Erich Stauffer

Blog

  • Google Set to Launch Chrome App Store

    Google to Launch Chrome App Store in Time for HTC Tablet in November

    Google plans to launch its Chrome App Store in October, Google executives told a German Gamescom audience in Germany this week in August. This store will essentially be Google’s iTunes, supporting devices like the HTC Tablet running Chrome OS, due out in November.

    The HTC device is said to have a relationship with Verizon.  This is critical as most of the ‘big iron’ in the tablet will be in the cloud and apps may not be able to run without being connected to the Internet.  Questions remain on whether or not there will be caps on the data plans like AT&T did to iPhone users, but this may be the new normal.

    Again, like Apple, Google will be opening up the opportunity for developers to write programs and apps for Chrome and Chrome OS in exchange for a cut of each sale, rumored to be at 5%. The app store would be available to users of its Chrome browser and the Chrome OS, which means the potential market is much bigger than just tablet PC users running the Chrome OS as Chrome can be ran on any computer.  It will be interesting to see both how the store performs and how people like using mobile devices that only work when connected to the Internet, ala cloud computing-style.  I personally use a HTC Droid, which mostly only works when connected, so maybe it will be okay.

  • Facebook Buys Chai Labs’ for Semantic Search Technology

    Facebook has acquired online search company Chai Labs for $10 million

    As Facebook vies to compete with Google and expand it’s search functionality from searching Facebook.com to searching the world wide web, it has looked to a vertically focused company steeped in Internet glory including Netscape and Andreessen Horowitz co-founder Marc Andreessen, LinkedIn chairman Reid Hoffman, and Google Ventures general partner Joe Kraus who are all investors and/or advisors at Chai Labs.

    Chai Labs specializes in a technology it calls “Semantic Search,” which “uses proprietary crawling, artificial intelligence and data mining technologies to analyze and extract insights from millions of real-time data points across the web,” according to the company’s website. The “Semantic Web” is a term coined by World Wide Web creator Sir Tim Berners-Lee, which is a, “New form of Web content that is meaningful to computers.” The semantic web is gaining momentum as HTML5 includes more support for it.

    So what does Facebook want with the semantic web?

    Unlike when it has aquired online sharing sites like Friendfeed* and ShareGrove or purchased Web-based image-hosting companies like Divvyshot, Facebook’s purchase of Chai Labs does not have an immediately apparent value to users-the value it seems, is to Facebook who may be able to use the semantic functionality to hone search results based on a person’s profile, making results theoretically more accurate. While Facebook does have a built-in search engine that lets users search the entire Internet (which is basically just an embedded Bing engine), many users still use Google or Yahoo for search, but Facebook is trying to change that. While Google is trying to become more like Facebook by creating Orkut, purchasing Jaikut (and then abandoning it), rolling out Wave (and then pulling it back), and now Buzz (and possibly a Buzz/Wave combo called Google Me), Facebook is trying to become more like Google.  Why?

    Follow the Money

    Search engines and social networks both make money by selling ads and they are successful at doing so because ads are displayed to the users most likely to click on them (and purchase the product or service).  How they are able to do this has everything to do with the purchase of Chai Labs.  The more targeted search results are, the more likely users will find ads relevant, and the more likely users are to click, which makes Google and Facebook gobs of cash.  While Google makes some money from Google Apps customers, the majority of their revenue is from ad sales and Facebook wants a piece of that pie.  This is all part of the recipe.

    *FriendFeed’s executive team included Paul Buchheit, creator and lead developer of Google Gmail, and Bret Taylor, who was responsible for the launch of Google Maps. Taylor is now chief technology officer of Facebook.

  • What if Microsoft Bob Was Released Today as Microsoft’s Social Network

    I am one of the 58,000 Microsoft Bob users from 1995 and to celebrate 15 years I thought I’d write a fake news article imagining what Bob would be like today if released as a social network.

    Microsoft Announces ‘Bob’ Social Network Based on Microsoft Bob
    Could this be a Facebook killer?

    Microsoft Bob, the toy operating system within an operating system, which debuted in 1995, is now back in a big way as a new social network. Although revolutionary at the time, the three dimensional software that let you store and retrieve files from an actual file cabinet in a virtual office room is regarded as one of the worst applications ever made after Windows ME. But this version of Bob hopes to change that perception and get back to Microsoft’s original interpretation of Neil Stephenson’s Metaverse by taking the house, rooms, and avatar to a new level. In the same way that you got to your PC’s desktop in Bob .’95, at Bob.com PCs are used like widgets to display RSS feeds or Facebook. In Facebook terms, your profile is your house in Bob. When someone is “viewing your profile” on Bob you will see their avatar in your house if you are logged in and there too.

    How is this different than Second Life?

    In Second Life there is a virtual world that you explore and create things like houses in. In Bob, the world is created by you building a house, liking a band, or following a friend. Each time you add something to Bob it gets a physical place in your virtual Bob world. Each user’s world will look different un layout, but the content of each unit will be the same to all users. For example, if you want to live next door to Ace Freely and he agrees to be your friend, his house would be next to yours, but from his perspective, your house may be blocks from his in his Bob world.

    Integration

    Because Microsoft is involved expect to be able to integrate pictures and files from your PC in Bob, which will use Azure and will enable sharing and collaborations much like the Microsoft / Facebook project, Docs.com. Also Bing search and maps will be used. Expect Bing local search to be heavily promoted as businesses get on board and begin joining. Unlike Facebook, expect to be able to buy things from shops you have added to your network.

    Summary and Analysis

    In the same way we didn’t need a layer on top of Windows 95 to use Windows 95 I’m not sure we need an Internet world layered on top of our existing Internet, but it would be nice to hang out with other friends in their avatar forms in some sweet man cave I built in my FRIGGIN mansion on Bob.

  • Introducing My Latest Endeavor: Cost Publishing

    Cost Publishing Media Group, or Cost Pub for short, is a collection of personal blogs, informative web sites, and web directories. This extensive content network’s mission is to filter and codify information relative to each web site’s respective topic. All blogs, web sites, and directories are free to read and use and readers are encouraged to subscribe to RSS feeds and follow them on Twitter and Facebook. Each site will eventually have its own Tumblr site, which is an up-and-coming social network you’ll be hearing about more in the future and ebooks, or digitions, are a natural next step for this market.

    Cost Pub is dedicated to relevant, insightful writing that is kept fresh and up to date on a regular basis. We are proud of what Cost Pub has accomplished and where it is going as a platform and network. They only work with the most talented writers so if you know of anyone who may be interested in joining their team, let the editor at Cost Publishing Media Group know by sending in a note at their contact page on their web site. Guest blogging opportunities are also available both at one of Cost Pub’s web sites or blogs and by our writers on your web site or blog. We look forward to seeing what Cost Pub can do and enjoy reading daily.

  • Introducing a Brand New Way to Market Your Business

    Grow Your Business Organically

    A lot of SEO companies market how they will promote your business online using Internet marketing and online advertising techniques, but Erich Stauffer noticed a gap between where promotion stops and business begins and so we used social media management to not just promote your business, but grow your business.

    Digital Marketing Strategy

    We’ll work with you to create a comprehensive strategy to marry your business brand, vision, values, products, and services with traditional outdoor, radio, TV, and yellow page advertising alongside social networking and social spaces like Facebook, Twitter, Youtube and other technologies like apps for the iPhone and Android phones.

    SEO is Not Enough – Content Marketing

    It’s no longer enough to have a top-ranking website in Google if your web site is not converting traffic, your story is not consistent, and you are not creating lasting relationships with customers. Erich Stauffer can help you to do all three with content marketing.

    Social Media Management

    We are excited to offer social media management to help your business organize and streamline their marketing efforts with a consistent message that is in-line with their mission, vision, and values. We believe so strongly about this product that we would be happy to take you out to lunch to show you how it works in a one-on-one session. Are you interested in learning more?

  • The 8-Bit Generation

    The 8-Bit Generation are those born in or around 1980 who knew a time before Nintendo, Nickelodeon, and personal computers.  Their favorite video games are The Legend of Zelda, Super Mario Bros, and Final Fantasy.  Their technology’s performance could still be influenced by blowing harder on the controller or by demagnetizing the tape deck before use.  If you said, “I don’t know,” you were likely to get slime dumped on your head.  In 1986 Double Dare debuted and the Space Shuttle Challenger blew up.  We knew technology could fail us and that we were all still human after all, but we all still had land lines and it was expensive to call long distance.  900 numbers ruled late night television when Nick at Night was still playing My Three Sons.  Nowadays it plays past episodes of Full House, the same show that played when the 8-Bit Generation was in elementary school.

    Some elementary schools had Apple II’s, but by the time they got to middle school, public schools had begun buying personal computers (PCs) running DOS and the first versions of Microsoft Office.  By high school they would have PCs running Windows 95 and the Internet.  They would be the last generation to grow up without having the Internet their entire high school career and the last generation to not have cell phones in the class room.  The closest any of the 8-bit generation had to a cell phone in high school was a beeper because most cell phone’s batteries were so large you could only use them in your car.  Most Internet connections at home were dial-up and AOL ruled the land with it’s floppy disks.  The first CD-R drives cost $400, more than some computers cost today.

    The 8-Bit Generation went to college in the middle of the Dot Com Crash and 9/11.  They graduated with less hope of finding a job than their immediate predecessors, Generation X.  They still dressed like they did in high school.  They think a Polo over a t-shirt and some stone-washed jeans is cool and if you swap the pants for some khakis and add a sweater they’re dressed up.  They believe white shoes are for dorks and prefer leather shoes like Dockers or Doc Marten’s.  They think of Angelina Jolie more of a Hacker than of Salt. They believe the future is possible and that it is here.  They don’t want to work, but they will.  Not everything was handed to them, but they did have it easier than their parents, but their children may not.  Those children, the sons and daughters of the 8-Bit Generation are now in kindergarten and elementary school.  They are using iPhones and iPads to communicate and play games.  They’ve never known anything other than always-on broadband Internet, streaming movies, video games on cell phones, and text messaging (they don’t even know or care what AOL is).  They are the 64-Bit Generation.

    Other Signs that the 8-Bit Generation is Now Running the Show

    This year (2010) we’ve seen Toyota recall vehicles for sticky accelerators and engines that randomly stop.  We’ve seen cereal from Kellog’s and medicine from Johnson and Johnson recalled for weird smells and tastes. And we’ve seen a steady stream of just downright bad-for-you stuff from China including cadmium-covered glasses at McDonalds.  All signs point to the Nintendo generation being in charge of quality control.  With their “80% is good enough” mentality, most of the stuff we drive, eat, and drink out of is good alright, but it’s that last 20% that is questionable.  Is this a sign of things to come?  What happens when the 8-bit generation takes over the power grid, the water system, and air traffic controls? I guess having power for 80% of the day is better than Baghdad, and that’s good enough for me.

  • Sell the Hole

    Merchants who sell drills are in fact selling pieces of mechanized metal, but the actual reason for the drill’s existence is to make holes. What the merchant is really selling is the hole.  The person buying the drill either wants to make a hole or drive a screw.  That’s it.  If they didn’t need one of those two things, they wouldn’t need the drill.

    So how can we relate that to our customers? Are we trying to sell our customers “the drill”? Are we helping our customers sell the drill or sell the hole? Why are our customers customers buying their product? Is it because of the product or the result they get from the product? Of course it is the latter.  We help customers identify what the “holes” are, what the end results of their products are and sell the solution, not the tool.

  • Geek Hand and The Settler’s League

    Hate the Game, Not the Player

    I set out to create a new “Home” brand of technology consulting so that I could offer Indianapolis computer repair in homes without damaging the brand I was establishing with business customers.  I came up with “Professional Technology Consulting at Home,” but the domain was taken so I started looking around and trying different keywords.  I found that “codageek.com – The last geek you’ll ever need,” was available, but I kept looking.  I eventually stumbled upon “geekhand.com” after looking up synonyms for ‘friendly’ (handy).

    I liked “Geek Hand” enough to consider grabbing it, but I wanted to do a little bit of research on the name and domain first.  I found that it had been used prior by another person for personal use and had since been abandoned.  I liked that there were already a lot of backlinks to it from other sites, but because much of the links were from sites about gaming, I wondered if it was the right fit for my in-home computer repair business product I was developing for Indianapolis business consulting firm, Watershawl, Inc., where I was CEO.  It seemed like it might be better off as a part of my blog network at Cost Publishing Media Group as a board game micro-site.

    I went ahead and picked up the domain, setup WordPress, the theme, the plugins, and the SEO.  I created a logo for it which consisted of a 0 and 1 which has both game and binary code meanings.  I used this logo as a background on Twitter and as it’s icon.  By the way, I don’t hardly purchase domains unless the username is also available on Twitter.  In this case, both were available and I took that as a sign before purchasing the domain.  While all of this setup is going on I’m thinking about content and products to sell or promote.  I did a quick search on Amazon and determine that board games, video games, and card games would be my primary products with the “news” of the site being centered around the geek culture of movies, television, and conventions like Comic-Con.

    To promote the site automatically I did two things: I setup a Tumblr account to pull in WordPress posts automatically push tweets out to Twitter and a Facebook page to push out to Twitter anything I post there.  So I only really have to post in WordPress, then copy the link to the post to Facebook to post on what is now the ‘Settler’s League’ page there in order to have coverage to Tumblr, Facebook, and Twitter all at once.  Sometimes I’ll bounce those around on my Facebook wall and on other Twitter accounts I manage for different brands.

    The next step was to add content and put the promotional procedure into place, which I did.  I had a minor problem with links overflowing in the footer, but a quick CSS tweak fixed that.  I have a WordPress theme that I use as a base for most of my Cost Pub sites.  I also make custom WordPress themes and do web design and SEO for the Indianapolis area using Watershawl’s Growmotion marketing where we Growmote web sites–first we build them then we promote them; don’t just promote your business, grow your business with Growmotion.

    Update: I have since converted Geek Hand into more of it’s original role of personal computer repair, but with a slant towards mobile phones – a play on the ‘hand’ in the title.  Here’s the link to the new Geek Hand Facebook page in case you’re interested and a link to Settler’s League’s home page.

  • Newspaper Delivery

    Top 5 Reasons People State as Reason for Stopping the Paper:

    5. I can’t afford it.
    4. I don’t read the paper in the summer.
    3. I don’t have time to read it.
    2. Paper quality.
    1. I never ordered the paper.

    Top 5 Estimated Reasons Why Someone Would Order the Paper:

    5. Coupons.
    4. TV listings.
    3. Local sports coverage.
    2. Delivery service.
    1. View their name in print.

    Top 5 Estimated Actual Reasons Why Someone Stops the Paper:

    5. They realize everything in the paper is also on the Internet.
    4. The coupons are all for things they don’t really want to buy.
    3. It increases the amount of garbage they have to take out.
    2. The writing is Bush League.
    1. They have yet to see their name or anyone elses name they know in print.