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Vice President, Digital & eCommerce
As your VP, Digital & eCommerce, I will be responsible for leading the ownership and growth of your eCommerce business, digital marketing strategy and customer experience. As this is a cross-functional role, I will collaborate with marketing, creative, operations, and external agencies. As a critical member of the leadership team, I will be responsible for…
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Director of Marketing, Operations, and eCommerce
If you’re a growing company needing a motivated individual to network within the community develop and manage events, grow business and encourage the team in these activities, someone who is organized and maintains a task-oriented mindset with strong communication throughout the team, look no further. As your director of marketing, operations, and ecommerce, I will…
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eCommerce Marketing Project Manager
If you’re looking for a Marketing Project Manager, a Marketing Coordinator, or a Director of Marketing Operations for your eCommerce brands, websites, social media platforms, and marketplaces, look no further than Erich Stauffer. I am an experienced e-commerce project manager with 15+ years of ecommerce, marketing, and project management experience in: Website Management – (Shopify…
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Director of Marketing Operations
As your Director of Marketing Operations, I will be responsible for the development and management of the cross-functional Go-To-Market planning processes and timelines, creative production timelines, and project management workload for your company. As the Director of Marketing Operations, I will lead the Marketing Project Management function and be responsible for the development and successful…
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QVCA – The 4 Elements of Successful Social Media and Email Marketing
QVCA stands for, Quality, Value, Consistency, and Authenticity. When you go to post your next social media post or send the next email for your business, ask yourself: Q – Quality – Is this a quality post or email? People expect quality and your content lives for years online. V – Value – Does the…
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What is a Shareasale Datafeed and How Does it Work?
As an IT and marketing guy I’m often asked to setup new software or help integrate one system with another. This post is about Shareasale datafeeds: what they are and how they are used – from an IT point of view. If you still need professional help, there is a link at the bottom. Summary:…
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How to Write Blog Posts Like General Motors Makes Cars
General Motors pushes a new car off of their assembly line once every minute, but it takes 2 months in total to make a car. How is that possible and how does that apply to writing blog posts? To use another example, the online retailer, The Grommet, launches a new product every day, but it takes…
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My SEO Strategy
Occasionally I get questions from clients and post my answers publicly here. This simple question, “What are your ideas for SEO,” prompted me to write this blog post so I could help other people in addition to my client. What is SEO? While the letters are an abbreviation for “search engine optimization”, there are many…