Marketing Blog

The Content Carousel

The Content Carousel

What's the hook gonna be? When I was in college I used to wish I could be the guy who made up the headlines for the local newspaper. I had no idea how much it paid, but I was sure that everyone at the newspaper wanted that job and it was incredibly hard to get. Little did I know that within a few y... Read More

Market Sophistication Levels

Market Sophistication Levels

Market Sophistication Levels are about selling differently based on competition level and the degree of public sophistication about your product and market. They are based on a book called Breakthrough Advertising by a copywriter named Eugene Schwartz. Vishen Lakhiani popularized it in his video (b... Read More

The Average Cost of a Like on Facebook

The Average Cost of a Like on Facebook

What's the average price for a Facebook like using Facebook advertising? Below are some real examples from ads I've ran on Facebook for three different Facebook pages. The first is an example of a poor (expensive) rate. It averaged $1.12 per page like. There are several reasons why this rate was ... Read More

Twitter Ads: My Experiment and the Results

Twitter Ads: My Experiment and the Results

How Much Does a New Follower Cost on Twitter? That's what I wanted to find out. I'd never ran a Twitter ad before. You can run ads for more than just new followers, you can also do it to drive more engagement (retweets, favorites, and clicks). I wanted to experiment with gaining new followers. I'd ... Read More

How an eCommerce Business Grew to Become one of the Fastest Growing Companies in Indiana

How an eCommerce Business Grew to Become one of the Fastest Growing Companies in Indiana

This is a story about how One Click Ventures became one of the fastest growing companies in Indiana. One Click Ventures (OCV) started out as a man and wife team (Randy and Angie Stocklin) in their Greenwood, Indiana home with $20,000 in 2005. They now own a portfolio of niche retail websites, inc... Read More

How Can I Better Market My Business?

How Can I Better Market My Business?

One of the questions I often get asked is, "How can I better market my business?" 10 Things You Can do to Market Your Business Remove obstacles stopping customers from giving you money - How can someone buy your product or service? How many clicks does it take? How many forms do they have to f... Read More

SEO Metric: Time to First Conversion

This is a SEO case study on "Time to First Conversion", which involves tracking how long it takes to reach the first conversion after the SEO campaign begins. In this case study, the conversion was tracked as a email web form submission to a website. In Google Analytics, this might be setup as a goa... Read More

Anyone Can Take a Reservation

One thing I keep hearing from programmers and product owners is that the most important thing (or the hardest thing) is marketing and sales of their product. And to that I say, you have to have a product to market and that's the hardest part is figuring out what people want, making it, and getting f... Read More

Business Cards vs Email Marketing

I recently sent a "soapbox" email to a couple of friends about how I've felt recently about business cards in relation to networking and building up your business through local interactions. I'm currently in the process of building up my business consulting business again and I've been thinking a lo... Read More

Video as a Marketing Tool

Video as a Marketing Tool

Video is both one of the most powerful and underused tools in marketing, training, and communication. I think it would be wrong of any new endeavor in 2013 to not include video as an integral part of their marketing strategy. This is how I am going to include it this year: Work to create an "inte... Read More

Customer Acquisition Systems in a Marketing Ecosystem

You may have heard of "marketing platforms", but I'd like to introduce what I'd like to call "marketing ecosystems". What is a Marketing Ecosystem? While a marketing platform contains a 'home base' such as a web site and its corresponding marketing channels such as Twitter, Facebook, and Books - a M... Read More

Content Marketing

5 Ways to Create Great Content Marketing: Write What Matters to the Customer - Write from your customer's point of view. Take the time to figure out what they care about - not just the features of your product. In other words, think like a salesman and do your homework. Go where your customers are... Read More

Top Posts and Keywords for December 2012

Top Posts and Keywords for December 2012

In this 714th post, I discuss my top content, keywords, and income for this website. Ecclesiastes 3:5 says that there is, "A time to scatter stones and a time to gather stones. A time to embrace and a time to turn away (NLT)." Since 2007 I have been purchasing domains for speculation or use, but la... Read More

2012 Year in Blogging Annual Report

If you use Jetpack for Wordpress, every January you'll get a "2012 Year in Blogging Annual Report". Here is mine from this past year: Crunchy numbers 4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 29,000 views in 2012. If each view were a film, this blog would power 7 F... Read More

Top Posts and Keywords for November 2012

Top Posts and Keywords for November 2012

In this 667th post, I discuss my top content, keywords, and income for this website. Occasionally I'll do an analysis of my blog content and share it out for others to learn from what I'm doing. Dukeo does this with his monthly blogging stats so I'm thinking about doing it more often, maybe monthly... Read More

One Dozen Rubber Ducky Ducks

One Dozen Rubber Ducky Ducks

This past week I sold One Dozen Rubber Duckie Ducky Ducks in a nativity scene (set includes: Mary, Joseph, baby Jesus, 3 wise men, angel, lamb, cow, donkey and camel) without ever linking to the product. It would make most sense if it came from this website since I talk a lot about Erich Stauffer fi... Read More

Balls of Steel

Balls of Steel

In response to marketing and distribution device about product development: Sometimes you just have to write something, make a decision, just do something before the true answer will come to you. That's how it is with me at least. A lot of times I won't know what to do so I'll just choose something... Read More

« Older Entries