Erich Stauffer

Category: Marketing

  • Top Posts and Keywords for November 2012

    In this 667th post, I discuss my top content, keywords, and income for this website.

    Occasionally I’ll do an analysis of my blog content and share it out for others to learn from what I’m doing. Dukeo does this with his monthly blogging stats so I’m thinking about doing it more often, maybe monthly. We’ll see. Here is my attempt at a monthly blog statistics analysis based on data from Google Analytics, Amazon Associates, and Google Adsense.

    The spike in traffic you see at the right edge of the image below is from combining all posts from the old Watershawl site into this. Watershawl was averaging over 5000 unique visitors a month with two posts, “Syncing Outlook Calendar, Contacts, and Tasks with Android Using Gmail” and “How to Auto-Forward Text Messages to Email in Android, Blackberry, Windows Mobile, Palm Pre, and the iPhone” getting around 2000 unique visitors each. No doubt these will be the top 2 posts next month. Interestingly, they were originally written for my Geek Hand site, but were folded into Watershawl earlier this year so this is actually their second move. I’ve got a redirection plugin up on Watershawl to redirect traffic to Erich Stauffer for now.

    Total visits was 1,544 with 1,417 being unique. There were 2,383 pageviews with 1.54 pages per visit. The bounce rate was 74.61%, which is really high. Most people used Internet Explorer (28%) followed by Chrome (24%), Safari (19.5%), Firefox (18%). Most visits were from the United States with most visitors being from California (128) followed by New York (94), Florida (72), Illinois (61), and Texas (58). Indiana had 38 for comparison. Judging by the use of Internet Explorer, the high content of Florida visitors, and the penchant for Erich Stauffer figurines, I’d say I have an older visitor base that is not interested in what I want to talk about most of the time (more on that later).

    Top 10 Content

    Of my Top Posts of 2011, the only one to fall out of the top 10 is “How to Delete a Digg Submission“. Regardless of how much I try to write about business, technology, and entrepreneurship, “the organism will do whatever it pleases.” My response to that in the past has been to ‘write more of what people are already looking at’ and sometimes I end up creating an entirely new site out of my most popular content, as I wrote about in Analyzing Actions in September of 2009. One post on Youtube Query String Parameters was turned into an entire site, which was later sold for $145. I did the same thing with the How to Stay Alert and Focused post. I’ve since made a new ‘query strings’-type site called Map Strings that gets most of it’s traffic from How To Run Google Maps On the Kindle Fire EDIT: moved the site here starting on 1/6/2013.

    Top 10 Keywords

    • erich stauffer (68)
    • collegeclub.com (31)
    • erich stauffer figurines (17)
    • what happened to collegeclub (14)
    • eric stauffer figurines (12)
    • erich stauffer figurine prices (11)
    • mexican cat (11)
    • arnart porcelain marks (9)
    • collegeclub email (8)
    • erich stauffer figurine (8)
    As you might expect due to the domain name, I get a lot of traffic for the keyword and variations of, “Erich Stauffer”, the Arnart Import’s fake Hummel figurine artist I was named after. Second to that, people are still crazy about Collegeclub.com and seem to still wonder where all of their stuff went when it went belly up. Like them, I was interested so I did some research, found out, and shared it on my blog. I just didn’t think that all these years later it would still be some of my most popular blog posts. The “mexican cat” gets linked to a post called “Smarty Cat” through Google Image Search and that is also the reason “My CEO Heroes” ranks well – people are searching for an image of Howard Schultz, CEO of Starbucks.

    Top 10 Sources

    • google.com (89)
    • facebook.com (19)
    • qian8ao.com (11)
    • google.co.uk (10)
    • dogpile.com (4)
    • google.ca (4)
    • m.facebook.com (4)
    • google.com.br (3)
    • iphoneunity.com (3)
    • answers.yahoo.com (2)

    I have a pretty active Twitter account so it’s somewhat of a surprise to me to not see Twitter in the referral list, but I did get one (1) referral from Twitter, ranking it at #49. Qian8ao is a “Free Expense-Tracking Application and Personal Finance Community” in China. I’m not sure what link they have pointing to me as Google Analytics can’t resolve it properly and my go-to Google searches aren’t revealing anything, but I’m guessing that it’s not page visits, but a hot-linked image that is causing the count. I post links to this page via my Erich Stauffer Figurines page and the Erich Stauffer page. I have used Yahoo Answers as part of my SEO process successfully for a number of years.

    Income Stats

    • Amazon Associates Affiliate Program: 72 Clicks – 0 Items Ordered – 0 Items Shipped – 0 Advertising Fees
    • Google Adsense: $12.74 Estimate

     

  • One Dozen Rubber Ducky Ducks

    This past week I sold One Dozen Rubber Duckie Ducky Ducks in a nativity scene (set includes: Mary, Joseph, baby Jesus, 3 wise men, angel, lamb, cow, donkey and camel) without ever linking to the product. It would make most sense if it came from this website since I talk a lot about Erich Stauffer figurines and other collectibles, but it wasn’t. It was clicked on through my site on Coby Kyros Tablets. That’s right. Someone looking for information on Android tablets bought a nativity scene made of rubber duckies. But that’s not all. I have a site that exclusively promotes learning sets like science experiements for kids and yet MID Tablets sold a child’s microscope. Who did sell a Coby Kyros tablet? A page about technology consulting. This goes to show, it pays to post (and post often) #myBody. Here are some of the systems I use to use affiliate marketing to help transition to a full-fledged ecommerce company or “etailer“.

    Systems for eCommerce/Affiliate Marketing

    To run a successful online business probably requires some systems so I’ve been developing some and thought I’d share:

    • Review Amazon Best Seller lists and curate new items to add to your site(s) – (Daily)
    • Review sold items that were not linked to and create posts for them accordingly – (Daily)
    • Review Google Analytic trends for top content and keywords on your site – (Monthly)
    • Review Amazon sales clicked, but not sold* – (Monthly)
    • Review Google Adsense reports for trends – (Weekly)

    Posting Routines

    • Post SEO optimized title and META description, reviews, a picture, and some original content (I use WordPress SEO by Yoast)
    • Install “Social” plugin by MailChimp + “Twitter Tools” to not only display tweets, but post to Twitter
    • Post also on Google+ and Facebook (and any other social network you can systematically stay engaged in)

    How to Read the Amazon Associates Orders Report

    *When I download the Orders report, I get a view of what people are clicking on, but not buying. I think the “Product Link Clicks” is a better metric for us to track since we can’t control what they do once they are on Amazon, but let’s read what Amazon Associates says:

    Orders Reports display number of clicks for each product via a Product Link or add-to-cart button, number of orders placed through the Product Link, and the resulting Product link conversion. You can also see other items that were ordered after customers clicked through to other Amazon pages.

  • Balls of Steel

    In response to marketing and distribution device about product development:

    Sometimes you just have to write something, make a decision, just do something before the true answer will come to you. That’s how it is with me at least. A lot of times I won’t know what to do so I’ll just choose something and then it’s like the fog lifts and everything becomes clear. A lot of the time my first choice is wrong, but if I didn’t make it I wouldn’t have been able to know the right choice. In a small way that’s what happened after I emailed you last. I almost immediatly knew how I wanted to help you.

    I’m starting an online store for coffee and tea accessories called pourjoy.com and would like to sell your steel balls as an accessory for making non-diluted ice coffee. I wouldn’t call it Balls of Steel though. I’d have to call it something else like “liquid metal” or “iced beans”. I’d see if your mom could buy like ten sets of them from you for me to sell in my store and that would be a good market test and potential new distribution channel for you. What I’d encourage you to do is to find ways to sell the same product as many different ways as you can.

    Think about the movie The Hudsucker Proxy and how the circle is used first as a hoola hoop and then as a straw. If you haven’t seen it then Coca Cola is a better example. They sell you the same coke in a bottle, can, and by fountain drink. Mmmm. I’m getting thirsty just thinking about it. For your product I can see it being sold as ying yang balls, stress balls, desk toys, marble run accessories, a game of some sort, a drinking game, as a way to move large furniture, or as a way to shatter large panes of glass.

    If you really want to sell a lot of these you’ll need to both have market demand and either large barriers between you and your competition or a huge head start. If you haven’t read how Warren Buffet picks companies, it’s very similar. He would want to know how hard it is for someone to make what you have or do what you do. He would want to see patents and large capital costs that make a virtual moat around your product protecting its business model for years to come. I guess I don’t see that with your product.

    Have you considered getting into ecommerce or affiliate marketing instead of manufacturing? You know what ecommerce is, but you may not know about affiliate marketing so here’s a brief primer. Using Amazon.com as an example, anything I link to at Amazon with my code I get a percentage of if someone buys it. Percents range from 6-8% on average. With ecommerce the margins are higher, but so is the risk when inventory is involved. Some of that risk can be mitigated with drop shipping services, but the margins are lower.

    I know I want to get into ecommerce and so I am leveraging my background and experience in affiliate marketing, SEO, and web design to learn ecommerce and make a go of it. I’d be happy to share with you what I’m learning and catch up with you in December when you’re in town. Your mom says you’re making a lot of money waiting tables down there and that you’re doing good in school. I know she’s really proud of you and wants to see you succeed and I do too.

  • 2 Ways to Get More Email Addresses 2 New Ways to Get Money

    For small businesses who are interested in growing their email marketing and transactional email in order to better market and reduce costs, I wanted to share two new ways to collect emails, which just happen to dovetail into two new ways to make money.

    2 New Ways to Get Email Addresses:

    In the past, you may have ‘straight-up asked’ people for their email addresses with a paper form in your office or a web form on your website. You may have even incentivized them with a coupon for handing over such valuable information. But maybe this hasn’t worked so well for whatever reason (fear of spam? older client base?) so here are two new ways to collect email addresses:

    1. Ask the patient or customer at checkout whether or not they’d like their statement receipt emailed to them. If they don’t have an email on file, we add it then. People may be more likely to give you their email address when it has to do with transactional information like statements and balances.

    2. Allow patients/customers/donors to make payments online or to buy products (like toothpaste or gift certificates) online. In either of these cases, the patient will be required to enter their email address. These also happen to be the two new ways to get money.

    While cost savings associated with email vs. paper mailings, turning off the lights when you’re not using them, and stopping the local newspaper might work for a while, eventually you’re going to want to start getting more cash flow in the door. You’re going to want to leverage the website you’ve already paid for to start collecting payments and/or selling products online.

    2 New Ways to Get Money:

    If you don’t already take payments online, your paitents or customers are paying in person or by mail. Why are you making it so hard for your constituents to give you money?. Here are two ways you can get patients or donors, respectively, to start paying online:

    1. Allow patients, customers, or donors to make a payment online. These payments can be setup as a one-time or recurring payment and can be stand-alone or embedded in an ecommerce platform like OScommerce, WP-e-Commerce for WordPress, or Shopify. I’ve also heard Big Commerce is good, but have no experience with it.

    2. Sell something online that you can ship to them – a new revenue source. If your office is already used to mailing out packages daily via USPS, FedEx, and UPS, why not add product sales to the mix? Think of it as a value-added service to your business by saving your customers or patients a trip to the office to pick something up you sell.

    Payment Gateways

    One of the most confusing aspects of setting up and accepting payments online via credit card or debit card is the “payment gateway” which is the service that actually processes the transaction. There are plenty of banks and other companies that offer this service with a host of different requirements and possibilities. While I recommend using Square for some small businesses, they do not offer a web payment gateway. The alternative to Square is Stripe, which has similar pricing and transparency. Paypal has traditionally been a great option and one I have used in the past, but Stripe is making it easier to stay PCI-compliant due to the way their technology keeps all the credit card processing on their servers. However, according to their site, “SSL is required when you use Stripe.js to make live charges. If you aren’t using Stripe.js, you’ll also need to ensure your server is fully PCI compliant.”

    If you would like to learn how to add payments to your website and are located in the Indianapolis, Indiana area, please give Erich Stauffer a call.

  • Integrated Marketing with a Platform

    For the next few weeks I’m going to be talking about how to integrate marketing into the management of your business.

    Today I’m going to introduce a term called “platform”. Your platform is a combination of your website, social media, and any other form of advertising you may have. When you buy Google ads or run a Groupon, you’re paying for using those other company’s platforms.  The bigger you can build your own platform, the greater your own reach can be and the more money you can save (and make).

    Here’s a couple of examples of how you can use your platform:

    1. You have excess inventory so you make a sale and announce it on your blog, across social media, and in an email newsletter. You sell out.
    2. 2.  You’ve got some open appointments that need filled so you offer a sale for today only if you mention where you heard about this offer.

    “To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform.” In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

    In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now.

  • Mesh Networking

    In one of my last posts about networking in Indianapolis, Jeremy Houchens of Pro Media Publishing said, “Thanks for including the links to the local events!”, which when juxtaposed against a recent comment from Ashley Hardy of ANH Media about how, “You know all the networking events in Indianapolis”, and it made me wonder if I really had become a source for Indianapolis networking knowledge.

    Jeremy, Ashley, and I are all business owners with loose affiliations and referral partners that allow us to sustain and grow without the burden of an employee/partnership relationship. This is more than just the gig economy‘s freelancers who are in the business of creating jobs for themselves. This is about building bigger companies with less employees. It’s The Startup of You without the Long Hallway. It’s Mesh Networking.

    Now I know ‘mesh networking’ is already a term for interconnected devices who can communicate to use each other as nodes on a network, but that’s exactly what I’m suggesting these new types of solopreneur businesses are. The business owners are the ‘devices’ and through each other, they find work.

    3 Ways you Know You’re a Mesh Networker

    1. You’re a power connector – a power connector connects two people who didn’t previously know each other, thereby helping two people at once. Mesh networkers need to be power connectors in order to leverage their networking time.

    2. You’re building a business, not a job for yourself – like Steven Covey, you begin with the end in mind and that end does not include you being in the employee corner of the Cash Flow Quadrant for long. Your end goal is lower-right and you’re moving there as fast as possible.

    3. You’re not interested in partnerships and employees right away – you’re more interested in finding the right referral partners who can funnel business to you while you’re funneling business to them. It’s all about strategic partnerships and selling first.

    7 Indianapolis Networking Events You May Not Have Heard Of

    1. Power Circle Network – PCN is a free version of Rainmakers and BNI-type networking that meets weekly on the north side in Carmel, Westfield, and Noblesville; on the east side in Broad Ripple, Cumberland, Greenfield, and New Palestine; on the south side in Greenwood, Southport, Beech Grove, and Franklin; and on the west side in Avon and at Initech Park.

    2. Linking Indiana – a Facebook and Smaller Indiana group that holds monthly networking events with a training session – usually with a speaker, but sometimes simply fun exercises like “speed networking”. In the past the events have been at the Rathskeller downtown, but they could be anywhere in the future so sign up for the Facebook group to stay informed.

    3. Meetup.com – after 9/11 the founders wanted to use the Internet to help people meet together in person around topics they loved or found interesting. It just so happens that meetups (as they are called) can also be used to network with other like-minded individuals. I currently run a meetup on Indianapolis Marketing. Most meetups are free. Verge Indy is currently the biggest meetup in Indianapolis.

    4. BNI Indiana – Business Networking International is a networking group that meets weekly in groups all around the Greater Indianapolis area. It’s a paid membership group, but this and the strict attendance rules means the members are more likely to come. Seeing the same people week after week leads to trust and more referrals. You can attend each BNI meeting twice for free to try them out.

    5. Glazer Kennedy Insider’s Circle Indianapolis aka “No BS Indy” – you won’t see this billed as a networking group, because it’s not – but anytime you get a room full of business owners in one place, networking is bound to happen. Scott Manning teaches business owners how to grow their business as fast as possible and charges them for this information, but you can go twice for free.

    6. Blog Indiana – this conference is an annual event for bloggers and Internet marketers hosted by Noah Coffey and Shawn Plew. It’s a chance to meet the big players in the business like Douglas Karr, Erik Deckers, or Tricia Meyer. It’s also a chance to meet up-and-comers like Ben Risinger who built DoItIndy with Scott Tolin and just recently founded Somnium Media with Stephanie Eppich Daily and Susan Decker. It’s a two-day event.

    7. The Combine – this conference is also an annual event for startups, which is sponsored by, among others, Sproutbox. Like Blog Indiana, The Combine is a two-day event, but it’s in Bloomington spread over the IU campus. This is where I saw Merlin Mann speak and I met Cedric Savarese, the founder of Form Assembly, and up-and-comer Nick Tippman, both of whom I invited to Verge Indy (’cause I’m a mesh networker).

  • Fear of Rejection

    I recently wrote about how fear of rejection in my tips for graphics designers starting out article on my personal blog, but it was only after reading Dr. Ivan Misner’s article on Fear of Rejection that it really started to sink in.

    Dr. Misner is the founder of BNI and an prolific author. His latest book is entitled, Business Networking and Sex: Not What You Think.

    In his article on Success Net Online, Dr. Misner shares his story of how scared he was of asking a local bookstore to buy his book. “I wasn’t sure that they would be willing to carry a book from an unknown author. I sat there too embarrassed to make any moves toward the entrance,” he wrote.

    He rationalized to himself that there were really only two options, of which only one that would result in success. This made the decision, which just a moment prior had seemed so frightening he couldn’t force himself to get out of the car, to being the most logical decision.

    Do I struggle with a fear of rejection? While it pains me to admit I’m deficient at something, asking something for someone when there is a chance they will say no is terrifying to me. But I know that tenacity is a key tenet of a successful business person and so it’s something I’m working to conquer.

  • Email is Dead, Long Live Email

    You’ll find a low rumbling in the hacker community about how email is broken 1, 2 (or not broken 3, 4). Email is still the main communication medium on the planet besides Facebook, SMS, and the web’s attempts to change that. The problem is that it is still relatively unsecure, it is generally heavily filtered at the server and local level, and can’t do advanced (yet simple) things like embed video.

    Attempts to *fix* email have resulted in new platforms like Google Wave or Facebook Messages, but people are so heavily invested in their current email readers (Outlook, Gmail) that making a new platform for email is not really wanted. So what I’m proposing is to make new systems for the people who DO want it and NOT for the masses.

    I’m a web marketer. I want to be able to send out cool emails. I want my clients to be able to send out cool emails too. I define “cool” as being able to easily create and manage your own custom email signatures and be able to send active content like embedded videos (a la BombBomb email). This can be done through various services and programs today, but it’s piecemeal.

    I’m envisioning creating a marketing portal like Salesforce.com for managing your online marketing. It’d be a cloud platform for people to login, send marketing messages, add to or edit their blog, manage their marketing message response rate, and other CRM-like functions from a marketing-centric side of things – instead of a sales-centric side of things. Maybe it’s not needed. It’s just an idea.

    Read about my other idea of creating a reputation service for the Internet.

  • How to Effectively Deliver a Press Release

    This is a guest post by Leslie Bailey, a freelance writer in Indianapolis.

    As a blogger and freelance writer, I receive dozens and dozens of press releases a week. About 98% of those are deleted…and that’s on a good day.

    Despite what old-school public relations professionals might say, press releases are no longer the only way to get the attention of the media. Social media and modern marketing are far too strong of a driving force in this sector to ignore.

    That’s not to say however, that press releases are a lost cause – if you handle them correctly.

    Here are a few tips from my personal experience that will help you get the most out of your press release. Note: these tips may not apply in every situation; consider each case on an individual basis.

    The easiest way to do this is by checking of the ‘Five Ws’ – Who, What, Where, When, W…and I don’t mean within the copy of your press release.

    WHO

    If you’re targeting a specific audience – what’s that? You’re just sending out mass emails? Let’s start over.

    To get the most value out of a press release, consider reaching out to your subject in a personalized manner. No one wants to feel like they’re part of a cattle call. Unless a publicity email addresses me by name, I don’t read it.

    Blogger, Madam, “Hi there” or my favorite yesterday, “Hi lovey!,” don’t count. Find out the person’s name and address them by such (be sure to spell it correctly!)

    WHAT

    What does the person who you’re contacting cover? If you are trying to pitch the latest and greatest diaper, you should probably note that I don’t have children and have never written anything related to babies. Look at media contact’s previous or recent work to see what topics they usually write about.

    WHERE

    Where are you sending this press release? Make sure it’s the subjects preferred method of communication. I’ve had people contact me through Facebook, Twitter, and other various platforms to ask for my email address. If they’d take a few minutes, they’d see it’s listed very clearly in several places.

    WHEN

    Timing is everything. If your media blast is concerning something Christmas related, it’s as effective to send it in July, as it would be to send it on Christmas Eve. As a blogger, I like a six-week lead but when it comes to print publications, the time varies. For a newspaper story, I need about four-weeks notice while something pointed for magazine, two and a half months. Each publication is different though so be sure to consider the timing of your release.

    WHY

    This is key not only within your content but also when considering your recipient. Why does this person care what you have to say? Referring back to the matter of ‘what’, a food writer isn’t going to care about the latest in fall fashions just as a fashion writer doesn’t care about the best place to create a Fantasy Sports Team.

    IN CONCLUSION…

    You’ll notice that all of these suggestions take TIME. Sure, you’re a busy person and you’re trying to get a message out to the greatest number of people possible but if you can’t take a moment to find out someone’s name, why do they want to spend hours covering your news? They won’t.

    Do your research, make a friendly and personalized introduction and see how much further it takes you.

    You can follow Leslie @Lesalina.