Erich Stauffer

  • Are You Hiding from Your Customers?

    You may have a website, billboards, and radio ad spots, but do you really want more business or are you hiding from your customers? Sometimes we can hide in plain sight simply because we are doing everything right – we’re not “rocking the boat” so to speak. Our hope is that if we keep out […]

  • Know Thy Customer

    Know who you are. That is foundational. But once you do, focus less on yourself and more on your customer. Who is your customer? I am not talking about your target customer. I’m talking about the one(s) you already have. What needs do they have that you are not or are not willing to meet? […]

  • The Law of Focus

    Management, Measurement, and Value There are many variations of the Law of Focus, but they all stem around a singleness of thought.  In Jeremiah 32:39 The LORD says, “I will give them singleness of heart and action, so that they will always fear me for their own good and the good of their children after […]