Erich Stauffer

Tag: SEO

  • Indianapolis Web Design and SEO Consulting

    Erich Stauffer is primarily an online marketing firm that uses two primary tools to promote your business or brand on the Internet. The first tool is your web page, which tells users about your business, allows them to interact with your business, or is setup to sell things for your business. The second tool SEO, or search engine optimization, which helps drive traffic to that website. The two tools are not mutually exclusive, however. The best SEO techniques involve improving the wording or layout of the web site and as well as promoting the site from outside using link-backs.

    Although relatively new techniques come out all the time to adapt to the methods search engines like Google use, content is still king. The easiest sites to market are those with lots of text about the company and the products or services they offer. Many times, businesses choose to hire copywriters for the sole purpose of helping to write articles for the website. These articles are either about the company or about a product. Another reason for using a copywriter may be to write objective press releases. Press releases are usually one of the best methods to get the word out about a new product or promotion and are a key to any SEO plan.

    If you would like more information about Erich Stauffer, about web design and seo in general, or about web design and seo in the Indianapolis area, please visit erichstauffer.com.

  • SEO Terms – By the way, what does SEO stand for?

    When I first got into web design, I didn’t even know what SEO was, let alone stood for. If you’ve stumbled upon this article you might already know that it stands for search engine optimization. This refers to the process of improving search engine results, which leads to our next SEO term, SERPs. SERP refers to search engine results page(s). The number your site is on that SERP is your PR or page rank. When the term is smashed together with no space it is a Google registered trademark. You might also see the term PR5 or PR4. Search engines give greater credibility to sites with links from PR1-PR5 websites. PR, as noted before stands for page rank and the number indicates the rank on that page (1-10). A PR1 website is the number one website for a given search term, for example.

    If you choose to get help on your Internet marketing, how do you decide which SEO firm to go with? Erich Stauffer, an Indianapolis SEO firm writes that, “web design built around search engine optimization,” is something to look for in a SEO firm. SEO is more than just in-bound links. The website has to have good content and a good structure. Are you using H1 tags on every page? Strong tags instead of bold? Are you adequately using your description and keyword meta tags? Are you using tables or DIV tags to organize your information? Can your web page be viewed on a mobile device? Have you submitted your website to ODP? If you do nothing else, please do this last step as the ODP, the Open Directory Project, is the most important step in your SEO or Internet marketing campaign.

  • Indianapolis Dentistry Embraces Twitter

    An Indianapolis dentist has begun using Twitter to reach out to his patients in a way that he has never done before.  “I didn’t even know what Twitter was until I started using it,” said the dentist.

    Twitter is a micro-blogging service founded by some of the same people who made blogging accessible to millions through Blogspot. The catch is that each blog entry is limited to 140 characters.  Users can post from their cell phones, email, directly on the site, or through third-party applications or websites.

    Our client now has 623 followers and is one the top-followed dentist in Indianapolis according to the Twitter directory, Wefollow.  A follower is someone who opts-in to hear what you write or “tweet” about.  We have seen traffic to their website coming from Twitter so we know it is working as a promotional tool.

    How can we help you promote your business online or around Indiana?

  • Oh the Irony at SBA.GOV

    Dear Mr. Stauffer,
    Thank you for contacting the SBA Answer Desk.
    We assume that this misspelling is from the goodle webmasters, so we cannot change that, but we do appreciate the information.
    Respectfully,
    SBA Answer Desk

    From: Erich Stauffer
    Sent: Tuesday, May 05, 2009 7:53 AM
    To: SBA Answer Desk
    Subject: sba.gov web page header description misspelling of “e-newsletters”

    In searching Google for “small business”, sba.gov is the number one hit, but the description contains a misspelling.  It reads “e-newaletters”. Notice the ‘a’ instead of the ‘s’?

    This can be found and changed in the header of the web site’s code under the META tag, DESCRIPTION.  The description is what shows up under Google search results.

    Erich

    newaletter

  • Business Success

    At Erich Stauffer, we are concerned about one thing…making sure that your business is and remains successful. We believe that our success will ultimately be defined by our ability to lift others up and help them succeed. At Erich Stauffer, our way of lifting others up is to design premier websites, provide reliable hosting services, and engage in beneficial promotion activities to help market your website and your business.

    The success of your business could be defined by a number of different metrics; increased sales/profit, increased customers, increased products/services per customer, increased locations, etc. To achieve your metrics for success, there are a few basic necessities to consider in today’s environment.Subscribe to Erich Stauffer's RSS Feed.

    • Visibility
    • Good Communication
    • Providing Value For Your Customer
    • Education About Your Products/Services
    • Education About Your Business’s Message, Mission or Vision

    In today’s economic environment, consumers are doing more research than they have ever done before. They research what products and services are available to fit their needs, and a big part of that research is about the company or business that is selling those products or services.

    So how does that effect you, and how can we help?

    Having an attractive website to gain visitors, and having an informative website that is easy to navigate will help the consumer (and hopefully your future customer) feel comfortable and confidant in your products/services and your business. Promotion activities will increase the visibility of your website to get consumers to come to your site, and our web design services will ensure a pleasant experience when they get there.

    Get a free quote today!

  • A Smattering of Twitter Directories

    Twitter, a micro-blogging service which allows users to post up to 140 characters at a time, is still in its research phase, but in Web 2.0 terms, its fast becoming a juggernaut. You may have noticed its use in mass media like CNN and NPR. Although Twitter usage has grown 1689% in the last year (2008), it is still dwarfed by Facebook which has more than 175 million users compared to Twitter’s 1.78 million. It may be unfair to compare the two however, as they are two completely different types of services. Facebook is more full featured while Twitter does one thing, but does it very well. One thing they don’t offer is a directory services, so a few companies have been filling that need and piggybacking on Twitter’s success by creating Twitter directories.

    Currently the five major Twitter directories are Just Tweet It, We Follow, Twit Town, Twit Dir, and Twibs. Just Tweet It is currently the most popular, but Twibs and We Follow have a strong chance of overtaking Just Tweet It. Twibs is a business directory and is currently paying for online advertising until their SEO base can allow their site to rise to the top. We Follow is ran by Digg founder, Kevin Rose so it is sure to be a player, but in this Economy 2.0, nothing is for certain. One thing you can count on is content and right now the only ones creating it are the Twitter users themselves. If that dries up, Twitter, and all its directories, go with it. That does not seem to be happening though. Even MySpace, which has stopped growing as fast, has not started to decline even in the face of its biggest competitor, Facebook. There is probably even room for Twitter competition like Plurk in this vast, virtual place we call the Internet.