would help in managing the enterprise. Over time, the term broadened to include: decision support systems, resource management and human resource management, enterprise resource planning (ERP), enterprise performance management (EPM), supply chain management (SCM), customer relationship management (CRM), project management and database retrieval applications.
An MIS supports a business’ long range plans, providing reports based upon performance analysis in areas critical to those plans, with feedback loops that improve guidance for every aspect of the enterprise, including recruitment and training. MIS not only indicates how various aspects of a business are performing, but also why and where. MIS reports include near-real-time performance of cost centers and projects with detail sufficient for individual accountability.
-
Joe O’Banion

Excerpt from Transcript http://lcweb2.loc.gov/diglib/vhp/story/loc.natlib.afc2001001.10417/transcript?ID=sr0001
If two fellows get in kind of a fight and they’re face-to-face and they think they’re going to punch one another out, if any one of them says, hey, I must take a lesson, let’s cut this out, most likely, they’ll back off and there’s no fight. And that was the way for a long, long time. However, when it came to fighting and you had weapons that were three- and four-foot long and staffs and so forth, why, you know, you better take down your opponent.
If there was any occasion that the fellow says, “Hey, I give up,” things stopped. When they developed a long bow, they weren’t face-to-face. And the long bow was able to reach out, and so you couldn’t see the face of your opponent, and if he wanted to give up, how could you tell. So, I mean that’s one result, a lot of people were killed. And during the wars, as things developed, the (?bow rifle?), American Revolution, Civil War, you couldn’t see the face of your opponent.
And hundreds and hundreds were slain, because whoever had the power couldn’t see the face of their opponent and they just slaughtered them. And as weaponry developed, more and more people can be and have been killed because of that one factor. And if you’re in an airplane several thousand feet up in the air, and you drop a bomb, you can’t see who in the heck you’re wiping away.
“Papa Plays Piano” video on Youtube: https://www.youtube.com/watch?feature=player_embedded&v=Cq8Py3dEi78
“Two Little Blackbirds” video on Youtube: https://www.youtube.com/watch?v=N1-7VIUF_8cFiles I uploaded to Flickr: http://www.flickr.com/photos/97230228@N06/
-
How Distributed Power Production and Storage Is Changing
We are witnessing a new paradigm in energy production and usage akin to the transition from gas lamps and candles to electric lightbulbs and public utilities. In the late 1800’s building owners installed coal-powered dynamos in basements to provide electricity to the tenants above. Tomorrow, solar power panels on rooftops will provide power for the people below. Two technologies are coalescing to lead to this outcome: advanced battery storage and solar power production. “A distributed energy future is coming.”
Ramez Naam, computer scientist, futurist, and award-winning author, wrote in April, 2015, “Storage of electricity in large quantities is reaching an inflection point, poised to give a big boost to renewables, to disrupt business models across the electrical industry, and to tap into a market that will eventually top many of tens of billions of dollars per year, and trillions of dollars cumulatively over the coming decades…going from being a novelty, to being suddenly economically extremely sensible. That, in turn, is kicking off a virtuous cycle of new markets opening, new scale, further declining costs, and additional markets opening.”
Batteries
“Batteries serve as the connecting piece between multiple energy generation sources…Home batteries can recharge nightly during the lowest-demand, lowest-price periods. Then, during the day, a home might run solely from battery power and rooftop solar. If there is an excess of energy available on the battery, the homeowner might even sell some energy back to the grid. The homeowner’s electric vehicle (battery on wheels) also charges overnight, and could sell some excess energy back onto the grid during peak energy usage periods while plugged in at the office,” said Jeremy Welch, cofounder @WeChrg.
In February of 2015, Bloomberg reported on Tesla’s plans for home batteries, stating, “Combining solar panels with large, efficient batteries could allow some homeowners to avoid buying electricity from utilities.” That doesn’t necessarily mean being “off the grid”. There are currently advantages and disadvantages to being on and off the grid.
If your home is still connected to utilities, you are eligible for payment for any energy your home provides back to the grid, but when there is a power outage, your solar panels no longer feed your house. This is to protect line workers who may get shocked from your solar panels backflowing into the lines. However, if you have home batteries those will still work.
Overall I see the trend going toward more solar and less fossil-fuels. The problem with big power plants is that a third of the energy is lost in transmission, but part of the reason we need transmission is because we don’t have good capacitors/batteries. By creating storage capacity at home, we can get power from a variety of sources and be less dependent on just one.
This is one possible scenario: each home/business/car becomes a node like a host on a network. Power can be created and shared between nodes at a metered rate. Cars with solar panels might bring home power to add to their home when they get home. Houses soaking up solar all day might feed their car when they get home. Those still connected to a power company can share out unused power.
“Battery storage and next-generation compressed air are right on the edge of the prices where it becomes profitable to arbitrage shifting electricity prices – filling up batteries with cheap power (from night time sources, abundant wind or solar, or other), and using that stored energy rather than peak priced electricity from natural gas peakers.This arbitrage can happen at either the grid edge (the home or business) or as part of the grid itself. Either way, it taps into a market of potentially 100s of thousands of MWh in the US alone,” said Ramez Naam.
But how expensive will home batteries be? “A widely reported study at Nature Climate Change finds that, since 2005, electric vehicle battery costs have plunged faster than almost anyone projected, and are now below most forecasts for the year 2020…It’s now in the realm of possibility that we’ll see $100 / kwh lithium-ion batteries in electric vehicles by 2020, with some speculating that Tesla’s ‘gigafactory’ will push into sufficient scale to achieve that.”
Solar Power
In Western Australia there are a lot of sunny days, so domestic rooftop solar systems are very commonplace now. In California, companies like SolarCity are installing solar panels and guaranteeing you’ll pay less to them than to your electricity provider.
What utility companies fear is that there will be a tipping point where they the amount of people using solar panels during peak periods will begin to seriously impact their ability to be profitable. As more people go solar, the cost of non-solar is spread amongst the remaining non-solar users and therefore the price goes up. This will only accelerate the move to solar and exacerbate the problem.
It’s likely power utilities will get in the solar installation business, mimicking SolarCity’s model, and figure out the protocols for how cellular power networks are going to work in the future. That’s likely why they have invested (or attempted to invest) in ‘smart meters’ that can send power back and forth, turn appliances off/on, and monitor electricity usage inside the home/business better. This will enable the sharing of electricity between units in a power network more efficiently.
However, solar has it’s drawbacks in extreme situations such as during a fire. Solar panels can be a hazard to firefighting operations because the sun doesn’t have a ‘disconnect’. A collapsed roof may bring a tangle of live electrical parts down into the building and create a hazard that persists long after the fire has been suppressed. For example, when disconnected solar panels are ‘open circuit’ the voltages will rise very rapidly. You can actually arc-weld with two fully illuminated 48V panels in parallel.
-
The 10 Best Cities for Starting a Business in 2015
According to a Forbes slideshow, the 10 best cities for starting a business in the United States is based on:
- Average revenue of businesses
- Percentage of businesses with paid employees
- Number of businesses per 100 people
- Unemployment rate
It’s unclear as to what order these cities are supposed to be in or what makes these metrics an indicator of the best place to start a business. I decided to analyze the data further to determine how each city ranked based on each metric.
Here’s how the cities rank when compared by Average Revenue of Businesses:

In this category, Beaumont – Port Arthur, Texas is #1:
City Average Revenue of Businesses Beaumont – Port Arthur, Texas $ 2,778,973.00 Bridgeport – Stamford – Norwalk, Connecticut $ 2,145,214.00 Fort Wayne, Indiana $ 1,965,562.00 Evansville, Indiana-Kentucky $ 1,844,834.00 Peoria, Illinois $ 1,698,149.00 Green Bay, Wisconsin $ 1,594,448.00 Cedar Rapids, Iowa $ 1,514,835.00 Boulder, Colorado $ 721,489.00 Portland – South Portland – Biddleford, Maine $ 716,382.00 Wilmington, North Carolina $ 665,548.00 Here’s how the cities rank when compared by Percentage of Businesses with Paid Employees:

In this category, Green Bay, Wisconsin is #1:
City Percentage of Businesses with Paid Employees Green Bay, Wisconsin 31.1% Evansville, Indiana-Kentucky 27.5% Portland – South Portland – Biddleford, Maine 27.5% Peoria, Illinois 27.2% Fort Wayne, Indiana 26.5% Cedar Rapids, Iowa 26.1% Boulder, Colorado 23.8% Wilmington, North Carolina 23.6% Beaumont – Port Arthur, Texas 22.9% Bridgeport – Stamford – Norwalk, Connecticut 22.4% Here’s how the cities rank when compared by Number of Businesses per 100 People:

In this category, Wilmington, North Carolina is #1:
City Number of Businesses per 100 People Wilmington, North Carolina 15.1 Boulder, Colorado 14.1 Bridgeport – Stamford – Norwalk, Connecticut 11.8 Cedar Rapids, Iowa 8.3 Evansville, Indiana-Kentucky 8.2 Portland – South Portland – Biddleford, Maine 8.2 Fort Wayne, Indiana 7.7 Green Bay, Wisconsin 7.2 Peoria, Illinois 7.1 Beaumont – Port Arthur, Texas 6.9 Here’s how the cities rank when compared by their Unemployment Rate:

In this category, Cedar Rapids, Iowa is #1.
City Unemployment Rate Cedar Rapids, Iowa 3.8% Portland – South Portland – Biddleford, Maine 4.5% Evansville, Indiana-Kentucky 4.8% Green Bay, Wisconsin 5.1% Boulder, Colorado 5.2% Peoria, Illinois 5.3% Beaumont – Port Arthur, Texas 5.8% Fort Wayne, Indiana 6.3% Wilmington, North Carolina 6.8% Bridgeport – Stamford – Norwalk, Connecticut 6.8% Here is the full list, by city, for the best cities for starting a business in America in 2015:
If you take the ‘best’ of each of the 4 categories, Evansville, Indiana-Kentucky is actually the best city for starting a business in 2015 (the lower the score, the better the rank):
City Score Evansville, Indiana-Kentucky 14 Cedar Rapids, Iowa 18 Green Bay, Wisconsin 19 Portland – South Portland – Biddleford, Maine 20 Boulder, Colorado 22 Fort Wayne, Indiana 23 Peoria, Illinois 24 Bridgeport – Stamford – Norwalk, Conneticut 25 Beaumont – Port Arthur, Texas 26 Wilmington, North Carolina 28 - Average revenue of businesses: $721,489
- Percentage of businesses with paid employees: 23.8%
- Number of businesses per 100 people: 14.1
- Unemployment rate: 5.2%
- Average revenue of businesses: $665,548
- Percentage of businesses with paid employees: 23.6%
- Number of businesses per 100 people: 15.1
- Unemployment rate: 6.8%
3. Bridgeport – Stamford – Norwalk, Connecticut
- Average revenue of businesses: $2,145,214
- Percentage of businesses with paid employees: 22.4%
- Number of businesses per 100 people: 11.8
- Unemployment rate: 6.8%
4. Evansville, Indiana-Kentucky
- Average revenue of businesses: $1,844,834
- Percentage of businesses with paid employees: 27.5%
- Number of businesses per 100 people: 8.2
- Unemployment rate: 4.8%
5. Portland – South Portland – Biddleford, Maine
- Average revenue of businesses: $716,382
- Percentage of businesses with paid employees: 27.5%
- Number of businesses per 100 people: 8.2
- Unemployment rate: 4.5%
- Average revenue of businesses: $1,514,835
- Percentage of businesses with paid employees: 26.1%
- Number of businesses per 100 people: 8.3
- Unemployment rate: 3.8%
7. Beaumont – Port Arthur, Texas
- Average revenue of businesses: $2,778,973
- Percentage of businesses with paid employees: 22.9%
- Number of businesses per 100 people: 6.9
- Unemployment rate: 5.8%
- Average revenue of businesses: $1,594,448
- Percentage of businesses with paid employees: 31.1%
- Number of businesses per 100 people: 7.2
- Unemployment rate: 5.1%
- Average revenue of businesses: $1,965,562
- Percentage of businesses with paid employees: 26.5%
- Number of businesses per 100 people: 7.7
- Unemployment rate: 6.3%
10. Peoria, Illinois
- Average revenue of businesses: $1,698,149
- Percentage of businesses with paid employees: 27.2%
- Number of businesses per 100 people: 7.1
- Unemployment rate: 5.3%
-
The Fragility of Information
How stable is the state of information storage on the planet today? How much do you know about the life of your great grandfather? How much of your own past would you remember if you lost all access to your personal data? And how likely is it that all of the world’s information could be lost?
Information is inherently fragile.”
In recent past we printed out copies of paper or burned CDs or DVDs to back up information stored online or in computers. But now the trend is to digitize as much information as possible and go ‘paperless’. We make ourselves feel better by creating ‘backups’ and making our systems ‘redundant’, but how stable are these information systems, really?
If for example, one file was damaged via corruption, every time it was copied thereafter, it would be a copy of the corrupted file. When you went to restore the file from a burned CD, you may find that the tiny ‘pits’ on the CD have decayed and the CD is no longer readable.
Or when you went to access the information, you found that it was stored on a medium that is no longer accessible (such as a floppy disk, which is only readable from a floppy drive) or a file type that requires a computer program or operating system that no longer exists.
While the latter type, what I’ve aforementioned as The White Album Problem, can be overcome through a constant and persistent ‘copy, transfer, and upgrade’ cycle, it doesn’t account for the former type which is bad data and certainly doesn’t overcome the Worst Possible Outcome.
The Worst Possible Outcome
The Worst Possible Outcome is that we, as a society have digitized all of the world’s information and stored it on electronic information systems that run on electricity. There are no paper copies of any information, but it is all available at our fingertips. Humanity rejoices!
But then one day a freak solar flare from the sun bathes the earth in electromagnetic radiation, destroying all electronics, and plunging us into total darkness. There are no paper books, no paper maps, and no paper manuals on how to put Humpty Dumpty back together again.
What has been is what will be, and what has been done is what will be done, and there is nothing new under the sun. Is there a thing of which it is said, “See, this is new”? It has been already in the ages before us. There is no remembrance of former things, nor will there be any remembrance of later things yet to be among those who come after.” -Ecclesiastes 1:9-11
How many times has near total information loss happened before? Let’s look at some modern examples of information loss. At NASA they forgot how the Saturn V rocket worked and are now trying to figure out how to make it work again:
“A team of engineers at NASA’s Marshall Spaceflight Centre in Huntsville, Alabama, are now dissecting the old engines to learn their secrets…Testing pieces of a rocket that hasn’t fired in nearly 50 years isn’t easy. They aren’t exactly lying around shops in test condition, they’re in storage units and museums.”
But the knowledge loss wasn’t limited to the rockets. After the Apollo program was ended, the crawlers used to move the Saturn V rockets were set aside and those who built them moved on to other projects. When the Space Shuttle project was first growing, NASA had to spend large amounts of money putting the crawlers back together, because the technology had practically been lost.
In the May/June 1973 issue of Saudi Aramco World, Richard W. Bulliet wrote in “Why They Lost The Wheel”, “Eastern society wilfully abandoned the use of the wheel, one of mankind’s greatest inventions,” opting instead to use camels, which were more suited for travel than the horses and chariots used earlier in Egypt and Rome.
There are other examples of lost technology such as The Antikythera Mechanism, “Discovered in a shipwreck in 1900, this device was built around 150-100 BC with levels of miniaturization and mechanical complexity that weren’t replicated until around 1500 years later. After much speculation, in 2008 scientists determined that it tracked the Metonic calendar, predicted solar eclipses, and calculated the timing of the Ancient Olympic Games.”
Damascus Steel swords, which were generally made in the Middle East anywhere from 540 A.D. to 1800 A.D., were sharper, more flexible and harder/stronger than other contemporary blades. They were also visually different, having a marbling pattern called “damask,” that hinted at a special technique/alloy. But production gradually stopped over the years, and the highly-guarded technique was lost – no modern smiths or metallurgists have been able to definitively solve the techniques/alloys used in forging those swords.
John Ochsendorf, the architectural rebel who champions ancient engineers recently wrote that, “Old masonry buildings are stressed very low, and so the fundamental issue is that we had knowledge accumulated over centuries, or even millennia, which with the Industrial Revolution was essentially thrown out and we don’t really build like that anymore. Engineers are taught today in universities that there are really two dominant materials—steel and concrete—and so when they come to an old structure, too often we’re trying to make old structures conform to the theories that we learned for steel and concrete; whereas it’s more useful generally to think of them as problems of stability and geometry, because the stresses in these monuments are very, very low. At root, the fundamental issue is that we’ve lost centuries of knowledge, which has been replaced by other knowledge about how to build in steel and concrete. But today’s knowledge doesn’t necessarily map easily onto those older structures. And if we try to make them conform to our theories, it’s very easy to say that these older structures don’t work. It’s a curious concept for an engineer to come along to a building that’s been standing for 500 years and to say this building is not safe.”
How does information get lost?
Information is inherently fragile. There are many ways that it can be lost. From data corruption to fire to war to flooding to electromagnetic pulse to the simple act of forgetting to record the information in the first place. The latter is the most common and most dangerous of them all.
At NASA (and other large [and small] organizations) there is a ‘group think’, shared-brain mentality where the corporate knowledge of the organization is enough to get by during finite periods of time. Organizations can operate as long as there is not too much turnover or brain drain.
But what happens when a large portion of the workforce retires at the same time, or a region suffers a local catastrophe, or information is not thought to be needed now, but may be very important later? What happens when the information is never recorded in the first place?
Have you ever heard the term “Recorded History“? Have you ever wondered why there seems to be a time in history when there is no written record of any events before that time? What could have happened to prevent knowledge transfer?
It could be false pride that is leading us to believe that we are the only generation of humans to get to this point in technological evolution or it could be that previous generations digitized there information to the point where no historical evidence of them now exists.
If someone a hundred years from now was tasked with proving you existed, what information would they use to prove that point? Would they rely on government databases? An abandoned Facebook account? What if there were no computers? No Internet access? How then?
The reason we know even what we know now about Jesus, famous leaders, and former Presidents, is because people wrote this information down on a piece of paper and someone copied it. When computers came along, the information was digitized and copied further, but if we stop copying, the information stops.
When the Bible was being copied by ancient scholars, there were error correction measures put in place to ensure that verses were copied exactly as intended. What memory correcting mechanisms do we have for modern day digital photographs, documents, and other digital information?
What are we supposed to do?
There are two things that have worked in the past:
- Copying information to new formats using error correcting mechanisms
- Varying the ways in which information is stored across mediums
- Languages grown, change, and die out, requiring new translations over time
Here’s some practical examples using this blog as the example:
- WordPress may not last forever so at some point I may have to switch to a new platform and transfer and translate my data to the new format
- A catastrophe could take out the servers that host this information or we could lose the ability to read it so it could be printed
- If modern, subsequent language morphs from English to some new language, then the blog would need translated over time
In general, things people care about the most are printed, backed up, copied, and distributed, but sometimes events conspire to erase even the most important information. Information is inherently fragile and we must always be vigilant to keep that which is most dear to our hearts.
-
5 Ways to Get Your Staff to Blog
You’re not the only one with a blogging problem. Here’s how I’m overcoming the problem in the organizations I serve:
1. Separation of duties: keep the writing, editing, picture creation or capture, posting, and promotion processes separate. Even if they are all done by the same person, you’ll get better results if they are all done as separate tasks.
2. Internal interviewing: get staff members to interview other members about the topic and include the best excerpts as quotes in the blog post. This has a secondary effect of getting everyone more invested in the process.
3. Schedule time for blogs: when leadership allows staff to block off time for blogging activities, the results are two-fold. It allows dedicated time to achieve the stated result and let’s the team know that management is aligned with the outcome.
4. Measure the metrics: publicly record and distribute to the team the metrics you want to improve. For example, if you want more blog posts, track “# of blog posts per month”. Replace the metric with whatever element you want to improve.
5. Make it interesting: attribute goals and rewards for stretch goals based on blogging metrics. For example, if “# of blog posts per month” exceeds the stated goal, the team gets to go out for lunch together ‘on the office’ as a fun gift.
Need more tips on blogging for business? Need some help writing blog posts for your business? Email me.