Erich Stauffer

Category: Technology

  • Introducing a Brand New Way to Market Your Business

    Grow Your Business Organically

    A lot of SEO companies market how they will promote your business online using Internet marketing and online advertising techniques, but Erich Stauffer noticed a gap between where promotion stops and business begins and so we used social media management to not just promote your business, but grow your business.

    Digital Marketing Strategy

    We’ll work with you to create a comprehensive strategy to marry your business brand, vision, values, products, and services with traditional outdoor, radio, TV, and yellow page advertising alongside social networking and social spaces like Facebook, Twitter, Youtube and other technologies like apps for the iPhone and Android phones.

    SEO is Not Enough – Content Marketing

    It’s no longer enough to have a top-ranking website in Google if your web site is not converting traffic, your story is not consistent, and you are not creating lasting relationships with customers. Erich Stauffer can help you to do all three with content marketing.

    Social Media Management

    We are excited to offer social media management to help your business organize and streamline their marketing efforts with a consistent message that is in-line with their mission, vision, and values. We believe so strongly about this product that we would be happy to take you out to lunch to show you how it works in a one-on-one session. Are you interested in learning more?

  • Sell the Hole

    Merchants who sell drills are in fact selling pieces of mechanized metal, but the actual reason for the drill’s existence is to make holes. What the merchant is really selling is the hole.  The person buying the drill either wants to make a hole or drive a screw.  That’s it.  If they didn’t need one of those two things, they wouldn’t need the drill.

    So how can we relate that to our customers? Are we trying to sell our customers “the drill”? Are we helping our customers sell the drill or sell the hole? Why are our customers customers buying their product? Is it because of the product or the result they get from the product? Of course it is the latter.  We help customers identify what the “holes” are, what the end results of their products are and sell the solution, not the tool.

  • Action Management

    Erich Stauffer believes in managing actions for better results.

    Managing actions involves actively managing your business and its employees. Erich Stauffer specializes in business process management (BPM), business continuity planning (BCP), and staffing models. Erich Stauffer can also offer business-class web design and development for the Indianapolis area. Erich Stauffer wants to help make your business better.  Here are a few of their management services:

    Process Auditing – Find out your company’s risk level by analyzing who knows which tasks and whether or not each task has a written procedure.

    Staffing Models – Create utilization models that your supervisors can use to plan for – and report on – daily staff productivity.

    Business Continuity Planning – Be prepared for various disasters by creating a plan for how your business will go on in midst of environmental and social variables.

    Management Consulting – From business process modeling to staff utilization models, we can help your business setup and diagram the functions that keep your business growing daily. Better manage your current employees using data, not gut instincts. We can provide custom tools that allow supervisors to anticipate staffing needs and run scenarios of changes in work loads before they happen.

    Business Process Management – Whether your business is brand new or well established, if your company is growing, then there is a need to get organized. Documenting what each task within the company does, who knows how to do it, and if anyone is cross-trained on the subject can be an arduous task, but it is what we specialize in. We can help your company get organized.

    Business Continuity Planning – Its wise to plan for various environmental or social events that could seriously impact the ability of your business to continue on afterward. Is your data backed up? Have the backups been restored to test? Would you be able to function if 30% of your staff became ill? How long could you remain in business without electricity? These are the things we can help you find out.

  • Email Expectations

    Customer: I need a website for my business so I do a web search for a web design company to make it and I look at the work that they have done before I ever consider price. I judge what their prices might be based on the site and their work. I might put a feeler email out there or call for information, but I don’t want to commit in any way. I want information without commitment.

    Us: Emailing or calling us amounts to an information request only. Any commitment comes with a contract, which only occurs after you’re comfortable and ready to get started. We won’t be sending out a newsletter or cold calling you, nor will we be sharing your information with anyone else. We value your privacy and the privacy of your project. However, all of our customers receive a monthly email detailing any software updates and/or testing we have done that month in addition to a detailed report about your website’s traffic.

  • Indianapolis Dentist Hires Pre-Med Teen as Summer Intern

    Indianapolis dentist, Dr. Ted Reese, DDS, MAGD, has hired a local high school graduate, Kishan, to intern this summer before entering the Pre-Med program at Duke University thus fall. Kishan graduated at the top of his class, but hopes to learn from one the best dentists in town. Dr. Reese allows Kishan to shadow him during patient visits in between Kishan’s other roles of assisting the office manager, Karen, and doing a summer email marketing newsletter for the Indianapolis Center for Implant and Sedation Dentistry where he is working.

    Erich Stauffer has been assisting Dr. Reese with his marketing campaign and recently with Kishan as he learns how to use Constant Contact, our preferred email marketing software. Kishan is a whiz on the computer and a fast learner. We’re sure he’ll do well at Duke and we wish him well this summer in Indianapolis.

  • Introduction to Groupons

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    Groupons is a company and a website with a unique business model that is mutually beneficial to vendors, customers, and Groupons itself. Vendors like retail outlets contact Groupons about goods or services they would like to package and promote. Groupon reps work with the vendor to create an ad that runs in a daily email newsletter. Each coupon has a quota and if enough people purchase a package, all packages sell at once. Groupons takes a small percentage of the sale and mails the vendor a check the next day. Customers get the coupon immediately for use.

    Because Groupons only makes money when you, the vendor, makes money you can be sure that the ad reps will help paint your company and products in a good light. There is very little risk and a lot of potential exposure. Even if not enough coupons are sold, your brand will still go out to thousands of potential new clients who may use your business in the future.

    If you want to learn more about how Groupon works, check out their guide site. At Erich Stauffer, we can also assist with helping your company apply to Groupon or setup an email marketing campaign of your own. We prefer Constant Contact, but we are also familiar with Delivra. We recommend email marketing be a core part of your overall marketing strategy and advertising budget.

  • Turning Problems into Solutions: C02 to Gasoline

    In August, 2007 President Bush created a DARPA for Energy (DARPA stands for Defense Advanced Research Projects Agency).  One of it’s goals was to turn carbon dioxide into fuel.  By December, 2007 Sandia National Laboratories, where DARPA is located, announced the Sandia’s “Sunshine to Petrol” project which uses a “Counter Rotating RingReceiver Reactor Recuperator (CR5, for short), to break a carbon-oxygen bond in the carbon dioxide to form carbon monoxide and oxygen in two distinct steps using concentrated solar power. DARPA eventually proved the technology and coupled with sequestered C02 from coal power plants or even your own car, this could be a real industry of C02 to gasoline. Watch this related video on Youtube.

  • Google TV

    Google is now bringing it’s search engine and the Android operating system to televisions.

    In response to this move by Google to TV. Rishi Chandra, one of the product managers at Google, announced at their I/O 2010 conference, Google TV, which will bring the best of the web and TV together, integrating them into one platform. Google touts, “Less time finding, more time watching,” “Control and personalize what you watch,” “Make your TV content more interesting” and “More than just a TV”.

  • Microblogging Social Networks

    A List of the 5 Most Popular Microblogging Social Networks: Jaiku, Plurk, Present.ly, Tumblr, and Twitter.

    This list of microblogging social networks is listed alphabetically and includes their availability, rank, popularity, and features.

    Jaiku

    Jaiku is a social networking, microblogging and lifestreaming service comparable to Twitter. Jaiku was founded in February, 2006 by Jyri Engeström and Petteri Koponen from Finland and opened in July, 2006. Based out of Helsinki, Jaiku was purchased by Google on October 9, 2007.

    The founders of Jaiku chose the name because the posts on Jaiku resemble Japanese haiku. Also, the indigenous Sami people of Finland have traditionally shared stories by singing joiks. On January 14, 2009 Google announced that it would be open-sourcing the product, but would, “No longer actively develop the Jaiku codebase,” leaving development to a, “Passionate volunteer team of Googlers”.
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