The Internet is a great unsettled land not unlike the discovery of a new world – and entrepreneurs everywhere are taking notice
Entrepreneurs who blog for profit are sometimes called Blogtrepreneurs. Whether they come from a business background, an Internet marketing background, web design background, or are still in high school, anyone who can identity a niche (read: need) can turn content creation into revenue creation. In fact, that is exactly what I do everyday whether I’m actively working on a blog (or mini-site) or not. That is because blogging for profit is like a fly wheel. It takes a lot of energy to get it going (finding a niche, an appropriate domain, adding content, and promoting), but once the fly wheel is going it takes little effort to keep it going and you are free to start a new fly wheel, or blog.
Niches are segments of a market and are generally well covered. Micro-niches are segments of a niche and are generally covered less. This is where blogtrepreneurs can add value to the market by helping people find answers to what they are seeking in a nook of a market segment. For example, digital cameras are a market. SLR cameras are a niche of digital cameras and NIKON SLR cameras are a micro-niche of SLR cameras. A site about NIKON SLR cameras could sell it promote or educate about the cameras themselves and about all of their accessories. I have a blog about family photography that talks about different digital cameras and techniques for taking family pictures, for example. Identifying a micro-niche is not easy, but there are many sites out there that can help you identity how to find a niche.
Once you have a niche picked out, its time to secure a domain. There are still good domains to be had, but everyday there are less and less as more people gobble up the remaining ones. In the same way there is only so much land, there are only so many words and combinations of words, which is what adds to domains value over time. When choosing a domain you should include your primary keywords if at all possible. If you don’t know what your primary keywords are for your niche, stop and find out. There are plenty of sites with advice on how to choose the right keywords, which you should use in your domain. Domains can be registered at registers like GoDaddy.com, but also at hosts like HostGator, 1and1, and BlueHost. I can recommend any of these.
Once you have your domain registered with hosting, you’ll want to start adding content. One of the easiest ways to do this is to setup WordPress on your server. BlueHost makes it easy with SimpleScripts, but you can install it manually almost as easy at 1and1 and others. Once WordPress is installed, you can start adding posts, but where will you get the content? Think of writing content like writing a research paper. You can’t copy works, but you can quote and reference. Ultimately you wafted to add commentary and value to the material without plagiarising. You won’t get an F, but Google may not rank your site if it contains duplicate content so write your own. For my nook covers site I pieced together facts around the web to create something whole and new and its paid off.
Now that you’ve created your content its time to promote your site. Promotion starts from within and that means finding a WordPress theme that is SEO ready it making it so. I’m not going to go into SEO here, but there are lots of sites that explain all about search engine optimization. The next step is creating backlinks, which are links back to your site from other, preferably relevant, sites. Think of backlinks as votes that Google uses to decide who it should rank first for a given set of keywords. Find relevant sites to create backlinks on by commenting or by adding to a forum discussion for example. I was able to greatly increase my ereader accessories traffic by adding a link to it in a forum about ereaders.
So do you think you have what it takes to be a blogtrepreneur? Don’t wait. The longer you do the more you delay getting paid and risk losing out on the perfect domain. Want more? Check out my other blog on how to make money online.