Google Tools for Business

Google Maps

If your website is for a local business, you might want to consider integrating it with Google Maps. Google Maps uses query string parameters to pass information to the servers to change the information you see on the webpage. For example, you could have a map show directions to your business from wherever the browser is located, by gathering the information and passing it on to Google.

Google Apps

It’s out of beta and you need not be scared of the cloud anymore. While you still may want to have local backups, Google Apps is a great alternative to Microsoft Exchange and Outlook. But for those who still want to use Outlook, the beauty of it all is that you still can because Google Apps has POP access.  It even has IMAP access for use with Blackberrys.  Google Docs is a great feature too, but is not as robust as Microsoft Office.

Google AdWords

If you are tired of waiting for SEO to kick in, Google AdWords is a great way to get your website to the top of the pile nearly instantly. You’ll pay money up front, but the goal is to get more visitors – which you will do – so be prepared by having a website that is optimized for conversions, gets to the point right away, and clearly directs the user to the action you want them to take. Once that is in place, AdWords can only help.