Erich Stauffer

Tag: Shopify

  • How to Add an Additional Color Scheme Option to Shopify Debut Theme

    How to Add an Additional Color Scheme Option to Shopify Debut Theme

    In order to add a new color to the color scheme in the Debut Shopify theme, there are at least 5 files that need to be updated:

    • settings_schema.json
    • settings_data.json
    • base.css
    • image.banner.liquid (or whatever section you’re updating)
    • theme.liquid

    The basic process is this:

    • Add settings in settings_schema.json for the new color picker in theme configuration settings. This is what allows the visual web interface to ask for the data. Specify the color ID.
    • Add properties in the settings_data.json file for the data values to be stored in both current and default forms. Use same ID as in settings_schema.json.
    • Add the new color ID to the theme.liquid file to translate the hex code into RGB numbers and assign it to a variable.
    • In the base.css file, create and assign the CSS class to the same variable used in theme.liquid AND add the CSS class to EVERY instance where you see other examples of other colors.
    • Update the schema and CSS code in the image.banner.liquid (or whatever section you’re updating).

    Here’s a visual:

  • Outsourced Director of E-Commerce Platforms & Operations

    As your outsourced director of operations, I will be responsible for owning, maintaining, and enhancing your B2C and B2B online sales platforms. I will ensure that your platforms are capable of meeting the requirements of your tech-forward E-Commerce and digital marketing activities. I will also be responsible for all new platform implementations and other E-Commerce related development projects including project management, testing, development operations, change management, and deployments. I will work closely with the leaders of the other E-Commerce functions including Performance Marketing, Merchandising, and Digital Experience.

    Primary Responsibilities:

    • Own and manage your B2C E-Commerce platforms, hosted on Shopify and BigCommerce
    • Maintain a strong understanding of platform capabilities and E-Commerce best practices
    • Collaborate with IT to ensure integrations between E-Commerce systems and other enterprise platforms are functioning properly
    • Project manage all E-Commerce implementations and improvement projects and deliver projects on-time and within budget
    • Lead and facilitate proper development operations and change management processes including requirements documentation, testing, and code reviews.
    • Facilitate UAT testing with users from the applicable functional groups
    • Create and manage all reporting needed to manage the E-Commerce businesses
    • Maintain functioning and up-to-date sandbox environments for each platform to support ongoing development efforts
    • Manage the assignment and timely resolution of incoming requests from internal customers via our service desk portal
    • Maintain our payment processing service providers in collaboration with the Finance team
    • Monitor performance of all web platforms and ensure any issues are addressed promptly


    Qualifications & Skills

    • Bachelor’s degree, preferably in Data or Platform Management
    • 15+ years experience working in eCommerce with Shopify or a similar platform, in the consumer goods industry
    • Shopify certified
    • Strong understanding of E-Commerce best practices related to technology and business
    • Strong hands-on experience configuring and utilizing Shopify and BigCommerce platforms
    • Experience working with and managing integrations between E-Commerce platforms and other enterprise business systems (such as ERP/Netsuite, inventory management, etc.)
    • Experience managing projects involving internal and external resources, including overseas developers
    • Excellent written and verbal communication skills and the ability to effectively present to senior leadership
    • Self-starter and able to solve medium to complex problems
    • Excellent problem solving and analytical skills
    • Strong business, data analysis, and interpretation skills including website analytics and management reporting

    If you’re interested in hiring me, please send me a message or connect on LinkedIn.

  • Outsourced Director of Web, Data, and Operations

    If you are seeking a seasoned leader of consumer/donor data analytics, tools and web development to modernize the use of your data to achieve unprecedented new company growth, look no further than me, Erich Stauffer. I have a track record of strong business judgement applied to routine and complex data and reporting. As your outsourced Director of Web, Data & Operations I am a proven leader with experience in managing Shopify websites, developing technical solutions, analytical reporting, performing marketing, development, and digital decisions. I have a sense of urgency in adding business intelligence to decision making and am a effective business partner with functional areas across the company (e.g., Finance, IT) to drive effective and timely implementation of needed tools and information. My Shopify ecommerce expertise will help manage your team members and your website allowing your company to grow.

    Web Duties and Responsibilities:

    • Builds, manages, and leads a Shopify web platform and data analytics tuned to the needs of a growing, customer-centric organization
    • Merchandising allowing our communities to show off your products
    • Develops and implements e-commercee website strategic plans and initiatives to efficiently drive revenue growth
    • Define new website features, functionality, testing, and implementation to improve customer experience, workflows and staff efficiency
    • Works across IT and Marketing and Development to drive to successful decision making and implementation of needed web and software platforms including customer relationship management, customer conversion, funnels, quantitative, and qualitative data
    • Manages the conversion of the two OUR websites to be one
    • Leads and mentors the team assigned to keep the website updated
    • Makes insightful suggestions on how to close revenues gaps or how to grow additional revenue

    Data Duties and Responsibilities:

    • Develops regular reporting of revenues achieved and from what sources, as well as projecting revenue for the year/quarter
    • Builds operational dashboards to provide useful KPI’s and insights and ultimately drive significant improvements in donor and revenue growth
    • Supports Marketing and Development in identifying opportunities to improve the customer experience across various touchpoints and stages of the customer journey

    Operations Duties and Responsibilities:

    • Drives end-to-end optimization of the marketing and development processes and systems including CRM, the O.U.R. Store and donor websites, gift programs, and payment options
    • Balances the needs of the business while being a strong advocate of our donors and their experiences
    • Manages the Marketing and Development budget for the team with the goal of optimizing it for revenue growth and efficiency
    • Actively recognizes technological innovation and uses as appropriate for building revenue
    • Stay up to date on e-commerce trends and adapt the company’s ecommerce operations accordingly

    My Qualifications:

    • A technical leader with a track record of measurable successes
    • Bachelor’s Degree in a related technical related field
    • 15+ years of experience creating data analytics driving business outcomes and managing teams
    • Track record of organizational transformation towards data-driven decision making through the build/deployment and adoption of data analytics
    • Extensive eCommerce experience, managing both back-end and front-end development and processes that keep the website fresh and updated
    • Excellent interpersonal and organizational communication skills
    • Self-starter who can seek out needs and information without directives
    • Ability to multi-task and perform in several capacities
    • Ability to work with modern systems & complex technologies
    • Outstanding project management, scheduling, and research skills
    • Willing to work in a flexible work environment
    • Enthusiastic, goal-oriented, and self-motivated
    • Strong interpersonal and customer service skills; team-oriented, flexible, positive, and personable attitude, with a willingness to learn and continually strive for excellence; ability to work collaboratively with vendors and across departments

  • Shopify Expert and Partner

    If you are looking for a Shopify expert who has the knowledge and expertise to help your organization be stronger on what you already do and is great to work with, look no further than Erich Stauffer. Let’s establish a strong partnership where I can work with you to create a solid and well optimized ecommerce website on Shopify while implementing all the best practices. As a Shopify specialist, I have Marketing as well as Shopify development expertise.

    We could start out by establishing a relationship via some trial projects and then grow the relationship as we build trust and our processes, but I am looking for a long term partnership which will provide consistent ongoing work to your company.  

    The work will include the following tasks:

    • Shopify design and development
    • Conversion rate optimization
    • Website speed optimization
    • Review aggregation & syndication
    • Shopify Application recommendations for streamlining efficiency
    • Website updates as needed

    Using these Shopify e-commerce skills:

    • Expert level knowledge of the Shopify platform and the backend
    • Expert level knowledge of the plugins and features for use on Shopify websites
    • Expert level knowledge of E-Commerce conversion best practices
    • Great communication skills via phone, email, and chat
    • Strong knowledge of Google Docs and Google Calendar
    • Great documentation skills, ability to follow an established process and provide feedback, if necessary

    I am Shopify certified and a full-service e-commerce marketing agency specializing in Shopify e-commerce marketing, website design and development, and company branding. My experience focuses on creating continued business growth for my clients. My market research determines which market segments are most likely to seek your products and I design and develop sleek, purpose-built Shopify websites and brands. I blends my extensive knowledge of Internet resources with innovative marketing methods to build effective campaigns increasing sales and awareness. I will work together with your company to produce the best possible results for your business.

    I seek to build long-term fruitful relationships, continuing to help my clients long after their website or marketing campaign has launched. I believe this collaborative and committed effort produces the best results.

    My values:

    • Inspiration: I’m fascinated by the industry and what we can do with it.
    • Teamwork: The best results come from collaboration, candor, and research.
    • Relationships: I care a lot about collaboration and my clients.
    • Smart Solutions: I do things the right way, not necessarily the easy way.
    • Recognition: I celebrate your wins.

    Interested in hiring a Shopify expert?

  • Ecommerce Manager and Online Product Manager

    I am a digital consultatant and ecommerce manager who has been working with Shopify since 2013. I am located in La Crosse, Wisconsin. I service my client needs by adding value to their operations and delivering projects on time, in budget, and within scope. I am a digital project manager who can complete one or more of your projects.

    If you are looking for a qualified ecommerce project manager to join your team who will be responsible for the day-to-day management and smooth operation of various ecommerce projects, including site launches, online tools, web applications and advertising campaigns, look no further than Shopify ecommerce expert, Erich Stauffer.

    Erich Stauffer is a tech-savvy professional with an in-depth understanding of how technology can help you achieve your business goals. He is methodical and has excellent time management skills. As an Ecommerce project manager, he uses his communication skills to collaborate effectively with various teams.

    Ultimately, he is able to manage and deliver your projects’ digital lifecycle within specifications, time, and budget requirements. Learn more about the ecommerce services Erich Stauffer provides below.

    eCommerce Product Manager Services

    • Provide end-to-end project management
    • Scope project requirements and prepare budget
    • Develop a detailed project plan and monitor progress
    • Collaborate with internal teams to design, develop and implement digital projects
    • Deliver projects on time ensuring quality standards are met
    • Develop support documentation including risk logs and requirement specifications
    • Monitor and report on Analytics metrics
    • Communicate with the team and ensure all members are on board with delegated tasks
    • Highlight potential risks or malfunctions and act proactively to resolve issues
    • Seek opportunities for improvement and suggest new projects

    eCommerce Manager Experience

    • Proven work experience as a Ecommerce project manager
    • Hands on experience with project management software, like Jira
    • Familiarity with Ecommerce, order management, and content management systems
    • Proven ability of analytics and data visualization
    • Knowledge of Project Management Lifecycle and Software Development Lifecycle
    • Solid technical background with an ability to problem solving and critical thinking
    • Excellent organization and time management skills
    • Communication and team management skills
    • Educated in Computer Science, Business, and Digital Marketing

  • Shopify Expert Consultant for Ecommerce Clothing Business

    If you are in need of someone to consult with when it comes to Shopify, someone that is an expert is Shopify and well versed in the tool and how to use it for ECommerce, look no further than Erich Stauffer, a Shopify expert.

    If you have an online clothing business that at the moment uses Shopify at a very very basic level, but you want to get more out of Shopify and take your ecommerce business to the next level, I’m your guy.

    If you are looking to consult with a Shopify expert, someone who can educate you on your business and how you are using Shopify, along with what you are looking to do, and need a Shopify expert to help make it all happen, and to help and suggest other things, and then implement it, Erich Stauffer is that Shopify ecommerce expert.

    If you are in need of a Shopify expert to help you leverage and customize the use of Shopify to your business to get it to its highest potential possible, let’s have a call to discuss details and put together a plan on how to maximize Shopify for your business, contact me using the form below.