Erich Stauffer

Category: Commerce

  • Director of Marketing, Operations, and eCommerce

    If you’re a growing company needing a motivated individual to network within the community develop and manage events, grow business and encourage the team in these activities, someone who is organized and maintains a task-oriented mindset with strong communication throughout the team, look no further.

    As your director of marketing, operations, and ecommerce, I will help oversee growth and events within your company. I have a vast knowledge of marketing, am able to quickly learn, and I have a love for moving in a fast paced environment. I will help you create new initiatives and bring my creative ideas.

    Experience

    I have experience with social media management, including but not limited to Facebook, Instagram, daily posts, Canva and creative Design ability, creating posts and management of events will be required for this position.

    Organizational Development

    • Loves process! Can lead process working sessions & then take those learning to map out a holistic process in a PPT and be able to get alignment from key stakeholders.
    • Has experience with very complex timelines with multiple stakeholders
    • High EQ-read the room/zoom
    • You have project managed campaigns before, so you understand the milestones, but can see bigger picture here to see how timelines and processes intersect
    • Team management experience

    Core Responsibilities:

    • Lead working sessions and lessons learned with cross- functional teams to understand what’s working/not working and capture those learnings
    • Map out complex marketing process for 1 Walmart campaigns via PPT and excel and get alignment from all cross-functional teams
    • Train cross-functional teams on the ways of working. Gather learnings from pilots and then iterate on process. Work in an agile model.
    • Create a clear DACIN model for teams to drive clarity on R&Rs
    • Support both Client Solutions and Omni Capabilities Ways of Working. The scope is big, so being able to prioritize what matters most and communicate what needs to be on hold for now (with a clear action plan on when it can be done) is key!
    • Own the planning timeline for all 1 Campaigns and ensure WMC is kicking off key milestones in time. Ensure your team is setting up those programs in Workfront.
    • Work closely with the Project Manager and Operations team to ensure WMC timelines are integrated into a holistic schedule.
    • Partner closely with Senior Director to define needs across his team/business weekly and provide visibility in workstreams.
    • Lead necessary x-functional leadership meetings and provide clear and actionable recaps.
    • Manage and train on Ways of Working and ensure adoption.
    • Develop a clear POV on R&Rs between your directs roles in Client Solutions and Omni teams.
    • Prioritization of your teams workload, get alignment from leadership and provide visibility to teams.
    • Ensure Workfront adoption & optimization across CS/OC teams. Own reporting ways of working.
    • Partner closely and develop great working relationships with leads in client solution and omni teams to streamline ways of working.
    • Be a key team member within the marketing operations team ensuring we are all clear with WoW across your respective workstream. Work with other ops leads to drive a consistent WoW across the WMC Marketing Org.

    Qualifications:

    • Bachelor’s Degree and 8+ years experience in project management, operations and process mapping within a marketing org.
    • Has experience onboarding teams in new ways of working and change management
    • Knowledge of creative marketing campaign process
    • Great at building PPT decks: design, mapping out the what, how and why, but can also map out timelines in excel
    • Extremely detail oriented and organized in thought and execution
    • Ability to set and communicate clear expectations
    • Ability to understand and thrive in a fast-paced environment
    • Ability to work effectively and achieve results in ambiguous situations
    • High EQ

    Interested in hiring a Director of Marketing, Operations, and eCommerce? Connect with me on Linkedin or email me to schedule a call.

  • Shopify Expert & Store Manager

    If you are looking for a highly motivated individual to take on the role of Shopify Store Manager / project manager for your commerce brand(s), look no further than the Shopify expert, Erich Stauffer.

    Whether you’re new to e-commerce or an experienced company looking for an experienced Store Manager to manage our orders and products and marketing Shopify Store(s), I can do it all.

    I have experience managing Shopify stores for consumer package goods companies, jewelry companies, online classes businesses, parts businesses, and supplement companies.

    Shopify Store Management

    Shopify setup: I have a setup process to get your website online. There are so many details that are needed to make your website officially live so I will break it down for you and connect everything for you.

    Online marketing: I will do things to increase web traffic, conversion rates, Conversion funnels average order value such as email Marketing (Mailchimp) – Facebook shops, Instagram connectivity & shop Sell online through multiple channels, improve Google listing and search advertising, set up all Marketing Campaigns and Facebook Ads, Google Adwords, Google shopping and much more to drive traffic and sales.

    Social Media setup with your website, management & advertising: social media is now one of the most important keys to success, help you connect it to the website, make it available on all social media and boost it with specific ads that target our own niche. also you can manage your social media, posts & stories with photography & videos to your products lifestyle images that will attract more people to your brand.

    Consulting: e-commerce would look easy from distance, but in day-to-day operation thing will be a little more confusing, with sales and reports, financial complications, from fraud orders to forecasting your finances or even pitch your idea to investors.

    Shopify Web Design: Your new website may need to be updated / developed further and all of this to the best possible conversion rate & speed.   

    Product entry & photography: one of the most important keys to success and the first step in your e-commerce is to get great high-quality photos for your products and get your own style to present to customers.

    Reporting: Provide with up-to-date reports on a Daily, Weekly, and Monthly basis to assure that their Amazon / Shopify store is taken care of with minimal supervision.

    Interested in hiring a Shopify Expert & Store Manager? Connect with me on Linkedin or email me to schedule a call.

  • Director of Ecommerce Operations and Merchandising

    As your Director or Ecommerce Operations & Merchandising, I will manage your ecommerce commerce business including operations, merchandising, site development, email marketing, and customer service. I will also take on on ad hoc projects as needed, aligning with and executing the global and domestic direct-to-consumer (DTC) vision.

    What I will be doing…

    • Managing Ecommerce operations, merchandising, email marketing, and customer service.
    • Responsible for meeting US ecommerce financial, sales and gross margin monthly/annual goals.
    • Accountable for establishing and executing strategic direction of current and future business growth.
    • Responsible for reporting on US site KPIs, customer experience metrics-optimizing site operations, identifying opportunities, and suggesting strategies to achieve sales growth.
    • Lead strategic planing and executing product collections on site pages, content updates and featured shops based on inventory needs and marketing priorities with DTC and Digital IQ team members.
    • Leading ecommerce strategy, execution and operations with focus on digital merchandising, personalization, conversion optimization and purchase frequency.
    • Responsible for executing product/collection strategy and planning, content planning, promotions, digital merchandising and shopping experience.
    • Plan digital content and product launch calendar.
    • Collaborates with Content Producer to determine shot lists for photoshoots depending on assets/emails needed, based on selling, inventory, trends, etc.
    • Manage milestones and deadlines for multiple simultaneous projects, while keeping key stakeholders up to date with progress and decisions.
    • Responsible for optimizations to navigation, collections, search, and homepage.
    • Oversee and execute strategic site AB tests to improve KPIs, revenue, and overall customer experience
    • Lead retention, promotions, and CRM strategies to drive engagement, increase customer return purchase rate and repeat purchases
    • Monitor competitive landscape and site benchmarks
    • Generate and develop new onsite business opportunities
    • Ensure best in class user experience and high customer satisfaction
    • Monitor and analyze performance of site traffic, customers behavior with a focus to increases orders, UPT and overall sales
    • Stay up-to-date with the capabilities of technology partners and other innovative third party extensions and solutions in the marketplace (as needed)
    • Serve as the point person and liaison for Engineering/Development team on all functional issues related to site (as needed)
    • Set experience building production technical best practices and SEO optimization standards coordination
    • Building best in class ecommerce customer service team and customer service reporting for continued improvements.

    What I will bring…

    • People Developer – Includes staff in overall planning, decision-making, facilitating and process improvement; takes responsibility for subordinates’ activities; makes self available to staff; provides regular performance feedback; develops subordinates’ skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services.; continually works to improve supervisory skills.
    • Conflict Resolution – Encourages open communications; confronts difficult situations; maintains objectivity; keeps emotions under control; uses negotiation skills to resolve conflicts.
    • Strategic Thinking/Future Focus – Develops strategies to achieve organizational goals; understands organization’s strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
    • Results Oriented – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.
    • Analytical – Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.
    • Use of Technology – Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
    • Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
    • Communications – Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
    • Quality Management – Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
    • Dependability – Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan.
    • 10+ years of ecommerce operations, site merchandising, planning/buying, email marketing, & customer service.
    • Bachelors Degree where I studied business and computer science (and I have the equivalent work experience)
    • Ecommerce management experience
    • Solid understanding of Ecommerce business with mix of merchandising, creative, technical, analytical, and sales knowledge
    • Validated strong strategic problem solver who can set goals and run multiple, diverse projects
    • Understanding of retail math concepts, including an understanding of inventory allocation
    • Strong organizational skills, extreme attention to detail solid follow up
    • Executive presence with an ability to influence at the highest levels.
    • Positive, hardworking, “can do” attitude
    • Keen eye for design and trend

    Interested in hiring a Director of Ecommerce Operations and Merchandising? Connect with me on Linkedin or email me to schedule a call.

  • Director, Business Operations – eCommerce Strategy & Governance

    As your Director, Business Operations – eComm Strategy & Governance, I will play an integral part in helping support and facilitate ways of working across the broader eCommerce organization. I will leverage my exceptional project management, analytical, conceptual, and problem-solving skills to enhance your company’s plans and your account teams.

    My Skills

    • a strong analytical background
    • strong experience working cross-functionally
    • able to detect problems and find solutions accordingly
    • have an eye at anticipating roadblocks
    • have strong problem solving and technical skills coupled with confident decision making enabling effective solutions leading to high customer satisfaction
    • have experience coordinating with various teams to analyze project results and performance.
    • have experience leading multiple projects and supporting various business initiatives
    • are exceptional in planning and managing complex projects, combining processes, organizational change and technology workstreams.
    • have highly polished written and oral communication skills, able to develop executive-level presentations.
    • are comfortable working in a fast-paced, ambiguous environment

    I enjoy and am good at:

    • Helping support alignment and accountability across eCommerce organizations
    • Driving informed decision-making and ensure resolution of critical issues by partnering with business teams to identify goals, success criteria, assumptions, risks, and known issues within the business
    • Creating communication strategy and content
    • Educating leadership team through enhanced data analysis and reporting
    • Executing Project/Program Processes: Help support the implementation of project/program plans and timelines with strategic objectives, ensuring alignment of initiatives across business areas.
    • Supporting in the development of analytical frameworks/KPIs to measure business performance
    • Partnering with cross functional teams to identify and assess performance gaps
    • Anticipating outcomes of strategic initiatives for highly complex business areas
    • Drives the resolution of business issues; determining needed solutions that can be leveraged
    • Directs change initiatives by identifying and defining desired change and processes to get there derived from feedback across e-comm org
    • Provides recommendations to senior management by reviewing consolidated feedback across officer team; assessing risks and collaborating with cross-functional partners to develop recommendations to enhance the business

    My Qualifications

    Bachelor’s degree in business management, information technology, computer science, or related area and 5 years’ experience in eCommerce merchandising, site operations, business management, or related area. 7+ years experience in eCommerce merchandising, site operations, business management, or related area +2 years of supervisory experience.

    Qualifications

    ECommerce Merchandising, Site Operations, Business Management, or related area, Master’s degree in Merchandising , Site Operations, Business Management, or related area.

    Interested in hiring a Director, Business Operations – eCommerce Strategy & Governance? Connect with me on Linkedin or email me to schedule a call.

  • Director of Ecommerce, D2C Strategy, & Innovation

    As your Director of Operations/General Manager – eCommerce + Warehouse, I will report to the executive leadership team and serve as the Supply Chain & Direct to Consumer subject matter expert to enhance your Commercial plans as well as support your account teams. I will define the ecommerce fulfillment and D2C strategic roadmap, identify and implement new capabilities, and improve customer service, process efficiencies and effectiveness at your company.

    Key Skills

    • Lead customer meetings, develop in-depth understanding of customer capabilities required for e-Commerce readiness & onboard customers to enable efficient Order to Cash processes
    • Collaborate with Franchise Leadership and Execution Enablement to develop the multi-year Customer Capability roadmap.
    • Identify, gain buy-in & test new Order to Cash capabilities and new route to market to improve system efficiency.
    • Onboard new eCommerce customers and collaborate with existing customers on their expansion for a win-win solution.
    • Develop Annual eCommerce Distributor guide, leverage and negotiate compliance with new customers.
    • Develop annual Click & Collect operational playbook, engage teams for customer collaboration.
    • Implement existing order-to-cash capabilities (e.g., All necessary EDIs)
    • Establish and lead routines to optimize customer service and costs to serve by leveraging organizational tools
    • Utilize eCommerce dashboard to improve root cause analysis and partner engagement.
    • Track customer fines/ deductions/ short pays, determine root causes and implement corrective actions to enable timely payments to the e-Commerce channel
    • Provide inputs on potential new D2C models and platforms that can be applied to markets where there are currently no wining proposals
    • Provide visibility into current challenges with D2C and possible solutions

    Qualifications

    • Bachelor’s Degree and 10+ years of leadership experience
    • Industry and product supply knowledge across various routes to market, business partner knowledge,
    • Excellent communication and influencing skills, process improvement mindset program management expertise
    • Ability to lead complex initiatives in a matrix organization
    • Proven experience in digital commerce and innovation
    • Proven record of demonstrated creativity with an ability to generate new ideas and translate them into action
    • Proven record of localizing and implementing a global strategy
    • Strategy and operations management experience required
    • Strong understanding of System financials/economics

    Skills Focus

    • Deep knowledge of ecommerce industry, competition, and customers. Continually increases this knowledge base in order to better serve the customer
    • Breaks down silos and builds high-performance teams through empowerment, collaborative problem solving, accountability, and mentorship
    • Accesses and uses competitive information to effectively position business solutions
    • Uncovers underlying customer and/or partner needs, desires, and challenges through research, questioning, probing, and analysis in order to provide the right solution for the customer
    • Uses an objective methodical approach to analyze complex problems; identifies causes to arrive at an appropriate solution

    Communication Style

    • Thrives in a fast-paced environment
    • Willing to take calculated, reasonable risks
    • Possesses functional knowledge and expertise in producing presentation reports
    • Positively influences individuals to make decisions on possible e-fulfillment and/or D2C solutions or products

    Other Skills

    • Organizational Strategy
    • Business Processes
    • Order to Cash (OTC)
    • Compliance
    • Influence
    • Communication
    • Strategic Objectives

    Interested in hiring a Director of Ecommerce, D2C Strategy, & Innovation? Connect with me on Linkedin or email me to schedule a call.

  • Director of Operations/General Manager – eCommerce + Warehouse

    I am a Director of eCommerce Operations with a strong emphasis in eCommerce, Logistics, and Warehouse Management. I have 3+ years of full time experience managing eCommerce platforms (ShipStation, familiar with Slack, Amazon, Amazon FBA, WHM Software and Inventory Procedures) as well as managing a team for production.

    • 15+ YEAR ESTABLISHED AND GROWING E-COMMERCE BUSINESSES
    • SPECIALIZING IN Shopify and Adobe Commerce

    Warehouse and Inventory Management

    • Implement Inventory Management System and on-going accuracy and tracking of product across warehouse and sales channels (predominately Amazon and B2B).
    • Monitoring and able to Quality Control product and ensure accuracy of QC process. (Scaling System 1-5)
    • Coordinate manufacturing runs and shipments with our factory in China
    • Coordinate vendor relationships inbound/outbound shipments and accuracy
    • Managing adherence to KPI’s and SOP’s to ensure inventory is secure and 99%+ accurate
    • Handling Warehouse Management Issues (setting up printers, buying tech as needed)

    Team Management

    • Manage virtual employees for sourcing divisions and customer service/admin duties
    • Oversee management of warehouse staff and virtual staff (currently 5 employees)
    • Hire seasonal team members as necessary for busy times and projects
    • Ensure Payroll and proper time management is accounted for and submitted
    • Measure and monitor efficiency of production in the warehouse

    Leadership

    • Manage on-site and virtual teams
    • Able to take on responsibilities and support in growth
    • Ability to Synthesis information and create Efficient workflows, SOPs, and KPI’s to monitor.

    Product

    • Familiar with ShipStation, UPS, USPS to properly package and ship high value items
    • Familiar with uLine and shipping supplies to find solutions for products
    • Manage our Inbound Product Vendors and Relationship and timely receiving of their product and communication with them
    • Manage our B2B Customers (with Admin support) to ensure their expectations are being met
    • Research to find necessary vendors and negotiate pricing
    • Expert level navigation of Amazon platform to add/edit/manage products and inventory.

    EXPERIENCE

    • 2+ years of experience in Inventory Management of a manufacturing facility
    • Specifically understanding the process of refurbishing items and grading/sorting them by condition
    • Experience in building and managing enthusiastic and effective teams
    • Experience with Amazon FBA and Walmart FBW
    • Knowledge of ShipStation, Amazon, Quickbooks, Inventory Management Software (TBD), and Helium10
    • Management of virtual teams and training
    • Experience creating metrics for success and evaluation mechanisms
    • Experience with high level customer service
    • Software currently used: Google Suite, ShipStation, Amazon, 3dCart, Wave, Quickbooks, BQool, and Helium10.

    I have experience running operations for a Small to Medium to Enterprise-sized Ecommerce businesses. Interested in hiring a Director of Operations/General Manager – eCommerce + Warehouse? Connect with me on Linkedin or email me to schedule a call.

  • eCommerce Marketing Project Manager

    If you’re looking for a Marketing Project Manager, a Marketing Coordinator, or a Director of Marketing Operations for your eCommerce brands, websites, social media platforms, and marketplaces, look no further than Erich Stauffer.

    I am an experienced e-commerce project manager with 15+ years of ecommerce, marketing, and project management experience in: 

    • SHOPIFY product management
    • SHOPIFY reporting & analytics
    • Monday for project management
    • Klaviyo Email & SMS, including reporting & analytics
    • Canva
    • Google Docs

    Website Management – (Shopify or Magento)
    – Add/update products
    – Swap out imagery as necessary
    – Update announcement banners, etc
    – Implement 3rd party apps as needed
    – Work with outside dev team as needed to make coding changes and landing page updates

    Wholesale/Marketplace Website Management (Faire/Amazon)
    – Adding/updating products
    – Swapping out imagery as necessary

    Marketing Support
    – Create a monthly/annual marketing calendar with key dates
    – Creative direction on email/SMS campaigns (choosing assets, directing copywriter)
    – Work alongside a digital ads agency to make sure they have the assets + copy they need

    Social Media
    – Plan/Strategize monthly social calendars for IG, FB, Tiktok, and Pinterest alongside a freelance content creator
    – Curate a cohesive IG feed, write captions, and schedule into Later
    – Monitor the social accounts for comments & DM’s (2x daily)

    Project Management
    – Manage deadlines for marketing campaigns and making sure a team of freelancers complete tasks by due dates.
    – Coordinate with retail/customer service manager
    – Oversee product launches and managing all steps from start to finish (photography, copy, graphics, etc)
    – Assist with employee onboarding process (passwords, access to docs, etc)
    – Act as the point person under the CEO for all approvals for marketing projects
    – Run weekly analytic reports for Shopify & Klaviyo revenue
    – Lead the weekly team calls keeping the meeting on schedule and reporting status on all projects

    Interested in hiring an eCommerce Marketing Project Manager? Connect with me on Linkedin or email me.

  • E-Commerce Manager

    As your eCommerce Manager, I will help lead your team as well as help create and add to your eCommerce team as needed. In this eCommerce manger role, I will also oversee your eCommerce websites, marketplaces, and grow top line revenue and profitability on various platforms. I will be responsible for supporting the overall growth of your eCommerce Operations and lead a team that supports the coordination and implementation of several content updates. This includes promotional activities, merchandising plans, new product on-boarding, and technical site updates across multiple web properties and platforms.

    If you are looking for an eCommerce expert in process development who can create tools that will be used for on-going digital operations and who is willing to explain new or refined processes to team members, look no further than Erich Stauffer. I am a people person with an analytical mind, an excellent communicator, and a strategic thinker who considers how work impacts the company’s customers and the business. I am extremely reliable with a keen attention to detail and excellent time management skills.

    What Erich Stauffer will be doing:

    Spearheading growth and development of your eCommerce Team. Empowering the team to effectively support front-end content updates and improvements across multiple eCommerce websites.

    Proactively communicate with teams in other geographies about the status of projects, priorities, and team members’ workloads; continually balance the overall work across team members and reprioritize and reassign tasks as needed.

    Be an expert in the on-going work of the team by using databases and other software tools including: content management systems (CMS), product information management (PIM) systems; and Excel, Magento, Shopify, and Netsuite

    Continuous assessment, refinement, and roll out processes that make the team’s work easier and more efficient. I will document processes for common or on-going tasks and in support of the team’s training and ongoing reference.

    Project manage key eCommerce optimization efforts and roadmap projects.

    What Erich Stauffer brings to the table:

    • Strong attention to detail and organization skills with ability to appropriately self-prioritize work
    • Proven record in managing workflows and tasks not only for oneself but also for a team
    • Strong people management skills
    • Show a proven track record that you have managed, grew and operated profitability a large scale multimillion dollar e-commerce operation with a large product catalog catalog e-commerce business and marketplaces.

    Ecommerce Manager, Erich Stauffer

    I am an ecommerce expert with 15+ years of experience, running multiple million-dollar eCommerce sites a year, managing teams, and has experience adding thousands of vendors and sales orders. I have the capability and proven know how to scale large eCommerce operations. I can help your company setup and manage the processes to onboard and manage vendors as well as run many of the day to day operations. Connect on Linkedin or email me.

  • Program Director

    If you need someone for your e-commerce business to be accountable for the successful outcomes across your portfolio, including leading and
    managing the project managers and scrum managers, collaboratively implementing with the e-Commerce Operations Director – and you need someone with the discipline to lead and improve standard processes and tools to drive operational efficiencies, act as the escalation point for delivery risks/challenges, and ensure operational and financial commitments are met – look no further than Erich Stauffer, e-commerce expert.

    Key Skills and Responsibilities:

    • Oversee the delivery of complex commerce development projects and programs
    • Own project hand-off between Sales and Delivery and ensure the identified Project
    • Manage and understand scope, schedule, resource plan, and assumptions as defined in the SOW – and the client outcomes desired
    • Ensure projects are delivered within client and financial success metrics including internal financial health metrics
    • Be the first point of contact (POC) for escalations from the Project Manager (PM) or Director of e-Commerce Operations and be responsible for issue triage, escalation path, and mitigation plan
    • Conduct risk analysis on a consistent basis and proactively identify delivery issues and anticipate requirements and potential consequences
    • Oversee at a program level all resource allocation, project costing, deliverable tracking, and reporting
    • Lead, mentor and coach delivery PMs, ensuring they’re set up from success on Day 1
    • Support sales pursuits and help contribute with the solution planning, scoping and team shaping that will help drive business value for your customer