Category: Writing

  • X Marks the Spot

    X Marks the Spot

    After I got laid off from my last job, I started working full time on my consulting business while applying for jobs as a product manager. I also started posting more on LinkedIn and Twitter (X) as a way to engage with the product management community.

    I’ve been following Dan Koe and Sean McCabe (formerly SeanWes), both of whom have encouraged me (through their writing) to start with writing – so I wanted to share a few thoughts on what I’ve been doing and how it’s going so far.

    A follower or connection doesn’t usually count for much of anything on its own. However, those followers only allow me the opportunity to say something interesting and possibly attract new consulting business or product manager jobs.

    Trust Beats Consistency, and Consistency Beats Message

    Ultimately, if people don’t trust what you have to say, the rest doesn’t matter. What you say needs to communicate trust. If you are consistent, you will learn what to do. Practice leads to improvement, which leads to success.

    But the main reason I want to post every day is because I believe my income depends on it. But it’s also a form of journaling, which helps me think, create new ideas and synthesize thoughts; and it helps my brain work better.

    Finding Your Voice

    Most people don’t find their voice on social media because of consistency. It takes practice and time to find your voice. It is scary to post something where your friends at the companies you are posting about might find offensive.

    Before posting, ask yourself these questions:

    • “Can my audience learn something from this?”
    • “Would I have liked to learn this earlier in my career?”
    • “Do I have something unique or different to say about this issue?”
    • “What are people in this industry thinking about but are afraid to say?”
    • “Do I have a bias here, and is it apparent to both me and the audience?”
    • “Is the intention of my feedback to tear down – or to guide improvement?”

    But generally speaking, a good rule of thumb is to stick to what you know. When you find yourself overreaching your expertise, you risk your credibility.

    My goal is to post every day at least once. Eventually, I settled into every business day posting something that I saw interesting in the industry.

    I enjoy writing, and I have for most of my life. I’ve written many blog posts here and even some books, and although there were long periods of time when I didn’t write anything, I never lost my love for writing.

    Consistency Pays Off

    So far I’m in the early stages of developing the habits of daily writing, journaling, and posting, but I’m already seeing some effects from it in the form of increased interactions and direct messages. I’m going to keep doing it.

    I don’t know exactly where I’m going to end up, but having a plan and working towards a goal with intention will put me in a better position than randomly doing things and reacting to the world around me. X marks the spot.

  • Field Notes

    Field Notes

    I spilled coffee on my Field Notes.

    It went everywhere.

    Something so simple as setting down a cup of coffee caused an inordinate amount of chaos and care to clean up.

    But it was worth it.

    Sometimes things don’t go as planned despite making a plan.

    I’m okay with that.

    The body craves novelty just as much as it craves stability.

    A week ago my job was eliminated.

    My stability was taken away, replaced by novelty.

    I had mixed emotions of fear, anxiety, joy, and excitement.

    One door had closed and another door had not yet opened. I was in the hallway. I was on my own.

    But I wasn’t alone.

    I have God, friends, network connections, my skills, time, and sheer determinism.

    I’ve been praying, reaching out to people, and applying for jobs.

    I’ve been publishing content to and interacting on social media.

    And after a week, I only have one lead from one recruiter.

    But that’s ok.

    Now I can learn from what I’ve done, analyze it, and improve it.

    I know that writing or journaling is an important part of healing, brain development, and general success in life so I’m attempting to start a daily routine of writing.

    Right now it hurts a bit because I haven’t associated dopamine with it, but I’m hoping to rewire my brain to crave it – just like it craves novelty and stability.

  • My First Day at Blue Acorn iCi

    I read #donutrunbecausehappy as “don’t run because you’re happy” and I was like, ‘that’s the old me’, but then I realized that because I read it that way, I still have part of that mindset.

    Blue Acorn iCi’s onboarding officially lasts 60 days, but the initial, intensive learning period is 2 weeks. The first part (after the forms) was a bunch of reading. It then went into videos I had to watch of recordings. I was keenly aware that I was self-onboarding rather than being onboarded by a live person. However, I did have 2 people assigned to me. One was to teach me about the clients I’ll be working with and the other was to teach me how to be a BSA. I later realized I could increase the playback speed of the videos to 2x, which helped.

    I realized that a lot of the work has already been templatize’d and checklist’d. The rest are simple rules that are repeated in various situations.

    As I learned things and started comparing myself to others, I had to keep telling myself that I am a professional, I know what I’m doing, and it’s easy for me to learn new things. I then proceeded to learn new things very quickly.

    It’s occurring to me (even more so) that I’m going to be drawing from almost ALL of my past experience for this role (from client demos and working with developers at GoServicePro to executive stakeholder meetings and change control processes at Marine Credit Union to working with e-commerce and integrations at Skinny & Co to SEO and client work with my own consulting services). Even the call center work at First Merchants may come into play here. Blue Acorn even has credit union clients who they help with online check opening web workflows. A big store you’ve heard of also uses Netsuite and “Celigo” (Netsuite integration software), two applications I recently administered at Skinny & Co.

    It’s neat learning about clients they have from websites I’ve previously used. One of the companies that I’ll be working with is owned by one of the companies I worked with at Skinny & Co. This particular client I’m working with has been highlighted in the company newsletter as being a client that is utilizing Blue Acorn in ways it was never used before, which means the consulting range is wider than it’s ever been for this company. My client and another one of Blue Acorn iCi’s clients have competitors that Skinny & Co. have listed as competitors (i.e. True Botanicals and Tata Harper).

    They practice Agile Methodologies and the Scrum framework, which means they do 2-week sprints (vs a continuous flow as in Kanban). They use a Fibonacci sequence (ex. 1, 2, 3, 5, 9, 13) of numbers to represent sprint points rather than a linear sequence.

    From a design perspective, they practice “Atomic Design” which is kind of like DRY (don’t repeat yourself) where things are created once and used in many places. A brand guide is a natural output of this as the design elements almost represents the ‘atoms’ in a 1-1 relationship. They call those elements in the style guide, “Design Tokens” or “style tiles” that when viewed together form a UI pattern library. The design tokens are more rigid while the pattern library can change over time based on use case iterations. They also design in high-fidelity first rather than low fidelity.

    There are a LOT of new employees here. People I’m working with have only been here for 2 days to 2 projects.

    There are many non-American-born team members. The Indian members are more obvious. The others appear to be Eastern European. In the one sprint meeting I was in, it was about 40% Indian, 20% EE, and 20% American.

    Almost all other coworkers were wearing t-shirts. I am choosing to wear a dress shirt everyday.

    There are many abbreviations being used everywhere by many different people. I’ve been looking them up and making myself a glossary.

    They use JIRA, which I have some experience with from Marine Credit Union, but the interface has changed since then.

    And as a side note, today I realized that what I learned from a single Shopify app podcast helped me in an interview to get this job (headless architecture and single page applications). It shows the power of intention as I was diving deep in my craft.

    At the end of the day I gave my manager an update on where I was at in the onboarding process. I was late by 4 minutes to a meeting today with her and my peers because I didn’t take my watch to lunch. It was really embarrassing, but I learned from it. I’m headed to the gym now.

  • 2016 Year in Review

    For as he thinketh in his heart, so is he: Eat and drink, saith he to thee; but his heart is not with thee.” -Proverbs 23:7 KJV

    Grandmommy Funeral
    Grandmommy’s Funeral in Tipton

    In January, my wife’s grandmother, Helen, died and my Grandpa Stauffer started to get sick. My oldest daughter turned 12 and my wife took her to Universal Studios. My mom ended chemo therapy and started radiation treatment. I flew to Orlando for work at GoServicePro.

    Erich at Goservicepro
    Erich at the WWETT16 Show in Indianapolis

    In February, my best friend, Jason Cobb, told me he was moving to Wisconsin. My brother, Mitch, moved into a new house. Skinny and Company offered me full-time employment. On the last day of the month, GoServicePro moved offices and I let them know I was moving on.

    Erich and Jason at the Hi-Fi
    Erich and Jason at the Wakey Wakey Concert in Fountain Square

    In March, my Grandpa Stauffer died. Our family decided to wait to get together. I began working nights at Skinny and Company and went full time March 28th. I started to notice that our kids were starting to grow up.

    daddy-and-amalia-2016

    On the weekends I would take the kids down to the park by the church. The Catholic church had decided to tear down the old church in the background as maintenance costs were too much to repair it.

    samuel-and-kevin-swinging-2016

    Working at Skinny was fun and exciting, but also challenging. We were setting up new systems and so I had to do a lot of learning really quickly. This also uncovered other areas, which needed improvement so there was a lot to do.

    erich-at-skinny-coconut-oil

    My mom’s cancer went into remission and her hair started to grow back. I admired her pursuit of health and her consistently positive attitude through the whole ordeal. Here she is at a band concert:

    moms-hair-2016

    In April I went and visited Jason in Wisconsin. It was a long drive up there and back, but I’m glad I did it. We walked along the Mississippi river and up on top of the bluffs. While I was there my wife told me she was pregnant.

    erich-jason-lacrosse-2016

    Later on that month I went to my first Pacer’s game with Skinny. That’s Mike, Luke, me, and Matt in the picture. Jordan, Landree, and Mike’s wife were also there (she was pregnant, too).

    erichs-first-pacer-game

    Samuel keeps growing up. He really likes going to the park. He’s my little buddy.

    samuel-in-tree-2016

    At the end of April we drove out to Missouri to see Peggy before going on to Dixon for the funeral for Grandpa Stauffer.

    kids-with-peggy-2016

    It was a good way to remember Grandpa.

    grandpa-stauffer-funeral-2016

    Here we are all together in front of the church where my parents got married.

    dad-mom-family-church-2016

    In May I finally setup my own office at Skinny. My brother-in-law, John, got married, and Suzanne and I went to a “Rev Indy” event at the Indianapolis Motor Speedway with Skinny.

    erichs-skinny-office-2016

    By the end of the month, I stopped to smell the roses. I bought a season pass to Eagle Creek Park and would go walking there during lunch kind of like I used to when I worked at Worksmart Systems.

    smell-the-roses

    I took the boys out there, too.

    boys-at-eagle-lake

    We went to the 100th running of the Indianapolis 500. It was my first time going. It was hot.

    race-day-2016

    And we started going to the Silver Beach off Lake Michigan.

    kids-silver-beach-michigan-2016-may

    In June, Jason and I went to Chicago. I’ve been to Chicago with Jason more than any other person (so far). We watched a Cubs game.

    We road bikes to China town to see the famous “Post No Signs” sign. It wasn’t there anymore, but we remembered it.

    In July I thought I was going to Atlanta, but I didn’t get to go so I went to the 100 Acres Woods instead.

    I went and saw my mom playing in the Greenwood band at a Greenwood park. She did good!

    Worlds collided when Hans from GoServicePro went out with me and Mike from Skinny and Company to Amber Indian.

    Kids got some ice cream and started growing up.

    In August I went on a walk around Tipton with Samuel.

    Magdalena left me a note.

    We went and visited Jason and his family in La Crosse, Wisconsin.

    And here’s us at the top of a bluff.

    Here’s the office I had setup for a while at Skinny.

    In September I bought a new bike (the first bike I’ve ever bought myself as an adult). My goal is to ride the Hilly Hundred in 2017.

    Me and Magdalena went for a walk in Carmel on the Monon.

    I took Samuel for ice cream.

    Kevin learned how to ride a bike.

    And I started going to the gym (or at least took at least one picture of myself at a gym).

    In October I told Skinny I was moving on and I had Mike and Matt take this picture with me (thanks to Allison for taking it).

    Carmina had fun seeing Skinny Coconut Oil at grocery stores around Indianapolis. She’s a good spokesperson.

    I went and visited Jason in La Crosse, Wisconsin and made a movie of the trip.

    The Cubs ended up winning the World Series. I had nothing to do with it, but I did visit them (twice).

    Jason and I went for a bike ride on the trails at the top of the bluffs.

    In November I accepted the job at Marine Credit Union in La Crosse, Wisconsin and moved into a hotel.

    I came home for a bit and ate some tacos with Hans.

    It was hard to say goodbye to my family after the weekend.

    Samuel learned how to ride a bike and we went for a ride to the park.

    In December I had a baby. We named her after Helen.

    And my parents flew to Hawaii.

    I bought the kids a PS4.

    My brothers came up for Christmas.

    I took Amalia to the park.

    Here’s to 2016.

  • Things I Want You to Know About Life

    My mom wrote this recently when the power was off. She had, “no WiFi, & time to reflect.”
    Power is off and sensors are beeping. So here goes:

    Things I want you to know about Life

    It can change in an instant.
    Don’t wait to do the things you love.
    Don’t waste time on things that don’t matter.
    Do something new.
    Think about others needs & feelings. Express your gratitude.
    See the beauty all around you.
    Listen more Get off your phone.
    Look up.
    Write personal notes, not texts. Handwritten notes  express your heartfelt appreciation
    Be trustworthy always.
    Build your character & integrity.
    Keep a journal to record the highlights you will forget.
    Good times can be very simple. Enjoy them as they come.
    Watch the sunset.
    Smell the rain.
    Read a child a book.
    Take them for a nature walk.
    And the power is back. Hallelujah.
    Time is too slow for those who wait, too swift for those who fear, too long for those who grieve, too short for those who rejoice, but for those who love, time is eternity. Hours fly, flowers die, new days, new ways, pass by. Love stays. —a sundial
    Enjoy life!
  • Virtual Reality’s Mainstream Moment: Ready Player One

    Ready Player One: VR Goes Mainstream
    Stock photo from Adobe not related to book or movie by Ernest Cline.

    I remember it like it was yesterday: March 28, 2015, the day Ready Player One and its corresponding virtual reality (VR) game, The Oasis, were simultaneously released.

    While it is true that Avatar 2 released its own VR game months earlier in 2007 it wasn’t until Ready Player One’s “The Oasis” that VR games were considered mainstream.

    The Platform Wars

    Just like in the early days of gaming consoles like Nintendo, SEGA, and Atari, today’s VR landscape is equally segmented and even more fractured because of PCs and mobile devices.

    In the beginning, relatively cheap options like Google Cardboard or View-Master were under $20 while devices from Oculus cost $800 and required a $300 graphics card in a PC.

    Adobe stock photo of cardboard VR glasses to play games in 3D.
    Adobe stock photo of cardboard VR glasses to play games in 3D.

    The Adoption Curve

    Early adopters eagerly purchased any new technology no matter the cost, but for mass adoption the price point of a VR gaming unit had to fall under $400. That happened in March of 2018.

    Samsung, Facebook’s Oculus, and Microsoft all had solutions in the mix, but it was Nintendo who leapfrogged them all with a device that used low-power, cell phone processors and a simple headset device we all know as the Nintendo VoyR.

    The Network Effect

    The VoyR debuted with Mario Planet, but it was The Oasis that was a breakout hit. Although the elements of Mario Planet were familiar (Mario Cart anyone?), it was the built in friendship and messaging abilities that Nintendo built into the game that truly allowed it to prosper. Steam, Battle.net, Sony PSN, and Xbox Live all quickly followed suit.

    But VR wasn’t limited to gaming. Because of the success of Nintendo and other platforms, Facebook was now a place I could go to talk to my friends in 3D and group texts in iMessage could now be done via avatars with Apple’s new VR headset. Even Google was back in the game with Glass VR, Nexus VR, and Chrome VR.

    The Internet of Things

    VR applications opened up a whole new use for Internet connected devices. Apple Car drivers could now virtually do a walk through of their house to look to see if they left something or see who is at the front door when the doorbell rings.

    2018 also saw UBER “drivers” designated to serve a pseudo-AI role of making sure self-driving car passengers feel comfortable in much the same way self-checkout cashiers used to help people when they got stuck checking out some weird item.

    Augmented Reality

    Not all VR tech involved a fully immersive environment. Special “see through” versions from Warby Parker and View-Master allowed an entirely new market of face recognition CRM software for LinkedIn and Minecraft skins for your home.

    But maybe the biggest surprise was the return of the local arcade where specialized VR and augmented reality (AR) environments could be setup for bowling on the moon or playing real-life Mario Kart. But by far Dance Dance Revolution is the most fun.

    First World Problems

    The worst part about VR is taking the headset off and readjusting to the real world to do things like eat and use the restroom. That’s why VR headset makers quickly moved to create hybrid VR/AR headsets that let you see “both worlds” without having to remove the mask.

    And like in Ready Player One, sometimes people hide behind the mask and you really don’t know how someone looks in real life. But maybe that’s okay. Because you can’t judge a book by its cover and maybe you shouldn’t judge a person by the way they look in real life either.

  • Looking Back on Virtual Reality

    My grandson using a cardboard VR headset.
    My grandson using a cardboard VR headset.

    When my kids were teenagers I used to wonder why they spent all their time on Snapchat, Peach, and Tinder, but it’s been fun to watch them fret over their kids’ obsession with virtual reality.

    While my kids grew up playing Minecraft, my grandkids have grew up in Minecraft. For what it’s worth, I enjoy hanging out online. I have a house on Mars right next to Elon Musk.

    When I was young Facebook was something you looked at through a screen. It seems so primitive now, kind of how books seemed to us when dial-up first came around.

    I remember when I got my first headset (this was before VR contact lenses came out). Facebook had just started allowing people to meet virtually in rooms.

    At first it was simple. You could change the background on the walls and swap out chairs and furniture. It was kind of like The Sims. But then people started wanting to go “outside”.

    That’s when Facebook launched Oculus Outside, the online realm where we all now spend most of our time. 

    It seems odd that we all used to drive to work. At least now when we do need to go somewhere that driverless cars allow us to stay jacked in.

    I’ve tried different gear over the years – from Samsung to Microsoft – but my favorite is Nintendo.

    Nintendo mistakenly missed out on the mobile app phenomenon from 2007-2017, but leapfrogged and dominated VR starting in 2018 just as self driving cars started gaining popularity in America.

    I’m young enough to remember the NES and what it was like to play Super Mario Bros the first time. Now I help people who get stuck on Super Mario Planet as a full time job.

    If someone would have told me when I was 35 that when I was 65 I’d be doing virtual tech support for avatars inside a virtual world I would have said, “Only in The SDN.”

  • Nightwalking

    I like breakfast. I like it so much I started making an app to help me find biscuits and gravy. I talk about biscuits and gravy so much I rank higher than Hardee’s.com.

    I own the hashtag #passmeabiscuit on social media. One of my favorite restaurants is Lambert’s Cafe “Home of the Throwed Rolls.” But I gave all of that up.

    When I was young I thought big. I thought I’d own a large, vertical empire of companies. Instead of paying for gravel, I’d own a mining company. Instead of paying for contractors, I’d own a construction company.

    I wanted to own a mansion with not just one basement, but several layers of basement, kind of like the uber-wealthy in London do today. I have this thing about digging. I like to dig. Sometimes I think the only way out is down.

    Every spring for the last 2 years I’ve played Minecraft. I like to build roads. When I first started to drive I’d fantasize about building new roads, straighter roads. I wanted to connect more places. I’m a connector.

    I like meeting new people and connecting people I’ve met with new people I’ve met. I guess this makes me a networker. I like to encourage people. I’m an encourager. I’m an introvert. I recharge when I’m alone, but sometimes I get lonely.

    I live in Tipton. It’s a small town, but I’m not there that often. When I’m there I’m mostly at home, but sometimes I go for walks. There isn’t much places to go, but sometimes, at night, in the summer, there’s an intersection where you can find people. I go there sometimes.

    I’m not sure it’s be too different if I lived in Indianapolis. I’d still have to leave the house. I’d still have to find that intersection where people hang out. The nice thing about roads is that they all lead somewhere. You just have to keep going.

  • The Skinny Coconut Oil Story

    Update: if you’re looking for a coconut oil that tastes, smells, and feels like Skinny Coconut Oil from Skinny & Co., check out Dignity Coconut Oil (affiliate link). Like Skinny, their coconut oil is raw and they use glass jars instead of plastic, but the best part is their mission to raise women out of poverty.

    The Skinny & Co. Story

    Below is a comparison of how the company actually started versus the branded version of the story and here is a detailed account how we got our first sale.

    This is a video I made for Skinny Coconut Oil using an MP3 from Pure Green Mag where the president, Matt Geddie, was featured as a guest on her podcast. Videos are from 2013-2015 featuring Luke Geddie, Stephanie Demic, Chris Murphy, Erich Stauffer, Matt Geddie, Joy Reese, Marcella Hoard, Michael Smeehuyzen, Madeline Disalvo, and Mary Pempek. With a special guest appearance: Kevin Stauffer. Not featured: Joseph – the first packing guy, Jennifer – the first sales lady, Lisa Vitkin – the first customer service lady (to get more off of Marcella’s plate), Peyton Zehner, and Madeleine Parker – the finance lady.

    The story on Skinny & Co’s website has ranged from being about Luke, Matt, and Kim to now Luke and his mom, Joy. It was originally written by Chris Murphy in 2013 and slightly edited by me and Madeline in 2014, but it’s mostly maintained the same story. While it’s meant to weave a story about the outcome of 2 brother’s adventure around the world, it comes across as 2 rich kids who have started a company and has little to do with the people buying the product. This is my first draft at a slightly different story: one told from your perspective – a perspective that our target customers can identify with and be a part of:

    New Skinny Story (Erich Stauffer’s “Joy” Version, written 5/7/2015)

    As a stay-at-home mom who lives a holistic lifestyle, Joy understands what it’s like to spend your days helping others, preparing meals, taking care of children, and doing daily chores. She had spent her whole adult life providing for her children, but in 2013 her children had a surprise for her.

    When her son brought home a new type of coconut oil from Vietnam, she immediately noticed a difference. Joy had tried a wide variety of coconut oils over the years and used it for everything from cooking to skin care, but she had never seen any oil as pure and white as this.

    As a holistic practitioner who understood the power of raw, alkaline foods, she had the oil tested and was astonished to find that it had the highest alkaline of all coconut oils. She knew then that she had to do everything she could to help other people like her get access to this new type of oil.

    That’s when she decided to start Skinny and Company.

    What started as a small-batch coconut oil company out of her home kitchen is now a thriving business in downtown Broad Ripple – Indianapolis’ holistic hotbed. That’s where she met Omar, a well-known yoga instructor and massage therapist.

    “He just showed up on our doorstep and demanded to know more about Skinny Coconut Oil,” Joy said, “After talking to him for an hour, we knew that our customers would love him – and they do!”

    In addition to adding Omar to the team, Joy brought on Mary, a wellness coach, to help people like her learn how to incorporate Skinny Coconut Oil into their lives. Mary and Joy made fast friends and our wholesale clients just love working with her. We think you will, too.

    We know you are pulled in many different directions and are responsible for making other people feel loved, appreciated, and understood, but at Skinny and Company you are surrounded by people who love you and can’t wait for you to feel the same way we do.

    A Review of Skinny Coconut Oil

    Adding coconut oil to your coffee is an easy way to supplement meals, to boost your metabolism in the morning, and to give your brain a boost of energy to start the day.