Erich Stauffer

Category: Technology

  • Are You Hiding from Your Customers?

    You may have a website, billboards, and radio ad spots, but do you really want more business or are you hiding from your customers?

    Sometimes we can hide in plain sight simply because we are doing everything right – we’re not “rocking the boat” so to speak. Our hope is that if we keep out nose to the grindstone and do everything right, business will come and your business will grow. As you can probably tell by my tone that viewpoint is slightly naive. What has worked in the past may not work now. The times they are a changing and people (your customers) are too.

    What to do?

    It’s not going to be easy. In fact, it’s going to be uncomfortable. That’s because you’re going to have to stop doing what feels good and start getting outside your safety zone. Are you willing to do what it takes to grow? I’m not talking about spending more money. I’m talking about how you spend your time and how you think about attracting customers – that is if you want to. You’d be suprised at how many self-limiting business owners there are out there making excuses for why they don’t hear the phone ringing. You can make the phone ring anytime you want by picking it up and making a call.

    Put the pieces together.

    Cracker has a song that goes, “If you want to change the world, start to spin it.” How are you spinning your business? Do you blend in with the crowd or are you a solution to be sought? You don’t have to be mediocre. You can be great. If you don’t like the customers you have now, attract a different set of clients. Remember why you got into business in the first place and don’t be afraid to reinvent yourself. It’s your business. Own it.

  • Know Thy Customer

    Know who you are. That is foundational. But once you do, focus less on yourself and more on your customer.

    Who is your customer? I am not talking about your target customer. I’m talking about the one(s) you already have. What needs do they have that you are not or are not willing to meet? What are you ignoring or choosing to ignore about their needs. It could be that it’s because it’s outside of your business model or your scope and that’s okay – as long as a majority of your customers don’t have the same need. If they do, you may be seriously misaligned with your customer. Change your mindset and you could be poised for growth and a happy clientele.

    Do your customers prefer a different type of communication than you offer?

    It’s easy to send an email or paper invoice to a customer, but what if your customers prefer a phone call or face-to-face communications? Pay attention to how they contact you and learn from them, then adapt – even if it is uncomfortable for you. You are in business because of them. Without customers you have no business.

    And lastly, pay attention to words like ‘wish’ and ‘hope’ in conversations.

    Picking up on key words of wanting like ‘wish’ and ‘hope’ can be great indicators of new advice, products, or services that you could be offering.

  • Tablet PCs Effect on Business

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    How will tablet PCs affect business?

    Now that tablet PCs are becoming more pervasive and in some cases, cheaper, how will businesses be integrating them into their business processes and technology planning?

    McDonalds and Sam’s Club have both been using tablets to pre-checkout customers in line and now medical doctors are considering using them in their practices. Public kiosks, which previously used bulky CRT monitors and desktop PCs and more recently, flat panel LCDs, can be replaced by a simple tablet PC. Even point of sale (POS) machines could be replaced by cheap tablets.

    With all of the choices out there, how will businesses know which tablet PC is best for their business?

    If you’re big enough to have your own technology department or a business analyst, you can ask them, but if you’re a small to mid-size business there are resources on the web like Tablet Comparison that can help. If you are really serious about getting the most out of the technology you might consider hiring a consultant or outsourcing the project, even if you have your own technology department.

  • Top 5 Quick and Dirty Hosted Blog Publishing Services

    Whether or not you have your own domain, sooner or later you’re going to have the need for a hosted blog platform to create more backlinks.

    Webories, the web directories web site, has two articles on hosted blog publishing services* (“Top 5 Hosted Blog Publishing Services” and “Top 5 Hosted Micro-Blogging Publishing Services”) that I would like to add to with my top 5 ‘quick and dirty’ hosted blog publishing services. Some of these are new to me, but they come recommended by The Challenge, which I also recommend for anyone starting out making money online.

    1. LiveJournal – a free blog publishing service centered around it’s users. There are paid options to make it more secure. “Discover global communities of friends who share your unique passions and interests.”
    2. Xanga – “The Blogging Community” is a free blog publishing service. It’s ad based, but paid options reduce the number of ads. You can also get a personalized URL (domain name). If you do, make sure it contains your primary keywords.
    3. Blogger – Blogger is an easy way to share your thoughts about anything. There are a host of features to make blogging as simple and effective as possible and integrating with Google Adsense is a snap.
    4. Identi.ca – Identi.ca is a micro-blogging service. Join for free to share short (140 character) notices which are broadcast to their friends and fans using the Web, RSS, or instant messages.
    5. Posterous – Posterous lets you post things online fast using email. You email us at post@posterous.com and we reply instantly with your new posterous site. If you can use email, you can have your own website to share thoughts and media with friends, family and the world. And they don’t care what anyone says, “Posterous is NOT a micro blog!”

    *A blog publishing service is inherently hosted by someone else who manages the server, its software, and its settings. It’s a kind of software-as-a-service, or SAAS thing. Blog platforms, on the other hand, is blogging software that you host on your own server or hosting company’s server. You manage the software and its settings. A good example is the difference between WordPress.com and WordPress.org. WordPress.com is a blog publishing service while WordPress.org is a blog platform. They both use the same software – the difference is in who maintains it: you or them.

  • Top 5 Places to Get Paid to Take Surveys

    How to make money online taking surveys

    A while back I wrote a post entitled 12 Ways to Make Money Online. #9 was ‘Online Surveys’, which is what I am going to be talking about today: the top 5 places to get paid to take surveys online.

    Survey Club – Take Paid Surveys online and get paid cash for surveys with No Membership Fee. Make money with Survey Club! Join our Free Paid Surveys club and get instant access to the best paid online surveys.
    Paid Surveys – Work at home, Get Paid For Your Opinion, paid surveys and online focus groups.
    Survey Scout – Take online surveys and make from $1 to $15, or more. Participate in focus groups and make up to $100 a day. Take phone surveys and you can earn as much as $10 and hour. Try new products (and keep the free products too).
    BigSpot – Join for free by completing the short sign up form. The information you provide helps us match you with survey companies that fit your profile. After joining, you’ll see a personalized list of companies that want to reward you for taking surveys. The more free survey companies you join, the more you can earn!
    Surveys 4 Checks – Members are provided with a step-by-step guide on wow to make money online taking surveys. There is no limit to how much you can make because the income is determined by you! The amount you make will depend on how much time you have to commit each day. The more surveys that you do the more money you will make.

    For more ideas on how to make money online taking surveys, check out Mooladays.

  • Cost Publishing Media Group Crazy about eReaders

    Cost Publishing’s media group, which consists of over sixty blogs, has just under 10% of it’s web sites devoted to the ereader market, which consists of electronic readers, or read pads and their corresponding ebooks, covers, and accessories. Some are specific to particular brands such as Barnes & Noble’s Nook and Amazon’s Kindle. Both cover the ereader devices and accessories to protect them, but one focuses on Nook covers mostly.

    It’s no wonder that Cost Publishing has decided to focus so much on the ereader market. 2010 seemed to be the year of the ereader as new models seemed to come out almost every month. Both major big-box, brick-and-mortar book stores (Borders and Amazon.com) started selling ereaders along with Target and Wal-Mart. Amazon.com reports that its Kindle is their number one selling item and it sold more in Christmas 2010 than any year before that. All of that leaves people craving information about where to buy ereaders, what they will do, and how to protect them, which is what Cost Publishing provides.

    Cost Publishing also publishes about food, health, politics, and news. According to their website, “Cost Publishing was founded in August 2008 by Erich Stauffer and Jason Cobb. The word ‘Cost’ is a contraction or portmanteau which uses the first two letters of Cobb and Stauffer’s last names. We value innovation, entrepreneurism, and intelligent design.” If their goal is to add value to the Internet community by providing guides to those seeking products and services, then they have succeeded.

  • An Introduction to Staffing Models

    Staffing Models is initially a two-step process of identifying the organizational mission, what metrics to track, and what processes there are. The next step is to find out how long it takes to do each task, how much volume they typically have, and then provide the tools to both track and report that information.

    Utilization Reports

    Utilization is a measure of how much work was accomplished with the hours spent. Tasks are determined to take an average amount of time, which is multiplied by task volume and divided by billed hours. The utilization report displays that information to evaluate and track the effectiveness of a department. Utilization is reflected in percent and optimal performance is considered to be between 90% and 100%.

    Excess Capacity

    Excess Capacity is the difference in time between what it should have taken to complete production and what we actually used to complete production. The white bar represents the time needed to complete the reported volume for each day and the red bar represents the excess capacity for that day in hours. Excess Capacity is a complementary metric to use in conjunction with Utilization to help management make staffing decisions in the future.

    Dashboard Views

    Executive dashboards provide an up-to-date snapshot of ongoing performance and trends. Dashboards should deliver clear, visual displays of a large set of data where performance is measured against expectations, goals, and deadlines. Production data is entered into the another tab within Excel for the appropriate date. The result is presented in final form on the “Report” tab, which is seen here to the left. This particular report uses micro-charts called sparklines and is designed to contain a rolling quarter year. This means the report will always have the previous two months data and the current months will be entered real-time at the bottom. Each rolling quarter is then archived for historical reporting at the end of each month.

    Wedding Clocks

    “Wedding Clocks” are a newly developed method for visually representing deadlines using special in-cell charts. In this example, the chart indicates the expectation for branches to have all batches transmitted by 6:30 PM, which is straight up and down on a clock. This chart points straight down (50% filled) at that goal and any result that varies from that (greater or lesser than 50% filled) is a reflection of meeting or exceeding that goal. Wedding Clocks are called this because Erich Stauffer noted that it is good luck to start a wedding at the bottom of the hour to catch the upswing of the second-hand. The range on both sides of 6:30 in this example is 3 hours (from 3:30 to 8:30).

  • Business Analyst Glossary of Terms

    Business Process Management (BPM)

    A field of management focused on aligning organizations with the wants and needs of customers (internal or external). It is a gestalt view of management that promotes business effectiveness and efficiency while striving for innovation, flexibility, and integration with technology. Business process management attempts to improve processes continuously.

    Business Requirement Specifications (BRS)

    A document that contains the basic requirements of customer that are to be developed as software project cost schedule target dates.

    Component

    Applications in the R/3 System are combinations of components. The components are held in a hierarchy, which can be displayed in the R/3 Reference Model, that describes the functional scope of the applications in a top-down fashion. The number of components and the number of levels an application has in the hierarchical structure depend on its functional scope.

    Enterprise Area

    Part of a business area. An enterprise area is a grouping of organization units that have closely linked work and contribute to discrete business processes. The Enterprise Area is the first level of the
    Process Flow View within the Business Navigator. Examples are Procurement, Logistics, Organization and Human Resources, and External Accounting. Also called Enterprise process area.

    Event-controlled process chain (EPC)

    A graphical display form used in the R/3 Reference Model to describe in detail the logical sequence of business functions and events carried out by the R/3 System. The EPC is the fourth level of the model and
    may be accessed by drilldown from the scenarios and processes.

    QDAR

    An acronym for “Question, Data set, Analysis, and Report / Revision”, which are the four primary steps to any business analysis.

    Requirements Analysis

    A document that determines the needs or conditions to meet for a new or altered product, taking account of the possibly conflicting requirements of the various stakeholders, such as beneficiaries or users.

    Software Requirement Specification (SRS)

    A document detailing the functionality, interfaces, performance, attributes, and design constraints of a project.

    STAIR

    An acronym for a problem-solving strategy that “States the problem, Defines the Tools, Algorithm (procedure), Implement, and Revise,” which was developed by Andy Harris at IUPUI’s Computer Science department. These are are general steps that can be used to theoretically solve any problem.

    Structured Analysis (SA) / Structured Design (SD)

    Methods for analyzing and converting business requirements into specifications and ultimately, computer programs, hardware configurations and related manual procedures.

    Zero One or Infinity (ZOI)

    A rule is a rule of thumb in software code suggesting that arbitrary limits on the number of instances of a particular entity should not be allowed. Specifically, that an entity should either be forbidden entirely (zero), should be allowed once (one), or any number (infinity) should be allowed. Here are some examples of the zero or infinity rule.

  • The Zero One or Infinity (ZOI) Rule

    I learned something yesterday that I wanted to share really quick: there is no two in programming, but this can apply to troubleshooting and database design too.

    What this means is that there are units that either aren’t allowed to exist, are allowed (or supposed) to exist only once, and those that are allowed to have no limit – but there is no other kind, no other in between those types.

    For example, in Excel there can only be one name for a cell or range, but a near infinite amount of cells.  In Access there can only be one primary key, but a near infinite amount of entries.  In HTML there can only be one H1 tag, but many H2 tags.  In CSS, div id names must be only used once, but div classes can be used more than once (infinite).

    It’s called The Zero One or Infinity (ZOI) Rule.