Author: Erich Stauffer

  • The 10 Best Cities for Starting a Business in 2015

    According to a Forbes slideshow, the 10 best cities for starting a business in the United States is based on:

    • Average revenue of businesses
    • Percentage of businesses with paid employees
    • Number of businesses per 100 people
    • Unemployment rate

    It’s unclear as to what order these cities are supposed to be in or what makes these metrics an indicator of the best place to start a business. I decided to analyze the data further to determine how each city ranked based on each metric.

    Here’s how the cities rank when compared by Average Revenue of Businesses:

    Average Revenue of Businesses in 2015

    In this category, Beaumont – Port Arthur, Texas is #1:

    City Average Revenue of Businesses
    Beaumont – Port Arthur, Texas $   2,778,973.00
    Bridgeport – Stamford – Norwalk, Connecticut $   2,145,214.00
    Fort Wayne, Indiana $   1,965,562.00
    Evansville, Indiana-Kentucky $   1,844,834.00
    Peoria, Illinois $   1,698,149.00
    Green Bay, Wisconsin $   1,594,448.00
    Cedar Rapids, Iowa $   1,514,835.00
    Boulder, Colorado $       721,489.00
    Portland – South Portland – Biddleford, Maine $       716,382.00
    Wilmington, North Carolina $       665,548.00

    Here’s how the cities rank when compared by Percentage of Businesses with Paid Employees:

    Percentage of Businesses with Paid Employees

    In this category, Green Bay, Wisconsin is #1:

    City Percentage of Businesses with Paid Employees
    Green Bay, Wisconsin 31.1%
    Evansville, Indiana-Kentucky 27.5%
    Portland – South Portland – Biddleford, Maine 27.5%
    Peoria, Illinois 27.2%
    Fort Wayne, Indiana 26.5%
    Cedar Rapids, Iowa 26.1%
    Boulder, Colorado 23.8%
    Wilmington, North Carolina 23.6%
    Beaumont – Port Arthur, Texas 22.9%
    Bridgeport – Stamford – Norwalk, Connecticut 22.4%

    Here’s how the cities rank when compared by Number of Businesses per 100 People:

    Number of Businesses per 100 People

    In this category, Wilmington, North Carolina is #1:

    City Number of Businesses per 100 People
    Wilmington, North Carolina 15.1
    Boulder, Colorado 14.1
    Bridgeport – Stamford – Norwalk, Connecticut 11.8
    Cedar Rapids, Iowa 8.3
    Evansville, Indiana-Kentucky 8.2
    Portland – South Portland – Biddleford, Maine 8.2
    Fort Wayne, Indiana 7.7
    Green Bay, Wisconsin 7.2
    Peoria, Illinois 7.1
    Beaumont – Port Arthur, Texas 6.9

    Here’s how the cities rank when compared by their Unemployment Rate:

    Unemployment Rate

    In this category, Cedar Rapids, Iowa is #1.

    City Unemployment Rate
    Cedar Rapids, Iowa 3.8%
    Portland – South Portland – Biddleford, Maine 4.5%
    Evansville, Indiana-Kentucky 4.8%
    Green Bay, Wisconsin 5.1%
    Boulder, Colorado 5.2%
    Peoria, Illinois 5.3%
    Beaumont – Port Arthur, Texas 5.8%
    Fort Wayne, Indiana 6.3%
    Wilmington, North Carolina 6.8%
    Bridgeport – Stamford – Norwalk, Connecticut 6.8%

    Here is the full list, by city, for the best cities for starting a business in America in 2015:

    If you take the ‘best’ of each of the 4 categories, Evansville, Indiana-Kentucky is actually the best city for starting a business in 2015 (the lower the score, the better the rank):

    City Score
    Evansville, Indiana-Kentucky 14
    Cedar Rapids, Iowa 18
    Green Bay, Wisconsin 19
    Portland – South Portland – Biddleford, Maine 20
    Boulder, Colorado 22
    Fort Wayne, Indiana 23
    Peoria, Illinois 24
    Bridgeport – Stamford – Norwalk, Conneticut 25
    Beaumont – Port Arthur, Texas 26
    Wilmington, North Carolina 28

    1. Boulder, Colorado

    • Average revenue of businesses: $721,489
    • Percentage of businesses with paid employees: 23.8%
    • Number of businesses per 100 people: 14.1
    • Unemployment rate: 5.2%

    2. Wilmington, North Carolina

    • Average revenue of businesses: $665,548
    • Percentage of businesses with paid employees: 23.6%
    • Number of businesses per 100 people: 15.1
    • Unemployment rate: 6.8%

    3. Bridgeport – Stamford – Norwalk, Connecticut

    • Average revenue of businesses: $2,145,214
    • Percentage of businesses with paid employees: 22.4%
    • Number of businesses per 100 people: 11.8
    • Unemployment rate: 6.8%

    4. Evansville, Indiana-Kentucky

    • Average revenue of businesses: $1,844,834
    • Percentage of businesses with paid employees: 27.5%
    • Number of businesses per 100 people: 8.2
    • Unemployment rate: 4.8%

    5. Portland – South Portland – Biddleford, Maine

    • Average revenue of businesses: $716,382
    • Percentage of businesses with paid employees: 27.5%
    • Number of businesses per 100 people: 8.2
    • Unemployment rate: 4.5%

    6. Cedar Rapids, Iowa

    • Average revenue of businesses: $1,514,835
    • Percentage of businesses with paid employees: 26.1%
    • Number of businesses per 100 people: 8.3
    • Unemployment rate: 3.8%

    7. Beaumont – Port Arthur, Texas

    • Average revenue of businesses: $2,778,973
    • Percentage of businesses with paid employees: 22.9%
    • Number of businesses per 100 people: 6.9
    • Unemployment rate: 5.8%

    8. Green Bay, Wisconsin

    • Average revenue of businesses: $1,594,448
    • Percentage of businesses with paid employees: 31.1%
    • Number of businesses per 100 people: 7.2
    • Unemployment rate: 5.1%

    9. Fort Wayne, Indiana

    • Average revenue of businesses: $1,965,562
    • Percentage of businesses with paid employees: 26.5%
    • Number of businesses per 100 people: 7.7
    • Unemployment rate: 6.3%

    10. Peoria, Illinois

    • Average revenue of businesses: $1,698,149
    • Percentage of businesses with paid employees: 27.2%
    • Number of businesses per 100 people: 7.1
    • Unemployment rate: 5.3%
  • The Fragility of Information

    How stable is the state of information storage on the planet today? How much do you know about the life of your great grandfather? How much of your own past would you remember if you lost all access to your personal data? And how likely is it that all of the world’s information could be lost?

    Information is inherently fragile.”

    In recent past we printed out copies of paper or burned CDs or DVDs to back up information stored online or in computers. But now the trend is to digitize as much information as possible and go ‘paperless’. We make ourselves feel better by creating ‘backups’ and making our systems ‘redundant’, but how stable are these information systems, really?

    If for example, one file was damaged via corruption, every time it was copied thereafter, it would be a copy of the corrupted file. When you went to restore the file from a burned CD, you may find that the tiny ‘pits’ on the CD have decayed and the CD is no longer readable.

    Or when you went to access the information, you found that it was stored on a medium that is no longer accessible (such as a floppy disk, which is only readable from a floppy drive) or a file type that requires a computer program or operating system that no longer exists.

    While the latter type, what I’ve aforementioned as The White Album Problem, can be overcome through a constant and persistent ‘copy, transfer, and upgrade’ cycle, it doesn’t account for the former type which is bad data and certainly doesn’t overcome the Worst Possible Outcome.

    The Worst Possible Outcome

    The Worst Possible Outcome is that we, as a society have digitized all of the world’s information and stored it on electronic information systems that run on electricity. There are no paper copies of any information, but it is all available at our fingertips. Humanity rejoices!

    But then one day a freak solar flare from the sun bathes the earth in electromagnetic radiation, destroying all electronics, and plunging us into total darkness. There are no paper books, no paper maps, and no paper manuals on how to put Humpty Dumpty back together again.

    What has been is what will be, and what has been done is what will be done, and there is nothing new under the sun. Is there a thing of which it is said, “See, this is new”? It has been already in the ages before us. There is no remembrance of former things, nor will there be any remembrance of later things yet to be among those who come after.” -Ecclesiastes 1:9-11

    How many times has near total information loss happened before? Let’s look at some modern examples of information loss. At NASA they forgot how the Saturn V rocket worked and are now trying to figure out how to make it work again:

    “A team of engineers at NASA’s Marshall Spaceflight Centre in Huntsville, Alabama, are now dissecting the old engines to learn their secrets…Testing pieces of a rocket that hasn’t fired in nearly 50 years isn’t easy. They aren’t exactly lying around shops in test condition, they’re in storage units and museums.”

    But the knowledge loss wasn’t limited to the rockets. After the Apollo program was ended, the crawlers used to move the Saturn V rockets were set aside and those who built them moved on to other projects. When the Space Shuttle project was first growing, NASA had to spend large amounts of money putting the crawlers back together, because the technology had practically been lost.

    In the May/June 1973 issue of Saudi Aramco World, Richard W. Bulliet wrote in “Why They Lost The Wheel”, “Eastern society wilfully abandoned the use of the wheel, one of mankind’s greatest inventions,” opting instead to use camels, which were more suited for travel than the horses and chariots used earlier in Egypt and Rome.

    There are other examples of lost technology such as The Antikythera Mechanism, “Discovered in a shipwreck in 1900, this device was built around 150-100 BC with levels of miniaturization and mechanical complexity that weren’t replicated until around 1500 years later. After much speculation, in 2008 scientists determined that it tracked the Metonic calendar, predicted solar eclipses, and calculated the timing of the Ancient Olympic Games.”

    Damascus Steel swords, which were generally made in the Middle East anywhere from 540 A.D. to 1800 A.D., were sharper, more flexible and harder/stronger than other contemporary blades. They were also visually different, having a marbling pattern called “damask,” that hinted at a special technique/alloy. But production gradually stopped over the years, and the highly-guarded technique was lost – no modern smiths or metallurgists have been able to definitively solve the techniques/alloys used in forging those swords.

    John Ochsendorf, the architectural rebel who champions ancient engineers recently wrote that, “Old masonry buildings are stressed very low, and so the fundamental issue is that we had knowledge accumulated over centuries, or even millennia, which with the Industrial Revolution was essentially thrown out and we don’t really build like that anymore. Engineers are taught today in universities that there are really two dominant materials—steel and concrete—and so when they come to an old structure, too often we’re trying to make old structures conform to the theories that we learned for steel and concrete; whereas it’s more useful generally to think of them as problems of stability and geometry, because the stresses in these monuments are very, very low. At root, the fundamental issue is that we’ve lost centuries of knowledge, which has been replaced by other knowledge about how to build in steel and concrete. But today’s knowledge doesn’t necessarily map easily onto those older structures. And if we try to make them conform to our theories, it’s very easy to say that these older structures don’t work. It’s a curious concept for an engineer to come along to a building that’s been standing for 500 years and to say this building is not safe.”

    How does information get lost?

    Information is inherently fragile. There are many ways that it can be lost. From data corruption to fire to war to flooding to electromagnetic pulse to the simple act of forgetting to record the information in the first place. The latter is the most common and most dangerous of them all.

    At NASA (and other large [and small] organizations) there is a ‘group think’, shared-brain mentality where the corporate knowledge of the organization is enough to get by during finite periods of time. Organizations can operate as long as there is not too much turnover or brain drain.

    But what happens when a large portion of the workforce retires at the same time, or a region suffers a local catastrophe, or information is not thought to be needed now, but may be very important later? What happens when the information is never recorded in the first place?

    Have you ever heard the term “Recorded History“? Have you ever wondered why there seems to be a time in history when there is no written record of any events before that time? What could have happened to prevent knowledge transfer?

    It could be false pride that is leading us to believe that we are the only generation of humans to get to this point in technological evolution or it could be that previous generations digitized there information to the point where no historical evidence of them now exists.

    If someone a hundred years from now was tasked with proving you existed, what information would they use to prove that point? Would they rely on government databases? An abandoned Facebook account? What if there were no computers? No Internet access? How then?

    The reason we know even what we know now about Jesus, famous leaders, and former Presidents, is because people wrote this information down on a piece of paper and someone copied it. When computers came along, the information was digitized and copied further, but if we stop copying, the information stops.

    When the Bible was being copied by ancient scholars, there were error correction measures put in place to ensure that verses were copied exactly as intended. What memory correcting mechanisms do we have for modern day digital photographs, documents, and other digital information?

    What are we supposed to do?

    There are two things that have worked in the past:

    1. Copying information to new formats using error correcting mechanisms
    2. Varying the ways in which information is stored across mediums
    3. Languages grown, change, and die out, requiring new translations over time

    Here’s some practical examples using this blog as the example:

    1. WordPress may not last forever so at some point I may have to switch to a new platform and transfer and translate my data to the new format
    2. A catastrophe could take out the servers that host this information or we could lose the ability to read it so it could be printed
    3. If modern, subsequent language morphs from English to some new language, then the blog would need translated over time

    In general, things people care about the most are printed, backed up, copied, and distributed, but sometimes events conspire to erase even the most important information. Information is inherently fragile and we must always be vigilant to keep that which is most dear to our hearts.

  • 5 Ways to Get Your Staff to Blog

    You’re not the only one with a blogging problem. Here’s how I’m overcoming the problem in the organizations I serve:

    1. Separation of duties: keep the writing, editing, picture creation or capture, posting, and promotion processes separate. Even if they are all done by the same person, you’ll get better results if they are all done as separate tasks.

    2. Internal interviewing: get staff members to interview other members about the topic and include the best excerpts as quotes in the blog post. This has a secondary effect of getting everyone more invested in the process.

    3. Schedule time for blogs: when leadership allows staff to block off time for blogging activities, the results are two-fold. It allows dedicated time to achieve the stated result and let’s the team know that management is aligned with the outcome.

    4. Measure the metrics: publicly record and distribute to the team the metrics you want to improve. For example, if you want more blog posts, track “# of blog posts per month”. Replace the metric with whatever element you want to improve.

    5. Make it interesting: attribute goals and rewards for stretch goals based on blogging metrics. For example, if “# of blog posts per month” exceeds the stated goal, the team gets to go out for lunch together ‘on the office’ as a fun gift.

    Need more tips on blogging for business? Need some help writing blog posts for your business? Email me.

  • A Day in the Life without a Cell Phone

    I forgot my cell phone today. I left it at home by accident. This is a story about what happened next.

    When I was 16 I thought nothing of driving hours from home without a cell phone. This did not worry me.

    I don’t listen to the radio. Every morning I start out by listening to at least one chapter of the Bible.

    This morning I sat in silence. I kept thinking, “I should listen to a podcast,” and then, “Spotify.”

    I couldn’t listen to either. I couldn’t call anyone to bring me my phone. I just had to sit there and drive.

    When I got to work there were no automatic emails sent to alert my wife that I arrived. I had to email her myself.

    I sent out Google Hangout chat ‘texts’ to my friends to let them know I don’t have my phone and they could text me there.

    I could have brought in my Mac laptop and texted people through iMessage, but I did not. It’s awkward at work.

    My wife emailed me to say that I was missing calls. In one case it was a potential new client, but who knows?

    She said she would drive 45 minutes to give me my phone. I told her not to.

    People are crazy with the phones. -Jerry Seinfeld

    When I went to the bathroom, there was no phone to read. When I got back to my desk, all emails were a surprise.

    My wife emailed me to ask if I could send a friend some cash. I emailed her back to use my phone to do that.

    When I saw a rainbow, there was no camera in my pocket, but this didn’t upset me nearly as much as when I saw a cowboy riding three horses down a busy street during lunch.

    When I thought of something I needed to do, there was no way to email myself. I was only alone.

    When I got locked out of the office, there was no way for me to call someone to come open the door.

    I mentioned to my coworker what I was going through and he said, “That’s everyday for me.” He doesn’t have a smartphone.

    I planned on calling my brother today to ask about getting together with his family this Saturday. That didn’t happen. I sent him an email, but not sure if he checks that.

    This is the reason why modern shows and movies need to have actors lose their cell phones in order to make things more interesting. Cell phones just make everything easier.

  • The Skinny Coconut Oil Story: History vs Story

    When a company is asked to provide their story, they typically tell their company’s history, but what people really want is their company’s story. What is the difference between history and story? Let’s look at some examples:

    Company History A

    Founded by field service experts in 2001, Field Service Management Software offers solutions that enable end-to-end field service operations. Our comprehensive suite of integrated products provides intelligent and automated field service scheduling, partner management and real-time wireless communications for mobile field service resources.

    Company History B

    Our story starts three years ago with two brothers, two backpacks, and one wild adventure…an adventure that would open their eyes to healthy foods around the world. With their hearts set on exploration, Luke and Matt Geddie ventured through Cambodia, Laos, Thailand, India, and Vietnam with a desire to see and experience everything nature had to provide.

    Both of these examples are stories about how the company started. It may be interesting to some, but it fails in one big way: it doesn’t make the reader the hero of the story. Let’s see how we could write it differently:

    Company Story A

    Originally developed for one of the largest companies in the world, this exclusive software is now available for small business owners like you. Get the power of enterprise-grade field management software you deserve at a price your company can afford.

    Company Story B

    When her son brought home a new type of coconut oil from Vietnam, she immediately noticed a difference. As a holistic practitioner who understood the power of raw, alkaline foods, she wanted to do everything she could to help other people like her get access to this new type of oil.

    History vs. Story

    What’s the difference between the ‘company history’ examples and the ‘company story’ examples? When companies are forced to fill out “About Us” pages and description boxes on social media, it’s easy for them to state facts, but what people identify with is stories – but in particular, stories the target market can identify with.

    In the first example, the software company is trying to invoke trust by saying they’ve been in business “since 2001”, but in software-years, that’s an eternity and it wouldn’t really matter if they had said “2011”. In the ‘story’ version, the focus is shifted more towards the value that the customer now can access. Something has been unlocked for them, something that’s precious and rare. They are now the hero for recognizing this exclusive opportunity to get “enterprise-grade software” that’s just recently been made available for small business owners like them.

    In the second example, the coconut oil company is trying to make the two, young founders be the hero of the ‘company history‘ by telling about their exotic travels through Southeast Asia, but this has nothing to do with their typical customer: a holistically-minded mother. In the ‘story’ example, the orientation of the story is flipped to be told from the perspective of the mother, who is more like the target audience. This helps readers identify with the story and they begin to think about how they can be a part of that story – to help spread the word about this new oil.

  • 10 Places to Submit Your eCommerce Product Online

    Looking for free publicity for your product? “Cool new product” blogs are one of the best places to do that. Here’s a list of the top 10 places to submit your e-commerce product online:

    1. Shut Up and Take My Moneyhttp://shutupandtakemymoney.com/contact/ – home, kitchen, clothing, tech, gaming, toys, bacon/zombie, beer/wine, random
    2. I Waste So Much Moneyhttp://iwastesomuchmoney.com/submit/ – apparel, fandoms, food and drink, for kids, for men, for pets, for women, gear and gadgets, home and office, nerdy, toys and games
    3. The Awesomehttp://theawesomer.com/suggest-link/ – tech, wearables, leisure, art/design, living, rides, games, lux, music, funny
    4. In Stashhttp://www.instash.com/contact – culture, tech, gear, living, rides, style
    5. The Manualhttp://www.themanual.com/contact-us/ – fashion and style, living, food and drink, travel, grooming, and guides for men
    6. Cool Huntinghttp://www.coolhunting.com/contact-us – design, technology, style, travel, art and culture
    7. Gear Patrol – http://gearpatrol.com/ (email tips@gearpatrol.com) – cars, culture, design, drinks, eats, sports and outdoors, style, tech, travel, and watches
    8. Gear Hungry – http://gearhungry.com/ (email gearhungry@gmail.com) – gear, tech, style, gadgets, food and drink, sports and outdoors
    9. Thrillsthttp://www.thrillist.com/contact – food and drink, travel, recipes
    10. Outblushhttp://www.outblush.com/contact/ – fashion, beauty, home, life
    11. Uncratehttp://uncrate.com/contact/ – gear, style, cars, tech, vices, body

    What’s an Example Email to Send Potential Bloggers?

    Hey [name]!

    I saw your recent post about [subject related to yours]. I’m a huge fan of your work and thought you might be interested in learning more about our product.

    I sell [product] and people love it. You can check it out here: [link]

    If you’d be interested in hearing more about it, let me know. You can reach me at [phone number] if you have any questions. I think your readers would love to try our product as well.

    I’d be more than happy to send a sample your way as well 🙂

    Talk to you soon,

    [your name]
    [contact info]
    [website url]

    5 Hints for Getting Potential Bloggers to Cover Your Product

    • Have an intriguing email subject that gets their attention and makes them want to open your email immediately.
    • Include a phone number they can reach you at in case they have any questions. This adds legitimacy.
    • Offer a product sample, even if you have to pay for it.
    • Add some personality to your email. Be yourself.
    • Follow up after a week if they haven’t responded.
  • The T-Shirt Designer Inside Me

    Recently I was invited to sit in on a business startup meeting at a local Starbucks. While brainstorming with the founder, the seasoned t-shirt industry guru turned to me and said, “You must have a little t-shirt designer inside you.”

    In high school and college I used to make t-shirts by writing on white t-shirts with red markers. I’d write inside jokes  like “Forks, Knives, and Spoons” or movie references like “She’s All That” with a giant arrow pointing to my left.

    In 2007 I briefly considered starting a t-shirt business before going into web design with Telablue. “The problem I never addressed with you was the fierce pushback I got from my wife as soon as I discussed our plans for her business. That is why I didn’t follow up with the T-shirt idea and switched to Telablue,” I emailed my friend, Jason on 10/19/2007.

    Bold-Bros-T-Shirts

    Jason was one of my friends in high school and throughout our adult lives we’ve maintained our friendship thus far. I’ll get to the ‘t-shirt designer inside him’ later on in this post, but for now let’s keep going with the ‘t-shirt designer inside me’.

    While sitting at my job at work or driving my daily commute I’d come up with t-shirt ideas and email them to my friends. On 9/28/2010 I had an idea for a “Picture of flux capacitor with ‘Capacity for Change’ written underneath.” Not good.

    I started designing t-shirts almost as soon as I started learning about computers. This t-shirt blank is from 12/15/1996. I used it to design t-shirts for my local high school church youth group, which we called “SOTE” (Salt of the Earth).

    Shirt2

    Not long after, Jason and I formed the band, Shog, and so ideas for making Shog t-shirts soon followed after. This “Make a Joyful Noise Unto the Lord” Shog t-shirt idea is from 4/7/1997. It was designed by Jason, but never got printed.

    SHOG 1

    Jason and I weren’t the only one of our friends to get into the t-shirt design business. My friend Derek, came out with the “Jerk Club” in 12/27/2008. It only had 2 members, who are featured here in this self-deprecating picture below.

    Jerk-Club

    In 2010 I had the t-shirt design bug again and designed two shirts. This “Wheat Action” one is Settler’s of Catan inspired and is from 12/12/2010. I actually had this t-shirt printed, but gave it as a present to a friend who played Catan with us.

    wheat-action-300dpi-6in
    This “Wisconsin Venn” t-shirt idea is from 12/29/2010 and features the state of Wisconsin at the center of a Venn diagram featuring cheese, meat, and beer. I finally ended up traveling to Wisconsin a couple of years ago with Jason. Fun times.

    wisconsin-venn
    Before I get into Jason’s t-shirt design business, here’s one more t-shirt design from 7/21/2013 titled, “Sandwich Lover”, which was never printed. I do love sandwiches and have often played with the idea of starting a sandwich blog, but have not. 1/2/2016 UPDATE: This “Sandwich Lovers Sandwich” t-shirt is now available on Amazon.

    sandwich-lover-sandwich

    High Five!

    This is a history of High5, a t-shirt project Jason started in December of 2012. Here’s a gallery of the initial t-shirt ideas:

    This slideshow requires JavaScript.

    And here is the final shirt:

    Yellow Logo - Front

    We’d meet up at local Broad Ripple restaurants and walk along the Monon to discuss t-shirt and business ideas. High5 was more than just a t-shirt company, it was a belief about:

    • Activity – Set goals and meet them. Make things better. Smile. Explore. Take time to enjoy life.
    • Community – Organizing. Lending support. Knowing your neighbors. Believing in each other.
    • Truth – Serve people. Be true. Hope. Refreshment.
    • Be Positive – Peace. Expect the best. Be cheerful. Glass half full – of awesome stuff.
    • Beauty – Stars. Sky. Sunrise Sunset. Smile. Kids’ laughing. The trail.

    In a lot of ways, High5 was a reflection of Jason’s values. He likes to set goals and smile. He knows his neighbors. He serves other people. He loves his family, takes them to watch the stars at night, and walks with them on the trail through life.

    Although the website is no longer up, the Twitter account @wehigh5 still exists. It says, “We want to be there when you reach the top, cross the finish, & meet the goal. We believe in positive change, saying hi to strangers, and making things better.”

    What Did Jason Learn from High5?

    It was a learning experience for Jason who said, “I was naive in thinking there could be limited inventory. With different sizes, different color shirts, and men and women sizes (and maybe children) the sku’s expand dramatically.”

    Despite getting accepted into Cotton Bureau, he couldn’t garner the necessary votes to get them to go to print, but he did end up printing them locally in Indianapolis and sold them on his own Shopify ecommerce store.

    “The amount of effort to get true good quality from a printing partner is remarkable – as I’ve been able to re-confirm with Sycamore,” which is Jason’s latest business on bible print art for the modern home.

    High5 was more than just a t-shirt business. It was about saying ‘hi’ to strangers, digging deep with each other, and encouraging each other. “There’s a real sense of pride that swells within me when one of my friends wears a high 5 shirt.”

    rp_10000-hours.jpg

    Update as of 9/2/2019: I now make custom t-shirts as a service for others in addition to the funny t-shirts I make for myself.

  • How to Get More Followers on Periscope: 5 Ways

    Periscope is the new video streaming service from Twitter. It lets you stream video live from your smartphone to anyone with the app or via their website (if published).

    But how do you get more viewers to watch your Periscopes?

    1. Make a title that intrigues people to watch (definitely don’t leave it blank)
    2. Make sure the “Twitter Post” icon is selected when you’re starting a new Periscope
    3. Encourage or incentivize people to like the Periscope by tapping the screen
    4. Follow more people on Periscope. Like Twitter, they may follow you back
    5. Instead of making it public, choose the private option and invite specific people to watch

    Periscope Followers

    How can brands use Periscope for marketing?

    • Have a celebrity “take over” the company Periscope for a live broadcast
    • Showcase company culture & the people behind the brand
    • Live Q&A sessions and instant feedback
    • Sneak peeks and teasers
    • Build and interact with community

    How are you using Periscope? Got any tricks or tips for use? It’s still a relatively new program so I’m sure there will be more new features and announcements to come, but for now, get as big a following as you can!

  • Beginner Business Blogging

    What is Content Marketing?

    Content marketing is about educating potential customers over time, gaining trust, and establishing credibility. It does this by creating knowledgeable, interesting, and shareable content of value to the reader.

    Content marketing is the act of creating stories to promote your business. Every blog post, tweet, or email you send out is an asset your business now uses as part of it’s overall marketing platform.

    Once a blog post is created it can be repurposed, cross-referenced, or re-used in a variety of different ways. For example, a blog post could be summarized in an email, and then further summarized into a tweet. In the same way, a series of blog posts can be strung together as a white paper, a special report, or an ebook. Images created for blog posts can be pinned to Pinterest or used in a Slideshare.

    What-is-Content-Marketing

    As the business owner or expert in your field, you have acquired a ton of knowledge about your craft – that’s very valuable information and people will look to you for insight. Content marketing is a way to educate and help your clients and potential clients – all while boosting your profile and enhancing the value of your product.

    Why Building a Platform for Your Business is Important

    Let’s say you’ve just developed an awesome new product or service and you want to let the world know about it. How would you do it?

    You could pay to put the message out in a newspaper or magazine, you could post it on Facebook and pay to have it promoted, or you could publish it to your own platform for free.

    Why-Business-Platforms-are-Important

    A “platform” is the collection of business resources you own for the purpose of promoting your business. The central hub of this collection is your website, but primarily, your blog.

    If you were to build a house, would you build it on rented land? Your best assets should be built on your own platform, not one someone else runs. Those other sites can point back to the blog.

    That’s why having a blog is so important. It’s a critical part of your overall marketing platform. It serves as the hub for all social media, email marketing, and other promotional activities.

    In other words, your blog is kind of like your business itself, and should reflect it.

    Why Do I Teach Business Owners About Blogging?

    I believe that blogging is the single most important thing a business can do to gain more customers, streamline internal processes, and grow the business. But why do we teach it?

    Business owners create jobs that help people take care of their families. Our mission is to help people make more money and the best way we can do this is by helping businesses grow.

    Why-Do-We-Teach-Business-Blogging

    I have worked with large and small companies. I understand what it’s like to be just starting out and what it’s like to grow as an established company.

    I also understand how powerful stories can be to communicate your company’s value to current and prospective clients and how blogging does that while building a community around your business. The best way to tell great stories is to have great stories and we want to help businesses and business owners share how great their story can be.

    I’ve taken our shared experiences in helping businesses manage people, processes, technology, and marketing to take your business to the next level – whatever that level may be.