You may have a website, billboards, and radio ad spots, but do you really want more business or are you hiding from your customers?
Sometimes we can hide in plain sight simply because we are doing everything right – we’re not “rocking the boat” so to speak. Our hope is that if we keep out nose to the grindstone and do everything right, business will come and your business will grow. As you can probably tell by my tone that viewpoint is slightly naive. What has worked in the past may not work now. The times they are a changing and people (your customers) are too.
What to do?
It’s not going to be easy. In fact, it’s going to be uncomfortable. That’s because you’re going to have to stop doing what feels good and start getting outside your safety zone. Are you willing to do what it takes to grow? I’m not talking about spending more money. I’m talking about how you spend your time and how you think about attracting customers – that is if you want to. You’d be suprised at how many self-limiting business owners there are out there making excuses for why they don’t hear the phone ringing. You can make the phone ring anytime you want by picking it up and making a call.
Put the pieces together.
Cracker has a song that goes, “If you want to change the world, start to spin it.” How are you spinning your business? Do you blend in with the crowd or are you a solution to be sought? You don’t have to be mediocre. You can be great. If you don’t like the customers you have now, attract a different set of clients. Remember why you got into business in the first place and don’t be afraid to reinvent yourself. It’s your business. Own it.