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The Future of RSS
On July 2, 2013, Google killed Google Reader. Thank you for stopping by. Google Reader has been discontinued. We want to thank all our loyal fans. We understand you may not agree with this decision, but we hope you’ll come to love these alternatives as much as you loved Reader. Sincerely, The Google Reader team…
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eCommerce Blueprint 2.0
I started writing this in January of 2013 in response to the original E-Commerce Blueprint from December of 2012, but now, 2 years later, I have more perspective after having helped several e-commerce companies get started. In 2013 I wrote a basic outline of things I felt were important ways to market an e-commerce business:…
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Integrated Marketing with a Platform
For the next few weeks I’m going to be talking about how to integrate marketing into the management of your business. Today I’m going to introduce a term called “platform”. Your platform is a combination of your website, social media, and any other form of advertising you may have. When you buy Google ads or…
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Why Google and Facebook Might Not Completely Disappear in the Next 5 Years
Forbes recently wrote an article about Why Google and Facebook Might Completely Disappear in the Next 5 Years, which had echoes what Malcolm Gladwell wrote about in Outliers, when it said, “Your long-term viability as a company is dependent on when you were born.” The author (and Forbes) were getting ripped on this article on…
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What is Cloud Computing?
Is Google Docs Cloud Computing? Google Docs is a free (with paid service options): Web-based word processor, spreadsheet, presentation, form, and data storage service offered by Google. It allows users to create and edit documents online while collaborating in real-time with other users. Google Docs is Google’s “software as a service” office suite. Documents, spreadsheets,…
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Are You Overwhelmed with Spam in Your Email?
When business owners ask me what they can do about all the spam they’re getting, I recommend Google Apps. Not only does Gmail stop most of the spam they’ll get, but it also allows them to create email addresses for all of their employees, setup distribution groups, and access their email from anywhere, including their…
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Can’t Create New Google+ Plus Page?
Is your Google+ Plus Create Page Button Grayed Out and Not Allowing You to Create New Google+ Plus Pages? I currently have 13 Google+ Pages, but I’m unable to create more because the “Create” button is no longer active. Has anyone else had this problem? [Update 1/2/2011: The “Create” button is red again and I…
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How to Find Your Top Keywords in the New Google Analytics
If you’re like me, you had trouble originally finding where the top keywords were in the new Google Analytics dashboard. It used to be under Traffic Sources > Keywords, but now it’s under Traffic Sources > Sources > Search > Organic. Google Analytics Organic Search Keywords report shows Site Usage with Keyword, Visits, Pages/Visit, Average…
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Top Posts of 2011
Merry Christmas and a Happy New Year 2012 We would like to thank you for your reading over the past year and look forward to 2012 together. As we look forward to 2012, lets take a look back at 2011. Here is a list of our top 20 posts from 2011 according to Google Analytics:…