Erich Stauffer

Tag: Press Release

  • How to Effectively Deliver a Press Release

    This is a guest post by Leslie Bailey, a freelance writer in Indianapolis.

    As a blogger and freelance writer, I receive dozens and dozens of press releases a week. About 98% of those are deleted…and that’s on a good day.

    Despite what old-school public relations professionals might say, press releases are no longer the only way to get the attention of the media. Social media and modern marketing are far too strong of a driving force in this sector to ignore.

    That’s not to say however, that press releases are a lost cause – if you handle them correctly.

    Here are a few tips from my personal experience that will help you get the most out of your press release. Note: these tips may not apply in every situation; consider each case on an individual basis.

    The easiest way to do this is by checking of the ‘Five Ws’ – Who, What, Where, When, W…and I don’t mean within the copy of your press release.

    WHO

    If you’re targeting a specific audience – what’s that? You’re just sending out mass emails? Let’s start over.

    To get the most value out of a press release, consider reaching out to your subject in a personalized manner. No one wants to feel like they’re part of a cattle call. Unless a publicity email addresses me by name, I don’t read it.

    Blogger, Madam, “Hi there” or my favorite yesterday, “Hi lovey!,” don’t count. Find out the person’s name and address them by such (be sure to spell it correctly!)

    WHAT

    What does the person who you’re contacting cover? If you are trying to pitch the latest and greatest diaper, you should probably note that I don’t have children and have never written anything related to babies. Look at media contact’s previous or recent work to see what topics they usually write about.

    WHERE

    Where are you sending this press release? Make sure it’s the subjects preferred method of communication. I’ve had people contact me through Facebook, Twitter, and other various platforms to ask for my email address. If they’d take a few minutes, they’d see it’s listed very clearly in several places.

    WHEN

    Timing is everything. If your media blast is concerning something Christmas related, it’s as effective to send it in July, as it would be to send it on Christmas Eve. As a blogger, I like a six-week lead but when it comes to print publications, the time varies. For a newspaper story, I need about four-weeks notice while something pointed for magazine, two and a half months. Each publication is different though so be sure to consider the timing of your release.

    WHY

    This is key not only within your content but also when considering your recipient. Why does this person care what you have to say? Referring back to the matter of ‘what’, a food writer isn’t going to care about the latest in fall fashions just as a fashion writer doesn’t care about the best place to create a Fantasy Sports Team.

    IN CONCLUSION…

    You’ll notice that all of these suggestions take TIME. Sure, you’re a busy person and you’re trying to get a message out to the greatest number of people possible but if you can’t take a moment to find out someone’s name, why do they want to spend hours covering your news? They won’t.

    Do your research, make a friendly and personalized introduction and see how much further it takes you.

    You can follow Leslie @Lesalina.

  • Indianapolis WordPress Development

    Erich Stauffer is a WordPress implementation shop serving the greater Indianapolis area. We specialize in developing web sites for WordPress using professional web design techniques. WordPress is an open source, fully supported content management system (CMS) that was originally developed for blogs, but can be used for almost anything. We chose WordPress because it allows our clients to manage their own content if they so choose, not to mention all the built-in functionality like search and RSS.

    Another one of WordPress’ greatest features is the ability to add software called plug-ins that add functionality for SEO, web forms, or social media, just to name a few examples. And for those who stay up at night worrying, WordPress has backup tools and we at Erich Stauffer use international web port monitoring to make sure your web site is up at all times.

  • Our Client is #1 on Google for Indianapolis Dentist

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    By using our SEO and social media management, Dr. Reese, DDS, MAGD is now the #1 ranked search engine result on Google for the term, Indianapolis Dentist. Using SEO and Social Media Management, we beat out hundreds of other dentists and we can do the same for you – even if you’re not a dentist. Use our contact page to get started or read our testimonials.

  • 3×300 Sale on Social Media Management

    For a limited time, Erich Stauffer is offering Social Media Management for $300 a month for 3 months to boost your online presence and increase business

    Call 317-572-7521 or email us using the contact form – just be sure to mention “3×300” to get this package deal, which is normally priced at $600 a month. Save 50% by acting now.

    For $300 a month your company will get these business-booster services:

    • Daily Facebook Updates
    • Daily Twitter Updates
    • A blog entry (post) once a week
    • Online classified ad entries once a month
    • A 5-minute video shot and posted on Youtube once a month
    • Brand monitoring to discover feedback on the web
    • One hour of one-on-one business consulting from Erich Stauffer

    Erich Stauffer will “ghost” as you or update, post, and blog right alongside you. We’ll take the time to learn your writing and posting habits; and the services, products, and culture of your business before representing your brand online.

    Call 317-572-7521 or email using the term “3×300” to get this package deal, which is normally priced at $600 a month. Act now to save 50%.

  • Erich Stauffer Helps Local Candidates Reach the Voting Public

    Erich Stauffer Helps Local Candidates Reach the Voting Public

    Erich Stauffer, Inc. is excited to announce a web design and online promotion special to help local candidates during the 2010 campaign season.  Our experienced and local team wants to be sure that you reach the maximum number of potential voters during your political campaign.

    A professionally designed website will let your voters know about who you are, what you stand for, how you will serve them if elected, where you will be for specific events during the campaign, and even be a 24-7 secure donation gathering tool for your campaign.

    We make the process simple by having you fill out a short questionnaire on your time to get all the information we need to build your website.

    With a professionally designed website, you and your campaign team can promote your candidacy with confidence.  Let our team do all the technical work for you, so you can spend your time meeting with the people who will vote for you.  Get started on the road to victory today with your team at Erich Stauffer.  We can’t wait to serve you.

  • PillowTalk Offers More than Lingerie in Carmel, Indiana

    PillowTalk, a Carmel, Indiana based lingerie retail outlet, is a unique lingerie boutique that sells couture lingerie and other fine accessories for women. PillowTalk came to Erich Stauffer with the desire to redesign their site in order to better represent their brand. Erich Stauffer helped them do this by picking a color scheme and font that better matched the stores look and feel. The result was a website that better reflected the core image and brand the business was trying to represent in downtown Carmel. How can Erich Stauffer help you do the same? Contact Erich Stauffer to find out.

  • Congratulations Vermillion Christian Church!

    Vermillion Christian Church of Alexandria, Indiana has decided to update their website in order to serve their community better. We wish Vermillion Christian Church the best as they move forward with this project. Vermillion Christian Church believes, “Where the Bible speaks, we speak; where the Bible is silent, we are silent.”

  • Erich Stauffer is Active in the Fight Against Homelessness by Supporting Homeward Bound of Indiana

    During these tough times it so easy for us get caught up in the news headlines about a tough economy and rising unemployment. We have become quick to shut our doors in an attempt to “weather the storm” that we hear and read about everyday. Despite the hardships that we have all gone through, almost all of us can say that we at least have a safe, dry and warm house to go to at the end of the day. We have so many blessings to be thankful for in our lives.

    What if you didn’t have doors to shut, or a safe/warm home to protect you or your family from the storms of life? Homelessness is a very real and growing issue in all the communities where we live and work. So many people have lost their jobs due to a tough economy and cannot provide that safe haven for themselves or their family. This year our team at Erich Stauffer is joining thousands of Hoosiers to raise money to provide housing and fight homelessness in Indiana, and we want you to be a part of our team.

    On Sunday, April 26 at 2:00 PM, we will be joining hundreds of thoughtful Hoosiers for a 5k walk at the Millcreek Civic Center in Chesterfield, IN. We would love to have you walk with us to show your support for this wonderful organization that helps those in need. You can register to walk from the Home page of the Homeward Bound website.

    In tough times it is easy to grasp onto what we have and lose sight of what we have to give. I sincerely thank you for your thoughtful gift. You are truly making a difference in the lives of others.

    Thank you for caring,

    The Team at Erich Stauffer

  • Erich Stauffer Hires General Manager

    Erich Stauffer welcomes Jason Cobb who brings his extensive management experience from the banking sector and applies it to business promotion at the brink of explosive growth as workers in the Midwest begin opening their own businesses “on the side” or to replace a previous job.

    Indianapolis, IN (TELABLUE) February 24, 2009 — Erich Stauffer announced today the hiring of Jason Cobb as the new Product Manager. Cobb has over 7 years of previous experience managing people and projects for the financial industry. “I am excited to bring data-driven marketing as a new addition to the Erich Stauffer culture, said Jason Cobb, General Manager at Erich Stauffer. “I am confident as we continue to move forward that we will can grow the brand of web design that Erich Stauffer has already established in the Indianapolis area to the rest of the Midwest.”

    “Jason Cobb is a welcome addition to our executive management team,” said Chris Hendrickson, Sales Manager at Erich Stauffer. “His approach to management through analysis and accountability will help us continue to improve our positive operating results in spite of the current challenging macroeconomic environment.” Jason has worked for several large institutions and looks forward to the growth potential and nimbleness of an up-and-coming business in the heart of the Midwest.  “Jason Cobb is a hard-working executive ,” said Erich Stauffer, Production Manager at Erich Stauffer. “I look forward to working with him as we help businesses around the Midwest, but especially in Indianapolis, grow.  That’s what its all about.”