Erich Stauffer

Category: Technology

  • Generation X, Y – Two Letters, Two Jobs

    I’ve noticed a trend in our generation (the subset between Generation X and Y, The MTV Generation): two jobs. Almost everyone I work with and everyone in my family has two jobs. I have two jobs and even my wife has two jobs [Edit: She had two jobs before having kids, now she has one paying job.]. Why is this? Aren’t we supposed to be doing better than our parents? Therein lies the answer, I propose. Our generation expects to live like the generation before it, in the way they’ve grown used to: immediately. Everything is immediate in our generation: Microwave dinners; CDs instead of Tapes (DVDs instead of VHS – learn how to do DVD conversion) mean no waiting for the next song, just skip; and of course, the Internet. All of this leads to wanting to instantly have what we had while living with our parents (Generation Jones – Gen X). To get this we either have to work two jobs or max out our credit (usually both). If you have noticed this trend too, let me know.

    Does it feel like the generations are getting smaller, or at least the names for the generations are getting named more often? A generation is generally defined as 20-30 years as this is the time it takes one person to grow up and have a new family. After Generation X (1961-1981) the names for generations began to take off. First there was Generation Y (1976-1997). In general, Generation Y is the offspring of Generation X, but since Generation X and Generation Y overlap by five years, both my older brother and I are both Generation X and Generation Y and our parents are part of neither generation. So what generation are my parents?

    My parents are Baby Boomers (1946-1964). Generation X, also known as Echo Boomers, Cold War Generation, or Baby Busters, is the offspring of Baby Boomers so by definition my brother and I are from Generation X even though we fall into the potential range of Generation Y. Because our parents were Baby Boomers (the 12th Generation of Americans), we are by default, Generation X (the 13th Generation of Americans). But if I am definitively Generation X, and by definition my children are Generation Y (1976-1997), I had my children seven years too late. So what generation are they and what went wrong?

    They are officially Generation Z (2001-2???). Did we skip a generation? Yes and no. To answer this question, we need to defined sub-generations. These are much more specific and this chart does a great job of explaining it. I am a member of either the Baby Busters (1960-1981) who are defined by experiencing Vietnam War/Cold War or a member of the MTV Generation / Boomerang Generation (1974-1985) defined by the Rise of Mass Media/End of the Cold War. Being that those generations overlap by 4 years, I am going to go with the MTV Generation because culturally, that is what I identify most with. What then, is the sub-generation of my parents?

    Even though my parents could be considered Baby Boomers, they themselves have never identified with that generation and so I think them better fit to be in Generation Jones (1951-1971) and within the sub-generation called Beat Generation. Beats are considered the first modern sub-culture, but my parents were not “Beats”. They are simply the lost generation between Baby Boomers and Generation Xers which probably highlights why I feel lost between Generation X and Generation Y. My children’s generation will probably be more defined due to better tracking with technology such as the Internet and the World Wide Web.

  • Proximity VS. Technology

    A Review of the Tim Harford Article in WIRED 16.02

    phoebe-wired“In theory, technology should allow new-economy firms to prosper as easily in [Indiana] as in Silicon Vally.  But far from killing distance, it has made proximity matter more than ever.” – Tim Harford, “You’ve Got Mail”

    Harford writes how technology was supposed to level the playing field.  It wasn’t supposed to matter whether you were in your office or at home, in the middle of Iowa or in lower Manhattan–but that’s not what happened.  He references American Economic Review who found that most commercial innovations still reside in only three areas: California, New York/New Jersey, and Massachusetts.  Indiana has been bleeding cash building up fiber optic networks and technology parks in counties all over the state.  Will it make a difference?

    Harford goes on to suggest that technology hasn’t allowed us to be farther apart–and yet still stay successful.  Those who are more successful use technology to better communicate with the people closest in proximity to them.  For example, the most productive workers are the ones emailing the guy in the cubicle next to them.  Their also the ones who use tools to “meet up” with others based on cell phone proximity alert services.  Face-to-face meetings are where ideas best come forward.

    It could be said that by the Law of Averages, the greatest number of innovations should come from the areas of highest population, but there is something else going on here.  The whole idea of communication via technology, whether that be by email, cell phones, social networking sites, mash-ups, or whatever, its people on the other end.  People are social by nature.  Facial recognition is built into our DNA.  We need human contact.  Use technology to get more human contact, and in so doing, be more successful.

  • 2010; The Year of the New Automobile

    So many major advances in automobile technology will come to market in 2010 that I started calling it the Year of the New Automobile. 102 years since the first Ford Model T rolled off the assembly line the internal combustion engine is finally on the way out. Nissan is releasing an all electric vehicle. Toyota is to sell a plug-in hybrid vehicle (PEHV) with next-generation lithium-ion batteries. The Prius is said to have solar panels by 2009. Volkswagon is releasing a vehicle with a 1-liter engine that gets 235 MPG. GM plans to make the Volt in 2010, which is an electric vehicle with a gasoline generator on-board. Audi is making a hybrid SUV beginning in 2010 called the Q7. France-based Zero Pollution Motors is releasing an air-powered car in the US called Breeze. 2010 also shows the return of the Camaro with GM‘s new 6-speed transmission. For all these reasons, I believe 2010 is the Year of the New Automobile.

    So when was the Year of the Automobile? TIME magazine reported in 1934 that 1933 was the original Year of the Automobile. This was because, “in 1933 the automobile industry … fashioned some 2,040,000 cars, 42% above 1932. Its sales not only bulged in May and June when all industries were booming, but afterwards, when other industries felt a reaction, it continued making headway. In darkest November it did 108% more business than in November 1932.” Sales of alternative fuel vehicles rose to over 1.7 million in 2007. Hyundai’s Dr Sungho Lee predicted in June 2008 that the cost of running gas-powered vehicles will double by 2010 and zero-emission fuel cell vehicles could be commercially available within five to ten years. The future looks bright for alternative automobile technologies, especially in 2010 and on.

    UPDATE: Honda is bringing the Insight back to the U.S. as a 2010 model for an MSRP of $18,500. The Insight is rumored to get over 70 miles per gallon.

  • Getting the Right Marketing Mix Using Social Media

    Currently there are many social websites that have created a platform for you to speak directly to and with your current and future customers.  There are also many tools that help manage this relationship, pushing the same content out to all platforms at once, or changing it slightly using built in rules.  There are no hard and fast rules for the Web 2.0 landscape because it is all still so new, but what we can do is look to those businesses who are having success in these new areas.Know, trust, buy. Erich Stauffer Marketing Consulting.

    We measure success by the three methods, “know, trust, buy.”:

    1. Brand awareness. (Does the customer know you?)
    2. Brand favorableness. (Does the client trust you?)
    3. Increased sales. (Does the client buy from you?)

    Blasting your message out to one or as many social media sites as you can will help get your brand more noticed, and so achieve more awareness, but you also need to be genuine.  The best Internet marketers make sure to engage with the customer and not just try to sell them something at every turn.  The medium lends itself to this sort of engagement and turning down the opportunity to do so may break the trust, or the brand favorableness.  Once you have established both the know and the trust, then the customer feels free to buy from you, but there is value to both brand awareness and brand favorableness even if the one who you are impressing does not buy.  Once the goodwill is out there, the person you engaged with may refer you to someone else.  Like the butterfly flapping it’s wings, even the smallest twit on Twitter may lead to a hurricane sale on the other side of the world.

  • ROI on Traditional Mail Marketing Campaigns

    Peter K. Francese, President of American Demographics, is famous for his rule of thumb, “If you get more than two replies for every hundred pieces of mail you send out, you’re doing great.”  This is because in the old days, a 1% return on a direct mail marketing campaign was considered successful and eventually became the standard.  Recently, some email marketing companies have touted returns as high as 1 in 57, but once you convert that to a percentage, it is still in line with the overall average of 1-2%.  So is direct mail or email the best route for your business?

    Gary Christensen, who has been writing about making profit through the mail since 1973, recommends a “2-Step Method”.  The first step is mailing as many small ads as you can in order to draw inquiries.  These ads should contain something for the reader in exchange for contacting you.  The second step is to process the iquierers by contacting them by phone or another round of mail.  The same could also apply to email.  In this way, you are spending more money only on those who may actually be interested in what you have to offer, rather than sending out more information to more people first, which is more costly.

    However now that we have discussed both the traditional ROI and the 2-Step Method, you can see that there may be a better way to gain more customers or clients for your business.  The more targeted the ad, the less money you need to spend, and the more the return on investment.  This is how Google, Bing, Amazon, and other online advertisement companies have changed the marketing landscape in the last decade.  Instead of blasting out your message to 99% of the wrong audience, you can pay to only speak to the people already searching for your product or service.

    If you have more questions about promoting, advertising, or marketing your business, services, or products online, please contact Erich Stauffer at http://erichstauffer.com.

  • Using Google Apps with Microsoft Outlook

    One of our clients wanted all of their staff to have email access through Microsoft Outlook on each PC, but they didn’t have the need for a Microsoft Exchange server.  Instead, we configured their domain to install Google Apps, created email accounts and distribution groups for the staff members, then configured Microsoft Outlook on each staff member’s PC to allow them to have access.

    “The difference between Exchange and Google Apps is transparent to the user, ” said Erich Stauffer, Business Consultant at Erich Stauffer, Inc.  “They don’t know and they don’t care – as long as it works.”  And it usually does.  Google Apps sports a 5-nine’s uptime which means they are up 99.999% of the year.  This means they can statistically be down for up to 8 hours a year, but uptime is significantly higher with Google than with your own standalone Exchange server.

    However, cloud computing like this is not for every customer.  Some would not be able to keep secure data on remote servers and Microsoft Exchange does offer the ability to keep all email stored locally, but even so, only the email kept internally stays secure.  Once it leaves your organization, unless the email is encrypted, it is prone to eavesdropping.  Another reason for an Exchange server would be for backup’s, but with Outlook, you can download Google Apps mail as a PST, then store the PST as your back-up.

    What unique, money-saving technology can Erich Stauffer help you with today?

  • Economy 3.0: Employees as Owners

    As we start to climb out of the recession we were in and enter into what some are calling Economy 3.0, a new trend is emerging. More and more bankrupt companies are being bought or given to their employees.

    The Times of Northwest Indiana reported on June 26, 2009 that unionized workers at the Gary Post-Tribune want to purchase the newspaper from the bankrupt Sun-Times Media Group. The Gary Newspaper Guild has the support of its national union and a Massachusetts consulting firm that helped an employee group purchase some of Maine’s largest papers from the Seattle Times Co. The Sun-Times Media Group filed for Chapter 11 bankruptcy protection in March of 2009.

    The UAW, a union of automobile manufacturing employees, now owns 55% of Chrysler/Fiat and 39% of General Motors, according to USA Today. Both car companies underwent bankruptcies in the Spring of 2009, both helped along by the Obama administration. So is this trend one of the people or are the people following the government’s example?

    Maybe the government learned it from the people. In 2007 a group of former employees in Culver City, California bought their employer Small World Toys Inc. out of bankruptcy for $12.5 million.

    It would be hard under normal circumstances to get enough employees together to do anything singular with thier money, but having their employer go bankrupt seems to have a rallying effect amoung the people. If this trend turns out to be good for the employees over time, maybe more employees will band together before their employer goes bankrupt and have a larger stake in their employers future – as part owners.

  • Waxman-Markey Climate Change Bill as Stimulus Package

    The climate bill currently under consideration in the U.S. House of Representatives tackles global warming with new limits on pollution and a market-based approach to encourage more environmentally-friendly business practices. With all the new rules and reallocation of money, this bill essentially equates to a stimulus package for businesses involved with energy creation or preservation.

    The legislation is intended to reduce the gases linked to global warming and to force sources of energy to shift away from fossil fuels, which when burned, release heat-trapping gases, and toward cleaner sources of energy such as wind, solar and geothermal. This means that any company currently producing solar panels, wind mills, or geothermal pumps will surely get a boost in revenue if this bill passes.

    The idea is to try to reduce the overall level of pollution, regardless of whether a particular factory reduces emissions or not using a cap and trade system. This system is another way for included businesses to make money because if one business already does not pollute, they can sell credits to a business that does. Eventually all polluting businesses will have to reduce their pollution and the market will reach an equilibrium, but before then, there will be a market for capping and trading.

    In addition to energy producers, businesses that help with energy efficiency will also see a boost with the Waxman-Markey bill. In fact, these companies will probably see it first as measures to boost energy efficiency in buildings and appliances are the low-hanging fruit that does not require major infrastructure changes or new technologies. Other changes are decades off and probably will come when the cap gets more stringent and permits get more expensive.

    Even if this law does not pass another one like it may pass before the end of the 2009 calendar year. The Obama administration clearly thinks something has to be done about preventing pollution and reducing our dependencies on foreign sources of of energy. While this plan ignores nuclear energy, a future bill may include this as a more comprehensive way to look at our country’s energy policy. Regardless, there are clear winners here in the energy sector.

  • Flat is the New Up

    As early as July 2008 Newsweek was reporting that “flat was the new up.” NPR reported it again in December of 2008, and AMNews has again used the term as late as June 22, 2009 in describing medical offices remaining steady against other types of commercial real estate. When corporate earnings estimates are released, it is considered good news when they are not announced lower than expected. No bad news is good news. Flat is the new up.

    In markets that are all, but rational, the human emotional element plays a large part in shaping the events of the economy as a whole. Before the recession hit, everyone was saying, “a recession is coming,” and as if on command, a recession came. Now we are starting to hear the opposite. Warren Buffet, the second richest human on Earth, has said “Not off the bottom yet”, but John Bogle, the legendary 80-year-old founder of mutual fund giant, The Vanguard Group, suggests otherwise believing that stocks already have hit their low point for 2009.

    Business Week is doing its part by starting a weekly column it calls “The Case for Optimism.” Editor-In-Chief Stephen J. Adler is, “looking past the financial turmoil and economic unrest gripping the globe to focus on the promising future that lies on the other side of this storm. We’ll chronicle the forward thinkers investing in R&D, launching promising new products, entering new markets, or implementing management and leadership…BusinessWeek is optimistic about the economy amid the sharpest downturn since the Great Depression.”

    People matter. Everything begins as an idea. One man’s change in thought can change the economy. Change the way you think and you can change your reality. If we keep telling ourselves that things are going to get better, that we have hit bottom and there is no where to go but up, then that is what will happen – and may be happening. Bloomberg reports consumer spending was up in May of this year.