• Indianapolis Marketing

    Indianapolis marketing firm, Erich Stauffer, offers web design, search engine optimization (SEO), social media marketing, online advertising services to help you get more exposure, gain new customers, and grow your business. Erich Stauffer is in the business of helping your business and Erich Stauffer will help you every step of the way. He’s helped businesses…

  • Big Data in a Small Shop

    Four ways to react to client insights So, if you have read any business journal, blog, or magazine in the last year you’ve heard ad-naseum about the power of Big Data. Combing through the digital exhaust that all consumers produce to better understand their preferences and habits can produce big dividends to big companies who…

  • Facebook Cover Photos

    Unless you act before March 30th, Facebook will automatically change your Facebook Page to the new Timeline layout. This means that your business page will no longer look the same and therefore any custom tabs or images you created for your Facebook Page will move or be changed. The biggest change is the addition of…

  • Plans

    “In preparing for battle, I have always found that plans are useless but planning is indispensable.” -Dwight D. Eisenhower It’s easy to get caught up in the notion that a sound business plan and a strong marketing strategy will ensure your success in business. We’re taught in business school and in the media that if…

  • Tips for Graphic Designers Starting Out in Indianapolis

    I recently met some recent Ball State graduates at a meetup in Broad Ripple, which led me to write this post on the current state of graphic design from my perspective and how to get noticed online: Types of Design Work You Could Do Design book covers – people are self-publishing more (as ebooks and…

  • Paid Advertising with Google AdWords

    Google AdWords One of the things that can really help get your website traffic fast is paid advertising. We recently helped an Indianapolis dentist get started with paid advertising from Google AdWords. We came up with a marketing plan together and created a budget. We were able to use input from the client and data…

  • Google+ for Business

    Pages for Google+ Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat – Google+ lets you easily share the right things with the right customers. And unlike Facebook, Pages for Google+ can actually help your SEO…

  • How to Get More Customers

    We did a small test to see what were some of the biggest problems business owners had and what we found was the biggest problem was “How to Get More Customers“ We know that in order to get more customers you must first figure out what your customers pain points are – find out what…

  • Trends

    We’re only 3 weeks into 2012 and we’re already seeing these 7 Marketing Trends of 2012: Noise Reduction – Being more mindful of what we share to reduce the numbness oversharing can create Commitment – “Commit” is a word you’ll hear a lot more going forward and you’ll be expected to do so High Value Content –…