Tag: Cloud Computing

  • Gig Economy Allows Entrepreneurs to Start on a Dime

    Cloud Computing Lowering Barriers to Entry, Allowing the Gig Economy to Thrive

    Startups have traditionally been capital intensive ventures and most have had to wait until they got big to look big.  Not anymore. Web services in the cloud have made start-up costs not just affordable, but in some cases free, and they are the same software packages being used by major corporations. This puts any Tom, Dick, or Harry piecing work together from elance, odesk, and Amazon’s mechanical turk on par with popular startups like Color. As long as they are running WordPress and Google Apps, the world does not know the difference. And some Gigger’s as they are called are now starting their own business using the very tools they used to get jobs. Matthew Stibbe, a serial entrepreneur, combined cloud computing and long hallways to start his third business, Turbine: The Company Built With Elance.

    Enough time has passed for BestVendor to do a survey of 550 startup staffers — most in marketing and executive administration positions — on their favorite tools for email, accounting, web analytics, CRM, productivity, design, storage, payment processing, operations and so forth. Their answers, in aggregate, speak to the growing trend in startups moving toward predominately cloud-based operations, the most popular being DropboxPaypal, and Salesforce to name a few, although I was glad to see Square in the running. Google Apps, Google Analytics and Quickbooks each garnered a majority of the votes in the email, accounting and web analytics categories, respectively. Salesforce bested its CRM competition with 59% of respondents selecting it as the application of choice, and consumer-friendlyEvernote proved hot with startup-types, too, in the note-taking category. For netbook and MacBook Air users, utilizing cloud storage programs like Spotify and DropBox is key to maintaining enough disk space for maneuverability.

    Cloud computing is a relatively new model with lots of benefits and a few drawbacks. For example, it’s scalable, the provisioning cost is near zero, and you don’t need to hire a tech team, which saves money on payroll, benefits, space, insurance, supplies, and equipment, but with cloud computing, if the service or product you are using goes ‘down’, there is little to nothing you can do about it. You’re essentially trading control, security, and privacy for cheap, convenient, up most-of-the-time software running on hardware that you didn’t buy and will probably never see, let alone have to upgrade.

    The Gig Economy

    While a study by the Kauffman Foundation indicates startups create an average of 3-million jobs per year (about four times more than any other group), cloud computing and its reduced need for workers is creating a new economy. Sarah Horowitz, the executive director and founder of the Freelancers Union, says the employment picture in the U.S. is changing quickly. “People are working gigs now, but the BLS is tracking jobs. They’re two different things,” Horowitz explained to the LA Times. “We are really moving towards a gig economy.” The bureau of labor and statistics now tracks self employment (giggers) – and the number now stands at 14 million. And that number is set to grow. A Forrester Ressearch survey of small- to medium-size businesses found that 40% of businesses with 2 to 19 employees said using cloud service offerings was a “very high” or “high priority.” For medium-size businesses (20 to 1,000 employees), the figure was 25%.

  • Using Google Apps with Microsoft Outlook

    One of our clients wanted all of their staff to have email access through Microsoft Outlook on each PC, but they didn’t have the need for a Microsoft Exchange server.  Instead, we configured their domain to install Google Apps, created email accounts and distribution groups for the staff members, then configured Microsoft Outlook on each staff member’s PC to allow them to have access.

    “The difference between Exchange and Google Apps is transparent to the user, ” said Erich Stauffer, Business Consultant at Erich Stauffer, Inc.  “They don’t know and they don’t care – as long as it works.”  And it usually does.  Google Apps sports a 5-nine’s uptime which means they are up 99.999% of the year.  This means they can statistically be down for up to 8 hours a year, but uptime is significantly higher with Google than with your own standalone Exchange server.

    However, cloud computing like this is not for every customer.  Some would not be able to keep secure data on remote servers and Microsoft Exchange does offer the ability to keep all email stored locally, but even so, only the email kept internally stays secure.  Once it leaves your organization, unless the email is encrypted, it is prone to eavesdropping.  Another reason for an Exchange server would be for backup’s, but with Outlook, you can download Google Apps mail as a PST, then store the PST as your back-up.

    What unique, money-saving technology can Erich Stauffer help you with today?

  • Windows Office Live Workspace

    http://office.microsoft.com/en-us/officelive/fx102390721033.aspx

    Once signed up, here are the sites you’ll need to know. They don’t really tell you where to login to Windows Office Live Workspace:

    Sign in to Windows Office Live at: http://www.officelive.com
    Edit your Windows Live account at: http://login.live.com/

    If you have a domain, you can DNS point it to Microsoft’s servers, but if you don’t Microsoft will give you one domain free. It’s pretty sweet deal. The free account can have up to 10 email accounts and it makes managing users easy. Compare it to Google Apps for Small Business.