Erich Stauffer

Tag: Success

  • Mixer Sales Hits Page One of Google

    Mixer Sales asked Erich Stauffer to help them get better search engine rankings for their primary keywords, best mixers and mixer sales – and now Mixer Sales is ranking on the first page of Google for ‘mixer sales’!

    While Mixer Sales ranks #6 for the keyword ‘mixer sales’,  they currently don’t rank in the top 100 for ‘best mixers’, which means we still have some work to do, but we believe in celebrating the small victories.   We also helped them setup what we call a ‘sticky page’ which is a page that stays on top of WordPress blog post listings. This is named after ‘sticky posts’, but uses a page instead of a post to prevent double posts on the front page. Going forward we’re going to recommend on product marketing sites like this a “start with sticky” policy because it provides a kind of launching pad for all of the other posts, which can sometimes get lost. Users can still find posts using categories or tags, but for the most important posts, they should be linked to from the sticky page and possibly even through the top navigation bar.  Most of the time we will start off with allowing WordPress to automatically display pages, but as the site ages and becomes more concrete, we’ll go back and manually manipulate the page navigation to add posts and other keywords for SEO reasons.

    Overall we see good things for Mixer Sales and wish them well in their endeavor to help people find the best deals on kitchen stand mixers, which have become more and more popular over the last several years.

  • Are You Hiding from Your Customers?

    You may have a website, billboards, and radio ad spots, but do you really want more business or are you hiding from your customers?

    Sometimes we can hide in plain sight simply because we are doing everything right – we’re not “rocking the boat” so to speak. Our hope is that if we keep out nose to the grindstone and do everything right, business will come and your business will grow. As you can probably tell by my tone that viewpoint is slightly naive. What has worked in the past may not work now. The times they are a changing and people (your customers) are too.

    What to do?

    It’s not going to be easy. In fact, it’s going to be uncomfortable. That’s because you’re going to have to stop doing what feels good and start getting outside your safety zone. Are you willing to do what it takes to grow? I’m not talking about spending more money. I’m talking about how you spend your time and how you think about attracting customers – that is if you want to. You’d be suprised at how many self-limiting business owners there are out there making excuses for why they don’t hear the phone ringing. You can make the phone ring anytime you want by picking it up and making a call.

    Put the pieces together.

    Cracker has a song that goes, “If you want to change the world, start to spin it.” How are you spinning your business? Do you blend in with the crowd or are you a solution to be sought? You don’t have to be mediocre. You can be great. If you don’t like the customers you have now, attract a different set of clients. Remember why you got into business in the first place and don’t be afraid to reinvent yourself. It’s your business. Own it.

  • Goals as a Function of Success

    As we head into the new year I have been thinking a lot about goals lately.  I was reminded of an old function I created once for the achievement of a goal.  If you are wanting to make money online, you are wanting to start a business (whether you think of it as a business or not).

    Think of the act of creating a business as a pre-defined function:

    goal + team + defined product + defined market + advertising = achievement of goal

    So, the goal is the beginning of the function and the achievement of that goal is the result. Without a goal, there is no function. The function is the business. Therefore, without a goal, there is no business.

    How to Define a Goal

    Dave Ramsey, a financial author and motivational speaker has five rules for goals:

    1. They must be specific
    2. They must be written down
    3. They must be measurable
    4. They must be time-sensitive
    5. They must be yours

    The first three are self-explanatory, but “time-sensitive” means setting an end-date. Diana Scharf Hunt, a motivational writer, is famous for saying, “Goals are dreams with deadlines,” but what does Dave mean by “yours”. I think it means that it has to be something you care about, something you are passionate about. Passion is key to the goal, which also means it is key to your business, according to the function.

    What are you passionate about? It’s okay to be passionate about making money. That is an okay reason to start a business. Even not-for-profits need to make money to survive. Those who are successful in business realize that they are not making money for money’s sake. They are tithing, providing other people with jobs, helping their local communities, providing for their family, all the things that come from making money.

    Lets say our goal is to make money and we want to go down the list, applying the rules:

    1. Be specific. How much money do we want to make? Money without time constraints is irrelevant so lets use the unit of a year. Lets say we want to make an additional $40,000 a year – on top of what we make now.

    2. Write it down. I’ve wrote it down in this post, but you should write it down on a piece of paper, in an email, or in an online collaborative space like Google Docs or Google Sites.

    3. Must be measurable. Track how much we make using Quickbooks Online or online through Google Docs spreadsheets. Income – Expenses = Profit or Assets – Liabilities = Owners Equity.

    4. Must be time-sensitive. Lets say the goal is to make an additional $40,000 by May 30.

    5. Must be yours. I came up with it, but you must make it your own.

    How to Build a Team

    This one is harder, but nothing easy is worthwhile so lets get at it. Any and all team members must buy into the goal. If they don’t then they shouldn’t be a team member. Because the function doesn’t work without the goal, we have to have team members focused on the goal. When the focus is on the goal, the team can work on the next part of the function, which is defining a product. Notice how the product was not thought of before the team was created. This is important and on purpose. Jim Collins in his book, “Good to Great,” tells the story of Hewlett and Packard, having their first meeting, “Agenda: Decide what products we are going to sell.” They had the right people with the same goal, to make a successful business. They ironed out the who before ever worrying about the what and how.

    How to Define a Product

    This one is harder still, but now you have a team to help. First, state the problem you are trying to solve. This is critical. What is wrong that you are trying to fix? What can you do better than anyone else? How can you differentiate your product or service from another company’s? Before you look under any rocks and start wasting your time Googling the universe for problems, look within yourself. What frustrates you? What needs changed? What have you complained about in the last week? What, if anything would you like help with? What would you like to know more about? I for one would like to know what people are searching for when they want to find things. That way, I’ll know what keywords to use in order to attract those searchers to my websites. It’s simple, understandable, and a definite problem for not just me, but every person who has a website. So for now, lets go with that. Our product (for this conversation) will be in offering information on what people are searching for in order to find their products. This seems like a product that might be able to help us achieve our goal and will give your business a reason for being.

    How to Define a Market

    A market is more than a geographical area or demographic of people, its also a category of product or service. Regardless, its the marketplace in which you think you’ll have the best opportunity to make a sale, which helps you with your primary goal, the goal without which your business would fail to function. Focus on the outcome, the goal. Realize how many sales at your products range of prices you’d have to make in order to reach your goal. For micro-niche and blog sites, use Google’s External Keyword Tool to see how much traffic a given set of keywords within a market is getting.  Use search volumes as well as existing competition (if someone is selling it, someone is making money on it) to determine whether or not the market is viable.  If you have a brick and mortar business, try a Craigslist or eBay auction of the product or service first as a prototype to test.

    How to Advertise

    Define what makes you different and/or better than your competition and hammer it home. Focus on your market and be an expert on your product. Don’t spend any money on advertising until you have exhausted all the free ways you can promote yourself online and through social interaction. If you feel you have exhausted all of your free advertising and you still have no sales, go back to “How to Define a Product” and think of a new product. This new product may then need to define a new market and then advertise again. Repeat until you reach your goal. As Winston Churchill said, Never give up. Never. Never. Never. Never.”

    If you liked this article, you might also like reading The Confidence-Success Loop.

  • Mind your manners and mix your metaphors

    During a rain storm last week, I saw a caterpillar scooting across the sidewalk.  He was trying to get from one rain soaked area of grass, to another.  It seemed like he was going in a new direction to a better, drier place, but he was really going to end up in a location much like where he started from.  Since I was walking there, it was not exactly the safest place for him to be.  But, I happened to be looking down, and he was spared the weight of my 200 lbs on his back.

    Someday, if he makes it, he will become a butterfly.  You usually don’t see butterflies moving about in the rain.  Rather, we often see them on a bright sunny day when times are carefree and relaxed.  The butterfly can see where he is going from his view up high, and he has the wings to get him there.  If the wind blows the right way, he doesn’t really have to work much at all to get where he wants to be.  Being a butterfly is pretty sweet.

    Maybe you can see the life metaphor within the caterpillar/butterfly example.  It’s not all that subtle, but it is something that might encourage you in the right moment, the next time you feel stuck and see a caterpillar struggling around on its belly like the cursed serpent of the Garden of Eden.  Perhaps the sight of a butterfly will raise your spirits and put a song in your heart when you realize how free you are, just like your winged friend.

    It’s lovely and touching.

    The only problem is… it’s not always the case with life as we know it.

    There are times at the beginning of an endeavor when everything comes fast and easy.  The rails of life are greased with opportunity butter, and you’re coasting at a comfortable speed.  The grasshopper flies around and eats whenever he feels like it, not seeing the need to store up food for a drought or a literal rainy day.  The tiny ant works hard and saves food up for those hard times.  He doesn’t enjoy the beginning of the season when much time is spent searching and gathering, but he does live to eat and survive through the winter.

    I promise that I didn’t just watch “A Bug’s Life”.  But my mind was taken to these fables and metaphors because of the stories I have heard and the movies that I have seen.  We are still dealing with bugs, but these stories seem to be painting different pictures of life and experience.

    Or are they?

    Metaphor, like beauty, is often in the eye of the beholder.

    If you are moved to tears by a song that reminds you of a romantic relationship, and you later learn that the artist was singing about her dog, does that change the authenticity of your feelings?  Individual interpretation happens at nearly every experience of life.  You may even feel differently about an experience in the past just by remembering it now, based on your current knowledge, understanding, and feelings.  Its difficult to say if we can be truly objective about anything.

    If a friend’s death causes you to slow down and smell the roses, or get busy with some task that you were delaying, both are constructive and positive.

    Very little of life is either/or.  It’s not always black and white.  Some principles are not foolproof and will fail when applied liberally to all of your dilemmas.  There is often an exception that proves the rule.

    So as you enjoy today, and experience a metaphor for life, pay attention to how your actions follow your understanding of that metaphor.  If there is a disconnect, then I would guess there to be another stronger principle in your life that is overlapping and overriding what you observed today.  Keep seeking.  Find the principles that are truly guiding your life and your actions.

    And remember…. mind your manners and mix your metaphors.

  • Running into the Future

    This is a guest post written by Zac Parsons:

    I do not have the body of a runner.  I barely have the body of an athlete.  When I see video of myself in physical activity, I wince like most of us do when we hear our voice on a recording and think “Is that really what I am like?”.  But, for whatever reason, in every stage of my life, I have run.  Today, I ran to the beat of this song, by Panic! at the Disco:

    The drum beat has fantastic cadence for my running stride.  I love letting the image of the video run through my mind as I run through the streets.  The Sgt. Pepperish outfits are a throwback to the 60’s, and the song dances back and forth with talk of the past and the future.  Even the title asks some clever questions:  “At what point would 9:00 ever be considered the afternoon?”  and “Is the afternoon the end of your daily rhythm, or the beginning?”

    In researching for this article, I discovered the band has since split up since writing and recording this song.  The remaining members (the drummer and the front-man), just released a new single entitled “New Perspective”.  The song doesn’t grab me right away, but the title and some of the lyrics seem to indicate a view towards the future and what could be, juxtaposed with what was.

    We’ve all heard the phrase “time marches on”, and it certainly does.  I sometimes wonder if growth and maturity are inevitable based on the ticking of a clock and the movement that must take place in the midst of the march.  In many cases, time does drag or push us into the future, whether we wish it to or not.  And that seems to be the difference: our wishes and intentional movement.  There is a future to be entered into, and it can be our choice of how and where we enter.

    I have this picture in my mind myself walking through life in between a set of parentheses.  If I start to feel sorry for myself and sit down to pout, the parentheses keep moving.  Eventually the lagging one is upon me and dragging me through the dirt, forward through life.  It’s when my focus is on the leading one when I am most content and at peace with life.

    Hope abounds.

    Optimism rains from the sky.

    Energy fills my heart and mind, and my body runs toward the future.  I think that this is part of the reason why most children are happy as a default setting in their lives.  With less to look back on, there is the future waiting to be entered into.  I also think this is why the phenomenon of a mid-life crisis is so rampant, and legitimate.  After getting “over the hill”, many of us want to scramble back to the top and enjoy the view.  Or even to climb back down to a part of the trail where the peak is still ahead on the horizon.

    Time is marching on.  It’s my responsibility to stay on my feet.  Right now, I’m running.

  • The Gristmill at Spring Mill State Park

    This is a guest post written by Zac Parsons:

    On June 22, 2009, Erich and I decided to meet in person to do some hiking, planning, and bonding at Spring Mill State Park in Mitchell, IN.  It was also Erich’s birthday, the second official day of summer, and a beautiful day to be outside.  By the end of the day, we realized that our experience itself was actually interesting enough to write about (and hopefully interesting enough to read).  We decided to write about our accounts separately, to see where our perceptions of the same days events would take us.  What would I write about?  What was meaningful and impactful to him?  Where would we be similar?  Where would we differ?  Erich’s thoughts, (which I have not read, at the time of this writing) can be found here.

    We grabbed a map, and headed out on the trail closest to where we had parked.  As we walked and talked about the future of our business, we crossed a bridge over a muddy river.

    We mused over what could have caused it to become so dirty, and  never really came to a conclusion.  What we did conclude was that in order for the river to become clean again, the dirty water would have to run its course.  If we were to dam up the river, then we would have a dirty lake.  Not much of a solution if we got thirsty (which we were starting to).  It was an interesting object lesson for us on the messes of life that we find ourselves in.  Even when we decide that the water is dirty, we have to let life keep running while we allow the clean water to slowly come back in and take over.

    Continuing on down the trail, and continuing with our conversation, we eventually found ourselves in the middle of an early 19th century village, restored and preserved for visitors like us to observe and explore.  It was a welcome surprise for me, as I just expected trees, rivers, and trails like in the picture above.  There was an old school house, sawmill, leather mill, tavern, pottery shop, and more.  In the middle of it, we came across a huge water wheel next to a three story building.  Erich wondered how long it had been since the wheel was in operation.  Well, we were about to find out.

    httpvhd://www.youtube.com/watch?v=2NgHaWvm86c

    Watching the man slide the cog into the system was fascinating.  Not the physical act itself, but just realization that this huge machine absolutely depended on this small piece in order to function properly, if at all.  The power of the water was being used to grind corn into meal for the rest of the village.  If the little cog broke down, the people wouldn’t starve, but they would have had to work harder for their corn meal.  I immediately applied it to other situations in my life and business where things were not optimal.

    It’s a question that we all have to deal with:  Is there a piece damaged or mission, or is the entire system broken?  Sometimes, we make huge changes in our lives, and we throw out a system that seems to be broken.  Often it is just a cog, or a gear that needs to be tweaked or replaced, and not the whole thing.  You may have heard this being called “throwing the baby out with the bathwater”.  Just because you have identified a problem, does not mean that that problem is systemic.  Look closely at the gears, cogs, pulleys, levers, and tools you use in your life.  Your thoughts, habits, experiences, expectations, beliefs, relationships, attitudes, etc.  Perhaps more attention being paid to just one of these “cogs” count significantly change your system, whether it is your life, or your business.

    Erich and I continued discussing the gristmill as we hiked around the park.  We saw an astronaut memorial, some caves, a graveyard, and got a nice little workout in the process.  My relationship with Erich was good before.  We email constantly, comment on each other’s articles, and speak on the phone.  But, this face to face meeting added a new dimension to our relationship (system), bringing in new pulleys and sinews that connect us.  Everything is a system.  Everything is a balancing act.  Everything has a tipping point.  By the end, we relaxed with some Cherry Coke Zero and let our bodies recuperate.  It’s all a part of the system.

  • A Tale of Two Entrepreneurs

    Ever wondered what difference a website can make to your local business? This is a story Patrick Neeman told about two business owners he knew personally.  One friend thought his local business was okay without it, while the other followed the path online.

    Neeman said to his first friend, “Why don’t you have a small website for your business?” This friend runs a small business where his clients spend their money with him on a discretionary basis — that is, it’s for entertainment purposes.  They have to physically visit his business location to use his services, and even though he could sell merchandise online, it makes no sense because most vendors could beat his prices.

    “Looking around his office, he had some computer from the prehistoric era that had dial-up and nothing else. He would never, never really embrace the web like he needs to generate business from it,” said Neeman.

    The other friend, Bob The Chiropractor, just started his business recently in spite of the recession. He runs a chiropractic business, but Neeman met him previously at a marketing company and said, “He’s really a businessman that happens to be a chiropractor, instead of the other way around.”

    Because of the nature of his business, the customers also have to come in to use his services and it’s extremely local. Bob’s really embraced the web, and it shows. In fact, Neeman doesn’t even list the URL – he invites you to type in “Bob The Chiropractor” at Google.

    How well is he doing?

    He’s doubling the size of his office because he’s overbooked. End of story.

    Neeman writes, “Not everyone should get a website, because like any marketing activity, to do it truly well you have to embrace it, and it does take some extra effort. But if you put in that effort and do it right, the rewards can be tremendous.”

    View the full article to find out How to Make the Web Work for Your Business in 5 Steps.

  • The Art of the Start by Guy Kawasaki

    Guy Kawasaki was part of Apple’s Macintosh team. He helped develop the computer and although it became a huge success, much of the rest of Apple wondered at the time why resources were being taken away from the Apple II, the current product leader. This lead Guy to one of his core themes, “Kill the cash cow.” He has this in common with Jim Collins who has a similar saying, “Sell the mills,” which refers to Scott Paper Company selling their paper mills in order to directly compete against Proctor and Gamble.

    The Art of the Start is not Kawasaki’s first book, nor has it been his last. Rules for Revolutionaries came before and his most recent book is Reality Check. Although all of Kawasaki’s books deal with the entrepreneurial spirit and development, The Art of the Start is a no-bull how-to manual for getting any business, school, or church off the ground and running. The very first chapter lays out the five things any organization needs to do to start. All you have to do is follow them.

    The following is an excerpt from the FAQ section at the end of the first chapter:

    Q. When should I worry about looking like a real business, with business cards, letterhead, and an office?

    A. Make business cards and letterhead immediately. Spend a few bucks and get them designed by a professional or don’t do them at all. Ensure that the smallest type size is twelve points. An office isn’t necessary until customers are coming to see you, or you run out of space for the team.

    Q. Do I need a Web site?

    A. Yes, particularly if you’re going to raise money, serve lots of customers, change the world in a big way, and achieve liquidity. Customers, partners, and investors will look for your Web site from the very start.

  • 10 Effective Marketing and IT Solutions for Small Businesses

    10 ways small businesses or entrepreneurs can use their new website to expand their business – not just their online presence.

    Promote your website.

    Create social spaces on web 2.0 places like Facebook, Myspace, & Youtube. Create content that attracts visitors, then link to your site to draw traffic to the products and services you offer. Content is king so the more articles, blog posts, pictures, video, and information you post, the more people will land on your site and ultimately patronize your business. Even if you don’t decide to use these web 2.0 services, we recommend creating accounts there to reserve your brand name and prevent others from using or abusing it. An easy, but effective way to promote is to ask peers in your field or related fields to link to your site. This gives legitimacy to your website and helps boost search engine rankings. Periodically review your primary keywords. Are your customers finding you using these keywords? Adjust if necessary.

    Be the master of your domain.

    Do you have a new domain that you would like to create email addresses for different parts of your company or for your staff? Think of internal and external uses for email using your new domain including distribution lists that might benefit your business. Decide if you’d like to manage your own email or have someone else do it for you. There are hardware and software solutions for both options if your business has the need. There are also ways to use your domain to store documents safely and securely online. Make your staff more productive by sharing documents and setting up a wiki using your new domain. Create a sub-domain to install a CRM package like SugarCRM or BaseCamp or online applications like Microsoft Office Live or Google Apps. Create a sub-domain like “remote” and configure remote access to your office PC or server – get secure access to your desktop or server from anywhere, as easy as typing in a website address.

    Prepare for growth.

    Create processes for what you’ll do when you get an email from your website. Be prepared for when you get them. Decide what information you want to collect from your website using the web form, the analytics, or via phone call, and then create a privacy policy. Users may want to know how their information is collected and used online then post this privacy policy. Some online advertising programs like Google Adsense require that your site have a privacy policy posted with specific verbiage. Check with your vendors to see if they require that your site have a privacy policy. In addition to creating a privacy policy, you might want to consider creating a customer resource management (CRM) tool to store the information you collect. This can be as simple as a Microsoft Excel spreadsheet, Google Sites, or SugarCRM. You’ll want to know who your customers are and where they came from.

    Manage your ROI.

    Any other advertising you are doing on billboards, radio, TV, or print should be pointed back to specific, non-linked pages on your website in order to determine the ROI on those advertisement investments. Use analytics to see what pages your customers or potential customers are visiting to determine how they got there. See what pages people are entering your site through and which ones they are leaving and how long they are staying on each. This way you can adapt your website and improve performance. If you are not getting the results you desire, review your call to action to see if users are responding to it. Is it clear what the site is asking them to do? Protect your brand and know who is talking about and/or linking to your website by setting up alerts to notify you when someone writes about you online or links to your site.

    Update your marketing.

    Does your old image or brand not reflect your new website? You might need to update your branding and/or logo to match the look and feel of your new website. Update any signs, business cards, or marketing materials, especially business cards with your new website’s address. If you are promoting your business on Twitter, Facebook, or Myspace, you might consider adding these websites as well. Be discriminate, but don’t hide them either. Transparency is a hot business trend in 2009 and may continue into the future. Creating a dialog with the customer is important, but its not enough to expect them to converse with you on your website, you have to go to where your customers are. And for the most part, your customers are on social spaces like Facebook, Myspace, and Twitter.

    Keep your website fresh.

    Your website is new now, but that won’t always be the case. Customers expect a website to change its content over time. When you have news, post it to your website. When you have sales or begin selling a new product or service, post it. This will help keep your business looking fresh and alive. A general rule is to change something on your website’s home page or primary landing page at least once a month. An easy way to do this if you don’t have much news it to change out pictures or video. Content on your social spaces is more strict and should change daily. A stagnant social space can sometimes do more harm than good so make sure to keep it updated and you will reap the rewards from engaged customers and brand loyalty.

    Save money.

    You may have paid a newspaper or head hunter to help you find top talent before. Now you can use your website to collect résumé’s or post jobs online. You can also use your website to do market research testing the popularity of a product or service before you buy inventory or hire a new staff member. Use analytics and promotion to help you tease information out of the content you post. In this way you will save money from buying and promoting a failed offering until you find the one that truly has a market. Save even more if you’ve used a market research firm for this type of service in the past.

    Make money.

    This may or may not be the primary goal of your website, but you now have a platform for selling products or services directly to customers online – just as you would over a physical counter in a store. You can have the ability to accept credit cards on your site or through services like Paypal or Google Checkout. You can also use part of your website for affiliate referrals which pay you when someone signs up for something on another site. This is a form of an advertisement and if you were inclined to add that, there are options to sell space or work with major partners like Google as an additional way to generate capital for your business.

    Rethink location.

    Now that you have a website, how might you use it to expand your business’ footprint? What products or services did you not offer before because of location? You might want to reevaluate decisions you’ve made in the past in relation to your physical location. Now that you have a website which is not necessarily restricted by where it is on a map, how does that affect your business model? Does this allow you to broaden your market? Does it allow you to consider setting up a franchise or sales offices elsewhere? Taking this thought experiment to the next level, could you create premium content about how you do what you do and either offer subscription-level service to those who need the information or even write a book about it?

    About Erich Stauffer Web Design and Promotion

    At Erich Stauffer, we believe that, the keys to a successful business are organization, accountability, and execution. This is a philosophy that we not only practice internally, but expect our clients to hold us to as well. Client Service is our #1 priority, and our team of professionals will work with you to design and promote your website to achieve your vision of a successful business.

    Erich Stauffer delivers exceptional solutions for your business:

    • Professional web design to keep visitors and gain customers
    • Web promotions to attract visitors
    • Web Analytics to show a return on your investment (ROI)

    We are an Indianapolis firm serving the entire Midwest region and beyond. We offer web design and development services for all types and sizes of businesses.

    Don’t have a website yet? There’s no better time than now to invest in the future success of your business. An attractive website is a critical component of success for any business. At Erich Stauffer, we can create, update, and maintain your website. Our company also offers other valuable services such as:

    The next step is to contact our Sales Manager who will arrange a time to have an initial consultation. We look forward to discussing how to help make your vision of a successful business come to life through the power of the web. After all, “Our Business is Helping Your Business.”

    Get a free quote today!