Why I’m Going to Mixwest 2014

Mixwest is an Indianapolis marketing, design, and technology convention with speakers and multi-track sessions spread out over two days: July 31-August 1, 2014. I’m going to meet new people and see old friends.

Mixwest 2014

I first went to Mixwest in 2011 when it was called “Blog Indiana“. Half of all of the people I follow on Twitter I met at that conference and I continue to keep in touch with them today. It’s any not different than many other conferences you might find in New York, Vegas, Austin, or San Francisco, it’s just that it’s in the Midwest, which makes it closer to me. I’m from around here, but it’s close enough that if you really wanted to come you could drive it in a day from Ohio, Illinois, Michigan, or Kentucky.

The #Mixwest14 conference has a keynote speaker that opens each day, then there is breakout sessions, lunch, and an evening big speaker again. The first year they had Jay Baer, who I didn’t know of at the time, but have since realized is a pretty big deal in the social world. He lives in Bloomington, Indiana, which is an hour south of Indianapolis.

You can learn more about the conference on Twitter @mixwest and can follow all of the speakers on the unofficial Mixwest 2014 Speaker Twitter list. If you’re looking to socialize with the tech entrepreneurs, social media pros, and freelance writers around Indianapolis, this is the place to do it.

E-Commerce Blueprint

While this isn’t a technical ‘how-to’ list on how to start an ecommerce company, it’s the top 10 list I’ve developed on how to start an ecommerce company in 2013:

  • Give back – be a socially conscious company with a cause
  • Use keywords in your titles (the most impactful part of SEO)
  • Make it shareable and shareworthy (Gamification/viralness)
  • Write about peoples problems (and how to solve/escape them)
  • Go small within a niche first – build up a “beachhead” then expand
  • Repurpose your content (ex. record you reading a blog post)
  • Build a platform for marketing (ex. a website + social media)
  • Be a real, transparent person (as a opposed to just a company)
  • Don’t worry about anything you can pay for (ex. design elements)
  • Start with the product first, then build out from there #sellfirst

As I wrote on my Twitter profile, I am “an IT business analyst in Indianapolis specializing in WordPress web design & technology consulting & I’m now building an ecommerce business.” I have decided to document the building of this ecommerce business on this blog and a lot of these ideas have to do with content development, which I have talked about in customer development and how to get more customers. It’s really about creating systems for ecommerce and developing success by management. According to Steve Blank, startups are simply a, “organization formed to search for a repeatable and scalable business model.” An e-commerce business is not a startup because it is already a well-defined business model that is proven and repeatable. The only question is to how you will run your e-commerce business. This is not a search for a new way of making money, but of your way of making money. Essentially it’s a question of how you will run, or manage your business. In other words, it’s a search for your internal business model, or management style, that can be repeated and replicated within your own company (or e-commerce business). This above list on how I choose to run my e-ecommerce business is a glimpse into the how I think an ecommerce business should be ran.

Indianapolis Video Surveillance Analysts

The other day I was in downtown Indianapolis at the Circle Center Mall where I noticed two video surveillance cameras in one of the parking garage escalator areas. This would not have been a big deal, but all one camera was doing was looking at the other. It seemed like perfect fodder for Fail Blog, whose ironic content fits perfectly with Roman poet Juvenal’s famous line, “Quis custodiet ipsos custodes?” from his Satires (Satire VI, lines 347–8), which is literally translated as “Who will guard the guards themselves?” One video surveillance camera had probably just replaced the other without the former being removed, but it still goes to show the value of a good Indianapolis video surveillance analyst.

Who Will Watch the WatchersThe video surveillance system you choose to purchase and/or update could be purchased on Amazon.com or from a variety of different resellers, but how do you know if it will give you the results you need and how do you know if your IT system can support it? That’s the value that AllThingsIT provides with their Indianapolis video surveillance design services. They have been providing IT networking and video surveillance system support for over 30 years. Their new “Safe Small Towns” initiative is focused on helping small towns and municipality police and fire departments develop and implement video surveillance cameras that give them evidence they can use in court.

As an IT business analyst myself, I can understand the value of working with a company like AllThingsIT for Indianapolis network management because video surveillance technology changes fast and there are hundreds of different cameras out there – each with their different light sensors and lens types that create a myriad of features. AllThingsIT has the tools to create a turn-key video surveillance solution for your organization that can be proven effective before it’s even installed. If you’re in the market for a new video surveillance system or are looking to upgrade, contact AllThingsIT at 317-755-0200.