Archive
Category: Marketing
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SEO Metric: Time to First Conversion
This is a SEO case study on “Time to First Conversion”, which involves tracking how long it takes to reach the first…
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Anyone Can Take a Reservation
One thing I keep hearing from programmers and product owners is that the most important thing (or the hardest thing) is marketing…
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Business Cards vs Email Marketing
I recently sent a “soapbox” email to a couple of friends about how I’ve felt recently about business cards in relation to…
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Video as a Marketing Tool
Video is both one of the most powerful and underused tools in marketing, training, and communication. I think it would be wrong…
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Customer Acquisition Systems in a Marketing Ecosystem
You may have heard of “marketing platforms“, but I’d like to introduce what I’d like to call “marketing ecosystems”. What is a…
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Content Marketing
5 Ways to Create Great Content Marketing: Write What Matters to the Customer – Write from your customer’s point of view. Take…
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Top Posts and Keywords for December 2012
In this 714th post, I discuss my top content, keywords, and income for this website. Ecclesiastes 3:5 says that there is, “A…
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2012 Year in Blogging Annual Report
If you use Jetpack for WordPress, every January you’ll get a “2012 Year in Blogging Annual Report”. Here is mine from this…
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eCommerce Blueprint 2.0
I started writing this in January of 2013 in response to the original E-Commerce Blueprint from December of 2012, but now, 2…