• Twitter Ads: My Experiment and the Results

    How Much Does a New Follower Cost on Twitter? That’s what I wanted to find out. I’d never ran a Twitter ad before. You can run ads for more than just new followers, you can also do it to drive more engagement (retweets, favorites, and clicks). I wanted to experiment with gaining new followers. I’d […]

  • What Happened to the Color App?

    Why Did Instagram Succeed When the Color App Failed? We hope you’ve enjoyed sharing your stories via real-time video. Regretfully, the [Color] app will no longer be available after 12/31/2012. That was the message posted on Color.com [Update 7/15/2003: The site is no longer up.], the domain Color Labs paid $350,000 to acquire in 2011 […]

  • Big Data in a Small Shop

    Four ways to react to client insights So, if you have read any business journal, blog, or magazine in the last year you’ve heard ad-naseum about the power of Big Data. Combing through the digital exhaust that all consumers produce to better understand their preferences and habits can produce big dividends to big companies who […]