Email is Dead, Long Live Email

You’ll find a low rumbling in the hacker community about how email is broken 1, 2 (or not broken 3, 4). Email is still the main communication medium on the planet besides Facebook, SMS, and the web’s attempts to change that. The problem is that it is still relatively unsecure, it is generally heavily filtered at the server and local level, and can’t do advanced (yet simple) things like embed video.

Attempts to *fix* email have resulted in new platforms like Google Wave or Facebook Messages, but people are so heavily invested in their current email readers (Outlook, Gmail) that making a new platform for email is not really wanted. So what I’m proposing is to make new systems for the people who DO want it and NOT for the masses.

I’m a web marketer. I want to be able to send out cool emails. I want my clients to be able to send out cool emails too. I define “cool” as being able to easily create and manage your own custom email signatures and be able to send active content like embedded videos (a la BombBomb email). This can be done through various services and programs today, but it’s piecemeal.

I’m envisioning creating a marketing portal like for managing your online marketing. It’d be a cloud platform for people to login, send marketing messages, add to or edit their blog, manage their marketing message response rate, and other CRM-like functions from a marketing-centric side of things – instead of a sales-centric side of things. Maybe it’s not needed. It’s just an idea.

Read about my other idea of creating a reputation service for the Internet.