Cost Publishing’s media group, which consists of over sixty blogs, has just under 10% of it’s web sites devoted to the ereader market, which consists of electronic readers, or read pads and their corresponding ebooks, covers, and accessories. Some are specific to particular brands such as Barnes & Noble’s Nook and Amazon’s Kindle. Both cover the ereader devices and accessories to protect them, but one focuses on Nook covers mostly.
It’s no wonder that Cost Publishing has decided to focus so much on the ereader market. 2010 seemed to be the year of the ereader as new models seemed to come out almost every month. Both major big-box, brick-and-mortar book stores (Borders and Amazon.com) started selling ereaders along with Target and Wal-Mart. Amazon.com reports that its Kindle is their number one selling item and it sold more in Christmas 2010 than any year before that. All of that leaves people craving information about where to buy ereaders, what they will do, and how to protect them, which is what Cost Publishing provides.
Cost Publishing also publishes about food, health, politics, and news. According to their website, “Cost Publishing was founded in August 2008 by Erich Stauffer and Jason Cobb. The word ‘Cost’ is a contraction or portmanteau which uses the first two letters of Cobb and Stauffer’s last names. We value innovation, entrepreneurism, and intelligent design.” If their goal is to add value to the Internet community by providing guides to those seeking products and services, then they have succeeded.