As your VP, Digital & eCommerce, I will be responsible for leading the ownership and growth of your eCommerce business, digital marketing strategy and customer experience.
As this is a cross-functional role, I will collaborate with marketing, creative, operations, and external agencies. As a critical member of the leadership team, I will be responsible for developing the strategy and execution to drive growth of your eCommerce business and create a best-in-class digital consumer experience.
Responsibilities
Ecommerce Strategy and Vision
Develop and execute the long-term ecommerce strategy aligned with the company’s overall goals and objectives
Identify emerging trends and technologies in the ecommerce space to ensure a competitive advantage with a test & learn mindset
Establish clear KPIs and metrics to track and evaluate the effectiveness of ecommerce initiatives and digital marketing channels to ROI goals
Revenue Growth and Sales Optimization
Drive new customer revenue growth through the development and execution of effective growth marketing and sales strategies for all digital channels (Affiliate, Paid Search, Paid Social, Paid Influencers, CTV, Podcasts, Media Buys)
Drive existing customer revenue growth through the development and execution of retention strategies to maximize LTV
Drive the campaign calendar alongside marketing + product launches to ensure a consistent focus on new revenue growth
PNL management from revenue to media expenses including forecasting
Own the data & customer analytics setup to easily make data driven decisions to maximize LTV, product journeys, attribution modeling, and understand incrementality
Website Product Management and Optimization
Oversee the design, functionality, and user experience of our DTC site to improve conversion rates
Collaborate with internal stakeholders: UX + Creative + Marketing to enhance website performance and optimize user journeys
Conduct regular audits and analysis of website performance, identifying new technologies and customer experience improvements and implementing.
Team Leadership and Development
Lead and mentor a high-performing ecommerce team fostering a culture of collaboration, growth, innovation, and continuous improvement
Set performance goals, provide feedback, and ensure the team has the necessary resources to achieve objectives
Identify talent gaps, recruit top talent, and implement training and development programs to enhance team capabilities
Partnership and Vendor Management
Develop and maintain strategic partnerships with external vendors, agencies, and technology partners
Collaborate with vendors to enhance ecommerce capabilities, leveraging new technologies to drive innovation
Negotiate contracts, manage vendor relationships, and ensure proper SLAs are met
10+ yrs of experience in marketing and/or digital within eCommerce across an omni channel environment; Beauty and/or CPG experience preferred
5+ yrs of experience managing functional staff; high growth environment is a plus
Ability to continuously drive innovation while delivering results
Critical thinker with ability to convert data-driven analytics to gain consumer insights, drive activation, optimize user experience, and improve efficiency
Experience with designing and driving effective digital campaigns (social media, email, SMS, paid, UGC) and within modern marketing channels
Shopify experience including detailed knowledge and understanding of a modern architectural framework
Track record of building high-performing and engaged teams; ability to manage, engage and retain teams
Strong interpersonal skills; ability to communicate effectively across a remote first work environment with distributed teams