New Logo Defines What is a Water Shawl

You may or may not have noticed that we updated our logo recently. This is partly because Erich Stauffer has never had a logo other than his name, which was done with both Telablue and Watershawl. But the primary reason for changing the logo was in order to define, “What is a water shawl?”

I often get asked, “What is a water shawl?” It could mean ‘a water-filled shawl you wear around your head’ or it might not mean anything at all. It actually started as an Internet ‘handle’ or username for Erich Stauffer that he named after his stay at “Waters Hall” at Kentucky Christian University. But people never really seemed to like that truth of that answer so we set out to create a new story for the name and this is what we discovered. It also means a type of Pashmina shawl.

The water shawl that surrounds us all

If you define a water shawl as a ‘water-filled shawl that you wear around your head’ then some poetic license could be taken to both move that “shawl” inside our body and outside of our earth. There are actually two water ‘shawls’ that surround each and every one of us. There is the fluid that surrounds our brains that protects us from shogs and there is the water that surrounds the earth that provides us with rain (why do they hate you?).

How the logo portrays a water shawl

The blue ring symbolizes the water surrounding the inside of the circle where your mind might see a head, face, or the earth. The bottom section is cut to represent the slope of a persons shoulders and sometimes looks like a a person smiling, which we liked. We like to think of our clients being inside that circle and being happy with us.

Some design trouble we ran into and how we overcame it

I liked that I was able to keep the colors consistent with the web site theme, but I ran into trouble with the choice of color for the bottom part of the ring. It was originally white, but when placed on a white background, it didn’t have the effect I wanted. I experimented with adding an outline, but settled on changing the bottom color to gray when on a light background and back to white when on a dark background. We think this works well, but I look forward to your feedback.