• The Future of RSS

    On July 2, 2013, Google killed Google Reader. Thank you for stopping by. Google Reader has been discontinued. We want to thank all our loyal fans. We understand you may not agree with this decision, but we hope you’ll come to love these alternatives as much as you loved Reader. Sincerely, The Google Reader team […]

  • eCommerce Blueprint 2.0

    I started writing this in January of 2013 in response to the original E-Commerce Blueprint from December of 2012, but now, 2 years later, I have more perspective after having helped several e-commerce companies get started. In 2013 I wrote a basic outline of things I felt were important ways to market an e-commerce business: […]

  • Integrated Marketing with a Platform

    For the next few weeks I’m going to be talking about how to integrate marketing into the management of your business. Today I’m going to introduce a term called “platform”. Your platform is a combination of your website, social media, and any other form of advertising you may have. When you buy Google ads or […]