Vice President, Digital & eCommerce

As your VP, Digital & eCommerce, I will be responsible for leading the ownership and growth of your eCommerce business, digital marketing strategy and customer experience.

As this is a cross-functional role, I will collaborate with marketing, creative, operations, and external agencies. As a critical member of the leadership team, I will be responsible for developing the strategy and execution to drive growth of your eCommerce business and create a best-in-class digital consumer experience.


Ecommerce Strategy and Vision

Develop and execute the long-term ecommerce strategy aligned with the company’s overall goals and objectives

Identify emerging trends and technologies in the ecommerce space to ensure a competitive advantage with a test & learn mindset

Establish clear KPIs and metrics to track and evaluate the effectiveness of ecommerce initiatives and digital marketing channels to ROI goals

Revenue Growth and Sales Optimization

Drive new customer revenue growth through the development and execution of effective growth marketing and sales strategies for all digital channels (Affiliate, Paid Search, Paid Social, Paid Influencers, CTV, Podcasts, Media Buys)

Drive existing customer revenue growth through the development and execution of retention strategies to maximize LTV

Drive the campaign calendar alongside marketing + product launches to ensure a consistent focus on new revenue growth

PNL management from revenue to media expenses including forecasting

Own the data & customer analytics setup to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality

Website Product Management and Optimization

Oversee the design, functionality, and user experience of our DTC site to improve conversion rates

Collaborate with internal stakeholders: UX + Creative + Marketing to enhance website performance and optimize user journeys

Conduct regular audits and analysis of website performance, identifying new technologies and customer experience improvements and implementing.

Team Leadership and Development

Lead and mentor a high-performing ecommerce team fostering a culture of collaboration, growth, innovation, and continuous improvement

Set performance goals, provide feedback, and ensure the team has the necessary resources to achieve objectives

Identify talent gaps, recruit top talent, and implement training and development programs to enhance team capabilities

Partnership and Vendor Management

Develop and maintain strategic partnerships with external vendors, agencies, and technology partners

Collaborate with vendors to enhance ecommerce capabilities, leveraging new technologies to drive innovation

Negotiate contracts, manage vendor relationships, and ensure proper SLAs are met

10+ yrs of experience in marketing and/or digital within eCommerce across an omni channel environment; Beauty and/or CPG experience preferred

5+ yrs of experience managing functional staff; high growth environment is a plus

Ability to continuously drive innovation while delivering results

Critical thinker with ability to convert data-driven analytics to gain consumer insights, drive activation, optimize user experience, and improve efficiency

Experience with designing and driving effective digital campaigns (social media, email, SMS, paid, UGC) and within modern marketing channels

Shopify experience including detailed knowledge and understanding of a modern architectural framework

Track record of building high-performing and engaged teams; ability to manage, engage and retain teams

Strong interpersonal skills; ability to communicate effectively across a remote first work environment with distributed teams