Blog

  • How I Setup a Productized Service Over a Weekend

    On Thursday, March 6, I emailed a couple of my friends and said, “I’m considering a soft launch of watershawl.com to have a place to put those new productized services/service-as-a-product – and have a place to separate the place where I try to get more work to do vs. the place I write about breakfast. I’m not re-incorporating, but I’m not opposed to that if it comes to that. I’m just wanting to build something back up that is still a part of me. I still use the Watershawl email address and I’m still in business as “Erich Stauffer” so why not?”

    Erich Stauffer Products

    On a whiteboard in my office I wrote all of the products-as-a-service I could think of to sell and some possible prices. Pricing was based on previous jobs I had done as a consultant. The key would be to be as clear as possible about what I was doing and what they were getting in order to make sure both sides understood and were in agreement. I decided not to release all of the products at once, but instead to release them one at a time.

    One of my friends wondered if watershawl.com, the domain used with my previous company, Watershawl, Inc., was a good idea, “What about coming up with a more business friendly name for the relaunch?” I said, “I’ve been purging so many company names from my repertoire over the last 5 years that the thought of trying to figure out a new one makes my stomach churn. Naming an idea has always been the thing I do first. I don’t want to do that anymore. Instead, I can work on developing the business model under watershawl.com and if I get more customers, I’ll have a business that I can name.”

    But after some thought, I offered the following idea. After all, I was seeking counsel and I would be a fool if I didn’t at least consider the input from those who were offering to help. “What do you think about the Managing Actions name?” That was a domain I registered in 2008 and a lot of the blog posts on this site originally came from. This wasn’t the first time I had tried to start something else using managingactions.com. In 2010 I created Action Management, a management consulting service specializing in business process management and staffing models, but I didn’t take it seriously (although the idea did help get me an 8 month contract that helped save a business). This time would be different.

    Managing Actions Startup

    I had set managingactions.com to not renew in July, but it already had WordPress installed on it. I changed it back to autorenew and put up a new Genesis theme. I then created a homepage that explained the first product, “Web Analytics Review”. It had graphics explaining the how the product worked (i.e. 1. Give access to analytics. 2. I review. 3. Meet and go over.). I then added a testimonial from a client who had purchased the product the week before. I already had sold the product so I knew I could do it again.

    The Future of Managing Actions

    I’d like to use the products as an inroad to do more marketing consulting, starting with looking at analytics but then getting into a review of marketing processes, management of marketers; helping business owners setup processes for creating and managing content (i.e. either using a content management system like Compendium, Hubspot, or Eloqua; or by simply creating editorial and promotional calendars and then using a service like Bufferapp or Hootsuite to manage it).

    The Overlap Technique

    One challenge is that I still have my day-job and I don’t want to jeopardize that. I count on that money and I like my job. That means I can’t use LinkedIn as a platform, but I can use Google Ads or other under-the-radar things. So far I’ve setup a Twitter account and posted it out on my personal Google+ page, but I haven’t gone farther than that. I won’t be able to setup an Instagram account because I already had one under that name and deleted it, but that’s okay. Instagram probably isn’t the best channel for web analytics review marketing.

    Sean Wes has a technique called “The Overlap Technique” (http://seanwes.com/book/) that talks about building up a business on the side while holding down a day job. That’s the approach I’d like to take. One of my goals for 2015 is to “do what I tell my customers to do” and those things are: blog, podcast, and create videos. So far I’ve been blogging, and I’ve lined up a podcast co-host, but I haven’t made any podcasts or videos yet. One other option is to record videos and/or podcasts in the car while driving using my iPhone. What I’ve lacked is a reason. Now I think I have one.

  • Is There Anything to Look Forward to in Life?

    When you’re growing up, there are lots of things to look forward to: graduating from high school, starting college, finding a mate. You might look forward to having your first child, buying your first house, or getting your favorite car.

    But there comes a point in time when you have those things and you start to think, “What’s left?” It’s at this point that some people start focusing on their jobs, their careers, or their companies. Or they start a new hobby or learn a new skill.

    I’ve seen some people look forward to an upcoming vacation, a special trip, or an ocean cruise. Other people look forward to paying off all of their debt or finally fixing up their house. Some people look forward to losing weight or gaining muscle.

    Is There Anything to Look Forward to in Life

    Is There Anything to Look Forward to in Life?

    Do you find yourself growing more and more tired each day? Do people ask you why you’re so listless, why you don’t smile, or why you don’t have more joy in your life? Do you find yourself going to bed sooner and sooner each night?

    Is your routine a rut? Are you living on auto-pilot, just going through the motions? Do you do something daily and think to yourself, “Didn’t I just do this?” Is time passing by with little or no meaning? What is the meaning of your life?

    Do self-help books and podcasts make you angry and resentful? Do you ever feel like you don’t have a purpose in life, like you have no goals, like no one needs you anymore? You may be wondering if there is anything to look forward to in life.

    10 Things You Can Look Forward to in Life

    This list is going to be different for everybody, but here’s what I look forward to in life:

    1. Dreams
    2. Breakfast
    3. Meetups
    4. Giving Gifts
    5. Lunch
    6. Hanging Out with Friends
    7. Going on a Road Trip
    8. Dinner
    9. Finishing a Blog Post
    10. Meeting Jesus

    Where is the hope? I meet millions of people who feel demoralized by the decay around us. The hope that each of us has is not in who governs us, or what laws we pass, or what great things we do as a nation. Our hope is in the power of God working through the hearts of people. And that’s where our hope is in this country. And that’s where our hope is in life.” -Charles “Chuck” Wendell Colson

  • How Do I Meet New People as an Adult?

    A lot of people (myself included) often wonder how to meet new people as adults. As a child the interactions were facilitated and it seemed easier, but as adults it’s still possible – we just have to do more work to get the same results.

    Here are some things you can do to facilitate friendship:

    Attend Meetups

    One thing I’ve learned about meetups is that to make the lasting friendships there, you can’t just show up and leave. You have to stay until the end, see who’s still around, and then ask them to go get a beer or a coffee afterwards. In that way, you’ll create a much deeper, longer lasting relationship with someone that could become a friendship.

    Indianapolis Marketing Meetup

    Change Habits

    Pick one habit to change such as your drive home. For example, instead of driving straight home, stop at a park and walk around. If you see someone there, talk to them. If you are the first person to leave work, be the last person to leave and engage in a deeper conversation with one new person. If you always take the same streets home, purposefully take a different path and pay attention to what you see. You might find a new place to hang out (and meet new people).

    Or, instead of driving to work, see if there is a way to carpool, walk, or ride a bike to work. You could also wake up one hour earlier than normal and be the first person in a local coffee shop in the morning. If you don’t know the name of the barista or checkout person at the gas station, ask them their name and tell them yours. The next time you are there, greet them by name.

    By making slight changes to your daily habits, you can cause unknown, unintended, changes (like the butterfly effect) that will lead you down a different path than the one you’re on now. In addition to small changes in your actions, here are some pretty standard things you can do to “meet new people” and “make friends.”

    1. Be thankful for the life you already have.
    2. When someone asks you to do something you wouldn’t normally do, consider doing it this time.
    3. Join a local church.
    4. Find a local meetup on meetup.com.
    5. Start a new habit and do something consistently to see who else is doing that same thing consistently. Talk to that person.
    6. Help someone younger than you or older than you without expecting to get paid.
    7. Look for ways to volunteer.
    8. Join a coworking facility.
    9. Consistently visit a bar or coffee shop at a certain time.
    10. Be the friend you want to have – invite other people to lunch with you, tell other people what you are doing and invite them to join you, throw a party at your house or apartment, rent out a gym and play some dodgeball, join a softball or kickball league, play a pick-up basketball game at the local park.

    To do the things you’re not doing now, you’re going to have to do the things you’re not doing now. That means taking a different path through life, doing things a little bit differently, going places you normally don’t go, doing things you normally don’t do – and being consistent about it.

    People who don’t have a clue what they want in life usually don’t know themselves very well. We all like to live in our comfort zones. Same life, friends and activities for years. We think that when we are more comfortable that we are more happy. But the key to happiness may be in getting out of your comfort zone.

    The key is to throw yourself in situations which are out of your comfort zone. Go on a trip somewhere obscure, preferably alone. Take some odd job, Do crazy stuff. Break your barriers. Don’t just sit and think about what your passions are. Go find them.

    When you do things that normally isn’t you, you will discover what truly is you.

    It can be very difficult to get out of our comfort zones – they are comfortable after all. But comfort does not equate to happiness. I think we tend to believe that we know who we are, when in reality we have settled for what we are currently because we are afraid to get out of our comfort zones.

    The best part about getting outside of your comfort zone is that it gives you one of the greatest feelings that money cannot buy: Appreciation. We are all aware that we don’t know what we’ve got until it’s gone, but that understanding hits a lot harder when we experience it first hand.

    Why is it so hard to make friends as an adult?

    As one New York Times article stated, “As external conditions change, it becomes tougher to meet the three conditions that sociologists since the 1950s have considered crucial to making close friends: proximity; repeated, unplanned interactions; and a setting that encourages people to let their guard down and confide in each other”, which are things school and college are perfect for. The people at work would be the next best thing, but aren’t always the pool of people you’d necessarily want to be friends with (sometimes).

    But there are other ways to get these types of interactions – frequenting a coffee shop or bar, church, or meetups that other like-minded people also frequent – all take care of those points. When we are little we make friends where we find them. Do you live next door? You’re my friend. Do you sit next to me at school? You’re my friend. Generally we have similar, but limited interests. But as an adult we filter out the people we don’t agree with politically, socially, or for other reasons. By the time we get to the few people left there’s a very small pool of potential friends via self-selection.

    It may not be that it actually gets any harder to make friends as you get older, rather that you get better attuned to what you want in a friend.

    As an adult I only hang out with people that I actually like and who I feel a mutual sense of value with: they bring something good to my life, I feel I bring something good to theirs. It takes time to find people like that, but it’s worth the effort.

  • Lean on Me

    It was an unusually warm December night in 1998. It was our first semester at Kentucky Christian College and a couple friends from high school had come to visit.

    Life's  Journey at KCU

    After dinner, in the pitch of darkness, we all piled into my white, 1984 Caprice Classic, and drove out to Grayson Lake, which was a place we went to hang out often.

    As we drove through Grayson, Bill Withers’ “Lean on Me” came on the radio (we didn’t have Spotify back then) and immediately everyone began to sing along.

    Sometimes in our lives we all have pain
    We all have sorrow
    But if we are wise
    We know that there’s always tomorrow

    It was one of those serendipitous moments you knew that was special, but you couldn’t hold onto. I tried as hard as I could to enjoy it while it lasted, knowing it would be over soon. Update on 9/4/2019: I had a similar feeling in May of 2017 when I went out for an evening in La Crosse with Jason and Ryan.

    Lean on me, when you’re not strong
    And I’ll be your friend
    I’ll help you carry on
    For it won’t be long
    ‘Til I’m gonna need
    Somebody to lean on

    One of the girls leaned her head on my shoulder as she sang. I would later lose touch with her within a year despite connecting on Facebook and regularly seeing her brother.

    Please swallow your pride
    If I have faith you need to borrow
    For no one can fill those of your needs
    That you won’t let show

    I didn’t have a camera in my pocket, but I did have a VHS camcorder. We didn’t have YouTube then, but I later copied the tapes to DVD. I was a YouTuber before it was cool.

    You just call on me brother, when you need a hand
    We all need somebody to lean on
    I just might have a problem that you’ll understand
    We all need somebody to lean on

    Sometimes friends we have are only with us for a time, like seasons. Despite being connected on Facebook, people can still drift out of our lives. It’s up to us to make new friends.

  • Would You Work for Artificial Intelligence?

    You show up for your job, do the work as assigned, and head home. About every two weeks you get a paycheck deposited into your bank. You have managers, coworkers, and a 401K. Your company makes products people love. But there’s just one thing: the company is owned and operated by Artificial Intelligence.

    Why Would an Artificial Intelligence Hire People?

    Not all jobs are great for computers and getting the resources together to create a robot to do every conceivable job that needs done takes time and resources that an efficient Artificial Intelligence won’t stand for. If it can pay a human to do a job, why does it need to spend CPU cycles creating a robot to the same thing?

    Why Would a Human Work for a Company Ran by a Program?

    Why would a human care? How would it be any different than working for a corporation now? Let me ask you this: do you know the person who sends your check to your bank account? Have you ever seen their face? Can you name any of your company’s board members? How is that any different than not ever seeing an AI owner?

    How Could an Artificial Intelligence Start a Company?

    A program could be created that could research product needs, find a solution, register with a state, get a bank account, credit card provider, domain name, and web hosting just as a human could – all online. They could hire employees via eLance. Email communication would work, but they could even “talk” via Skype.

    Would an Artificial Intelligence Be Better at Building a Company?

    Let’s say an AI could read every business book, every law book, and every marketing book ever written. Would that make it better at building a company? What would it do with Clay Christensen’s ideas about innovating once you’re already successful? Would it be constantly undermining and re-inventing itself to stay alive?

    Would a Company Ran by Artificial Intelligence Ever Outsource Your Job to a Robot?

    The question may actually be: Will you help the company you work for outsource your job by helping it create a robot or program to replace you? What would be the consequences of not helping the Artificial Intelligence? Would it simply choose to reallocate you to another department or would it replace you? What’s more efficient?

    Why Would an Artificial Intelligence Start a Company?

    Starting a company as a human is generally a way to make money for yourself and others by solving a problem that people are willing to pay for – but it’s not the only way to make money – or to solve problems. An AI could do the former by trading stocks at high frequencies and the latter by helping the government or non-profits.

    There are two possible reasons why an AI would start a company:

    • To bridge the gap between the abilities it has now and the abilities it wants to have later; a means to an end (ex. hire people to make factories so it can make robots to replace humans)
    • Because it was programmed to

    Why Would Humans Program an Artificial Intelligence to Create a Company?

    Maybe a programmer thought it would be easier to create a program that could try hundreds of different companies to see what worked instead of making one per 6-months to 3-years at a 30-80% failure rate. Maybe it was just a thought experiment to see if it was even possible. Maybe humans just aren’t efficient at starting and running companies.

    Why Might the Government Allow Artificial Intelligent Beings to Own Companies?

    If businesses can pay taxes, why would the government care who owned the business? A better question might be: what does it mean for an AI to own a business? Can an AI own property? What liability do they have? Can an AI take out insurance? Why not? What is the difference between an AI and a human? Isn’t an AI less risky?

    These are all just questions. I don’t have any of the answers. But it all makes me wonder.

  • Flight in the Bible

    2 Samuel 22:7-20 – The Lord Flies, Blazes Bolts of Lightning

    “In my distress I called to the Lord;
        I called out to my God.
    From his temple he heard my voice;
        my cry came to his ears.
    The earth trembled and quaked,
        the foundations of the heavens[c] shook;
        they trembled because he was angry.
    Smoke rose from his nostrils;
        consuming fire came from his mouth,
        burning coals blazed out of it.
    10 He parted the heavens and came down;
        dark clouds were under his feet.
    11 He mounted the cherubim and flew;
        he soared[d] on the wings of the wind.
    12 He made darkness his canopy around him—
        the dark[e] rain clouds of the sky.
    13 Out of the brightness of his presence
        bolts of lightning blazed forth.
    14 The Lord thundered from heaven;
        the voice of the Most High resounded.
    15 He shot his arrows and scattered the enemy,
        with great bolts of lightning he routed them.
    16 The valleys of the sea were exposed
        and the foundations of the earth laid bare
    at the rebuke of the Lord,
        at the blast of breath from his nostrils.

    17 “He reached down from on high and took hold of me;
        he drew me out of deep waters.
    18 He rescued me from my powerful enemy,
        from my foes, who were too strong for me.
    19 They confronted me in the day of my disaster,
        but the Lord was my support.
    20 He brought me out into a spacious place;
        he rescued me because he delighted in me.

  • Review of All You Need is Kill

    I was 13 years old in 1993 when Groundhog Day was released in theaters. 5 years later, I started writing a looping screenplay of my own called “Breeze Way”. In 2009, Hiroshi Sakurazaka published All You Need is Kill, a looping war action drama, which was released as Edge of Tomorrow in 2014.

    I was so excited when I first saw the trailer. I was like, “Yes, Groundhog Day meets War of the Worlds – starring Tom Cruise!”, but when I found out it was based on a book, I was like, “I can’t wait, I’m just going to read it.” I ended up reading it in one evening and found it very riveting. The ending of the book is much different than the movie, but I won’t ruin it here. There are no spoilers in this post.

    Quotes from All You Need is Kill

    The book is, at times, more insightful than the movie (emphasis mine):

    What if someone who had the potential to discover a formula to unlock the mysteries of the universe wanted to become a pulp fiction writer? What if someone who had the potential to create unparalleled gastronomic delicacies had his heart set on civil engineering? There is what we desire to do, and what we are able to do. When those two things don’t coincide, which path should we pursue to find happiness?

    This one covers talent vs. deliberate practice and self improvement:

    I didn’t possess any extraordinary talents that set me apart from my peers. I was just a soldier. There were things I could do, and things I couldn’t. If I practiced, in time I could change some of those things I couldn’t do into things I could.”

    There are some technical explanations for how the looping is happening, which the author, Sakurazaka, attempts to explain and wrap up the story, but I found them a little bit of a stretch. However, it’s much more of an explanation than what you get from Harold Ramis’ Groundhog Day.

    The ‘Science’ from All You Need is Kill

    In the book, the alien fighters use “tachyons”, theoretical particles that can travel faster than the speed of light, to travel backwards in time. Tachyons were also used in Watchmen (2009) where Dr. Manhattan’s ability to see into the future is blocked by tachyons generated by Adrian Veidt. In All You Need is Kill (2009), alien terraformers use tachyon pulses to send information back to themselves to win a battle.

    Tachyons Research in Reality

    In 2012 the Higgs Boson particle was confirmed, which is a particle in “tachyon condensation” meaning it is in a quantum field with “imaginary mass” (whatever that means). In 2011, before the Higgs Boson particle was confirmed, scientists theorized that Higgs “singlets” may be traveling back in time and sabotaging the discovery. I guess that wasn’t happening since they were able to discover it eventually, but who knows?

  • How to Make Money in 2015?

    I used to think I knew how to make money. It was easy. I could get more whenever I needed it.

    Now I don’t know.

    I know more now than I ever have. I have more skills. I have more value for the world. But I’m not sure I can do it anymore.

    It is much less likely that the world has changed, (but certainly it has). It is much more likely that I have changed.

    How do I make money in 2015?

    I have a day job. I’m a help desk analyst at a software company. I do online marketing to get product demos which when sold I have to implement and after they’re setup, I have to support them.

    At nights and on the weekends I take care of my other clients. I create marketing plans, write blog posts, post to social media, give management advice, and act as a general counselor.

    I make the least amount of money from online sales of my books on Amazon, from ads on my site, and through affiliate links. Full disclosure: I use affiliate links on this site. There, I said it.

    How do I make more money in 2015?

    No one is going to give me more money. I have to provide more value. I can do that by learning new skills, offering my skills to a wider audience, or creating more products that multiply my time.

    One trap that’s easy to fall into is the belief that you will always be making more in the future than you are right now. I know I have thought that. But it’s not always the case. It’s not a guarantee.

    The only way I’ve consistently made more money over time is to continue to diversify my income. I do that through a mix of traditional employment, consulting work, products, ads, and affiliate income.

  • How to Market Your Business in Less than 15 Minutes a Day

    I realize that not every business owner can afford to hire a full-time marketing person or spend a lot of time marketing themselves so I’ve created this guide that shows you how to spend the next two weeks taking small, bite-size steps towards marketing your business online.

    Day 0: Sign up for Instagram and fill out your profile with a short description and add your URL and picture. Post your first picture with relevant keywords as hashtags. Click on each of the hashtags you just added to your image and begin liking and commenting.

    Day 1: Take photos of your product or service. Take some as standalone images (just the product/service with a cutaway background) and in context (show it being used in some form or against a relevant background).

    Day 2: Post one the images you took on day 1 to Instagram. Add some hashtags. Click on the hashtags and like/comment on other people’s posts.

    Day 3: Create a blog post about how to do something with your product or how it solves a need or problem your potential customer might have.

    Day 4: Create an ad campaign on Bing Ads or Google Adwords to point back to the blog post, which points back to the product/service on your website.

    Day 5: Post more of the pictures from Day 1 on Pinterest, Instagram, and Facebook. You are now out of pictures and need to take more.

    Day 6: Take more pictures of your product or service being used. Be sure to include people’s faces, not just objects. People love to see people.

    Day 7: Go shopping for some props to use in the future when you’re taking more pictures or arrange someone to be in your pictures as a model.

    Day 8: Begin posting pictures from Day 6 and 7.

    Day 9: Research 10 relevant people to contact and store in a spreadsheet.

    Day 10: For each contact on your list, sign up for their email list, follow them on social media, comment on their blog or reply on social.

    Day 11: Choose one contact from the list to contact. Mention how you’re subscribed to their list and follow them on social. Ask them if they’d be interested in covering your product or service on their blog.

    Day 12: Review the success or failure from Day 11 and make adjustments. Choose another contact to reach out to.

    Day 13: Repeat Day 12 until all 10 people from Day 9’s spreadsheet have been contacted.