Erich Stauffer

  • Outdoor Ben Beard Oils, Handmade Combs, Bath Salts, and Body Scrubs

    Today I’m highlighting a fellow local e-commerce entrepreneur, Ben Lawrence, who runs Outdoor Ben, a Indianapolis area maker of beard oils, handmade combs, bath salts, and body scrubs. Ben Lawrence came up with the name Outdoor Ben after the realization that he was unhappy in my professional life. It took him a long time to…

  • 10 Ideas for eCommerce Businesses in 2015

    Hello, my name is Erich Stauffer. I am an IT business analyst with a background in IT, web, and business. For the last year I’ve been helping ecommerce companies get off the ground. As I look forward to 2015 I started to wonder what types of ecommerce companies will be the most successful based on…

  • Why I Started Bold Bros.

    Jason and I have started working on creating our own online courses and ‘creating online courses for other people as a service’. What I quickly realized is that between me and Jason, we have the skills to turn what we would normally consider the “wrapper” (ie. marketing materials) into a product that someone would buy…

  • What Do You Want?

    Do you ever feel like you don’t have enough time or money to accomplish your goals? It’s something I hear a lot from the business owners I consult with. It typically goes something like this: I’d like more sales, but I don’t have the time or money required to acquire new customers. The first two…

  • My Second eCommerce Company: Steak Jerky

    I’m attempting to document recent history that is just outside my immediate memory and it’s a frustrating task because accounts change and files get deleted. Domains are let go and information is lost. This is an attempt to recreate the story of my second ecommerce business, Steak Jerky, which was a partnership with my friend,…

  • How We Had Our First $10,000 Day

    This is a story about how we had our first $10,000 day in e-commerce on Shopify. It shows the power of the press and the compounding effect of little steps that can eventually pay off if you keep working. The short story is that we got some national news coverage, which resulted in over $20K…

  • 50 Things I Learned from over 600 Hours of Business Podcasts

    In the past six months I’ve listened to over 600 hours of business podcasts. That’s equivalent to sitting through a 15-credit semester of lectures in college. How did I do it? My drive to work each day is one hour, one way – and I listen to podcasts at 1.5x speed so each day I’m listening…

  • From the Garden to the City: The Epic Entrepreneur’s Story

    Every entrepreneur has their own version of the classic “entrepreneur’s journey”. They usually share this story at the beginning of an interview or podcast. I’ve never been interviewed or been on a podcast so I decided to write my own. I’m choosing myself. 🙂 Family Background From the time I was born my family moved…