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What is the One Weird Trick to Increase Online Sales?
If you already have an audience (i.e. a large following on social media and/or an email list), but you’re struggling to increase online sales, consider taking your online marketing to the next level with Google Hangouts on Air with this one weird trick. What are Google Hangouts on Air? A “Google Hangout” is like a GotoMeeting:…
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Where do I go to Learn to be a Blogger?
I was recently asked, “Where do I go to learn to be a blogger?” Here’s my response: Blogging in it’s simplest form is just “writing” on a blog, but since you mentioned getting paid, what you’re really asking is “how can I make money by blogging?” There are several ways to do this and even…
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What is Digital Marketing?
Digital marketing is the promotion of products or brands via one or more forms of electronic media. A digital marketer is someone who focuses on customer acquisition and who has a passion for increasing conversions. Digital marketers drive new customer growth through the creation and hands-on execution of strategies across multiple channels like the website,…
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The Content Carousel
What’s the hook gonna be? When I was in college I used to wish I could be the guy who made up the headlines for the local newspaper. I had no idea how much it paid, but I was sure that everyone at the newspaper wanted that job and it was incredibly hard to get.…
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Market Sophistication Levels
Market Sophistication Levels are about selling differently based on competition level and the degree of public sophistication about your product and market. They are based on a book called Breakthrough Advertising by a copywriter named Eugene Schwartz. Vishen Lakhiani popularized it in his video (below). Market Sophistication has 5 levels. To get people to buy or…
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The Average Cost of a Like on Facebook
What’s the average price for a Facebook like using Facebook advertising? Below are some real examples from ads I’ve ran on Facebook for three different Facebook pages. The first is an example of a poor (expensive) rate. It averaged $1.12 per page like. There are several reasons why this rate was high: The pictures I…
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How an eCommerce Business Grew to Become one of the Fastest Growing Companies in Indiana
This is a story about how One Click Ventures became one of the fastest growing companies in Indiana. One Click Ventures (OCV) started out as a man and wife team (Randy and Angie Stocklin) in their Greenwood, Indiana home with $20,000 in 2005. They now own a portfolio of niche retail websites, including SunglassWarehouse.com, HandbagHeaven.com…
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How Can I Better Market My Business?
One of the questions I often get asked is, “How can I better market my business?” 10 Things You Can do to Market Your Business Remove obstacles stopping customers from giving you money – How can someone buy your product or service? How many clicks does it take? How many forms do they have to…