Blog

  • Free First Chapter of My Newest Book, Jessica

    After finishing my first book, I’ve decided to publish the first chapter of my newest book, Jessica.

    Jessica walked along the boardwalk, moonlight reflecting off her wet, goosebumped skin. I climbed out of the dark lake to meet her. She smiled at me as I wrung her hand in mine saying, “You’re my girlfriend now.”

    It was silly, I knew, but still we walked towards the dock where the others were diving into the water below. As we approached the a girl slipped on the wood. She was hurt. Everyone stared as she struggled to get up. I was forced to decide between this beautiful, bikini-clad woman, or let go.

    I let go.

    (more…)

  • Free Second Chapter of a Time Travel Romance, Time Tempest

    This is the second chapter of my first book, which is a story about time travel and growing up into the future called Time Tempest.

    It’s currently available on Amazon for the Kindle, but you can also read the first chapter here.

    Charlie raced into his high school and down the hall. He still had time as the bell had not yet rang, but just as he was about to duck into his classroom, he heard the low, booming voice of the vice principal, “Chuck,” followed by the dull, piercing sound of the school bell ringing as the two of them stared at each other in middle ‘C’. Charlie hated to be called ‘Chuck’, but Burt was fond of creating knick-names for all of the students he disliked. It was his way of making inside-jokes with himself where each name has a double-meaning. In Charlie’s case, Burt liked his clever way of calling him a ‘tool’ and it gave him great joy anytime he was able to catch him doing something wrong.
    (more…)

  • 13 More Books for Every Entrepreneur

    Master the fundamentals of entrepreneurship at every stage in your career

    Previously, I wrote about 13 books every entrepreneur should read, but if that was the baseline, this is the update: 13 more books every entrepreneur can benefit for reading:

    The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman and Ben Casnocha.

    Reid Hoffman, (entrepreneur, investor, and co-founder of LinkedIn) together with Ben Casnocha (entrepreneur and author) have created a revolutionary new blueprint for thriving in today’s fractured world of work. Traditional job security is a thing of the past. Hoffman and Casnocha show how to accelerate your career in today’s competitive world by managing your career as if it were a start-up business: a living, breathing, growing start-up of you. The same skills startup entrepreneurs use, professionals need to get ahead today. This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture.

    The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

    Eric Ries, entrepreneur and author of the popular blog Startup Lessons Learned, co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup experience along the way. The Lean Startup is a new approach to starting a business that is changing the way companies are built and new products are launched. Ries defines a startup as, “An organization dedicated to creating something new under conditions of extreme uncertainty.” This is just as true for one-person company to a group of seasoned professionals in a Fortune 500 boardroom. The mission is to discover a repeatable, successful path to a sustainable business. The Lean Startup approach encourages companies to leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, and a number of counter-intuitive practices that shorten product development cycles, measure actual progress with significant metrics, and learn what customers really want. It’s what makes a company agile, regardless of it’s size, by altering plans inch by inch and minute by minute. Businesses are asked to test their vision continuously, adapt, pivot, and adjust – before it’s too late.

    Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All by Jim Collins and Morten T. Hansen

    Jim Collins (student, teacher, and author) and Morten T. Hansen (a management professor at University of California) have teamed up to write Great by Choice, which asks, “Why do some companies thrive in uncertainty, even chaos, and others do not?” Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and Hansen, explain the key principles for building a great company in unpredictable, tumultuous, and fast-moving times. As with Collin’s prior work, he uses a team of researchers to study companies that rose to greatness by beating their industry indexes by a minimum of ten times over fifteen years. That would be a feat in and of itself, but these businesses also had to do it in environments that experienced rapid shifts that leaders could not predict or control and other extreme environments. The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid. Another surprise: Innovation is not as important as the ability to scale innovation and to blend creativity with discipline. Contrasting to Ries’ agile movement, Great by Choice states that, “Leading in a ‘fast world’ always requires ‘fast decisions’ and ‘fast action’ is a good way to get killed.” The great companies, Collins and Hansen argue, changed less in reaction to a radically changing world than the comparison companies.

    Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership by John Hamm

    John Hamm, author and leadership expert, explains why leadership can’t be mastered as a single concept or tool. Instead, excellent leadership is composed of actions, ideas, emotions, cultural forces, history, and expectations that work together in an interconnected system. This system forms the core of the winning combination of superb character, skill-based competence, and professional reputation. Hamm demonstrates that any leader can excel by consistently putting into action the Necessary Nine skills: being authentic, trustworthy, and compelling; leading people, strategy, and execution; communicating, making decisions, and making an impact. Unusually Excellent offers powerful, unforgettable leadership lessons, reinforced empirical evidence, and logical analysis. Treat it like your personal coach – one that will prepare you for the lifelong and ongoing journey towards exceptional leadership.

    Do the Work by Steven Pressfield

    Steven Pressfield, author of The Legend of Bagger Vance, Gates of Fire, and The War of Art, asks, “What is this terrible thing called Resistance — and how can I overcome it?” Do the Work probes further, “Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don’t know where to start?” The answer is to do the work. It’s not about better ideas, it’s about actually doing the work. Do the Work is a weapon against Resistance – a tool that will help you take action and successfully ship projects out the door. “There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours.” When I used to be in Amway, I used to ask how to make money. The response was, “Show the plan.” When I’d ask how to show the plan, the response was the same, “Show the plan.” Sometimes you just have to do the work. Read this when you’re feeling resistance. I did.

    Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims

    Peter Sims, author, speaker, and entrepreneur, found that successful people in different industries achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas. Rather than believing they have to start with a big idea or plan a whole project out in advance, trying to foresee the final outcome, they make a series of little bets about what might be a good direction, learning from lots of little failures and from small but highly significant wins that allow them to happen upon unexpected avenues and arrive at extraordinary outcomes. This is similar to Ries’ agile method in The Lean Startup. Based on extensive research, including more than 200 interviews with leading innovators, Sims discovered that productive, creative thinkers and doers (Do the Work) from Ludwig van Beethoven to Thomas Edison and Amazon’s Jeff Bezos practice a key set of simple but ingenious methods. Fail quickly to learn fast, tap into the genius of play, and engage in highly immersed observation to free minds, opening them up to making unexpected connections and perceiving invaluable insights. These methods also unshackle them from the constraints of overly analytical thinking and linear problem solving that our education places so much emphasis on, as well as from the fear of failure, all of which thwart so many of us in trying to be more innovative.

    Everything Is Obvious: *Once You Know the Answer by Duncan J. Watts

    Duncan J. Watts, a professor of sociology at Columbia University, a principal research scientist at Yahoo! Research, and a former officer in the Royal Australian Navy, holds a Ph.D. in Theoretical and Applied Mechanics from Cornell University. He is the author of Six Degrees: The Science of a Connected Age and in Everything Is Obvious he asks, “Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard?” If you think the answers to these questions are a matter of common sense, think again. As Watts explains in this book, the obvious explanations we give for life’s outcomes are less useful than they seem. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

    The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer, Hal Gregersen, and Clayton M. Christensen

    Jeff Dyer (Professor of Strategy at the Marriott School, BYU), Clayton M. Christensen (Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, co-founder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and Innosight Institute, a non-profit think tank), and Hal B Gregersen, (Professor of Leadership at Insead; a co-founder of The Innovator’s DNA, a leadership consultancy; and a Senior Fellow at Innosight, a management consultancy) wrote The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators. The book proposes that you could be innovative and impactful if you can change your behaviors to improve your creative impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. The authors state that once you master the core competencies (ability to generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organization to sharpen its competitive edge) innovation advantage can translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies.

    Outliers: The Story of Success by Malcolm Gladwell

    Malcolm Gladwell, a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine’s 100 Most Influential People. He is the author of The Tipping Point: How Little Things Make a Big Difference and Blink: The Power of Thinking Without Thinking, both of which were number one New York Times bestsellers. In this stunning new book, Outliers, Malcolm Gladwell takes us on an intellectual journey through the world of the best and the brightest, the most famous, and the most successful people. Gladwell asks the question, “What makes high-achievers different?” His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

    Poke the Box by Seth Godin

    Seth Godin is the author of ten international bestsellers that have been translated into over 30 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus is the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. If you’re stuck at the starting line, you don’t need more time or permission, to wait for your boss’s okay, or to be told to push the button; you just need to poke. Poke the Box is a call to action about the initiative you’re taking-–in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-–the person with the guts to say, “I want to start stuff.” Poke the Box just may be the kick in the pants you need to shake up your life.

    Anything You Want by Derek Sivers

    Derek Sivers, entrepreneur, programmer, avid student of life, went looking for ways to sell his own CD online and ended up creating CD Baby, once the largest seller of independent music on the web with over $100M in sales for over 150,000 musician clients. Since 2008, Derek has traveled the world and stayed busy creating and nurturing creative endeavors, like Muckwork, his newest company where teams of efficient assistants help musicians do their “uncreative dirty work.” Derek writes regularly on creativity, entrepreneurship, and music on his blog. In Anything You Want, Derek Sivers chronicles his “accidental” success and failures into this concise and inspiring book on how to create a multi-million dollar company by following your passion. In this book, Sivers details his journey and the lessons learned along the way of creating CD Baby and building a business close to his heart. “[Sivers is] one of the last music-business folk heroes,” says Esquire magazine. His less-scripted approach to business is refreshing and will educate readers to feel empowered to follow their own dreams. Aspiring entrepreneurs and others trying to make their own way will be particularly comforted by Sivers straight talk and transparency -a reminder that anything you want is within your reach.

    The Personal MBA: Master the Art of Business by Josh Kaufman

    Josh Kaufman, an independent business teacher, education activist, and author, brings a multidisciplinary approach to business education that has helped hundreds of thousands of readers around the world master foundational business concepts on their own terms. His work has been featured in BusinessWeek, Fortune, and Fast Company, as well as by influential websites like Lifehacker, HarvardBusiness.org, Cool Tools, and Seth Godin’s Blog. Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether. Learn the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

    The Element: How Finding Your Passion Changes Everything by Sir Ken Robinson and Lou Aronica

    Ken Robinson (an internationally recognized leader in the development of creativity, innovation and human resources) and Lou Aronica (author). Robinson has worked with national governments in Europe and Asia, international agencies, Fortune 500 companies, national and state education systems, non-profit organizations and some of the world’s leading cultural organizations. He was knighted in 2003 for his contribution to education and the arts. The Element is the point at which natural talent meets personal passion. When people arrive at the Element, they feel most like themselves, most inspired, and achieve at their highest levels. With a wry sense of humor, Ken Robinson looks at the conditions that enable us to find ourselves in the Element and those that stifle that possibility. Drawing on the stories of a wide range of people, including Paul McCartney, Matt Groening, Richard Branson, Arianna Huffington, and Bart Conner, he shows that age and occupation are no barrier and that this is the essential strategy for transform­ing education, business, and communities in the twenty-first century. The Element is a breakthrough book about talent, passion, and achievement from one of the world’s leading thinkers on creativity and self-fulfillment.

  • Email Missing?

    It’s possible for email to not be delivered when spam filters anywhere along the line detect and remove spam server-side. There are two ways this can happen. One way is if the email itself is blocked by a filter. The other way is if an entire organization is filtered for a history of sending emails like in the first example.

    The spam you see in Gmail is just a fraction of your actual spam. Most is pre-filtered and you don’t even have the chance to see it. Spam filters have white, black, and gray lists.

    • White lists allow every server on it to send them mail.
    • Black lists are the opposite, blocking all mail from servers on the list.
    • Gray lists are like white, but are built when an email is sent from your server to theirs, meaning, to prevent blocking, send an email to them first.

    Good practices to avoid a spam filter are to keep your first email to a person “link and attachment”-free. For example, if you want to send an attachment to someone you’ve never written before, simply ask if you can send them an attachment first and then wait for their reply. Once they reply you are on their gray list.

    Having said all that, there has been a DNS attack going on lately that exploits a bug found in BIND. There’s a chance that the email crossed through a network mode affected by the attack and it went to the wrong server.

    The most likely cause though is human error where the email address was typed in wrong OR a new device or app was added to check their mail and it wasn’t configured to “leave messages on the server” making them exist only on the device that got their first.

    One thing to do is to change their password in case their account has been compromised.

    If the organization you are on has been marked as being too spammy, you may have no other option than to switch hosts or email providers. We recommend switching to Google Apps and support Google Apps for most of our clients.

  • Are You Overwhelmed?

    I thought I’d answer these questions Michael Hyatt asked of himself about being overwhelmed and I encourage you to as well. My name is Erich Stauffer and my answers are below the questions.

    1. Are you ready for a change?

    2. What is it that only I can do? Where do I add the most value? What is really important as opposed to merely urgent?

    3. What are your three biggest productivity sinkholes?

    4. Record your most common activities and tasks into categorized lists and determine what can be eliminated, automated, or delegated.

    5. What do you make an hour (inside and outside of your 8-5 job)? Could you be more financially productive (and a better steward of your time) if you delegated to a paid assistant or service? Have you ever considered a VA?

    6. How much of your calendar this week is dedicated to high payoff activities/important tasks? Are you putting the big rocks in your metaphorical jar before putting in the sand and water?

    (more…)

  • Are You on Fire?

    Do you love what you do? Are you passionate about it? If not, why are you doing it?

    Most people, if you ask them these questions will respond with excuses which on the surface sound very good:

    “I’m just doing this until I can find something better.”

    “I’m just holding out until I retire in a couple of years.”

    “If I didn’t have my family so early in life, I could have done it, maybe, but that’s in the past now.”

    “I can’t take a risk now. I’m too old and my family depends on me.”

    What they are really saying is, “What if I fail and someone gets hurt along the way – someone like my ego and my family’s lifestyle?

    No one can predict the future, but you can take calculated risks. A planned move into an area where you are better suited is actually less risky than staying in a precarious, but ‘secure’ position at the job you think you ‘have to have’ to get by.

    It may sound flippant, but you do only have one life to live and all of this is temporary. What are you doing with your life? Do you ever wish there was something better or more rewarding you could be doing? What if you could provide for yourself and/or your family AND be doing your passion? Are you even looking?

    The first step is to decide that the current path you are on isn’t working for you. As the old metaphor goes, you’ve got your ladder leaning on the wrong building – that’s all. Just move it to another building and go. Take action and be prepared for others, but primarily yourself to tell you it won’t work and that you will fail. Overcome these thoughts and you’ll be well on your way to doing what you are passionate about.

    Need help finding out what you are passionate about? Sir Ken Robinson has written a book that might help titled, The Element: How Finding Your Passion Changes Everything. It’s less than $10 on Amazon and it could change your life – for the better.

  • WordPress Plugins

    I use WordPress for all of my blogs and mini-sites. Here are the plugins I recommend:

    • Add to Any – It’s important to turn off the annoying hover feature by clicking the box “Only show the menu when the user clicks the Share/Save button” under Menu options.
    • All in One SEO – be sure and fill it out for the whole site and for each page/post you create
    • Akismet – prevents spam comments so use it
    • Cbnet Ping Optimizer – prevents you from getting banned from blog directories by refreshing a post too often
    • Cforms – best email form plugin
    • Google Sitemap Generator – keeps google updated with pages as you make them-builds google a map
    • Related Posts Plugin – gives options for displaying other posts at the bottom of a post, based on tags
    • NEWEnhanced Recent Posts – include or exclude categories from listings of recent posts.
    • Redirection
    • Yoast Breadcrumbs
    • WP-Page Navi
    • Robots Meta
    • Image Widget – add images to widgets from within the widget.

    Please write your favorite WordPress plugins in the comments below. Contact me if you need help with WordPress in Indianapolis.

    Tools for Listening and/or Monitoring

  • Affiliate Marketing with Mini-Sites

    Andrew Hansen says he maintains 20 mini-sites that make anywhere from $300 to $3000 a month and together they make him “5 figures a month”. Lets assume that one site is making $300 and one is making $3000 and “5 figures” means $10K a month. That would mean that the other 18 sites would be making $373 on average a month or to put it another way, all 20 sites are averaging $500 a month (this is where averages really skew things).

    In order to do this, Andrew follows a fairly easy process:

    1. Find high traffic keywords with low competition that is something he can sell – this is a ‘go with the flow’ method where you go where everyone already is searching for something they want, but they can’t find it – and then sell it to them.
    A. Use Wordtracker’s keyword tool and search for “does work” to find things that people say works or other phrases like this
    B. Determine if any of the keyword results are products that you could sell as an affiliate
    C. Use the normal due diligence to vett a keyword and competition.
    2. Write 5-10 pages of original content and then build up to 10-20 pages AND backlink OVER TIME.
    A. The 5-10 pages includes the home page (1), which should have no ads ‘above the fold’, the about page (2) – which should be a sales page as well, and 3 to 8 articles to begin (3-10). They should all contain original content and each page should be backlinked to, not just the home page.
    B. Post one more article a week and backlink to the new article each week until you have 5 to 10 more articles (5 to 10 weeks). This does two things: matches what Google expects as far as backlink growth and site growth AND shows Google that your site is growing and therefore can be trusted.
    Ideas for the about page: use this area to write about things like “how [your product] works” – stuff that isn’t sales keywords, but can grab traffic. You can also write about secondary (cousin) keywords here by saying how your product is like this other product and if you monitor your analytics you might see a desire for one of those other products, which could become another site for you.

    Ideas for Blog Posts

    If you have multiple affiliate vendors then you could make a post for each such as “Top 10 [Products] at Wal-Mart.com” and “Top 10 [Products] at Amazon” and on down the line. For products that overlap, you could compare affiliates and get paid either way, for example, “Compare [Product] at Wal-Mart.com to Amazon – Which is Cheaper, Faster, and Has a better Refund”. Basically what you want to do is mix and match, compare and contrast. Another example is to make categories that Amazon or Wal-Mart aren’t willing to do. For example, the retailer might just have a category for flashlights, but you run a flashlight mini-site so you have posts about LED flash lights, camping lights, pocket lights, and hand-crank lights.

    Oh, I forgot to mention that Andrew’s goal is not to just earn money – he says there are easier ways to make more money. What he’s interested in is the amount of money he can make for the least amount of work because what he is interested in is traveling. Affiliate marketing allows him to travel one week a month so in essence he makes at least $10K a month by only working 3 of those weeks finding good keyword, low competition niches, developing original content, and backlinking it. That’s essentially what I’d like to do both with product marketing and app development. I like the freedom and the work-to-income ratio it has the possiblity to provide.

    I believe that I can do this by pursuing a profession in Internet marketing and app development, which is a field of digital content creation and marketing that I call “niche publishing.”

    Niche publishing has a lifestyle that can free me from the burdens (security) of a 8-5, office job and a traditional ‘boss’. Even self-employed service businesses like computer repair or web design involve bosses – the customer. Although niche publishing has customers, they are much more passive.

    Digital content has the advantage of ‘build it and forget it’, ‘asset building’, and ‘multiple streams of income’, which service industries and typical 8-5 jobs do not provide. Imagine if every report or function you built at your 8-5 job would continue to pay you money over time and the more things you made for your job, the more money you made over time. That’s how Internet marketing and app development can work.

  • Affiliate Marketing in Indianapolis

    I’ve written about my meetup experiences here in the past so those who read my website may know I’m a member of the Indianapolis Affiliate Meetup hosted by Affiliate Summit. In the last meeting, I spoke about how to get started in affiliate marketing, but I was feeling bad because my site about nook covers was not doing so hot. Now part of this because demand in general was down, but part of it was because of duplication of content, Google put me in the sandbox for three months. The good news is I’m out now and the site is performing better, which makes me feel better about being an Indianapolis web designer and Internet marketer.

    This morning I met a lady at the Carmel, Indiana BNI chapter who was interested in creating affiliate marketing relationships with local vendors so I invited her to the Indianapolis Affiliate Summit meeting. She didn’t know about it and was excited to come. The group has a good mix of seasoned affiliate marketers, those learning about it for the first time, and those with other related skill sets like copyrighting, authors, and web designers. There was also interest from a printing company out of Kokomo that has recently opened up an Indianapolis office in Fletcher Park near the old Indianapolis airport.

    The last Affiliate Summit meeting was about how to start an Internet marketing business where I went through the 6 steps to making money online, but I didn’t go into how to find a niche or keyword metrics for success.  The next meeting will be about the Internet tax looming in Indiana and what we can do to stop it. We’re meeting at Buca di Beppo in Castleton and although most meetups don’t require you to buy food, the arrangement we made with the restaurant requires each person to pay $12 for a meal. This is not the norm, but if you’re coming for the first time this month, know what to expect.

    Thanks to Affiliate Summit for the free pass to Affiliate Summit West 2012 in Las Vegas. I can’t wait to learn more about Affiliate Marketing, but in the mean time, I’m watching Affiliate Summit videos with Blake from Blaze Communications in Carmel, Indiana. Blake runs Blaze Communications as a creative marketing firm and BS&T as a business strategy and technology forum in Carmel. The BS&T forum has a sub-group of member who also attend the affiliate marketing group in Indianapolis, which is how I first met Blake. Thanks to Blake for sharing the DVDs he won from Affiliate Summit.