• Customer Acquisition Systems in a Marketing Ecosystem

    You may have heard of “marketing platforms“, but I’d like to introduce what I’d like to call “marketing ecosystems”. What is a Marketing Ecosystem? While a marketing platform contains a ‘home base’ such as a web site and its corresponding marketing channels such as Twitter, Facebook, and Books – a Marketing Ecosystem takes a slightly […]

  • Two Types of Clients

    In the 10 months since I went full-time running Erich Stauffer I have taken clients from a dysfunctional, disparate web presence to having a cohesive web platform that they can use to self-market their own business in a responsive manner. I’ve converted clients to WordPress, implemented Google Apps, and ensured their files were getting backed-up. […]