Friendly Professionals

I want to focus on what we actually do and what we are good at. We aren’t really a web design shop, we are a WordPress design shop so that is what I want to focus on. We aren’t selling WordPress designs though, we are selling web site interactivity – the ability for a user to login and change content – essentially BlueBoards and BlueMessenger is now the core product, but we are just being more transparent in saying that we are selling WordPress installations which will allow for that functionality. We won’t have to hide that we are using WordPress, we can promote it because its well supported and adopted.

Second, since we are selling the ability to edit their own website, we will also be selling the ability to manage their own email using Google Apps. This is secondary, but it falls into the primary selling point – control. We give the customers control of their website and their email, something they may have felt powerless to control in the past.

We are also FRIENDLY PROFESSIONALS. That is who we are as people and in every business capacity we serve in from Telablue to Neighborhood Geeks. That is what sets us apart from the competition in this world.

Telablue is a WordPress implementation shop serving the greater Indianapolis area. We specialize in developing web sites for WordPress using professional web design techniques. WordPress is an open source, fully supported content management system (CMS) that was originally developed for blogs, but can be used for almost anything. We chose WordPress because it allows our clients to manage their own content if they so choose, not to mention all the built-in functionality like search and RSS.

Another one of WordPress’ greatest features is the ability to add software called plug-ins that add functionality for SEO, web forms, or social media, just to name a few examples. And for those who stay up at night worrying, WordPress has backup tools and we at Telablue use international web port monitoring to make sure your web site is up at all times.

If you are unsatisfied with your current web designer, want more functionality and visitors, or are looking to get started online for the first time, let us show you how friendly, personable, and professional we can be. We can setup a tour of WordPress and go over your needs. The first consultation is free. New web sites start at $1200 for base design and implementation. Existing web sites can be ported to WordPress for as little as $600. Hosting starts at $125 a year and marketing packages start at $150 a month.

NOTE: Telablue Web Design and SEO was an Indianapolis-area based, WordPress shop, specializing in developing user-editable WordPress themes and templates or transferring current web sites to WordPress installations. It was converted to Watershawl in 2010 and now operates as “Erich Stauffer”.

IT Business Analyst with Dentrix Experience

I do IT services for dentists and dental offices, specifically Dentrix training and implementation, Google Apps intranets, and WordPress websites.

I’m an IT Business Analyst that provides IT services for dental offices. I’ve been providing IT services for 7 years after graduating from IU in Indianapolis. I’m A+, Network+, and Microsoft certified. I have experience with Dentrix G4 and G5 and am looking for other dental offices who are considering switching to Dentrix.

IT Business Analyst and Indianapolis Dentrix Expert

I recently upgraded a dental office in Indianapolis from Dentrix G4 to Dentrix G5. I’ve also helped them with their dental website design and online marketing efforts from Facebook to Twitter to Google Adsense. In addition to technical design and implementation, I also do business consulting in the form of staffing models.

It’s become cliche to say you’re experienced at Microsoft Office, but I’d say I’m a pretty advanced Excel user. I even made an analogy at my last Indianapolis Marketing Meetup meetup that Google Analytics’ database could be manipulated similarly to a pivot table in Excel. Excel is a great tool and one I’m fond of for organizing and displaying information, which is something I really like doing.

In fact, you could boil almost everything I do down to organization and display because whether I’m setting up a Windows server, a network architecture, a website in WordPress, an Intranet in Google Apps, or a custom dashboard in Excel, I’m always doing the same thing: categorizing, organizing, and displaying information so it’s easy to follow, easy to read, and useful.

Do I always succeed? No, but I’m continually seeking ways to get better – and I adapt to my users. Dentrix is a perfect example of this. I didn’t set out to learn Dentrix, but when no one in the dental office knew how to use it, they asked me to learn it and teach others – so that’s what I did. Now I realize that Dentrix is just CRM software to organize and display patient information to dentists. Who would have thought?



Zac Parsons, a friend of mine who writes about the arts, culture, and sports, recently asked me what Watershawl was up to nowadays. Here is my reply:

With due diligence and a lack of self sabotage things will continue to get better. They are good right now, but there’s room for improvement. I’m expanding my focus from WordPress web design to Google Apps and it’s corresponding marketplace apps such as to be a cloud app shop more than just a design shop. This is what Small Box Web might call becoming more integrated.

I’ve always been a business analyst/consultant in a designers clothing so now I’m just letting more of the tech side shine through. I had other brands like Telablue, Growmotion MarketingProfessional Technology Consulting, Geek Hand, Managing Actions, and Ether Fleet, but I consolidated those late last year into one Watershawl brand. After redesigning my logo to have a “water shawl” around a user head I saw the connection between the “water shawl” and a “cloud” and saw an opportunity to rebrand my services as cloud apps.

I struggled for a long time with how to connect web design with technology consulting, but once I realized the connection was cloud apps, it was easy because WordPress and Google Apps both live in the cloud. Essentially I want to be an Appirio for small businesses. I looked at applying there, but it looked like I wasn’t qualified even though I’m doing a lot of that stuff already. Instead I’m just going to learn from them.

In high school I ran a club and when it came time for me to graduate I handed over leadership to a sophomore named Mike Martin. Mike went on to get a degree in computer engineering and now works at Appirio. I’m having lunch with him on Monday to pick his brain and see if he’d be willing to freelance with me on some projects.

I’d love to get a client in Evansville. If you run across a company that has a website, but is still using a Comcast or Gmail email address then they are a candidate for Google Apps. It’s free for up to 10 users and after that $50 per user per year. Once they are on Google Apps they can add CRM, project management, or accounting software easily and cross-selling a web design becomes easier.

What’s going on with you?