“Launch sequences” is a marketing term for the process of building anticipation and a sense of urgency to buy a new product rather than simply ‘announcing the product’ once. Imagine you’ve just created a new product and you’re getting ready to let the world know about it. Instead of adding it to your website and […]

If you already have an audience (i.e. a large following on social media and/or an email list), but you’re struggling to increase online sales, consider taking your online marketing to the next level with Google Hangouts on Air with this one weird trick. What are Google Hangouts on Air? A “Google Hangout” is like a GotoMeeting: […]