Author: Erich Stauffer

  • An Apple a Day

    I was browsing Google News > Science / Technology and saw two articles about the “secret” to Apple’s success (one is the Apps, the other is Kids!) and two articles about iPhone outages (one in NY and the other in London). Seriously? Is this all we have to talk about? Okay, Apple is successful (highest stock price ever!) and the iPhone is great (best cell phone/PDA ever!) but is there really no other innovation going on? Is this what the economy has done to us? There is Google, Nokia, Apple, and Microsoft. Everyone else can go home. We’re done here.

  • Top Youtube Videos of 2009

    With over 82 million views, Susan Boyle gives an incredible performance, one that changed her life forever.
    David After Dentist – a video of a 7 year old boy just after being given drugs by his dentist.
    JK Wedding Entrance Dance – a “wedding entrance dance to Forever…yeah, forever.” This video inspired the last episode of The Office in 2009.
    New Moon Movie Trailer
    Evian Roller Babies
  • How to Successfully Manage People

    How to Successfully Manage PeopleThe purpose of How to Successfully Manage People by Jon Anshutz is to give you a better understanding of what it takes to effectively manage people. “How To Successfully Manage People” is a complete guide for managing. Anshutz goes out of his way to teach you the skills you will need to get the most out of your people. If you are serious about getting the most out of your people then you need to buy this book because it will show you how to create a “family” type atmosphere, how to set goals for yourself and your team, and so much more. No manager should be with out this book.

  • Top 10 Best Ways to Build a Positive Attitude

    1. Choose positive thinking friends. Lift each other up!

    2. See problems as challenges. Successful people overcome!

    3. Say “I can” more than “I can’t”. You can do it!

    4. Expect good things to happen. Set yourself up for success!

    5. Find the good in any situation. Look on the bright side of life!

    6. Stop worrying and start enjoying. Live your life to the fullest!

    7. Think happy thoughts. You own your thoughts! Make them great!

    8. Live a happy, healthy lifestyle. Take a deep breath!

    9. Picture yourself a winner. And you will be!

    10. Give yourself a pat on the back. You deserve it!

  • How to Save Adobe ImageReady PSD as Animated GIF When Only JPG Appears

    Adobe ImageReady Optimize MenuIf what is happening to you is like what happened to me, the Optimize menu got switched to JPG instead of GIF and I couldn’t save my Photoshop document (PSD) as an animated GIF.  It simply wasn’t an option.  I had to Google it, searching for terms like “adobe imageready not showing gif” until I found this quote, which saved me:

    To create the GIF from the psd or even the jpg file, you have to have the Optimise palette open in ImageReady, and have GIF selected under the Format tab. You can then tweak the colour table, transparency, dither etc on the same palette. Then save as optimised… 🙂

    I had to figure out where the Optimize menu was in Adobe ImageReady, but once I did that, I changed it to GIF and I was golden!

  • Traffic + Conversion = $

    I’d like to propose an equation that I believe is a new way forward: Traffic + Conversion = $

    If you’re still interested, keep reading.  I have written this guide based on things that I have learned over the last couple of months.

    Using proven, repeatable techniques there is little risk and great rewards involved in marketing products for profit.  Much work has already been done for us in the form of processes and software tools.

    There are two key phases to this process:

    Research and Analysis – Identify a micro-niche inside a penetrable market that has profitable products that people are already selling.
    Marketing and Testing – Promote the products and test the results.  If the traffic and/or conversions do not meet thresholds in a given time, start over.

    The rate of success with this method is anywhere between 1 in 6 to 1 in 10 and marketing and testing can take anywhere from 1 to 30 days.  Success is defined as more money coming in than is going out each month and that includes all opportunity costs (time that could have been spent making money in other activities).  Tracking is critical not only with the data of the results, but with the finances and time spent.  If you are comfortable with this, keep reading.

    Metrics and Rules of Phase ! – Research and Analysis

    Micro-niches are identified as the #1 keyword receiving at least 80 clicks per day and websites containing that keyword being less than 30,000 globally.

    At least 3 keywords other keywords within the micro-niche with similar criteria must also be identified, if not, start over.

    Top-10 competition for the top 4 keywords has to be penetrable within the time allowed.  Metrics to consider are:

    • Domain age
    • # of back-links to domain
    • # of back-links to page mentioning the keyword
    • # of back-links from .gov or .edu domains
    • Exists in Yahoo! Directory?
    • Exists in BOTW (Best of the Web) Directory?
    • Exists in DMOZ (ODP) Directory?
    If the competition has a young domain age, a low number of back-links, and does not exist in any of these directories, then the market is penetrable.  If the opposite is true, stop and start over.

    Check to see that related products are both available to be sold and are being sold by others.  If either is not true, stop and start over.

    If both of those tests pass, then make sure the products are giving a referral amount that you deem acceptable.  If not, stop and start over.

    (All of the above can be done using the Market Samurai tool semi-automatically, but can also be done manually.)

    You now have products in a penetrable micro-niche that are profitable to sell.  Move on to Phase II – Marketing and Testing.

    Phase II – Marketing and Testing

    Begin by setting up a place to place your products.  This is where your marketing efforts will point back to.  It can be a Squidoo page, a Blogspot Blog, or WordPress running on your own domain.

    If you are using Blogspot or WordPress, install Google Analytics to track traffic.  If using Squidoo, there are tracking mechanisms built into the site.

    Once you have a place to put your products, begin writing copy for the site.  You will need to write the following:

    • About Us page – use keywords and talk about the product
    • Ad copy for the products – if using Market Samurai, there are built-in features for helping with this, but you can do it manually too
    • Create posts about the keyword subject matter within the micro-niche

    Next, begin to create back-links to your site by placing links to the domain, the blog posts, and the the product pages on social bookmarking, social media, and in blog comments in your related market.  Be sure to add links from .edu and .gov domains. You can search Google specifically for blogs on those domains manually, but you can do this semi-automatically with Market Samurai too.
    Track the incoming page hits.  Testing for viability can begin only after your product’s page is receiving at least 200 hits per day.  If you are not getting 200 hits per day, then try these things first:

    • Increase the number of blog posts on and off the site using other services like hubpages and squidoo – then promote all of the new posts again
    • Make sure you are promoting on at least 30 different sites for each post – you can use services like ping.fm or trafficbug to assist with this task
    • Pay to have your site listed in the Yahoo! Directory
    • Pay for Google Adwords or Bing (Microsoft) AdCenter
    • Add pictures with descriptive text to get hits from search engine’s image searches
    • Add video to Youtube with links and comment on other videos in your micro-niche
    • Make sure you are posting to Twitter and Facebook regularly and engaging in conversation, not just promoting

    If after 30 days or at your own set threshold, you are still not receiving 200 hits or more per day, your product is not viable.  Quit and start over.  You have just found one of your 6 to 10 failures.
    If you do have over 200 hits per day, but are not getting conversions, first try changing out your ad copy, images of the products, and/or placement of the two on the page.  Refer to Dan Kennedy’s sales letter technique.
    If after changing all three of these variables and still your conversion rate (revenue) is below your expenses, then start over.  If not, you have a profitable business.  Consider selling it for ten times it’s worth and starting over.

    References:

    The Thirty Day Challenge
    http://www.thirtydaychallenge.com/

    The Immediate Edge
    http://www.immediateedge.com/

    The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
    http://www.amazon.com/Back-Napkin-Solving-Problems-Pictures/dp/1591841992

    Turn $150 into $15,000 in 30 Days
    http://www.15kchallenge.com/blog/

    How to Make Money From Your Blog (61 page PDF printout attached)
    http://www.stevepavlina.com/blog/2006/05/how-to-make-money-from-your-blog/

    Insiders Circle
    http://dankennedy.com/

  • How to Force an Internet Shortcut to be Opened in a Specific Browser in Windows

    shortcutHow can I open a specific web shortcut in Windows in a specific web browser?

    The trick is not to do it as a HTML shortcut, but as a program “switch”.  You can even copy and edit an existing shortcut to a program just by adding a space and the Internet address after the program path.  Here are some of the most common program paths:
    Firefox
    “C:Program FilesMozilla Firefoxfirefox.exe” http://erichstauffer.com

    Internet Explorer
    “C:Program FilesInternet Exploreriexplore.exe” http://erichstauffer.com

    Safari
    “C:Program FilesSafariSafari.exe” http://erichstauffer.com

    Chrome
    “C:Documents and Settings%username%Local SettingsApplication DataGoogleChromeApplicationchrome.exe” http://erichstauffer.com

  • Every Vote Counts

    A guest post by Joe O’Banion.

    I was in a public office for almost 20 years, which necessitated the running for office every so often.

    During one campaign, I was greatly embarrassed with one episode concerning the placement of some of my yard campaign signs. I asked a good acquaintance of mine if he would place one of my signs in his yard. He agreed and even asked me for four signs so that he could place them in other peoples yards that he knew would be supportive.

    I told him that I was going to go to the local cemetery to visit a grave site and that when I finished, I would drop by his home and leave the signs for him. He told me that he also, was going to the cemetery as well and that he would meet me there.

    I put four of my signs in the back of my car and drove to the grave of my youngest son, Kevin.

    As I was getting out of the car, my friend with his pick up truck pulled up behind us. As I was unloading the signs from the back seat of my car, I had removed two and rested of them against my car and went about getting the remaining signs out, when another friend of mine, happened to be driving by as well.

    He stopped his car, rolled down his window and yelled, “Joe, how many votes do you think you will be getting from here? This is not Cook County Illinois.”

  • Soap Sally

    My wife and I operate a photography business where we do a lot of work restoring, copying, duplicating, and repairing old photographs, which is usually brought to us by a member of the family. The important part of the photograph most every time is an image of a family predecessor. Parts of the image could be missing, damaged to a slight or greater degree and the customer wants a much better picture, usually to be hand painted when completed.

    On a fine summer day, a man comes into the studio and shows me a picture of his father, sitting in a chair on a front porch, surrounded by all his seven children.

    The man spent the next hour and a half telling me of his father, the town and how he grew up with his brothers and sisters in a small, rural, Georgia town with a population about one hundred people.

    The photograph was of a smiling man, sitting on a front porch in a straight back chair, wearing bib overalls, and surround by all of his seven children. Each child . . . had a very big smile, some standing, some sitting on the porch but each one, in some manner was touching their father. The tallest ones in back had an arm around his neck, two shorter ones were beside the chair, their arms entwined around his and leaning on him; one that was sitting had their upper arm in his lap, a young girl had her arms around his leg with her head resting on a knee. Another child on the other side likewise was doing the same thing. Two sitting in front were leaning back against his legs.

    The man explained that their mother had died and his father had taken care of all the brothers and sisters by himself. “We all had a good time growing up in that town, didn’t know we were very poor but we knew we were very lucky because our Daddy had a job and went to work every day, except Sunday when we all went to church.”

    They were poor! None of the clothing they wearing in the picture appeared to be new or seemed to fit. Sleeves were too short or too long and rolled up. Overall legs of those standing seem to be turned up to different lengths and showed previous fold over marks where that had been worn by previous owners through the years.

    They all looked clean. The father’s white shirt was ironed but not starched and give you the idea that it was old and had been washed many times. His overalls were thread bear in places, holes at the knees because of use and not because of fashion.

    “We were soooo good. Everyone in town knew us and watched us. Our daddy would come home and tell us what we had done or been into that day.” The eyes in the back of his head were excellent and saw everything, even though he had to have a strong light to read. It was not until I was older that we realized the people in the whole town were in on everything.

    “There was one place where we were not go and definitely not too do if we got there. That was the swimming’ hole down by the crick not too far from our house. It also was not too far from Soap Sally’s place where she did the wash for the whole town.

    “If we went to the swimming’ hole and our sisters went with us so very few times did we skinny dip. The creek water with that red Georgia clay left our clothes tinted red. We never could figure out how our dad knew we went swimming’.

    “Soap Sally did our wash for us and the whole town, for those who could afford to do so. I realize now that we could not really afford it, but Daddy worked long and hard and he did not really have time to do it ourselves.

    “Soap Sally’s place was on the top of a hill near the swimin’ hole. She had at least three big black kittles in her front yard where she did the town wash. There were many long clotheslines with crossed supports everywhere to hold the lines and wash up. It seems she washed day and night for when it was dark, you could see the fire and embers burning under the big kettles. It was a pretty sight on a windy day to see everything of all colors whipping in the breeze.

    “When she delivered our wash to the house, when we kids were there, we would hide behind the posts on the front porch, peek through the curtains in the house or through the doorway. We even hid behind our dad and peek around him when she was there.

    “One of the known facts in town was that all boys and girls had to be good because, if any boy or girl who was not good were sold to Soap Sally. If they were very bad, they wouldn’t be sold, they were given to her. When she got them, she would take them home, put them in one of her hottest and biggest kittles, and make soap from them.

    “None of the kids in our town really every got into any trouble. Most all of them grew up, worked very hard, and did well. A few really accomplished a lot with very little to begin with. One of my brothers and one of my sisters even went to college. My brother became a lawyer, but we still loved him, and my sister was a nurse. My eldest brother became a car salesman, we still loved him too, and he had a car repair business as well.

    “It was a good time for all of us. It was a good town as well. When we get together, we would talk and reminisce.”