Erich Stauffer

Blog

  • Innovation and Entrepreneurship: Practice and Principles

    Peter Drucker in Innovation and Entrepreneurship: Practice and Principles wrote, “Entrepreneurship, it is commonly believed, is enourmously risky. And indeed, in such highly visible areas of innovation as high tech – micro-computers, for instance, or biogenetics – the casualy rate is high and the chances of success or even of survival seem to be quite low. But why should this be so? The entrepreneur, by definition, shifts resources from areas of low productivity and yield to areas of higher productivity and yield. Of course, there is a risk the entrepreneur may not succeed. But if even moderately successful, the returns should be more than adequate to offset whatever risk there might be. One should thus expect entrepreneurship to be considerably less risky than optimization. Indeed, nothing could be as risky as optimizing resources in areas where the proper and profitable course is innovation, that is, where the opportunities for innovation already exist. Theoretically, entrepreneurship should be the least risky rather than the most risky course.” This is the passage that inspired An Entrepreneurial Mind.

  • How to Build a Mini-Site Around a Micro-Niche in 10 Steps

    Mini-sites are web sites setup to cover very specific things (micro-niches) and are not usually updated, or at least not updated that often. A mini-site that is updated often stops being a mini-site and becomes a blog. Mini-sites usually answer a question, act as a guide, or help filter information to help searchers find answers about a particular micro-niche. A micro-niche is simply defined as a smaller, sub-section of a niche that together with other niches make up a market, which together with other markets make up an economy.

    Mini-sites provide value for both the visitor and the vendor. Sometimes it is hard to find what you need online because the niche is so small that no one has thought to gather the information together before into a micro-niche. When you do that in the form of a mini-site you add value to the visitor and in return get value in the form of ad clicks or affiliate purchases. Think of it as organizing the web into specialty areas that provide the content that search engines need and you see how building mini-sites can be a very noble endeavor.

    Below is a Checklist for How to Get Started Making Money Online in 10 Steps:

    1. Decide which Affiliate program you want to use (Clickbank, CommissionJunction, Paydotcom, Amazon, or LinkShare, for example) and register.  You may need to have a website first (chicken and egg, I know), but you can get a blog for free at Blogspot.com or Tumblr.com to get started.  If you already have a web site, make sure it has some content.
    2. Browse around their respective marketplace and look for 5-10 products which look interesting to you, but that are hard to find. For example, if you joined Amazon Associates, browse Amazon to find 5-10 products that interest you, but but that you could add more information to, group, or sort differently to help people find them easier.
    3. Use the Google Keyword Tool to find keywords (key phrases) that advertisers are purchasing which receive between 1,500 and 20,000 exact searches per month.  The difference between ‘exact’ and ‘broad’ is that exact has to occur in order as if in quotes, but broad can have the keyword out of order.  Run competition tests on each of the keywords you find. If there is a page or web site in Google ranking in the top 5 results with less than 100 backlinks, then it’s generally a good keyphrase to go for.  Otherwise, keep looking until you find some.
    4. Go to Bing and search for link:www.site.com –site www.site.com to view backlinks from other sites to that site (replace ‘site’ with the actual web address).  Google hides their backlinks, but you can find out more detailed information on your site by using Google’s Webmaster Tools.  However this doesn’t help while researching other people’s web sites. If your competition has more than 5 homepage results or more backlinks than you are willing to spend the time and money to compete with, then start over at the top of this checklist.
    5. Decide on a final keyword (just one) that you want to go with. If a lot of them are similar in statistics, just pick the one you know the most about and make this the title of your web site and home page.
    6. Purchase a domain that is very relevant to your keyword and/or includes your keyword(s).  A keyword-relevant domain with good content and backlinks will toast the competition based on Google’s current algorithm setup.
    7. Make sure your site has at least 4-5 pages of relevant, unique content with at least 400 words per page.  Add at least one picture to each page to help with promotion later and to get traffic from Google Image Search.
    8. Install Google Analytics so that you can track how many visitors your site is receiving and see where they are coming from.  This will help you measure success and help you decide when and if to change things up.
    9. Design or purchase a theme for your web site and install it.  This should be done after writing content because content is more important than design.  Let me repeat that.  Content is more important than design.  Yes, design can affect the helpfulness and value of your site, but it is far too easy to get caught up tweaking a web site for weeks before a single post has been written.  Don’t fall into this trap.  Save the design work for after the content and before the promotion period.
    10. Its time to promote your web site.  Submit to search engines, find relevant forums that contain signatures and get involved, find relevant blogs to comment on, and consider writing articles for submission to other web sites.  It’s all about creating backlinks to your site from areas relevant to your keywords.  Keep working on building backlinks until you rank in the top 5 results on Google and you are receiving at least 200 visitors per day.  Only then should you tweak your design to help increase revenue.

    Now go make some money online!

  • Sign up for LinkShare

    Signing up as a LinkShare publisher is quick, easy, and free! Just complete the info on this page and you’ll be able to start making money online in no time.

    What is a LinkShare publisher?

    Publisher is LinkShare’s term for an affiliate who is promoting other company’s (Advertisers) products and services in exchange for a commission.

    Who’s eligible to become a publisher?

    Anyone with a Web site, blog, or Internet presence can join LinkShare. You will also need to provide a valid mailing address (to receive payments) and tax information.

    Does it cost anything to apply?

    No, it is completely free to become a LinkShare publisher and there is no cost in joining any LinkShare advertiser program.

    How do I generate revenue?

    As a publisher, you will have access to links and banners that you can place on your Web site, blog, or in Emails. These links will drive traffic to advertisers’ Web sites. Advertisers will pay a commission for each purchase or qualifying action you generate for them. LinkShare acts as the trusted third-party that brings together both advertisers and publishers.

    What makes LinkShare different from other affiliate networks?

    There are many affiliate marketing networks to choose from and you want to spend your valuable time on the network that will generate the most commissions for your business. LinkShare maintains one of the most successful affiliate marketing networks in the world. Leading publishers and advertisers from almost every vertical have chosen LinkShare to help increase their online revenue. We stand apart from other affiliate marketing networks in terms of experience, technology, and network quality and integrity.

    LinkShare has signed on hundreds of advertisers including some of the most prestigious and well-known brands in the world such as Wal-Mart, Macy’s, Clinique, OfficeDepot, and Apple iTunes.

    LinkShare recently introduced a completely redesigned user interface for its Publishers: the LinkShare Publisher Dashboard, which is a simple, elegant design allows you to easily find and join advertiser programs and then locate the best links for your Web site. Plus, you can see how your commissions are stacking up at any given moment in time with our easy-to-understand and advanced reporting capabilities.

    LinkShare offers many innovative link technologies that help you keep your advertiser links fresh and up-to-date including Merchandiser Product Feeds; Dynamic Rich Media (DRM); Flex Links for video, widgets, and Flash content; and Mobile Links for those publishers on the cutting edge of the next e-commerce trend.

  • Innovation Comes from Customers

    Innovation comes from customers…or so Harvard thinks.

    Aha moments rarely come without some sort of problem you are trying to solve and there is no greater ‘problem creators’ than your customers. Twitter is a perfect example of this. They will think of things you never thought of and use your products in ways you’ve never imagined. Learn to harness this phenomenon and you’re on your way to having a more innovative company.

    For example, imagine you have a customer who wants software that allows appointments to be setup online. “No one has it” he says, but he wants it. So an innovator would make it, have it made, or find it, and then package it and sell it to other sites. That’s how innovation from the customer makes your company more innovative.

    But you have to execute.

    It’s easy to create a plan, the hard part is executing it. One trap a lot of companies (people) fall into is creating the structure around innovation or a new project in the hopes that once the structure is in place the new product will almost make itself. “After [that] it’s just ‘plug and chug’,” they say. Executors know that you have to do the plug and chug part too even if that means hiring out or outsourcing to do so. The plug and chug-level work should be a matter of following procedures in a well-defined structure. The creators, designers, and innovators at a company usually like to create the structure, but have trouble filling it in. Either learn to get around this psychological gap or find someone else to finish/maintain the job for you.

  • We Climb to Rest

    Skylines, rooflines, and
    antennas replacing crosses
    Television the new religion,
    Reception the new bosses

    In the morning we rise and fly,
    Leaving our home to give our best
    We tune the dial and tweak our lives
    The sun, it sets. We climb to rest

  • Apocalypse Survival Guide

    Public power and water service may be out of service. Food distribution systems may be down. Communications networks may be out. Your vehicle may not work or you may not be able to get fuel. You may also see a disruption in your source of income or the value of your currency. The following are some tips to help you think through these scenarios in case they ever become a reality.

    No Power, No Water

    You can’t survive more than three days without water so make this a priority. If you don’t or can’t buy a water filtration system now, six t-shirts and a drop of bleach per gallon will filter and disinfect your water. This means you’ll need to keep bleach on hand, though.

    For light at night, candles will only last so long. Know that pencil lead (graphite) and peanuts both burn bright and slow once lit. Be aware not to carbon monoxide poison yourself by burning wood or kerosene. Keep fumes ventilated. If you don’t have a fireplace, use your dryer vent.

    No More Food

    You can stock up on canned goods and ammo, but both will run out. Get a garden’s worth of seeds, a bow, and some arrows that can be reused or made. Also learn what native plants you can safely eat. The white pulp inside cattail stems tastes kind of like a radish and is safe and plentiful along ditches and pond banks. Dandelion leaves and flowers are edible, but the stems are poisonous. White pine needles can also be ate, but taste better boiled, which releases the tanic acid.

    No Phones or Internet

    As you would in a fire escape plan, pick a location to meet and/or exchange messages with loved ones in the event of a disaster. Ideally they would be located at a waypoint between two areas. Depending on the type of disaster, radio equipment may work as long as there is power, but plan ahead on what type of radio you’ll use. To protect equipment from an electromagnetic pulse (EMP), store it and its power source in a metal box.

    No Transportation

    An EMP can disable the electronics in your car, but even if it doesn’t there could be other reasons why fuel may be unavailable. The fastest way to move may be by horse, followed by bicycle. If you can’t afford a horse or aren’t lucky enough to find a public horse, acquire a bike. A wagon (then and now) is a bonus.

    No Income

    If your job has not become useless, defunct, or out of business, you may still find that currency has collapsed. In this case, bartering goods will be in effect. It will be good to have a Depression-era mindset and not throw anything away. Keep in mind that bartering is more than stuff and services you provide (like courier service on your bike) can be used in trade as well.

    How Likely is Any of This to Happen?

    NASA has said that the sun may send an EMP in early 2013. A nuclear blast in the upper atmosphere by a rogue nation would have the same effect. But its not just EMPs. If Yellowstone blows it could disrupt power and transportation in America for months. Be good stewards with the time you have now to prepare for the future.

  • Twitter API Not Available – Twitter Over Capacity

    Twitter is over capacity. Too many tweets! Please wait a moment and try again

    I use both Tweetdeck and Twitter itself to post messages, or tweets, to update both my account, the accounts of my businesses and brands, and the accounts of my customers.  It’s really frustrating when the Twitter API (the connection between third-party programs like Tweetdeck and Twitter) and/or the website is unavailable.  I’ve somewhat learned the times when Twitter is most busy and tried to avoid these times, but this is a trade off.  Because of the way Twitter works, you have to be kind of “in the moment” to matter.  Yes, followers can go back and look at old tweets, but for the most part, they are only looking at their current stream and if you aren’t in it when they are, they don’t see you.

    Why is Twitter so Overloaded All the Time?

    Twitter has become the SMS of the Internet. Because of its restricted 140 characters per post, It has become the hottest thing in social networking. Every one from big companies, to  CEO’s to teens uses Twitter. The more popular the site becomes the more load there is on the servers and the software running on that server.  The original code used to run Twitter, Ruby on Rails, didn’t scale well, but that has been in the process of being fixed for a while now.  The issue now may be the simple lack of available servers.  However, the new Twitter interface seems to be more available than the old one which could indicate that the new profiles are running on both new software and new hardware platforms.

    Graph of Twitter Usage Throughout the Day

  • Erich Stauffer Web Design

    Erich Stauffer WordPress Web Design and Development for Small Businesses in the Greater Indianapolis Area

    When our sales managers started to realize that what customers really cared about was the ability to control their own website, they realized that they were not just selling great looking web design and SEO services, but control and access to their websites, and the ability to change text or add pages as needed. From this point it was decided to be more transparent about the content management system (CMS) they were using to support their clients: WordPress.

    WordPress is an open source CMS, originally used as a blog publishing application powered by PHP and MySQL, but has since been expanded to be able to support almost any web site. It has many features including a plugin architecture and a templating system and is used by over 12% of the top 1 million websites.

    The most popular CMS in use today, WordPress was first released on May 27, 2003 and has since added features like integrated link management, a search engine-friendly permalink structure, the ability to assign nested, multiple categories to posts, and support for tagging. Finally, WordPress has a rich plugin architecture which allows users and developers like us to extend its functionality beyond the features that come as part of the base install.

    By embracing WordPress and having more upfront pricing, we think this greater transparency will lead to a better customer relationship over time. If you are interested in working with friendly, professional, and experienced WordPress developers, contact us today.

  • How France Came to be so French: A Brief History

    “In general, when you value drinking wine and napping over a productive day at work you get farmers who hibernate over the winter and 35 hour work weeks, but specifically, the following explains how France went from leading the crusades in Europe and the Middle East to surrendering to Germany in World War II.

    Around a thousand years ago the Turks view of their Muslim religion changed from one of peace to one more militant and so they decided to take over the Temple Mount in Jerusalem, which was being shared peacefully between Muslims, Jews, and Christians. French nobles (wealthy members of class, much like the 17 kings of Muncie) wanted to rescue Jerusalem from the Turks so they formed the Templars, rode out, and rooted the Turks (and all the other peaceful Muslims too since they were unable to tell them apart). Afterward, the Templars spent a couple of years digging under the mount (like me, that was their favorite thing to do after writing/routing Turks). Once they found King Solomon’s treasure, they headed back to France and started the banking industry. The King of France made them knights and the Pope recognized them as a state. The Knight Templars began loaning governments money and were considered the most powerful group on the planet. They invented checking accounts and insurance, but when King Phillip of France got behind on his bills, he needed to get rid of the Templars. The only way to do this was for the Pope to disband them. The current Pope wouldn’t do it, so Phillip had that Pope killed and installed his buddy, who did. The Templars were then captured, tortured, and killed, thereby leaving France with the legacy of not having to work to pay for anything, just kill people. That’s what the French Revolution was all about.”