Erich Stauffer

  • How to Write Blog Posts Like General Motors Makes Cars

    General Motors pushes a new car off of their assembly line once every minute, but it takes 2 months in total to make a car. How is that possible and how does that apply to writing blog posts? To use another example, the online retailer, The Grommet, launches a new product every day, but it takes […]

  • How to Get Started as a Freelance Marketer

    Recently I got asked how to start freelancing doing marketing with a focus on social media, email marketing, and blogger outreach: Hey Erich! So I’m trying to venture out on my own with freelance marketing specially focusing on social media, email marketing and blogger outreach. Joy mentioned you might be able to give me some […]

  • 5 Ways to Get Your Staff to Blog

    You’re not the only one with a blogging problem. Here’s how I’m overcoming the problem in the organizations I serve: 1. Separation of duties: keep the writing, editing, picture creation or capture, posting, and promotion processes separate. Even if they are all done by the same person, you’ll get better results if they are all […]