Email Pitches

I wanted to share with you some things I learned at the Blog Indiana 2011 conference about email pitches. I think it will be helpful for you in the future. I learned them from Casey Mullins, who is a successful mommy blogger in Indiana.

First, tell them what you can do for them, then how it will benefit them. Be humble and concise. Explain what you wish to get out of the communication and how they can contact you. This is kind of like the old saying, “people don’t care how much you know until they know how much you care.” Today for them, tomorrow for you.

Next, it’s best to greet each contact personally, but if you do send out a mass email, use the BCC line instead to protect the privacy of your email list. Also, attachments may cause your email to get filtered out as spam so its best to send those in a follow up email or send links instead.

If you are just starting out, you might find Guy Kawasaki’s book, The Art of the Start, useful. If you buy the book through that link, I’ll get a percent of the purchase price of that and anything else you buy at as a commission, but another good resource is Startup Marketing or Seth Godin’s Blog.