• What is Digital Marketing?

    Digital marketing is the promotion of products or brands via one or more forms of electronic media. A digital marketer is someone who focuses on customer acquisition and who has a passion for increasing conversions. Digital marketers drive new customer growth through the creation and hands-on execution of strategies across multiple channels like the website, […]

  • Mixer Sales Hits Page One of Google

    Mixer Sales asked Erich Stauffer to help them get better search engine rankings for their primary keywords, best mixers and mixer sales – and now Mixer Sales is ranking on the first page of Google for ‘mixer sales’! While Mixer Sales ranks #6 for the keyword ‘mixer sales’,  they currently don’t rank in the top […]

  • Sell the Hole

    Merchants who sell drills are in fact selling pieces of mechanized metal, but the actual reason for the drill’s existence is to make holes. What the merchant is really selling is the hole.  The person buying the drill either wants to make a hole or drive a screw.  That’s it.  If they didn’t need one […]