-
How to Write Blog Posts Like General Motors Makes Cars
General Motors pushes a new car off of their assembly line once every minute, but it takes 2 months in total to make a car. How is that possible and how does that apply to writing blog posts? To use another example, the online retailer, The Grommet, launches a new product every day, but it takes […]
-
5 Ways to Get Your Staff to Blog
You’re not the only one with a blogging problem. Here’s how I’m overcoming the problem in the organizations I serve: 1. Separation of duties: keep the writing, editing, picture creation or capture, posting, and promotion processes separate. Even if they are all done by the same person, you’ll get better results if they are all […]