When I first got into web design, I didn’t even know what SEO was, let alone stood for. If you’ve stumbled upon this article you might already know that it stands for search engine optimization. This refers to the process of improving search engine results, which leads to our next SEO term, SERPs. SERP refers to search engine results page(s). The number your site is on that SERP is your PR or page rank. When the term is smashed together with no space it is a Google registered trademark. You might also see the term PR5 or PR4. Search engines give greater credibility to sites with links from PR1-PR5 websites. PR, as noted before stands for page rank and the number indicates the rank on that page (1-10). A PR1 website is the number one website for a given search term, for example.
If you choose to get help on your Internet marketing, how do you decide which SEO firm to go with? Erich Stauffer, an Indianapolis SEO firm writes that, “web design built around search engine optimization,” is something to look for in a SEO firm. SEO is more than just in-bound links. The website has to have good content and a good structure. Are you using H1 tags on every page? Strong tags instead of bold? Are you adequately using your description and keyword meta tags? Are you using tables or DIV tags to organize your information? Can your web page be viewed on a mobile device? Have you submitted your website to ODP? If you do nothing else, please do this last step as the ODP, the Open Directory Project, is the most important step in your SEO or Internet marketing campaign.