Director of Ecommerce, D2C Strategy, & Innovation

As your Director of Operations/General Manager – eCommerce + Warehouse, I will report to the executive leadership team and serve as the Supply Chain & Direct to Consumer subject matter expert to enhance your Commercial plans as well as support your account teams. I will define the ecommerce fulfillment and D2C strategic roadmap, identify and implement new capabilities, and improve customer service, process efficiencies and effectiveness at your company.

Key Skills

  • Lead customer meetings, develop in-depth understanding of customer capabilities required for e-Commerce readiness & onboard customers to enable efficient Order to Cash processes
  • Collaborate with Franchise Leadership and Execution Enablement to develop the multi-year Customer Capability roadmap.
  • Identify, gain buy-in & test new Order to Cash capabilities and new route to market to improve system efficiency.
  • Onboard new eCommerce customers and collaborate with existing customers on their expansion for a win-win solution.
  • Develop Annual eCommerce Distributor guide, leverage and negotiate compliance with new customers.
  • Develop annual Click & Collect operational playbook, engage teams for customer collaboration.
  • Implement existing order-to-cash capabilities (e.g., All necessary EDIs)
  • Establish and lead routines to optimize customer service and costs to serve by leveraging organizational tools
  • Utilize eCommerce dashboard to improve root cause analysis and partner engagement.
  • Track customer fines/ deductions/ short pays, determine root causes and implement corrective actions to enable timely payments to the e-Commerce channel
  • Provide inputs on potential new D2C models and platforms that can be applied to markets where there are currently no wining proposals
  • Provide visibility into current challenges with D2C and possible solutions


  • Bachelor’s Degree and 10+ years of leadership experience
  • Industry and product supply knowledge across various routes to market, business partner knowledge,
  • Excellent communication and influencing skills, process improvement mindset program management expertise
  • Ability to lead complex initiatives in a matrix organization
  • Proven experience in digital commerce and innovation
  • Proven record of demonstrated creativity with an ability to generate new ideas and translate them into action
  • Proven record of localizing and implementing a global strategy
  • Strategy and operations management experience required
  • Strong understanding of System financials/economics

Skills Focus

  • Deep knowledge of ecommerce industry, competition, and customers. Continually increases this knowledge base in order to better serve the customer
  • Breaks down silos and builds high-performance teams through empowerment, collaborative problem solving, accountability, and mentorship
  • Accesses and uses competitive information to effectively position business solutions
  • Uncovers underlying customer and/or partner needs, desires, and challenges through research, questioning, probing, and analysis in order to provide the right solution for the customer
  • Uses an objective methodical approach to analyze complex problems; identifies causes to arrive at an appropriate solution

Communication Style

  • Thrives in a fast-paced environment
  • Willing to take calculated, reasonable risks
  • Possesses functional knowledge and expertise in producing presentation reports
  • Positively influences individuals to make decisions on possible e-fulfillment and/or D2C solutions or products

Other Skills

  • Organizational Strategy
  • Business Processes
  • Order to Cash (OTC)
  • Compliance
  • Influence
  • Communication
  • Strategic Objectives

Interested in hiring a Director of Ecommerce, D2C Strategy, & Innovation? Connect with me on Linkedin or email me to schedule a call.