Blog

  • What it’s Like to Lose Your Job

    When you get laid off, you’re in a strange kind of phase where all of a sudden you have a lot of time, but your brain is scattered. Days prior you may have wished you could have some time off. Now that you have it, you wish you could be back at work. The trick is to enjoy this season. Spend time with family that you wouldn’t have otherwise. Watch your kids grow up a little. Teach them something. Learn something new. And yes, do those other things to: apply for jobs, outreach to your network, and check your finances.

    Before I was laid off I was quick to give others advice. I’d send them a blog article (10 Things You Need to Do if You were Fired Yesterday) or recommend they attend a networking group or meetup. What I didn’t realize was a) the effect of pride and b) the strain on mental bandwidth. When things aren’t good, pride doesn’t want to “reach out”. It wants to hide that problem. And when money is not coming in regularly, a higher percentage of the brain is allocated to thought about ‘how to get more money’, burning bandwidth (1,2).

    Even job applications require eliminating a little bit of hubris. Yes, you must fill out all of these boxes regardless of your business acumen or professional experience. Yes, you must convince us to hire you even if you are completely qualified for the job. You have to sell yourself, but as time goes on, the ability to sell yourself gets questioned. Confidence begins to wane. The no’s begin to pile up. You start to second-guess yourself. The bills start getting behind. Your ability to buy basic essentials begins to come into question.

    The Blame Game

    The first person I blamed was myself. “What did I do wrong?” In Christopher Avery’s Responsibility Process™ he says that when a problem occurs, our default response is, “What should we do about it?” The problem is that words like “should” map to “shame” and “blame” in our minds. Instead, Avery says, we can say, “What do I want from this?” Asking yourself what you “want” maps the question to “responsibility” in your brain. Avery defines responsibility as, “Owning your ability and power to create, choose, and attract.”

    What Do I Want?

    Before I was laid off I thought I wanted to be an independent consultant. But after I became an independent consultant by default, I suddenly found myself wanting to be employed. Actually, what I wanted was “income”. And that may be part of the problem. I know from experience that top entrepreneurs (or employees) seek to “add value” as their primary goal. But “adding value” requires “being valuable” and that in-turn requires work. The real question was, “Do I want to do the work required to be valuable in today’s economy?”

    How Much am I Worth?

    Tai Lopez, a serial investor who reads a book a day, says something like, ‘Your bank account is exactly how much you are worth.’ What he means is that those who invest in their skills and work hard, and have good financial principles (like paying yourself first, spending less than you make, and investing) are more likely to have a higher bank account than people who expect things to come without working towards them or making any changes. “The safest way to try to get what you want is to try to deserve what you want.” –Charlie Munger

    A Skills Gap

    I’m an IT generalist with some skills in web development, web analytics, project management, and business analysis. The jobs I’ve been applying for have highlighted the need for more specialization (and skills). For example, to be a web developer, knowing HTML and CSS is not enough; I’d have to become proficient in JavaScript and HTML5 as a baseline. Many “web analytics” jobs require knowing Adobe Omniture (now called Adobe Analytics) and many project management jobs require project management certifications.

    Going Forward

    Right now my full-time job is finding a job using my current skillset while still maintaining the client work I have ‘on the side’. I am widening my job search outside of my current geographic region and applying for jobs ‘edge to edge’ on my current breadth of skills. For the last two days I have wrote a personal blog post. This is to keep my brain sharp and to practice writing. This post in particular is helping me figure out what to do next. I think I’ll pick a new skill to learn and start learning it. I have the time.

    Update:

    When I got back from the Storyline conference in November, poetically I assumed that because I lost my last full-time job just after attending the MixWest conference that I would get a new one just after attending Storyline. That didn’t happen. However, I did continue getting more interviews and from those interviews I learned what employers wanted from me. On November 19th I got my first job offer for a position that would start on December 1.

    In the week before I started work I began digitally cleaning house after realizing I was spending mental energy thinking about businesses I didn’t want to run just because I had the domain names. I shut down ‘brands without businesses’: Webories, Managing Actions, Outure, Seektivity, Bold Salsa, Deliver Town, Content Market Fit, AB Insights, Marketype and Watershawl. When you delete an account on Instagram, it’s permanent. No one can get that account back – even me – so I had to be sure. I was. I set the domains to auto-expire, deleted the Twitter accounts, and updated my records.

  • 10 Ideas for eCommerce Businesses in 2015

    Hello, my name is Erich Stauffer. I am an IT business analyst with a background in IT, web, and business. For the last year I’ve been helping ecommerce companies get off the ground. As I look forward to 2015 I started to wonder what types of ecommerce companies will be the most successful based on current technological, economical, and societal changes evident today.

    I’m no futurist, but I’ve been known to dip my hand into some trends I’ve noticed (1,2,3,4) in the past. I have a client who says I’m, “the best at looking back and figuring out what happened.” I’d like to think that some of those business analysis skills can be used to look forward. Humans are terrible at predicting the future. Regardless, this is my attempt at coming up with 10 ideas for ecommerce businesses in 2015.

    The Future

     

    How I Chose Each Business Type

    Each ecommerce business idea is based on a general trend in either technology, healthcare, economics, or pop culture. I’ll do my best to explain the business type before explaining the idea so you have some context.

    10 Ideas for eCommerce Businesses in 2015

    1. Two-Factor eCommerce Businesses – two-factor authentication is “one in hand, one in the cloud” security, but that same concept of “smartphone in hand, web app in cloud” applies to businesses that connect the real world via a smartphone or web app. Examples include AirBnb or Lyft. We’re going to be seeing more ecommerce businesses that are “two-factor” – where online ecommerce technology is used to arrange and sell something in the real world that wasn’t previously organized – rather than a part off a shelf in inventory. Think more “TaskRabbit” and less “Amazon”-type startups.

    2. Augmented Reality Products – if there was any doubt whether Minecraft has become mainstream, Microsoft’s purchase of them in August of 2014 sealed the deal. It’s not out of the realm of possibility for people to begin to want the ability to live in the creations they’ve so painstakingly created in that world. Imagine if there was a way to make it so that the viewer could design their own home or interiors to appear as though they were living in their own Minecraft world. eCommerce retailers could sell ‘skins’ for Google Glass – like rose-colored glasses – they would shape the way people see their world.

    3. 3D Printed Products – I thought this trend would have had more of an effect in 2014, but it will no doubt eventually have an effect on society as a whole. Right now 3D printing equipment and supplies are already in ecommerce stores, but we haven’t seen a big breakout ecommerce company selling a product that is made via 3D printing yet. I have one idea for using 3D printing to make more life-size toys for kids, something which wasn’t an accessible idea even 2 years ago, but one that carbon-fiber 3D printing technology now makes possible due to superstrong, lightweight materials.

    4. Paper Products – printing is not dead. It’s one of the biggest answers to The White Album Problem, but aside from that, I can’t tell you how many times people have asked me to help them print from their iPhones or iPads. Or how many times people have asked if they can have a personal printer on their desk. One thing I know: have printer – will print. People are taking a ton of pictures on their cell phones and over time those are going to need to go somewhere. Sure, you can store those on Dropbox, but for what? Pictures are for printing. eCommerce companies that come up with easier ways for people to print photos (or books) from their phones will win in 2015.

    5. Home Energy Production – don’t look at me like I’m a hippie. Like Minecraft, alternative energy production is now becoming mainstream. It won’t be long before we will see home energy production appliances in Best Buy and Sears alongside the newest washing machine and dryer. And they will be about that size, too. The Rockefeller family, who made their money on gas and oil production, has recently switched their investments to alternative energy. Edison Electric has recognized the effect of solar power on net metering in the US. The writing is on the wall – home energy production is coming, but what ecommerce company will capitalize on it in 2015?

    6. Drones – one of the hottest trends in late 2014 was the “#dronie” – a selfie taken with a drone, but that was only after Amazon announced they would be delivering packages with drones. Photographers have been using drones to capture shots that previously would have cost them much more to hire a crane or helicopter. And a drone supplier was one of the top ecommerce stores in this year’s Shopify Build a Business contest. Like 3D technology, drones are only just now starting to be utilized. An ecommerce company that can capitalize on this trend is set to be in the right spot going forward in 2015. I’m looking at you, RC gas boat companies!

    7. Surveillance – Intelligence craves information. And intelligence groups are never satisfied, but they are so happy that you have chosen to carry a personal tracking device around with you at all times! “Thank you, thank you, thank you!” says anyone who can track your GPS coordinates, phone calls, text messages; view your pictures and videos; see all of your messages on social networks; and read all of your email. “Yes, give me more information”, say the gatherers – and entrepreneurs will continually look for ways to feed those gatherers with new and unique ways to surveil the masses and the individual – like you and me (Hello!).

    8. Counter-Surveillance – we don’t really like to be watched, but we are always under surveillance. We know that now. It’s not a secret. Now that the public is aware of this “problem”, entrepreneurs will rise up with counter-surveillance solutions. What will those look like? You might see WiFi-detector-type devices that notify you when a camera is watching you or if your smartphone is transmitting without your knowledge. You might see apps that can detect whether or not your packets have been viewed before you can view them. If you’ve ever had a text message read before you’ve had the chance to read it, you know the creepy feeling others will be looking to avoid.

    9. Tracking Technology – I’ve covered surveillance tracking, but what I mean is everything from tracking your health data (ala Quantified Self) to tracking where your keys are via your smartphone. You can track your dog, your car, and even each other. Why can’t you track your food through your digestion system (or better yet, watch your food travel through the sewer system). Jack Dorsey, one of the founders of Twitter says he made Twitter and Square because he liked to “track things”. Who else will profit from tracking things? Who will be the next “Mint” for your life in 2015? I’ve got an idea for an app to track staff utilization if anyone is interested.

    10. Life Assistants – I see three trends merging here: virtual assistants, life coaches, and Siri/Google Now-type technologies. Even in 2014, Google Maps cannot recommend that you “might want to stop at Starbucks on your way” – even though by now it should know that you always want to stop at a Starbucks when you’re going somewhere. Remember travel agents? They helped you do stuff like this for big trips, but it doesn’t make sense for travel agents to plan your trip across town – or does it? I see an opportunity for virtual assistants to be the “brain” behind web apps that help people get where they are going.

    Summary

    Those are my ideas based on my spheres of influence. You might notice that I didn’t talk much about insurance, banking, finances, military, government, or any other industry not mentioned because I don’t know much about those things. I know that small business owners want to run their businesses from their smartphones. I know that people expect access to [their] data anywhere at anytime (and in any form). And I know that Google’s mission of “organizing the world’s information” is starting to spill over into all aspects of technological innovation. The world is becoming more “known”, but we still need someone to parse the information for us – that’s where ecommerce businesses come in. They help guide people to the solutions they need. And that’s the value they provide.

  • How to Join a Fuze Meeting

    This video explains how to join a Fuze Meeting from the invite to the download to the installation.

  • What is Digital Marketing?

    Digital marketing is the promotion of products or brands via one or more forms of electronic media. A digital marketer is someone who focuses on customer acquisition and who has a passion for increasing conversions. Digital marketers drive new customer growth through the creation and hands-on execution of strategies across multiple channels like the website, social media, and paid advertising.

    The best digital marketers are the ones who focus on the customer. Why not focus on the company? Because the more the digital marketer knows about the customer, the more successful the conversions will be. The best digital marketers become an expert on their customers.

    Digital marketers work with a variety of marketing channels, which means they not only have to manage multiple platforms, but also relationships with internal staff and external agencies.

    The best digital marketer is a results-oriented person who has the analytical skills to break down complex problems, creativity to identify and develop new, scalable programs, and the skills to lead rigorous testing, measurement and iteration to improve results continuously. So what skills are needed?

    Digital Marketing Skills

    • Self-management – be able to manage your day-to-day tasks in order to achieve long-term and short-term goals.
    • Communication – sounds cliche, but here it’s important. Things need documented and communicated constantly.
    • Business analysis – the ability to distill information and present it in a way that other people understand it.
    • Domain knowledge – analytics, email marketing, paid advertising, retargeting, SEO, direct mail, video, and podcasting.
    • Curiosity – seek out and test innovative opportunities to expand visibility and customer acquisition through new channels.
    • Leadership – be able to lead a small team to help meet acquisition objectives by hiring, training, inspiring, and coaching.
    • Vendor management – be able to manage relationships with external agencies who specialize in various marketing domains.
    • Agile/Lean – a person of continuous optimization who develops and implements a strong framework for iterative testing.
    • Planning – be able to develop and manage long-term plans to meet long and short-term business objectives.
    • Technology – digital marketing and technology are inescapably intertwined. Be able to support the marketing technology.
    • Excel – you must have the ability to turn empirical data into insightful, strategic decisions for decision makers.
    • Strategy – the ability to think strategically and plan the overall direction of the company’s marketing strategy.
    • Google Analytics – you must understand how to read and interpret web analytics and testing/optimization techniques.

    Using the skills above you will be able to develop and execute the marketing strategy to meet the goals established for your company regardless of the budgeting constraints. You will perform weekly, monthly, and quarterly analysis reports across all marketing channels, which will report on your progress towards the stated goals. Are you up for the challenge? I am.

    My name is Erich Stauffer and I’m a digital marketer who is passionate about customers, conversions, and collaboration. One of my favorite things to do is to “check my stats”, which means logging into the e-commerce dashboard and Google Analytics to review conversions. I’ve managed Google Adwords, Twitter and Facebook ads, and helped run and train teams of other marketing specialists.

    I love to document what I do, which means I’m either updating a spreadsheet, an Evernote note, or a Dropbox folder. When new staff are brought on board, I’m the guy who trains them how to use the marketing systems and when there is new marketing technology, I’m the one trying it out. I love marketingtechnology, and how it all works together. That is what I’m passionate about and that’s how I can help.

    How can I help you with your digital marketing needs?

  • Why I’m Going to Mixwest 2014

    Mixwest is an Indianapolis marketing, design, and technology convention with speakers and multi-track sessions spread out over two days: July 31-August 1, 2014. I’m going to meet new people and see old friends.

    Mixwest 2014

    I first went to Mixwest in 2011 when it was called “Blog Indiana“. Half of all of the people I follow on Twitter I met at that conference and I continue to keep in touch with them today. It’s any not different than many other conferences you might find in New York, Vegas, Austin, or San Francisco, it’s just that it’s in the Midwest, which makes it closer to me. I’m from around here, but it’s close enough that if you really wanted to come you could drive it in a day from Ohio, Illinois, Michigan, or Kentucky.

    The #Mixwest14 conference has a keynote speaker that opens each day, then there is breakout sessions, lunch, and an evening big speaker again. The first year they had Jay Baer, who I didn’t know of at the time, but have since realized is a pretty big deal in the social world. He lives in Bloomington, Indiana, which is an hour south of Indianapolis.

    You can learn more about the conference on Twitter @mixwest and can follow all of the speakers on the unofficial Mixwest 2014 Speaker Twitter list. If you’re looking to socialize with the tech entrepreneurs, social media pros, and freelance writers around Indianapolis, this is the place to do it.

  • The Digital Arrow of Time

    In the library scene from H.G. Well’s The Time Machine where the time traveling man from the past finds books that have fallen apart amid a new ‘CD’-looking object that plays after he spins it on a big open plate thing. He asks about their books, only to learn they have been left to decay and turn to dust. He’s then taken to an ancient museum, where “talking rings” tell of their history.

    HG Wells Time Machine Talking Rings

    In H.G. Well’s future, books have been converted to talking rings, which are like CDs or DVDs that are more like metal rings that play when spun on a special table-top surface. But it’s not just books that need converted to new platforms, The White Album Problem also applies to digital cities.

    In this Atlantic piece on “What happens when digital cities are abandoned?“, Laura Hall writes, “Ownership…must be continually renewed, the way a garden must be continually tended, lest nature overtake its carefully-arranged borders.”

    The way she talks about revisiting her Multi-User Dungeon (MUD) reminded me of what it’s like to go back into the empty Minecraft server. There it sits, a world past occupied, ready to run for as long as it’s maintained. But what happens when it’s turned off the way collegeclub.com was turned off?

    Laura mentions Geocities, where I too had an address in Athens at “8802”. I still remember it because it was the first time a virtual place was categorized like a physical place and so it seemed like it wasn’t just online, but was a real destination. A destination that got shut down by Yahoo! in 2009.

    “The great paradox about these digital communities is that they’re easily kept around forever, and they are even more easily deleted utterly,” said Jason Scott, an Internet advocate and archivist who launched a digital preservation team in 2009. “These communities had lasting historical and societal value.”

    Laura pines, “It’s up to our future selves, or those who live beyond us, to make sense of what’s being saved today: to curate the data and form the stories around it that will give it meaning.” In H.G. Wells story that was with talking rings.

    Scott said, “This is not a new self-awareness. You’re just keeping it on a hard drive instead of the old family bible. Your diary is now on a server, instead of underneath your room, where your parents throw it out.” I couldn’t agree more.

  • Gross Songs Kids Love

    The first book I ever wrote was a collection of lewd songs children sing in grade school called Gross Songs Kids Love. However, due to file mismanagement and The White Album Problem, I no longer have the book.

    It was originally written in PFS Write on a Zenith personal computer with a 5 MB hard drive. It was written between the years of 1988 and 1994.

    It’s not like I didn’t have a version in Windows. My father helped me convert the files from PFS Write to a file that could be read in Windows by “printing to file”. I had to have a computer that could read the 5 and 1/4 inch floppies, which my Windows 95 computer did.

    I copied the files from the Zenith PC to the Gateway 2000 PC running Windows 95, which was used as the family PC. There the files sat as I got on with high school, swimming, and Shog.

    By the time I had my own Windows 98 computer I failed to copy the book to the new PC and therefore lost the digital copies. But what about the physical copies? After all, I printed it out on the attached dot-matrix printer. What came of those?

    In my physical file cabinet in my office I have not one, but four “Things I’ve Written” folders and not one of them contains a copy of the book. It may be somewhere else in the file cabinet, but it just goes to show that even paper copies can be lost (or is that more obvious – I can’t tell anymore).

    My children are now of the age when I started writing this book, but when I look at what they are creating, it pales in comparison. Even though I’ve bought them Snagit to record Minecraft videos on Youtube and it’s easier than ever to create content, they have little to show for the available resources before them.

    I blame myself for not pushing my children to create more works despite my own professional advice to business owners to create content to market their businesses online. How does that saying go, “the cobbler’s son has no shoes?” Don’t be that guy, Erich.

  • Who is Roger?

    Roger got up to go to work, just like he does every morning. The sky was still dark, but there was a hint of gray as the sun was rising far away from his east window.

    His wife made him breakfast as he put on his shoes. He always kept them by the front door and took them off just as the kids would greet him on his returning home.

    The kids were still asleep and so Roger went over the upcoming bills with his wife and what the calendar had down for him tonight and this weekend. Nothing much.

    After finishing his breakfast and brushing his teeth, Roger grabbed the cup of coffee and lunch from his wife, kissed her and left for the day, same as always.

    On his way to work he passed the same courthouse, the same school, the same hospital, and the same corn fields. In every way this was a typical, normal day.

    GNNgnzhh! A loud, static, industrial grinding sound blared from an unknown location. Black pixels appeared above the roofs of the houses. The world began to flicker.

    Darkness.

    Applause.

    In front of him sat a studio audience. He couldn’t move his head. “Where am I?”, he thought. “How did I get here?” Suddenly a game-show-like host came near.

    “Who do you think you are?”, asked the show’s host.

    Unsure if he could speak, he said, slowly, “I’m Roger.”

    “Who do you think Roger is, Roger?”

    “That’s me. I’m Roger.” The audience laughed.

    “Where do you think you are right now, Roger?”

    “I, I don’t know. I was driving and…”

    “Ladies and gentleman, allow me to introduce to you the first fully functional artificial intelligent computer of it’s kind, R.O.G.E.R.”

    Roger attempted to cry, but there were no ducts, only a LCD monitor, and a fading, gut-wrenching realization that everything in his life was a lie.

  • Kite – How I Got Fired from My First Writing Job

    Ryan Zimmerman owned more computers than anyone I knew at the time. He was 14 and ran his own bulletin board server from his bedroom via an ISDN line in a time when most people only had dial-up. Our high school had just got it’s first T1 line the year before, a connection that’s slower than most people’s cell phone today.

    That was roughly the story that got me fired from my first writing job. It was my first semester working for Kite, the yearbook at our high school. My assignment was to write a feature story that would be included in the yearbook that year. I knew Ryan and that his story was unique, but I didn’t know how to make it interesting.

    My teacher had me re-write the story 3 times, but ultimately she failed me on the assignment and kicked me out of the class. Now I write stories like that almost everyday. I write them on Facebook, Twitter, and on this blog. I write them in emails to coworkers and to friends. I write them in reports and in documentation that gets stored on servers.

    It’s all boring.

    No one wants to read about someone who has everything. They want to read about the boy who struggled and overcame. Okay, so he had a fast connection and a lot of computers. No one cares. If I would have wrote about how he got cigarettes from his parents and stole computer parts from Best Buy, maybe I’d have an article in the Kite, but I didn’t.

    I hated school. I still do. In Spanish class I wrote lyrics. In Math class I wrote short stories. In church I’d write to the person sitting next to me. At college I’d chat with girls on AOL Instant Messenger. I learn by writing. I like telling stories, but I’m not very good at it because I don’t like conflict and without conflict, there is no story.

    What’s your story?