General Motors pushes a new car off of their assembly line once every minute, but it takes 2 months in total to make a car. How is that possible and how does that apply to writing blog posts? To use another example, the online retailer, The Grommet, launches a new product every day, but it takes…

You’re not the only one with a blogging problem. Here’s how I’m overcoming the problem in the organizations I serve: 1. Separation of duties: keep the writing, editing, picture creation or capture, posting, and promotion processes separate. Even if they are all done by the same person, you’ll get better results if they are all…

What is Content Marketing? Content marketing is about educating potential customers over time, gaining trust, and establishing credibility. It does this by creating knowledgeable, interesting, and shareable content of value to the reader. Content marketing is the act of creating stories to promote your business. Every blog post, tweet, or email you send out is…

I was recently asked, “Where do I go to learn to be a blogger?” Here’s my response: Blogging in it’s simplest form is just “writing” on a blog, but since you mentioned getting paid, what you’re really asking is “how can I make money by blogging?” There are several ways to do this and even…