Things have changed. Times are different.

Business owners used to be able to pay the Yellow Pages once per year and get business all year long without having to do anything.
Things have changed. Times are different.
You now have to do content marketing, social media marketing, traditional marketing.
Social media is complicated:

http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5

Mesh Networking

In one of my last posts about networking in Indianapolis, Jeremy Houchens of Pro Media Publishing said, “Thanks for including the links to the local events!”, which when juxtaposed against a recent comment from Ashley Hardy of ANH Media about how, “You know all the networking events in Indianapolis”, and it made me wonder if I really had become a source for Indianapolis networking knowledge.

Jeremy, Ashley, and I are all business owners with loose affiliations and referral partners that allow us to sustain and grow without the burden of an employee/partnership relationship. This is more than just the gig economy‘s freelancers who are in the business of creating jobs for themselves. This is about building bigger companies with less employees. It’s The Startup of You without the Long Hallway. It’s Mesh Networking.

Now I know ‘mesh networking’ is already a term for interconnected devices who can communicate to use each other as nodes on a network, but that’s exactly what I’m suggesting these new types of solopreneur businesses are. The business owners are the ‘devices’ and through each other, they find work.

3 Ways you Know You’re a Mesh Networker

1. You’re a power connector – a power connector connects two people who didn’t previously know each other, thereby helping two people at once. Mesh networkers need to be power connectors in order to leverage their networking time.

2. You’re building a business, not a job for yourself – like Steven Covey, you begin with the end in mind and that end does not include you being in the employee corner of the Cash Flow Quadrant for long. Your end goal is lower-right and you’re moving there as fast as possible.

3. You’re not interested in partnerships and employees right away – you’re more interested in finding the right referral partners who can funnel business to you while you’re funneling business to them. It’s all about strategic partnerships and selling first.

7 Indianapolis Networking Events You May Not Have Heard Of

1. Power Circle Network – PCN is a free version of Rainmakers and BNI-type networking that meets weekly on the north side in Carmel, Westfield, and Noblesville; on the east side in Broad Ripple, Cumberland, Greenfield, and New Palestine; on the south side in Greenwood, Southport, Beech Grove, and Franklin; and on the west side in Avon and at Initech Park.

2. Linking Indiana – a Facebook and Smaller Indiana group that holds monthly networking events with a training session – usually with a speaker, but sometimes simply fun exercises like “speed networking”. In the past the events have been at the Rathskeller downtown, but they could be anywhere in the future so sign up for the Facebook group to stay informed.

3. Meetup.com – after 9/11 the founders wanted to use the Internet to help people meet together in person around topics they loved or found interesting. It just so happens that meetups (as they are called) can also be used to network with other like-minded individuals. I currently run a meetup on Indianapolis Marketing. Most meetups are free. Verge Indy is currently the biggest meetup in Indianapolis.

4. BNI Indiana – Business Networking International is a networking group that meets weekly in groups all around the Greater Indianapolis area. It’s a paid membership group, but this and the strict attendance rules means the members are more likely to come. Seeing the same people week after week leads to trust and more referrals. You can attend each BNI meeting twice for free to try them out.

5. Glazer Kennedy Insider’s Circle Indianapolis aka “No BS Indy” – you won’t see this billed as a networking group, because it’s not – but anytime you get a room full of business owners in one place, networking is bound to happen. Scott Manning teaches business owners how to grow their business as fast as possible and charges them for this information, but you can go twice for free.

6. Blog Indiana – this conference is an annual event for bloggers and Internet marketers hosted by Noah Coffey and Shawn Plew. It’s a chance to meet the big players in the business like Douglas KarrErik Deckers, or Tricia Meyer. It’s also a chance to meet up-and-comers like Ben Risinger who built DoItIndy with Scott Tolin and just recently founded Somnium Media with Stephanie Eppich Daily and Susan Decker. It’s a two-day event.

7. The Combine – this conference is also an annual event for startups, which is sponsored by, among others, Sproutbox. Like Blog Indiana, The Combine is a two-day event, but it’s in Bloomington spread over the IU campus. This is where I saw Merlin Mann speak and I met Cedric Savarese, the founder of Form Assembly, and up-and-comer Nick Tippman, both of whom I invited to Verge Indy (’cause I’m a mesh networker).

Grain Harvest? More like Great Harvest!

I recently wrote about how I typically work and network in Indianapolis and while it started out as a way to discuss how to get the most out of little pieces of the city (what in my mind I call “hacking the day”), it ended up being more about networking and how I spend a typical day in the Carmel, Indiana area.

After writing it I ended up telling my friend, Jason, about Jerry at the Great Harvest Bread Company in Carmel, Indiana. Jerry recently joined our BNI group in Carmel, and his business cards can be used to get a free loaf of bread.

They are located next to the Stacked Pickle across from Meijer on Penn and Carmel Dr. They grind their grain each morning and only use natural ingredients.

They want to do catering so Jerry is wanting to come give a groups a free catered lunch as a way to advertise their catering service. If you’re interested, contact:

Great Harvest Bread Co.
12505 Old Meridian, Suite 100
Carmel, IN 46032
317-575-8800

I recently had lunch at Great Harvest Bread Company and I wanted to share a little bit about the experience. When I first walked in I got greeted by a fresh-baked slice of bread to try while I looked over the menu. Since I had just got back from Tom and Chee’s in Cincinnati, I was still craving a BLT so I ordered a BLT panini. Drinks were self-serve and coffee was available from a pump carafe in three flavors. After a short while, my sandwich was brought to me along with a wrapped pickle spear, which was delicious.