Video is both one of the most powerful and underused tools in marketing, training, and communication. I think it would be wrong of any new endeavor in 2013 to not include video as an integral part of their marketing strategy. This is how I am going to include it this year: Work to create an "... Read More
You may have heard of "marketing platforms", but I'd like to introduce what I'd like to call "marketing ecosystems". What is a Marketing Ecosystem? While a marketing platform contains a 'home base' such as a web site and its corresponding marketing channels such as Twitter, Facebook, and Books - a... Read More
5 Ways to Create Great Content Marketing: Write What Matters to the Customer - Write from your customer's point of view. Take the time to figure out what they care about - not just the features of your product. In other words, think like a salesman and do your homework. Go where your customers a... Read More
In this 714th post, I discuss my top content, keywords, and income for this website. Ecclesiastes 3:5 says that there is, "A time to scatter stones and a time to gather stones. A time to embrace and a time to turn away (NLT)." Since 2007 I have been purchasing domains for speculation or use, but ... Read More
If you use Jetpack for Wordpress, every January you'll get a "2012 Year in Blogging Annual Report". Here is mine from this past year: Crunchy numbers 4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 29,000 views in 2012. If each view were a film, this blog would power... Read More
In this 667th post, I discuss my top content, keywords, and income for this website. Occasionally I'll do an analysis of my blog content and share it out for others to learn from what I'm doing. Dukeo does this with his monthly blogging stats so I'm thinking about doing it more often, maybe month... Read More
This past week I sold One Dozen Rubber Duckie Ducky Ducks in a nativity scene (set includes: Mary, Joseph, baby Jesus, 3 wise men, angel, lamb, cow, donkey and camel) without ever linking to the product. It would make most sense if it came from this website since I talk a lot about Erich Stauffer fi... Read More
In response to marketing and distribution device about product development: Sometimes you just have to write something, make a decision, just do something before the true answer will come to you. That's how it is with me at least. A lot of times I won't know what to do so I'll just choose somethi... Read More
For small businesses who are interested in growing their email marketing and transactional email in order to better market and reduce costs, I wanted to share two new ways to collect emails, which just happen to dovetail into two new ways to make money. 2 New Ways to Get Email Addresses: In the pa... Read More
For the next few weeks I'm going to be talking about how to integrate marketing into the management of your business. Today I'm going to introduce a term called "platform". Your platform is a combination of your website, social media, and any other form of advertising you may have. When you buy Goo... Read More
In one of my last posts about networking in Indianapolis, Jeremy Houchens of Pro Media Publishing said, "Thanks for including the links to the local events!", which when juxtaposed against a recent comment from Ashley Hardy of ANH Media about how, "You know all the networking events in Indianapolis"... Read More
I recently wrote about how fear of rejection in my tips for graphics designers starting out article on my personal blog, but it was only after reading Dr. Ivan Misner's article on Fear of Rejection that it really started to sink in. Dr. Misner is the founder of BNI and an prolific author. His lates... Read More
You'll find a low rumbling in the hacker community about how email is broken 1, 2 (or not broken 3, 4). Email is still the main communication medium on the planet besides Facebook, SMS, and the web's attempts to change that. The problem is that it is still relatively unsecure, it is generally heavil... Read More
This is a guest post by Leslie Bailey, a freelance writer in Indianapolis. As a blogger and freelance writer, I receive dozens and dozens of press releases a week. About 98% of those are deleted...and that’s on a good day. Despite what old-school public relations professionals might say, press r... Read More
Indianapolis marketing firm, Erich Stauffer, offers web design, search engine optimization (SEO), social media marketing, online advertising services to help you get more exposure, gain new customers, and grow your business. Erich Stauffer is in the business of helping your business and Erich Stauf... Read More
Four ways to react to client insights So, if you have read any business journal, blog, or magazine in the last year you've heard ad-naseum about the power of Big Data. Combing through the digital exhaust that all consumers produce to better understand their preferences and habits can produce big di... Read More
Unless you act before March 30th, Facebook will automatically change your Facebook Page to the new Timeline layout. This means that your business page will no longer look the same and therefore any custom tabs or images you created for your Facebook Page will move or be changed. The biggest change i... Read More
