QVCA stands for, Quality, Value, Consistency, and Authenticity. When you go to post your next social media post or send the next email for your business, ask yourself:
- Q – Quality – Is this a quality post or email? People expect quality and your content lives for years online.
- V – Value – Does the post provide value to the viewer or reader? Does it entertain, delight, or educate?
- C – Consistency – Give people what they expect when they expect it. Create a schedule and stick to it.
- A – Authenticity – Be real, know yourself, know your viewers and readers, and be yourself your brand.
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If you follow QVCA with all of your social media posts and email marketing you will be more successful than creating shoddy posts that sound like noise, are sent haphazardly.