What is Digital Marketing?

Digital marketing is the promotion of products or brands via one or more forms of electronic media. A digital marketer is someone who focuses on customer acquisition and who has a passion for increasing conversions. Digital marketers drive new customer growth through the creation and hands-on execution of strategies across multiple channels like the website, social media, and paid advertising.

The best digital marketers are the ones who focus on the customer. Why not focus on the company? Because the more the digital marketer knows about the customer, the more successful the conversions will be. The best digital marketers become an expert on their customers.

Digital marketers work with a variety of marketing channels, which means they not only have to manage multiple platforms, but also relationships with internal staff and external agencies.

The best digital marketer is a results-oriented person who has the analytical skills to break down complex problems, creativity to identify and develop new, scalable programs, and the skills to lead rigorous testing, measurement and iteration to improve results continuously. So what skills are needed?

Digital Marketing Skills

  • Self-management – be able to manage your day-to-day tasks in order to achieve long-term and short-term goals.
  • Communication – sounds cliche, but here it’s important. Things need documented and communicated constantly.
  • Business analysis – the ability to distill information and present it in a way that other people understand it.
  • Domain knowledge – analytics, email marketing, paid advertising, retargeting, SEO, direct mail, video, and podcasting.
  • Curiosity – seek out and test innovative opportunities to expand visibility and customer acquisition through new channels.
  • Leadership – be able to lead a small team to help meet acquisition objectives by hiring, training, inspiring, and coaching.
  • Vendor management – be able to manage relationships with external agencies who specialize in various marketing domains.
  • Agile/Lean – a person of continuous optimization who develops and implements a strong framework for iterative testing.
  • Planning – be able to develop and manage long-term plans to meet long and short-term business objectives.
  • Technology – digital marketing and technology are inescapably intertwined. Be able to support the marketing technology.
  • Excel – you must have the ability to turn empirical data into insightful, strategic decisions for decision makers.
  • Strategy – the ability to think strategically and plan the overall direction of the company’s marketing strategy.
  • Google Analytics – you must understand how to read and interpret web analytics and testing/optimization techniques.

Using the skills above you will be able to develop and execute the marketing strategy to meet the goals established for your company regardless of the budgeting constraints. You will perform weekly, monthly, and quarterly analysis reports across all marketing channels, which will report on your progress towards the stated goals. Are you up for the challenge? I am.

My name is Erich Stauffer and I’m a digital marketer who is passionate about customers, conversions, and collaboration. One of my favorite things to do is to “check my stats”, which means logging into the e-commerce dashboard and Google Analytics to review conversions. I’ve managed Google Adwords, Twitter and Facebook ads, and helped run and train teams of other marketing specialists.

I love to document what I do, which means I’m either updating a spreadsheet, an Evernote note, or a Dropbox folder. When new staff are brought on board, I’m the guy who trains them how to use the marketing systems and when there is new marketing technology, I’m the one trying it out. I love marketingtechnology, and how it all works together. That is what I’m passionate about and that’s how I can help.

How can I help you with your digital marketing needs?