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  • Creative Avoidance

    This is a guest post by Zac Parsons. Enjoy. – Erich

    “Ah yes, its Monday.  I have to be focused and productive again.”

    “Now that the weekend is over, I have to go back to work.”

    “I have to get up early today, or else I will get fired.”

    Look at all of the things that we HAVE to do in life.  Really, look at them in your own life.  Write them down if you would like.  How long is your list?  Now, in a certain sense, what you HAVE to do, depends on what the consequence is.  It also depends on what you are relating the action in question to.  In this case, I asked about life.  So your answers should have something to do with eating, breathing, sleeping, etc.  In order to stay alive (to avoid the consequence of death), you HAVE to do these things.  All other “have to’s” in our lives work the same way.  You just need to discover what the consequence is.  The “or else”.

    “Want To”

    The alternative to a “have to” is a “want to”.  Instead of looking at the consequence, you look at the positive result of the action in question.  You are drawn to this result, and you WANT to obtain it or achieve it.  It’s not something you are running from, it’s something that you are running to.  The difference may seem subtle, but it is HUGE!

    To do anything, we need energy.  This is why we eat, breathe, sleep, etc., so that we can build up energy to interact with the world around us.  If everyone in the world was running from what consequences they want to avoid, the world would be chaos.  If everyone was drawn to something and there were no consequences to flee, we would have peace on earth or heaven on earth.  Some people believe that this is how the world will end, in one of those two fashions.  In the meantime, how would you like to live your life?

    Subconscious Thought

    Our minds work in much the same way.  If we feel like we HAVE to do some sort of task, our minds will come up with all sorts of creative ways to avoid doing the task.  This has been called “creative avoidance”.  We can fill our day with all sorts of tasks and actions that are basically “good” and “productive”, but they keep us from our HAVE to task, so that is where we really subconsciously value them.  Our mind is protecting us from it, since it is associated with the negative consequence of not doing it.  When we understand the positive value of what will be gained from the task, then we WANT to do it!

    A Personal Example

    This exact thing happened to me today!  I woke up and sat down at my computer to start the work day.  I knew that I had to write an article today, so why not start early?  Well, I noticed that I had some emails in my inbox.  Those have to be looked at eventually, right?  So I sidetracked myself on that.  I had a stack of CDs next to me that were not in my iTunes library.  That will help unclutter my desk, and that’s a good thing, right?  So I spent 30 minutes doing that.  My running shoes are right next to me, I think that I will go out and get some exercise for my body and help to relax my mind!  So I even went off to do that.

    My mind can be a genius at getting me out of things.  That’s why I procrastinated with tests and homework all through school.  I allowed myself to be motivated by the negative result, and not by the positive of the completed task.  So, when I locked on to the value of writing my article, I realized that I WANTED to do it.  I saw the value in the completed product.  The words just started flowing.  And what a great feeling that is.

    Creative Avoidance Can be Helpful

    For a healthy psyche and the accomplishment of your life’s purpose, creative avoidance can be helpful. Jesus said to turn the other cheek when you’re angry, but that is not the avoidance I am talking about today. In Psychology, avoidance means the passive act of not doing something that is good for you and using or doing something else instead that is harmful, or that hinders your personal growth and healing. Procrastination is a first cousin to avoidance, though usually of shorter duration, and with an end result of ultimately doing what is good for you after some delay.

    When It’s Dysfunctional to Avoid

    Take Jamie for example.  She is hypersensitive to disapproval and rejection, she fears the possibility of being shamed or ridiculed, and these feelings lead to limited interactions with her peers. Jamie”s social avoidance stems from feeling deeply inadequate. As a result, she finds it difficult to have easily satisfying interpersonal relationships. Avoidance in this sense is highly detrimental not only to her personal success, but also to a good quality of life.  If you’ve got to the point where you are avoiding paying your  bills because doing so triggers irrational feelings of scarcity and insecurity then the avoidance may be dysfunctional.

    garth-brooksDysfunctional avoidance are activities that harm or hinder clear understanding and longevity in relationships, feeling good about oneself, and having normal effectiveness in the world. These types of thought, feeling, and behavioral avoidance actions are patterns that can create enormous stress, anxiety, and depression. These patterns can be detected in the self-judging, self-blaming remarks we make about ourselves, and in some of the false beliefs we have about what we can’t do.  Be very careful about the way you talk to yourself.  Learning to manage your thoughts will help you manage your actions.

    Dysfunctional avoidance is sometimes a faulty coping mechanism that kicks into gear, often without conscious intent. The more they travel that unconscious path, the deeper the “habit ruts” in their brains become. Once in this rut, it’s easier to get stuck in the negative “I can’t” frame of mind, which is often self-fulfilling.

    Dysfunctional avoidance is often fueled by patterns of unconscious denial of actual realities. If you find yourself creatively avoiding something, regardless of your motive or intent, ask yourself if what you are doing is justified or for a greater good.  If the results of what you are doing harms yourself or others, think twice about doing it.  One of the biggest avoidances is conflict, but as Garth Brooks said, “The greatest conflicts are not between two people but between one person and himself.”

    Creative Avoidance Can Be Useful

    Not all avoidance is bad. Sometimes it can be good so long as the timing and time spent allows us to evaluate our circumstances, brainstorm, and/or review technological changes like we wrote about in Determining Your Purpose in Life or Process.

    Sometimes creative avoidances can not only be justified, but altogether useful.  For example, avoiding an assignment by taking a walk can be good for your health. And doing chores that need done anyway before doing the the thing in which you are trying to avoid can be good as long as the chores actually needed to get done and you don’t spend your entire allotted time doing them.

    Usually, creative avoidance involves choosing one activity over another that might be deemed worthy by an outside party, such as joining the military, but inside you know that the real reason you joined was because you had just broken up with someone and you wanted to get away.  You will still benefit from the military, regardless of the motive.

    But, sometimes creative avoidance involves a guilty pleasure in the act of choosing. For example, Jake goes out dancing to avoid doing his homework, and then is unable to complete his homework the next day because he is hungover. We might question if that avoidance choice was creative or dysfunctional, in other words, what was the intent or motive?

    How to Know the Difference Between Creative and Dysfunctional Avoidance

    To help determine if you or someone else is using avoidance creatively or dysfunctionally, ask the following questions:

    1. Is the activity freeing or binding? – Does this activity allow you to avoid something you don’t like?
    2. Is the activity beneficial or empowering? – Does this activity produce anything that will help you or anyone else?

    Answering the question restates the avoidance, which helps us be aware of what motivates our actions.  In this way we can better manage our actions. An en example of a restatement is:

    I’m choosing to do this instead of that right now, so that I can return to that when I’m ready with clarity, courage, and a fresh set of eyes.

    It is possible to change our thought process in order to change our actions. We can stop dysfunctional avoidance completely if we pay attention to what is real and less of our intuition. If it helps you, start a journal recording when you begin to think of something to do instead of what you’re “supposed” to be doing – and your motivations for doing so or reasons why you didn’t give in.

    Creative avoidance can be an adventure, but it can also cost you valuable time and energy. Learning to manage our thoughts and actions helps us see the patterns we can develop in our lives, which gives us the tools and ability to change.

  • Does Your Local Business Need a Website?

    If you want to attract new customers, the answer is easy.

    Websites may be the most overlooked vehicle of advertising for local, small office, home office businesses. We believe every business, no matter how big or small needs a website. Every dentist, lawyer, accountant, and church needs one. Every café, restaurant, coffee shop and nightclub needs one. Every wholesale supply or landscaping company needs one.

    We’re not suggesting that all businesses need to transact business online, we’re only saying that everyone listed in yesterday’s yellow pages needs to also be available on the Internet today. Why? Because your customers expect it. That’s where they are looking first and foremost.

    If you’re thinking you might not be able to afford putting up a website, think again. Roy H. Williams of Entrepreneur Magazine said that, “For a simple website, a budget of $2,000 to $5,000 for construction and $100 to $400 for monthly maintenance and updates should cover it. Robust sites with streaming video, opt-in subscriber functions and other, more complicated features can run between $12,000 and $20,000 for construction and $500 to $2,000 for monthly maintenance and updates.”

    A properly constructed website allows your prospects to gather the information they need from the privacy of their Internet connection. Ask yourself what questions your sales team gets every day? Then ask yourself how would your best sales team member phrase their responses on his or her best day? This is the type of information that needs to be available 24/7 on your website.

    Think of your website as a relationship strengthener, a kind of halfway point between your regular advertising and your front office. Do you think it’s easier to convince customers to visit your website or to convince them to get in their vehicle, drive to your establishment, park, get out, and walk in your door?

    The Internet has allowed the introverted half of our population to explore in ways they never would have otherwise. Introverts strongly prefer to gather information anonymously and are unlikely to dial your phone number, except as a last resort. Even more unlikely is that they’ll choose to walk into your store and engage a salesperson. Introverts aren’t necessarily shy–they simply like to gather all the facts before they put themselves in a position where they’ll likely be asked to answer questions. Half of all your customers strongly prefer to know what they’re coming in to buy before they walk in your door. And even the other half of your target market, the extroverts, will appreciate an informative website that functions as an expert salesperson during all those hours you’re not open for business.

    Don’t think for a moment that your customers aren’t already on the Internet looking around at your competition. When several hundred people were recently asked, “How many of you have used a search engine within the past seven days to research a product or service that you were considering purchasing?”, 85 to 90 percent of the crowd raised their hand, according to Williams. He goes on to tell the story that occured during a trade show in Las Vegas, he was the keynote speaker for a trade
    organization whose 1,600 delegates had been gathered from around the world. He was there to deliver a speech on the keys to more effective advertising. The trade organization published a full-color magazine for their members, and prior to this conference, the executive council had been complaining to him privately about the high cost of publishing and shipping that magazine. He was waiting offstage and while the emcee was introducing him, the chairman leaned over and whispered to him, “Almost all our membership is over 55 years of age, so you probably don’t want to mention the Internet.” Once again, Roy asked this roomful of oldsters, “How many of you have used a search engine within the past seven days to research a product or service that you were considering purchasing?”. The answer? Roughly 95 percent.

    Does your local business need a website?

  • Congratulations Vermillion Christian Church!

    Vermillion Christian Church of Alexandria, Indiana has decided to update their website in order to serve their community better. We wish Vermillion Christian Church the best as they move forward with this project. Vermillion Christian Church believes, “Where the Bible speaks, we speak; where the Bible is silent, we are silent.”

  • Release

    Erich wrote an amazing article about taking advantage of this economic situation of a lifetime, and it really got my wheels going.  Pun intended.  It’s funny how the world works for us some time.  He happened to mention a quote from the Richard Donner movie, “The Goonies”.  Why did he have the Goonies on his mind?  I don’t know.  But earlier in the day, I happened to be driving up the Oregon Coast on the way to a seminar, and I stopped by Cannon Beach, where much of the movie was filmed.  In fact, I took this picture of the HUGE rock that the pirate ship sails out of in the end of the film.

    Haystack Rock in Cannon Beach, OR
    Haystack Rock in Cannon Beach, OR

    It was kind of cool to me that Erich and I were thinking about the same movie at the same time, without ever talking to each other about it.  It’s almost as if sometimes there is something beyond our five senses that we connect with.  Some may call it a sixth sense, others might call it God, sci-fi geeks may call it “the force”, etc., but its happened to me enough times, that I am beginning to really believe in it.

    I was visiting my children this week with my mother (their grandmother, natch) and I noticed how much she was concerned about the timing of everything that we did during our air travel.  When it was time to board the airplane (Southwest Airlines, cattle-call style) she was very concerned about making sure that we got on board as soon as possible, in order to get the best seat.  I told her that it would be ok and that we should not stress out about it and trust that the line would move at the right pace and that we would find the perfect seats when it was our turn.  She still hurried ahead and was able to get an aisle seat like she wanted.  But when the plane was done boarding, we looked around and saw many aisle seats still remained open, as the flight was not full.  Something told me that we would be ok to wait at this point.  This happened a few different times on our trip.

    Now, I know that this site is called Managing Actions, but what do you do when you have managed your actions to their limit?  Sometimes, you can do everything right, and the plane gets delayed, the company cuts your job, you slip on a banana peel, etc.  There are something in life that you just cannot manage completely.  It is in these moments that we need to let go.  There are mechanisms and systems in place in the world that will catch you.  There is a balance between managing our actions and flowing with the world that is managing itself around us.

    Just as I was leaving Cannon Beach, I noticed a marble block that had something carved into it.  I came closer to examine it.  I took a couple of pictures.

    Release
    Release
    Release Sign
    Release Sign

    Getting back to Erich’s article making my wheels spin, I love the way that this piece captures the struggle for us to let go of what we have always known.  The world is changing around us.  If we hang on to that old world for too long, soon we will be grasping dust.  If an opportunity presents itself, you have to first let go of your current reality in order to grab hold of the new one.  Even if you have a great system for managing your actions, you may have to let go of a few things in order to experience something greater.  Believe, trust, and release.

    At the end of my visit with my kids yesterday, as my mother and I enjoyed arriving 30 minutes early to our destination in Phoenix, we both laughed as our bags were the first ones out of the baggage chute.  It had been one of those trips where everything fell right into place.  We let go of our stress and worry and let “something” take care of the things that we couldn’t take care of.  Now, because we were so early, we ended up waiting 40 minutes for my dad to pick us up from the curb.  So, I guess nothing is a perfect rule, but I am closer to believing that there is a larger flowing river going on around us.  Sometimes it is best to quit swimming upstream, and go with the flow for a while.

  • Erich Stauffer is Active in the Fight Against Homelessness by Supporting Homeward Bound of Indiana

    During these tough times it so easy for us get caught up in the news headlines about a tough economy and rising unemployment. We have become quick to shut our doors in an attempt to “weather the storm” that we hear and read about everyday. Despite the hardships that we have all gone through, almost all of us can say that we at least have a safe, dry and warm house to go to at the end of the day. We have so many blessings to be thankful for in our lives.

    What if you didn’t have doors to shut, or a safe/warm home to protect you or your family from the storms of life? Homelessness is a very real and growing issue in all the communities where we live and work. So many people have lost their jobs due to a tough economy and cannot provide that safe haven for themselves or their family. This year our team at Erich Stauffer is joining thousands of Hoosiers to raise money to provide housing and fight homelessness in Indiana, and we want you to be a part of our team.

    On Sunday, April 26 at 2:00 PM, we will be joining hundreds of thoughtful Hoosiers for a 5k walk at the Millcreek Civic Center in Chesterfield, IN. We would love to have you walk with us to show your support for this wonderful organization that helps those in need. You can register to walk from the Home page of the Homeward Bound website.

    In tough times it is easy to grasp onto what we have and lose sight of what we have to give. I sincerely thank you for your thoughtful gift. You are truly making a difference in the lives of others.

    Thank you for caring,

    The Team at Erich Stauffer

  • Why Is the Easter Bunny Smiling?

    I picked up a chocolate bunny at Cracker Barrel and noticed the smirk on its face.  What is it hiding? Does it even know its hollow inside? Or does it know that its sweet, creamy, and melt-in-your-mouth delicious.  Does it know that you will be five pounds heavier after eating it?  Or is it just the result of the mold maker, the designer at the factory or the man in the chair waving his mouse around Autocad clicking and typing in ALL CAPS as he be.

    What is the point of Easter, anyway? Is it to fill our baskets with things we shouldn’t? What is an easter egg hunt and what does it have to do with easter bunnies? Rabbits don’t lay eggs and eggs traditionally aren’t hollow inside like the chocolate bunny.  When did we get so far removed from the Easter story of Jesus of Nazareth sacrificing himself once for the sins of the many, only to defeat death and rise again.  Go ahead, Thomas, touch His wounds.  See how they are healed.  Now do you believe? Blessed are those who believe without touching, which is all of us, today, who believe in what Jesus did that weekend.

  • Business Success

    At Erich Stauffer, we are concerned about one thing…making sure that your business is and remains successful. We believe that our success will ultimately be defined by our ability to lift others up and help them succeed. At Erich Stauffer, our way of lifting others up is to design premier websites, provide reliable hosting services, and engage in beneficial promotion activities to help market your website and your business.

    The success of your business could be defined by a number of different metrics; increased sales/profit, increased customers, increased products/services per customer, increased locations, etc. To achieve your metrics for success, there are a few basic necessities to consider in today’s environment.Subscribe to Erich Stauffer's RSS Feed.

    • Visibility
    • Good Communication
    • Providing Value For Your Customer
    • Education About Your Products/Services
    • Education About Your Business’s Message, Mission or Vision

    In today’s economic environment, consumers are doing more research than they have ever done before. They research what products and services are available to fit their needs, and a big part of that research is about the company or business that is selling those products or services.

    So how does that effect you, and how can we help?

    Having an attractive website to gain visitors, and having an informative website that is easy to navigate will help the consumer (and hopefully your future customer) feel comfortable and confidant in your products/services and your business. Promotion activities will increase the visibility of your website to get consumers to come to your site, and our web design services will ensure a pleasant experience when they get there.

    Get a free quote today!

  • A Smattering of Twitter Directories

    Twitter, a micro-blogging service which allows users to post up to 140 characters at a time, is still in its research phase, but in Web 2.0 terms, its fast becoming a juggernaut. You may have noticed its use in mass media like CNN and NPR. Although Twitter usage has grown 1689% in the last year (2008), it is still dwarfed by Facebook which has more than 175 million users compared to Twitter’s 1.78 million. It may be unfair to compare the two however, as they are two completely different types of services. Facebook is more full featured while Twitter does one thing, but does it very well. One thing they don’t offer is a directory services, so a few companies have been filling that need and piggybacking on Twitter’s success by creating Twitter directories.

    Currently the five major Twitter directories are Just Tweet It, We Follow, Twit Town, Twit Dir, and Twibs. Just Tweet It is currently the most popular, but Twibs and We Follow have a strong chance of overtaking Just Tweet It. Twibs is a business directory and is currently paying for online advertising until their SEO base can allow their site to rise to the top. We Follow is ran by Digg founder, Kevin Rose so it is sure to be a player, but in this Economy 2.0, nothing is for certain. One thing you can count on is content and right now the only ones creating it are the Twitter users themselves. If that dries up, Twitter, and all its directories, go with it. That does not seem to be happening though. Even MySpace, which has stopped growing as fast, has not started to decline even in the face of its biggest competitor, Facebook. There is probably even room for Twitter competition like Plurk in this vast, virtual place we call the Internet.

  • Is a “Green” Website Possible?

    What makes a website “green”? Green can be defined as using less energy because the less energy used, the less needs produced. Fossil fuels are a large part of energy production, but they also create gasses that harm our environment. There are things we can do in the real world to be more green. A home, for example, is much easier to make green by adding insulation or turning down the thermostat. Buying a vehicle that uses less energy is also considered green, but how can a website be green? Lets take a look at how a website works from a physical standpoint and then from a virtual one to determine if a website can indeed become green.

    A website is hosted on a computer running somewhere on this planet Earth. That computer is most likely a server running in a data center, which may or may not be eco-friendly. It is probably greener than it was a couple of years ago due to computer chip manufacturing companies like Intel and AMD who have been producing chips that use less and less energy. This helps cut electricity to run the servers and in air conditioning to cool them down.

    When a website is requested from anywhere in the world, the requesting computer is also using electricity as well as the all the networking equipment along the path to get from the data center to the computer. Initially you might think that adding up the servers at the data center, the hubs, switches, and routers along the way, and your computer might add up to a lot of energy and that websites might not have a chance to be green. And you would be right, but consider that these things are already on anyway and it doesn’t take any more power to run them whether you access a website or not and you might be feeling a little bit better about surfing.

    From a web designer’s standpoint, there are some things we can do. We can make black backgrounds which reduce the amount of energy cathode ray tube (CRT) monitors need to display the website, but everyday more people are switching to using liquid crystal displays (LCD) instead, which use the same amount of energy regardless of the color. Not every design can be done in black and so there are other things we can do, as web designers. We can encourage users not to print forms and create PDF versions or custom web forms to cut down on paper. Sometimes being green is more than just saving energy and reducing greenhouse gases. Sometimes its about saving trees which also help reduce greenhouse gases.

    So can a website be green? Absolutely. If all things remain the same and the only change we make as web designers is to keep the environment in our design process, then the website can be green. It is up to us, up to all of us, to do our due diligence to preserve our environment and continue to innovate in ways that help us all. If you need help innovating your website, consider the Indianapolis web design company, Erich Stauffer.