Erich Stauffer

  • What is a Full-Stack Marketer?

    View at Medium.com I would consider us nearer to full-stack marketers than any one thing, but wonder if this article is just a result of the difference in cultures between SF and the Midwest. Although I can think of exceptions, most non-employee consultants claim to be ‘full stack’ around here even though few are. Whereas…

  • 5 Ways to Get Your Staff to Blog

    You’re not the only one with a blogging problem. Here’s how I’m overcoming the problem in the organizations I serve: 1. Separation of duties: keep the writing, editing, picture creation or capture, posting, and promotion processes separate. Even if they are all done by the same person, you’ll get better results if they are all…

  • The Skinny Coconut Oil Story: History vs Story

    When a company is asked to provide their story, they typically tell their company’s history, but what people really want is their company’s story. What is the difference between history and story? Let’s look at some examples: Company History A Founded by field service experts in 2001, Field Service Management Software offers solutions that enable…

  • 10 Places to Submit Your eCommerce Product Online

    Looking for free publicity for your product? “Cool new product” blogs are one of the best places to do that. Here’s a list of the top 10 places to submit your e-commerce product online: Shut Up and Take My Money – http://shutupandtakemymoney.com/contact/ – home, kitchen, clothing, tech, gaming, toys, bacon/zombie, beer/wine, random I Waste So…

  • How to Get More Followers on Periscope: 5 Ways

    Periscope is the new video streaming service from Twitter. It lets you stream video live from your smartphone to anyone with the app or via their website (if published). But how do you get more viewers to watch your Periscopes? Make a title that intrigues people to watch (definitely don’t leave it blank) Make sure…

  • Beginner Business Blogging

    What is Content Marketing? Content marketing is about educating potential customers over time, gaining trust, and establishing credibility. It does this by creating knowledgeable, interesting, and shareable content of value to the reader. Content marketing is the act of creating stories to promote your business. Every blog post, tweet, or email you send out is…

  • How to Market Your Business in Less than 15 Minutes a Day

    I realize that not every business owner can afford to hire a full-time marketing person or spend a lot of time marketing themselves so I’ve created this guide that shows you how to spend the next two weeks taking small, bite-size steps towards marketing your business online. Day 0: Sign up for Instagram and fill…

  • How I Use Instagram for Marketing

    Here’s a rough rule for using Instagram to market your product or business: 1x100x10. Post at least 1 picture, like 100 pictures, and comment on at least 10 of them – every single day. When adding captions to your own photo, use at least 1 relevant #hashtag, but 3 or more is better. The more…

  • Launch Sequences for New Products Using Email Marketing and Live Events

    “Launch sequences” is a marketing term for the process of building anticipation and a sense of urgency to buy a new product rather than simply ‘announcing the product’ once. Imagine you’ve just created a new product and you’re getting ready to let the world know about it. Instead of adding it to your website and…