Integrated Marketing with a Platform

For the next few weeks I’m going to be talking about how to integrate marketing into the management of your business.

Today I’m going to introduce a term called “platform”. Your platform is a combination of your website, social media, and any other form of advertising you may have. When you buy Google ads or run a Groupon, you’re paying for using those other company’s platforms.  The bigger you can build your own platform, the greater your own reach can be and the more money you can save (and make).

Here’s a couple of examples of how you can use your platform:

  1. You have excess inventory so you make a sale and announce it on your blog, across social media, and in an email newsletter. You sell out.
  2. 2.  You’ve got some open appointments that need filled so you offer a sale for today only if you mention where you heard about this offer.

“To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform.” In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now.